Category: Facebook

How to Start Up Lean

by jcafesin, posted in Busiess, careers, Creativity, dads, Developers, ebook, education, educators, email, Emotional Intelligence, Engineers, Entrepreneurs, Entrepreneurship, Facebook, growth hacking, Intellectual Property, K-12, lean startup, Marketing, money, Patents, psychology, Publishing, sociology, stanford, startup, STEM, teachers, technology, UC Berkeley, Uncategorized, Venture Capital, west coast

Entrepreneurs,
This is one of the most useful business-related book series you’ll ever read.
Lean Startup Entrepreneurial Series makes starting and marketing a business doable, in 3-steps, step-by-step—Marketing PROCESS, not theory or startup stories—the practice of marketing a business to thrive: https://www.amazon.com/dp/1732543100

Good luck on your startup journey!

#business #venturecapital #startups #founders #entrepreneurship #startup #entrepreneurs #mompreneur #smallbusiness #MVP

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You Are Not Safe

by jcafesin, posted in addiction, ADHD, Busiess, copywriter, Developers, education, Emotional Intelligence, Engineers, Entrepreneurs, Entrepreneurship, Facebook, Intellectual Property, lean startup, Marketing, psychology, Silicon Valley, sociology, Uncategorized, Venture Capital

I’ll never forget the first time I saw the world wide web. It was 1995. I was in my rented townhome in Alameda, a small island on the east bank of the San Francisco Bay. I already had a dial-up modem plugged into my Mac LC that I used to send graphic files and documents to my lithographers and commercial printers through FTP (File Transfer Protocol).

I don’t know where I heard about Netscape, probably from a business associate. But I remember the afternoon I logged on for the first time. The interface was full color visual, the first I’d seen, since FTP was only black text on a white screen and no images. The Netscape logo—the uppercase N sinking into a black globe against a starry aquamarine sky, was…beautiful. Once I registered, the next screen had bright, colorful illustrations of a spacecraft, a construction site, a radio tower and more. Under each drawing white text against the black frames said, “Explore the Net. Company and Products. News and Reference. Community.” I was floored, drop-jawed. The interface gave me choices to go anywhere. Netscape was a portal to news sites, business with ‘websites,’ online communities, a virtual store, and reference libraries from around the world.

I called my roommate into my bedroom/office space to show her what I was seeing on my screen. “This changes everything,” I practically whispered, sure that this portal was the beginning of a connected world I only dreamt of as a kid.

As I sat there clicking on each navigation link, then exploring each site the Netscape browser delivered, I recalled when I was 8 or 9 years old, sitting in the back seat of my mother’s huge Chevy, while she drove me and my sister home from school. “One wish,” my mom asked us spontaneously. “One wish. Right now. If you could have anything you want, what would it be?” She often came up with non-sequitur like this to fill the void of silence after she’d asked about our day at school and got, “Fine,” back from both of us.

I answered instantly. “World peace,” and I meant it. My brother had come back from Vietnam a wreck. PTSD. Clinical depression. I’d watched war on TV nightly. And I’d felt war all around me, growing up in the late 60s, the anger of the Blacks, my working mother, and most all women suffocating under our servitude to men. “I wish that everyone would be nicer to each other, and take care of each other instead of fighting all the time.”

“That’s a stupid wish,” my sister said, sitting in the passenger seat. I cowered in the back seat, and shut up. “It’ll never happen. Violence is part of our nature. We wouldn’t be here today without it, since we have no other defenses like other animals on Earth.” She was 2 yrs older than me. Surely, she must be right. She wished for a new purse.

“This changes everything,” I’d said to my roommate as I browsed the internet that first time. And I believed it. A portal to the world would let us see how others lived, and let others see what what possible. In 1960s – 1990s U.S. most of us had a place to live in, and enough to eat every day. Most kids were vaccinated from horrific diseases, and didn’t die from the flu. We got a free education, through at least high school, and 20 – 30% of the population got a college education as well. And in California, college was cheap, making it accessible to most anyone.

