The Art of Marketing Fine Writing

marketing fictionMost every fine writer (fiction, essays…etc.) I know has a ‘real’ job, the one that pays the rent, the bills, puts the kids through college. Even most ‘bestselling’ authors rarely make enough to support a family. Sorry for the bad news, but it’s a fact. If an author writes full time (and lives a middle-class family lifestyle), they are either financially supported by their ‘real’ job, a partner/spouse, a trust fund or inheritance. Very few [and mostly single] authors are self-supporting through their fine writing alone.

List ten current authors off the top of your head, and they are probably self-supporting. Now, list a hundred contemporary authors, living, working authors you know by name. Most of us can probably only name the first ten, if that. And those are the writers making enough money to put their kids through college. With the tens of thousands of authors out there, good authors, writing great reads, why is that?

Marketing.

Read more: http://jcafesin.blogspot.com/2013/11/the-fine-art-of-marketing-writing.html

The Reasoning Behind ObamaCare

obamacareI had a bike accident in my early 30s and smashed in my head and knee. I was taken by ambulance to the hospital, something I would have protested had I been conscious at the time. I was in Emergency for over two hours, laying on a gurney unattended, the curtain around my small area the only thing separating me from ten other people laying on gurneys in the large room. I watched doctors and nurses pass me without stopping to inquire what I was there for. When I finally got a nurse’s attention I asked if I could go, but she insisted a doctor had to sign a release before I’d be allowed to leave.

Three hours into my Emergency visit a doctor came in and examined me. He told me I had a mild concussion that would heal itself, but my kneecap had been crushed in the accident and would have to be surgically repaired. I had no health insurance as a freelance designer, and there was no way in hell I could afford surgery. He assured me if I didn’t have surgery I’d be unable to continue playing racquetball, be drastically limited in most any sport, and probably limp the rest of my life. I left the hospital five hours after arrival in a wheel chair since I couldn’t walk with my knee blown up from the impact with concrete, and crying, knowing I could never afford the surgery he recommended, thinking I’d be crippled for life.

My sister was on a ski trip with her husband the same time I had my bike accident. She fell going downhill and tore her knee up pretty badly, ending up in a private hospital room in Lake Tahoe the same time I was in Emergency down in L.A. While I was still recovering in my rented house a week later, choosing between paying my hospital bill and eating for the next month, she was in surgery having her knee repaired by a renowned orthopedic surgeon at UCLA Medical Center. My sister’s husband was a commercial real estate developer, a millionaire since his early 20s, and they were fully insured.

President Obama lost his mother to ovarian cancer in 1995, around the same time I hurt my knee. In Obama’s own words:
“[My mother] was 52 years old when she died of ovarian cancer, and you know what she was thinking about in the last months of her life? She wasn’t thinking about getting well. She wasn’t thinking about coming to terms with her own mortality. She had been diagnosed just as she was transitioning between jobs. And she wasn’t sure whether insurance was going to cover the medical expenses because they might consider this a preexisting condition. I remember just being heartbroken, seeing her struggle through the paperwork and the medical bills and the insurance forms. So, I have seen what it’s like when somebody you love is suffering because of a broken health care system. And it’s wrong. It’s not who we are as a people.”

Obama’s mother’s employer-provided health insurance covered most of the costs of her medical treatment, leaving her to pay the deductible and uncovered expenses, which came to several hundred dollars per month. Her employer-provided disability insurance denied her claims for uncovered expenses because the insurance company said her cancer was a preexisting condition.

My knee eventually repaired itself for the most part. I was able to play racquetball a couple of months after the accident, and I don’t walk with a limp today. I was lucky. I would have died from cancer, or extended illness, unable to afford any treatment at that time. I did get medical insurance soon after my bike accident from Kaiser HMO, basically the bottom of the barrel in health care. The individual plan cost me $350 a month, lower than anyone else out there, and I lied on their application about per-existing conditions since my knee was basically healed by then.

My sister was back to skiing a month after the surgery. She’s had two more accidents and two more surgeries since, until she gave up skiing as probably not her sport. She can choose to go back to skiing any time, of course, because she’s had the best medical care money can buy.
Millions of Americans aren’t as luck as my sister and her family.

ObamaCare was NEVER about providing medical insurance for the wealthy. They don’t need it. The rich take care of themselves, always. Sometimes, many times, off the money they make on the backs of everyone else, but the bottom line is they don’t need assistance taking care of their own. ObamaCare was intended to cover those who can’t afford medical insurance, or medical care, or pay the outrageous hospital bills whether insured or not, that come after every stay, regardless how nominal.
Read more: http://jcafesin.blogspot.com/2013/11/the-reasoning-behind-obamacare.html

Immigration is the foundation of our Nation! Other than Native Americans, we are decedants of immigrants here.

immigration-girl-flagHad some yard work done that required cutting concrete. My gardener gave me a quote of $150 to do the job. I accepted his bid as fair and equitable and we agreed on last Sunday for him to do the work.

He arrived promptly 8:30 Sunday morning and began cutting our concrete patio. He used a small electric saw with a 4” blade, which I thought odd, since the last guy I’d seen cut concrete had a major power saw that had to be held with both hands and came with a water supply to keep the blade cool.

Gardener struggled to cut a mere 20” of concrete for over 5 hours. He left once, to buy new blades for his little saw. He did not take a lunch break. In fact, he took no breaks at all.

Ninty-four degrees at mid-day when I brought him some ice water. Sweat dripped down his face and cut brown lines in the concrete chalk covering his skin. He gave me a crooked-tooth grin of thanks, took a long drink then wiped his forehead with the back of his hand. “Caliente!” (Hot!)

