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The Butterfly Effect

butterfly effectMonica Lewinsky sucked Pres. Clinton’s cock, getting George W. Bush elected, which lead to the 2008 financial meltdown with the Republican’s ‘let the country and Wall Street run itself,’ policy, and left not only millions of people without any retirement, but my father without enough money to care for himself, compelling us to use our little savings to help him. This investment into my father’s care comes out of our kids college funds, and will most likely effect them down the line.
The other day a friend emailed me freaking out that she’d entered the stairwell at her job with a well-known start-up and saw the married CEO of her company sucking face with an employee. She has a right to be upset. The CEO is putting the company, its pre-IPO stock value, and its almost 300 employees at risk by displaying his extra-marital affair publicly. His sloppy behavior can not only get him fired, but eventually lead to the demise of the company with scandalous press chasing away customers and business associations alike. And, of course, there are his two kids and a wife at home who will suffer, possibly lifetime scars from his selfish indiscretions.
When a butterfly flaps it wings in Central Park, it does NOT cause a typhoon in India. But the Butterfly Effect is very real, and very personal, for all of us.

Have an idea you want to turn into a ‪#‎Startup‬?

Learn how to launch a Startup for a current idea or one in the future!
Learn how to launch a Startup for a current idea or one in the future!

Have an idea you want to turn into a ‪#‎Startup‬? Learn how, and then LAUNCH IT IN CLASS!:

http://extension.berkeley.edu/search/publicCourseSearchDetails.do?method=load&courseId=40228

The Art of Marketing Fine Writing

marketing fictionMost every fine writer (fiction, essays…etc.) I know has a ‘real’ job, the one that pays the rent, the bills, puts the kids through college. Even most ‘bestselling’ authors rarely make enough to support a family. Sorry for the bad news, but it’s a fact. If an author writes full time (and lives a middle-class family lifestyle), they are either financially supported by their ‘real’ job, a partner/spouse, a trust fund or inheritance. Very few [and mostly single] authors are self-supporting through their fine writing alone.

List ten current authors off the top of your head, and they are probably self-supporting. Now, list a hundred contemporary authors, living, working authors you know by name. Most of us can probably only name the first ten, if that. And those are the writers making enough money to put their kids through college. With the tens of thousands of authors out there, good authors, writing great reads, why is that?

Marketing.

Read more: http://jcafesin.blogspot.com/2013/11/the-fine-art-of-marketing-writing.html

The Reasoning Behind ObamaCare

obamacareI had a bike accident in my early 30s and smashed in my head and knee. I was taken by ambulance to the hospital, something I would have protested had I been conscious at the time. I was in Emergency for over two hours, laying on a gurney unattended, the curtain around my small area the only thing separating me from ten other people laying on gurneys in the large room. I watched doctors and nurses pass me without stopping to inquire what I was there for. When I finally got a nurse’s attention I asked if I could go, but she insisted a doctor had to sign a release before I’d be allowed to leave.

Three hours into my Emergency visit a doctor came in and examined me. He told me I had a mild concussion that would heal itself, but my kneecap had been crushed in the accident and would have to be surgically repaired. I had no health insurance as a freelance designer, and there was no way in hell I could afford surgery. He assured me if I didn’t have surgery I’d be unable to continue playing racquetball, be drastically limited in most any sport, and probably limp the rest of my life. I left the hospital five hours after arrival in a wheel chair since I couldn’t walk with my knee blown up from the impact with concrete, and crying, knowing I could never afford the surgery he recommended, thinking I’d be crippled for life.

My sister was on a ski trip with her husband the same time I had my bike accident. She fell going downhill and tore her knee up pretty badly, ending up in a private hospital room in Lake Tahoe the same time I was in Emergency down in L.A. While I was still recovering in my rented house a week later, choosing between paying my hospital bill and eating for the next month, she was in surgery having her knee repaired by a renowned orthopedic surgeon at UCLA Medical Center. My sister’s husband was a commercial real estate developer, a millionaire since his early 20s, and they were fully insured.

President Obama lost his mother to ovarian cancer in 1995, around the same time I hurt my knee. In Obama’s own words:
“[My mother] was 52 years old when she died of ovarian cancer, and you know what she was thinking about in the last months of her life? She wasn’t thinking about getting well. She wasn’t thinking about coming to terms with her own mortality. She had been diagnosed just as she was transitioning between jobs. And she wasn’t sure whether insurance was going to cover the medical expenses because they might consider this a preexisting condition. I remember just being heartbroken, seeing her struggle through the paperwork and the medical bills and the insurance forms. So, I have seen what it’s like when somebody you love is suffering because of a broken health care system. And it’s wrong. It’s not who we are as a people.”

Obama’s mother’s employer-provided health insurance covered most of the costs of her medical treatment, leaving her to pay the deductible and uncovered expenses, which came to several hundred dollars per month. Her employer-provided disability insurance denied her claims for uncovered expenses because the insurance company said her cancer was a preexisting condition.

My knee eventually repaired itself for the most part. I was able to play racquetball a couple of months after the accident, and I don’t walk with a limp today. I was lucky. I would have died from cancer, or extended illness, unable to afford any treatment at that time. I did get medical insurance soon after my bike accident from Kaiser HMO, basically the bottom of the barrel in health care. The individual plan cost me $350 a month, lower than anyone else out there, and I lied on their application about per-existing conditions since my knee was basically healed by then.

My sister was back to skiing a month after the surgery. She’s had two more accidents and two more surgeries since, until she gave up skiing as probably not her sport. She can choose to go back to skiing any time, of course, because she’s had the best medical care money can buy.
Millions of Americans aren’t as luck as my sister and her family.

ObamaCare was NEVER about providing medical insurance for the wealthy. They don’t need it. The rich take care of themselves, always. Sometimes, many times, off the money they make on the backs of everyone else, but the bottom line is they don’t need assistance taking care of their own. ObamaCare was intended to cover those who can’t afford medical insurance, or medical care, or pay the outrageous hospital bills whether insured or not, that come after every stay, regardless how nominal.
Read more: http://jcafesin.blogspot.com/2013/11/the-reasoning-behind-obamacare.html

New Patent office opening in San Jose…

And here’s why that isn’t necessarily a good thing: startups
New patent office opening soon in Silicon Valley, and everyone is cheering. The viral ignorance is it’ll make it easier for all those young entrepreneurs at Stanford and such to get their ideas protected from corporate thieves, enabling them to launch their start-ups and shed their inventions of technology upon the world.

The truth is, more and more patents will prevent technology from being actualized, limiting new technology and inventions to only those that can afford to submit, pay for, protect, and defend their patents.

Case in point:
A developer friend works for a growing tech start-up which has been aggressively filing patents for the last couple of years. He and his colleagues are encouraged to write patents on all their ideas, in fact, he gets a substantial bonus for every patent he writes for the company no matter how obscure or feasible they are. Patents are granted on ideas [with methodology for execution] alone. They do NOT need to be tested or functioning ideas, or even in the process of development. The start-up my friend works for spends in the range of $10,000-$30,000 in filing, bonuses and legal fees on each patent for the following reasons:
–More patents make the company more valuable to investors.
–Patents on their ideas gives the company time to develop them, if they choose to do so.
–Patenting ideas protects the company from anyone else actualizing them in the near [or sometimes distant] future.
–Patent protection enables the company to protect themselves against future infringement suits, and counter-sue for frivolous claims.
…Read more: http://jcafesin.blogspot.com/2012/07/new-patent-office-in-valley.html