My roommate stood over my shoulder staring at my screen as I went from site to site. She seemed unmoved by what we were seeing, and in short order went back to her room. I stayed online the rest of the night, into the early morning hours, amazed. I pursued news sites, read articles from all over the world. We could never again pretend that Holocausts weren’t happening. We’d find out about atrocities taking place anywhere, instantly, and the United Nations would have to stop them! The privileged would no longer be able to turn a blind eye on poverty or disease, even in the most remote places in Africa or the Middle East, seeing it daily on their computers. We could talk to people around the block or in other countries we’d never meet, but share ideas, and feelings. We’d see how similar we all are, how we all feel sad, or happy, or mad at times. We could connect 24/7, and never feel isolated or lonely again. The internet was a window to the world, and the view would surely motivate all of us to care for each other like never before.

This is the argument I gave to my dad at Saul’s, eating bagels and lox a few years later. As a lover of technology since childhood, he too was on the internet, one of the first adopters in his advanced age group. He shook his head and gave me his indulgent smile.

“The internet changes nothing. It is a tool, like a screwdriver. It won’t change human nature. And it won’t save us,” he said. “We’re going to have to do that. Until we learn to care for each other beyond ourselves, we are doomed.” He took a bite of his bagel and savored the mix of salmon, onions and bread, satisfied in the moment.

“You’re wrong, dad,” I exclaimed with certainty. “The internet is connecting the planet. For the first time in human history we are becoming one world.”

“One very small world, which everyone wants their piece of,” he said. “We’ve invented technology we can’t handle, from the Bomb to this internet. Getting bombarded with information isn’t going to change how we react to it. And the more technology we invent, the more likely we’ll implode with it.” He sighed, looked at me lovingly. “You can’t change the world, baby. Best just to focus on taking care of yourself, and your family.”

It was 1998. I had no idea what was coming, how the internet would evolve into the marketing platform it has become. But I left Saul’s that morning sure my father was wrong.

As it’s turned out, he wasn’t.

What is EVIL?

by jcafesin, posted in aging, atheism, atheists, christians, dads, Facebook, growth hacking, holocaust, Immigration, jews, parenting, parents, Trump, Uncategorized

What is EVIL?

It is not murder. It is not lying, cheating, stealing, or breaking any of the 10 Commandments, or Hitler, or Donald Trump. It is NOT a state of being. EVIL is an ACTION, or lack thereof.

True EVIL is indifference.

We are ALL indifferent at times. Every time you pick up your cellphone behind the wheel, you are demonstrating you don’t care about anyone else but yourself. You are 26 times more likely to injure or murder others looking at your mobile while driving. You are actively participating in EVIL, as you are indifferent to anyone but your own desires.

Hitler was indifferent to the horror, the suffering, the murder of 6 million Jews that he initiated. So was every commander who followed his orders, and every German who turned a blind eye to protect themselves, and let it happen.

We are on par with Hitler every time we text while driving.

Church, even Christ won’t save us from our sins of indifference.

The effects of indifference reverberate. You cause an accident while texting, and hurt my kid, and I no longer care about you, your kids, your life. In fact, I hate you. I want to see you harmed!

Every time indifference is demonstrated it generates more EVIL.

Indifference lets corporations like PG&E murder 8 people in San Bruno when the utility diverted the money needed to fix the pipes into bonuses for top paid execs. When COMCAST demands full payment for delivering half the service, they are practicing EVIL. So are the customer service representatives working for them, who claim they’re ‘just doing their job, as they are told to,’ like Nazi Germany, where neighbors became indifferent—didn’t really care what happened to the Jewish kid that their kid used to play soccer with.

Every time we don’t stand up to indifference, we are participating in EVIL.

Indifference is like a genetic disease, handed down through the generations.

Parents who don’t give a shit about their kids, raise kids who don’t give a shit about anyone (even themselves).

Educators who care more about their pensions, putting in 2/3rds of a workday, and working only half the year, teaches indifference to everyone but themselves.