I nodded agreement and pointed to his little saw. Pequeño (Small), I said, closing the gap between thumb and forefinger. Why so small? Harder to cut the concrete. I spoke in English, as my Spanish sucks, but he got it.

He laughed. You’re right. Yes! Si! Demasiado pequeño (too small). Herramienta incorrecta (wrong tool). He picked up his tiny cutter. Muy caro! Expensive! $100 for herramienta. $35 for blades. Ay, yi yi!

I’m paying him $150 for the job. He’d just spent over that buying equipment to do the work. I was mind boggled. I assumed he had all he needed to do the job when he gave me his bid. He went back to work and I went inside and got the receipt from the equipment rental place I’d visited the previous week. Only $24.99 to rent a jigsaw for 24 hours! At the time I rented the jigsaw, I inquired about renting a concrete cutter. $59.00 for 24 hours. Why hadn’t my gardener just rented the right equipment? He could have got the job done in half an hour and actually made money.

I took the receipt outside and showed it him. Do you know of this place? Just down the road?

He took the receipt and studied the logo at the top of the paper. His expression brightened. Si! Yes! Alquiler de equipos Rentals. Rents. Yes?

Yes! Concrete saw is $59.00 bucks for the day. Taken you 30 minutes to do the job. Why didn’t you rent a saw? Using hand signals and body gestures I somehow communicated.

Ah. No. No rent. Can’t. No license. No seguro (insurance). Not legal here.

Four years running our gardener’s been coming and he is the best gardener I’ve ever had. More than a gardener, he fixes our watering system, landscapes, trims trees, sets fences. He comes every Tuesday around 9:00am, rain or shine, and is on time, every time. He always smiles and waves when we cross paths. He is a stellar model of a dedicated hard worker for our children, and the community at large.

Yet, he can not get a Green Card.
Read more…http://jcafesin.blogspot.com/2012/09/hadsome-yard-work-done-that-required.html

New Patent office opening in San Jose…

And here’s why that isn’t necessarily a good thing: startups
New patent office opening soon in Silicon Valley, and everyone is cheering. The viral ignorance is it’ll make it easier for all those young entrepreneurs at Stanford and such to get their ideas protected from corporate thieves, enabling them to launch their start-ups and shed their inventions of technology upon the world.

The truth is, more and more patents will prevent technology from being actualized, limiting new technology and inventions to only those that can afford to submit, pay for, protect, and defend their patents.

Case in point:
A developer friend works for a growing tech start-up which has been aggressively filing patents for the last couple of years. He and his colleagues are encouraged to write patents on all their ideas, in fact, he gets a substantial bonus for every patent he writes for the company no matter how obscure or feasible they are. Patents are granted on ideas [with methodology for execution] alone. They do NOT need to be tested or functioning ideas, or even in the process of development. The start-up my friend works for spends in the range of $10,000-$30,000 in filing, bonuses and legal fees on each patent for the following reasons:
–More patents make the company more valuable to investors.
–Patents on their ideas gives the company time to develop them, if they choose to do so.
–Patenting ideas protects the company from anyone else actualizing them in the near [or sometimes distant] future.
–Patent protection enables the company to protect themselves against future infringement suits, and counter-sue for frivolous claims.
…Read more: http://jcafesin.blogspot.com/2012/07/new-patent-office-in-valley.html

On Being Human

Angy-Birds-for-PCTalked to an old friend yesterday. We hadn’t spoken for almost 2 yrs. No particular reason. Life took over and we lost touch. The last time we spoke he told me his wife had quit her job as a restaurant manager and was very happy to be home, fixing up their house, shopping, cooking, doing things she never had time to do when working. Two years later, she is still at home. The house is now fixed up. There are no children, and she has no other responsibilities. When I asked my friend what his wife does with her days, he told me she enjoys working out, watching TV, and she plays a lot of Angry Birds.

My mother-in-law lost her husband of 53 yrs a couple years back, a year after they closed the small business they had together for almost as long. With no business to maintain, no kids to care for, and only sparse time with grown grandchildren, I assumed she’d would find her niche in volunteering, perhaps invest time into her community, teach literacy at her local library or maybe the hospice her husband spent most of his last days in. I don’t like sick people, she told me upon inquiry. And she has no interest in teaching, anyone, anything, she insisted, clearly annoyed at my suggestions. I’ve worked my whole life. It’s my turn to do what I want. What does she do all day? Plays Solitaire, or goes to plays and movies with friends and family, when they’re available, which isn’t often. Most elderly folks she knows are helping their kids with the grandkids, or volunteering.

On the phone with my old friend, I intimated his wife was wasting her life. A talented professional, she has too much to give to waste time with Angry Birds, I insisted. But my friend disagreed. She enjoys her days now, no longer under constant pressure to preform, he informed me. She’s allowed to relax, after working most of her life. She’s 45 yrs old, I countered. And has been relaxing for almost 4 yrs now. So? He was perturbed by my observation. They don’t need her income. He makes enough to support them both, so no harm, right?

Wrong…

Read more: http://jcafesin.blogspot.com/2012/05/on-being-human.html

Ever fall for someone you knew you shouldn’t…

Finally finished literary novel Disconnected! Ch 1-12 unedited up: http://www.scribd.com/doc/27888896/DISCONNECTED
Disconnected reads like a modern Jane Austen: taut, smart, historical literary fiction chronicling a glimpse of the recent past through those living it. Rachel and Lee’s troubled relationship is reflected in the land of perpetual sunshine as it caved in on itself with unfulfilled expectations. Disconnected is an L.A. story; a contemporary romance with an edge, like the city itself.