Join us for another Marketing PRACTICE Meetup, Tues., Jan 21st

You are invited to join us for another
Marketing PRACTICE MeetupTues., Jan 21st

Think you know Marketing?

Silicon Valley startups today typically flood the net with digital marketing—ads, emails, games, videos, polls and such—pushing products and services that have no discerning or lasting value to hardly anyone. This marketing approach clearly illustrates why 90% of all startups fail.

The virus among the new order of entrepreneurs is the belief that adding more tech can accomplish…anything. Unfortunately, SEO tricks over valuable content—selling benefits fulfilling a desire—or blindly following A/B test results, or relying solely on analytics, doesn’t actually sell much.

Applied Behavioral Marketing—Foundation, and Forward,” is a 50 minute talk that first renders a functional template of the Marketing process, then provides doable, actionable steps to create real-world campaigns that will SELL your offerings.

Attendees will learn:

  • MARKETING Defined—a framework for utilizing the Marketing Process.
  • Real-world, applied Marketing PRACTICE (not academic theory), for creating campaigns that SELL your offerings.
  • How to utilize the CTA (Call-to-Action) to build brand awareness, engagement, and conversion.
  • Lean Marketing resources to build, brand, and grow your business.​

Join Us in Sunnyvale, CA, Tuesday, January 21, @6:30p.m., for this practical, actionable, real-world Marketing PRACTICE Talk.

Register Here







LIVE "Eye-Opening" Marketing PRACTICE talk, TOMORROW Silicon Valley

LIVE “Eye-Opening” Marketing PRACTICE talk, TOMORROW Silicon Valley:
https://www.eventbrite.com/e/product-validation-through-productization-tickets-80086150833

Product Validation Through Productization,” is a 50 minute talk on the process of becoming intimate with a potential, or developed offering. It is essential to understand what we’re selling, to be able to market it effectively.

Neglect to productize each offering, and at best, you’ll likely waste a lot of time and money on misdirected marketing that gets little traction. At worse, ignoring Productization leads to business failure. The Productization process produces tightly-targeted marketing that gets clicks, tries, and purchases of every offering.

Attend this “Eye-Opening” Marketing presentation, and learn the equation for validating each and every idea, or developed offering (better late than never!), to get marketable products and services of value, for profit, to build, brand, and grow a business.

Please join us, free, for this Silicon Valley Marketing PRACTICE Talk:
Tuesday, December 10th
6:30 p.m. – 9:00 p.m.

SVI-HUB, Sunnyvale

Event Registration

https://www.eventbrite.com/e/product-validation-through-productization-tickets-80086150833

Your Job Suck? Make Your Own!

Have an idea for a product or service, but have little money, and no clue how to create a business? Perhaps, you are currently marketing an offering that isn’t selling much, and you’d like to get more attention from your marketing efforts?

Lean Startup Marketing teaches the RAF Marketing Method of turning ideas into offerings of value, for profit. This three-step process gives you practical, doable steps to build a sustainable business, and get the greatest response on your marketing efforts, at launch, and beyond.

Bestselling author, and Stanford marketing instructor, J. Cafesin, takes you on the journey of your professional career—creating your own business—from idea through launch, at little to no cost. 

LSM Workshop 1: PRODUCTIZATION, is the process of getting intimate with your idea, or developing product. Neglect to productize your offering, and at best, your marketing efforts will get little traction. At worse, ignoring Productization leads to startup failure. Productization must happen before BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, or buy your offering.

• MBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you’ll ever need to know to become proficient at marketing…anything.

• Create Productization Lists filled with content to use in your branding, marketing and ad campaigns throughout the life-cycle of your business.

• Identify Target Markets and Users who will likely buy your new offering.

• Construct an Elevator Pitch to succinctly chat up your new venture.

• Perform Competitive Analysis, and find differentiators that make your offering unique.

• Choose an effective Profit Model to make money on your offering.

• Project Horizontal and Vertical markets for current and future offerings.

LSM is not marketing theory. Each workbook, filled with slides, challenges and assignments, is a step-by-step guide you’ll refer to again and again, to assure you are on the proper path to building a thriving business. The LSM series provides specific, low-budget, actionable steps for marketing your offerings, to sell directly, or launch your first offering as a profitable startup. It’s time to become your own CEO, and create a career you love.

LSM Workbook 1 is available here:

In Print (recommended): https://www.amazon.com/dp/1732543100

Ebook (slides appear smaller): https://www.amazon.com/dp/B07L9LC8NS

Summer Viewing 4 Kids

Put together an #educational #video viewing list 4 my kids, 4 summer. Feel free to add to it in comments: J. Cafesin: SummerViewing4Kids http://jcafesin.blogspot.com/2014/06/summer-viewing-4-kids.htmleducational

Sick of your crappy job or searching for one?

Ready to START YOUR OWN GIG? Step by step instruction to take your idea from #whiteboard to a #startup @ #Cal #Berkeley:
entrepreneur

Hey #RidleyScott–Einstein did NOT believe in #God…

AlbertEinsteinOr any higher power, no matter what you say on Numb3rs. Shame on you for saying he did, especially as a self-proclaimed atheists! http://jcafesin.blogspot.com/2013/05/the-morality-of-atheist.htmlhttp://jcafesin.blogspot.com/2013/05/the-morality-of-atheist.html