Students (without wealth) who are indifferent to learning, don’t study, don’t do the work, choose YouTube or gaming over doing academics, become front line canon fodder in the military as the only paying job they can get, or end up criminals, or homeless.

Drivers, indifferent to everyone else while they fulfill their desire to upload a Snap, murder close to 4,000, and injure up to 500,000, one half a MILLION people, kids, dogs…etc., a YEAR. Think you know how to drive and text at the same time? Your indifference is supporting your ignorance, which is only surpassed by your arrogance.

EVERY DAY, half or more drivers I see are chatting or texting away, and I fight the urge to ram my car into them. If they stop where I do, like the store, and I pass them in the aisle, I want to spit in their face, for no other reason than to get them to PAY ATTENTION TO SOMEONE OTHER THAN THEMSELVES.

When a COMCAST customer service rep tells me to get another modem, knowing it won’t make my internet connection any better because they know, and COMCAST knows, they don’t have the bandwidth to support the neighborhood’s wireless devices, I become irate, rude, indifferent to their plight, as they are to mine.

Every time we encounter indifference, we become more indifferent.

Stand at the Pearly Gates, and the first question St Peter is likely to ask is were you GOOD or EVIL in your lifetime. Lie, and go to hell. Say you’re GOOD, and believe it? If you spent more of your life addressing and responding to your own needs and desires than anyone else, count on going to hell.

Assuming, like me, you are a non-believer, why worry about anyone else if the only reward is in this life? Take as much as you can get, seems to be the attitude of so many these days, religious or not.

While self-interest is the foundation of our nature, indifference is not. It is taught, shown, modeled by all of us, at times. We begin life as solipsists, then grow to narcissists through our teens and early 20s. Maturity means we’ve expanded our awareness beyond just ourselves, and often put our own desires aside to actively care for others.

Indifference, to justify doing whatever you want (from lying for COMCAST, to driving a fuel-guzzling SUV, to texting behind the wheel of it) chips away at our humanity with every slight. This toxicity of EVIL ultimately endangers every living thing on this planet. Demonstrate you don’t care about me, and I won’t care about you. We self-protect, which ultimately serves no one, not even ourselves.

CARE BEYOND YOURSELF, and SHOW IT, and we not only insure our survival, we give our childrens’ children, and way beyond them, a chance to experience living, and the opportunity to thrive.

Facebook’s REAL Mark Zuckerberg

by jcafesin, posted in Facebook, parenting, politics

Bye FBIMAGINE working your ass off all through high school, studying instead of partying, volunteering with school and community groups so you can into a good college. You send out your applications, to Stanford, Harvard, Princeton, as you have the 4.8 GPA, and all the right clubs on your resume. Your mom kisses each envelope before mailing, “for luck,” then hugs you, with her silent prayer that you’ll be accepted everywhere, that the world will see her beautiful daughter the way she does.

Pins and needles until the letters start coming in, or maybe they won’t, and no college will want you, keeps playing in your head until February rolls around and letters DO come. Cal Berkeley wants you! UC Davis wants you! Stanford wait-listed you. And Harvard ACCEPTED YOU!! You’re dancing in the kitchen with your mom, dad, and little brother, laughing, hugging, celebrating your achievement of hard work and tenacity. For the moment, you let yourself bask in the glow of your families pride.

August comes round, and you are settling into your dorm room at Harvard. Your roommate is nice enough, though she’s hardly there. Unlike you, she’s very social. She got into Harvard on her daddy’s dime. He went there. She got a free pass into the school, as did ex-president George Bush Jr. If nothing else, Harvard is incestuous. Many of Harvard students are related to past students, with money.

You love your classes. Your professors. You are doing well in the college environment, even if you haven’t made any real friends, already a few months into your Harvard experience. You assure your mom you are fine, though you don’t tell her you’re feeling more than a bit lonely. The popular girls, like her roommate, came in with money, came from money. They dress trendy, buy expensive, look sharp, act confident. Make it in Harvard, or not, they have no worries after school. The rich rarely have to worry like the rest of us.

