No need to look for competitors since your business offering is so unique, there’s nothing out there remotely like it?
Think again!
You are going to find competition, if you are thorough, and tenacious, and keep searching until you find offerings on the market directly or indirectly related to yours.
No one wants to find their brilliant idea has been produced by someone else. But it’s smart business to look for the same, or similar offerings to yours before investing a lot of effort in developing and/or marketing what’s already available.
“Find and Utilize Competition with Competitive Analysis,” is a 50 minute talk detailing the Competitive Analysis process—efficiently, proactively, step-by-step. This Marketing PRACTICE Meetup provides a Competitive Analysis template to easily discover, and monitor your competition, enabling you to match, or surpass each of their offerings with your own.
https://www.ippglobal.org/competitive-analysis
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