You come back to your empty dorm room one afternoon, turn on your computer, and are about to get started on the paper you have to write for Expository, but the image on the screen stops you dead. Your face stares back at you, next to some other young woman. Under her picture it says, “HOT!” Under YOUR PICTURE it says in bold lettering “NOT!”

This is the beginning of Facemash, which eventually became Facebook. This is MARK ZUCKERBERG’S idea of fun—making women feel like shit at his expense. IMAGINE what that child must have felt when she saw NOT under her Harvard profile picture. IMAGINE if it was YOUR CHILD. OR YOU.

And here’s what ZUCKERBERG said the first night he released Facemash: “I almost want to put some of these faces next to pictures of some farm animals and have people vote on which is more attractive.”

This is MARK ZUCKERBERG than, and THIS IS MARK ZUCKERBERG NOW! He is still the same ugly, petty, small man/child, pulling the same ugly crap, indifferent to anyone but himself, ignoring the pain he is causing across the globe. Zuckerberg was already a second year student at Harvard. He was not a child. If ZUCKERBERG was a decent man, a man of goodness, not cruelty, he never would have COPIED HOT OR NOT, an app that was already out there. Zucky just ripped it off! To debase Harvard WOMEN. Shame on you ZUCKY, and your MAMA and PAPA, for not teaching you how to treat others with kindness!

ZUCKERBERG is still indifferent to anyone but his own needs, even TODAY. His Facebook recommendation engine helped get TRUMPY ELECTED! How? His recommendation engine only shows you what ZUCKY WANTS YOU TO SEE. You do NOT see all your connection’s posts. ZUCKY WON’T LET YOU. He shows you only posts that REFLECT YOU. We are all merely seeing posts that reflect our own opinions.

ZUCKY only sees his own reflection too. It’s what allowed him to debase WOMEN at Harvard. It is allowing him to keep his screwed up recommendation engine on and running, as you are more likely to BUY from people reflecting your position. Russians, Republicans spreading lies, ZUCKY doesn’t care. He cares about getting and keeping advertisers. His new “fake news” AI department is a joke. I know someone working there, and they tell me he really isn’t trying to stop it at all. It doesn’t serve him to do so. He wants advertisers, and you don’t get them limiting ad sales.

He got lucky debasing WOMEN from an app he RIPPED OFF. Now he’s god, to so many. Sadly, they are so blinded by his “success” and they can not see the ugly little man/child he was @Harvard, and still is. Humans get our moral fiber between 0 – 8, maybe 10 years old. He clearly didn’t get much moral guidance. And amoral people RARELY CHANGE. They need a brick to the head, to ‘hit bottom,’ and ZUCKY ain’t fallin any time soon. Now, he’s guiding the world to disaster, to make money from advertisers, to keep FB going. (And this is what Millennial, and MBAs deem “success.”)

My wish for you, MARK ZUCKERBERG, is to THINK with kindness, ACT with empathy, instead of what you were obviously raised to be– totally and completely self-interested. Your power was yielded by chance– mean, thoughtless, sexist, dumb luck, literally. Imagine how you and your wife would feel if YOUR DAUGHTER was voted NOT HOT, deemed UGLY her first year at Harvard, as no doubt she’ll go there with the money you have made on the trillions of wasted hours all of us have spent on your platform.

Bye FB

 

 

Facebook and Ageism

by jcafesin, posted in ageism, Facebook

';plokijh

I applied for a Marketing Copywriter position at Facebook about a year ago, 20 years after my first Creative Director position out of college. Facebook rejected me. Bewildered, as I had every qualification, through experience, creating and implementing hundreds of successful campaigns, I asked the HR woman why I was rejected.

“We are looking for someone less qualified.” Her response.

Hmm…Less qualified. Why would that be? We’d discussed no salary expectations. In fact, FB’s job app didn’t ask me for any. Someone at FB had looked extensively at my online portfolio, as I had a huge spike in page views, from one source, in Menlo Park, according to Google Analytics. The HR woman began her personal rejection email with “Your portfolio is amazing! However…”

What she meant was, “We’re looking for someone younger.”

It probably shouldn’t have hurt as much as it did, since I wasn’t actively job hunting when I answered the FB ad. That particular day, I’d had an argument with my DH about finances. He didn’t want me to quit writing fiction for a full time job. I didn’t want to quit fine writing either, but selling fiction isn’t likely to get our kids through college, especially our daughter, who plans to become a cancer researcher, which requires a doctorate.

What stung so much, was their acknowledgment that it wasn’t my skill set they were rejection, but my age. Thank you, Mark Zuckerberg, who is now over 30 years old, which, according to his own words, makes him stupid, addled, and a bad employment investment.

Hmm…why would anyone with half a brain say such things? Oh, I know, at 22, he only had half a brain to work with. OK. I’ll give him ¾. No. ⅔. His parents were wealthy before Mark, and provided him with every opportunity for success. (Hardship generally stimulates faster brain maturity, requiring creative survival – thrive solutions.)

The problem with 20-something brains— their neural connections aren’t fully established yet. Until our 30s, decision making skills, complex reasoning that only comes with life experience, as well as regulating impulse control are just a few of the skills young people generally lack. Additionally, different areas of our brain peak (and degrade) throughout our lives. Even by Zuckerburg’s simplistic view that youth is smarter, thinks faster (his level of cognitive complexity in accordance with his age), at 22, he’d already passed his prime. His brain’s raw speed data processor peaked at 19. And he was still 20-30 years away from the ability to evaluate other people’s emotional state— psychology being the cornerstone of marketing.

Well, our omniscient Zuckerberg built a global company, his converts proclaim. And that he did. He started FB in 2004, at Harvard, copying the site Hot or Not, which put up pics of students, female students at the time, next to each other for other students to vote which was hot, and not. As a woman, and mother to a daughter, WTF, Mark! But as a purveyor of human behavior, I get that, like teens, young adults are often still motivate by appearance, not substance. (The debate over the intrinsic value of Facebook is ongoing. It’s contribution to humanity seems rather nominal, and it’s social platform a proven productivity sinkhole in business.)

Mark was verging on 30* when FB became profitable through PPC advertising revenue. And Zuckerberg didn’t make that happen alone. Almost 40 yr old, Peter Thiel, invested half a mill in 2005, and helped The Facebook 20-something founders get $13 million in Accel Partners financing a year later. And you can bet, Accel didn’t leave it solely up to Mark and his young crew to make them billions.

Mark doesn’t proselytize this truth. He’s now old/smart enough to know that if you stroke the ego of the young, which is still fragile and forming, you’ll get them to work 24/7 (though studies show working long hours does not improve productivity, and hurts a companies bottom line), for a 5th of the salary he’d have to pay experienced pros. Young people aren’t particularly gifted, talented, or brilliant, for the most part, as Zuckerberg professes, even today. They’re cheap to employ.

Facebook is among the top 100 H1B visa filing employers of foreign workers. Not because Chinese and Indians know more, as tech is an emerging market we are all learning dynamically, but, again, because they are cheap labor, a 10th of a U.S. Worker’s salary and benefits. (Specific H1B visa numbers are extremely hard to obtain, as corporations are legally allowed to withhold this information from public scrutiny.)

Mark is growing up, though like most boys, his mindset seems stuck somewhere between his teens and 20s, his arrogance no doubt compounded by his early success. Limiting FB hires to young (and immigrant) workers is immature at best. Study after study show older employee’s productivity, creativity and reliability is equal to or higher than that of their younger colleagues.
—

*Reid Hoffman was in his late 30s when he started LinkedIn in 2003. Even with 4.7 mill in Series A funding, it wasn’t until Hoffman was in his early-40s that LinkedIn became profitable.