Cafe 42 Blog

How to Start Up Lean

by jcafesin, posted in Busiess, careers, Creativity, dads, Developers, ebook, education, educators, email, Emotional Intelligence, Engineers, Entrepreneurs, Entrepreneurship, Facebook, growth hacking, Intellectual Property, K-12, lean startup, Marketing, money, Patents, psychology, Publishing, sociology, stanford, startup, STEM, teachers, technology, UC Berkeley, Uncategorized, Venture Capital, west coast

Entrepreneurs,
This is one of the most useful business-related book series you’ll ever read.
Lean Startup Entrepreneurial Series makes starting and marketing a business doable, in 3-steps, step-by-step—Marketing PROCESS, not theory or startup stories—the practice of marketing a business to thrive: https://www.amazon.com/dp/1732543100

Good luck on your startup journey!

#business #venturecapital #startups #founders #entrepreneurship #startup #entrepreneurs #mompreneur #smallbusiness #MVP

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Why Do You Choose to Live?

by jcafesin, posted in Uncategorized

Actor Robin Williams. Fashion designer, Kate Spade. Aaron Swartz, a prodigal computer programmer, political organizer, and internet hacktivist hung himself at 26 years old. In 2017, it’s estimated 1.4 million of U.S. attempted suicide, and over 120 a day actually succeed in killing themselves. Suicide is the 5th leading cause of death globally, after cancer, car crashes, and HIV.*

Clearly living is a choice we all make every day we live.

Almost 4,000 of U.S. will consider suicide today. Have you? I have. Not once or twice during hard times, and in passing, but many times throughout my lifetime, from my tween years, likely till I die. Yet, virtually daily, I make a conscious choice to stay living.

I don’t believe in any higher power than the laws of physics. There is no “Jealous God” (Exodus 34:14) watching, or judging our behavior from ‘beyond’. There is no heaven or hell. I’ve never been able to pretend we are more than the collection of cells that make up our bodies and consciousness. I can choose to go hang myself in the doorjamb of my office after I finish writing this blog without fear of damnation. The only eternal soul we possess is humanity’s hope that we matter past our limited time alive. But we don’t. Not really, beyond our affect on the lives we touch while we are living, like our family, and a handful of friends and colleagues. Even if you’ve done DNA ancestry, other than their genetic contribution to your existence, your dead lineage are names in a ledger, nothing more.

Too dark a view for ya? It ain’t depression. It’s reality, and a scary one knowing that regardless of what we believe, our life adds up to what we DO with our short time of awareness.

Individually, we really have very little effect on, well, anything beyond our small realm. Even those who have ‘made it,’ like the opening list of celebrities, most will be forgotten over time, and lost to later generations. And we’ll never even know the names of most innovators, especially women, who invented the tech we use today.

For the religious reader, this blog probably isn’t for you. I’ve likely lost you in the opening bit, as suicide in most sects is a ‘sin’. If you are a true believe, it is equally likely you won’t off yourself. The only reason to continue reading is if you want to help someone who seems like they may.

How do you know if someone is suicidal? You don’t, and likely won’t. Each of the above celebs were either flat out rich, wealthy, or at the very least financially ‘comfortable.’ So, it wasn’t poverty that drove them to suicide. They ‘made it’ doing what they loved, instead of a lifetime at some crappy job just to pay the rent. Yet, each made a choice to die. Why?

Every day I make a conscious choice to keep living, but a lot of days the choice to stay is hard. Very hard. Some days, hope drives me with purpose, that I can make a positive contribution to those I touch. But other days, on days where it feels as if I reach no one, or I get nothing done, or humanity is doomed to our own stupidity, hope abandons me.

Give it up. Walk away. Stop trying so hard. You’re getting nowhere. If there is nothing beyond death, and what I do doesn’t really matter in the scheme of things, then why not just check out, be done. At times, my life feels as if it defaults to the mean of hardship, and I obsess about exiting the scene, fading to black.

How do you stop the voices of fear, either before they ramp, or even after they do, when you look up from your laptop to notice you aren’t breathing? I think of checking out, conjure my exit strategy. I imagine I’m taking pills, or maybe going into the garage, turning on my car and rolling down the windows.

What stops me?

I picture coming on to the oxycontin, or choking on carbon monoxide, then throwing up, then blacking out. Then nothing. Ever again. No awareness, no consciousness once the neurons stop firing. No taking it back. No second chance. No waking up. Feel nothing, ever again. Or I try and feel what it feels like to feel nothing, but obviously, this is an oxymoron. Living and feeling are synonymous, as are death and nonexistence.

When I’ve lost all belief in myself, my work, my world, I’m left with only one reason that keeps me here. Regardless of how lost I feel, how insignificant, how hopeless, I hold on to the one truth I know is real.

Every day I make a conscious choice to stay living—to FEEL.

Living is all about FEELING—glad, sad, mad, good, bad, proud, humbled, jealous, accomplished. And the list goes on… I get to feel them all, and many more throughout my lifetime, expressed in a thousand ways. Enjoying chocolate mint ice cream while watching TV. In awe of natural wonders. Heartbroken with loss. Swooning in love. From the physical to the surreal, we all get to feel—experience being alive.

Strip away the religious sales pitch that rewards us for charitable behavior, in exchange for an eternity in paradise. Ignore the social pressure that tell us our value lies our physicality, or our job title, or the acquisition of wealth. Let go of the pretense we are going to make a substantive difference to anyone beyond our small circle of connections. And the point of living becomes to feel the moments of our life.

Death—feeling nothing ever again—will come, regardless if I hasten it. The permanence of suicide becomes daunting when I consider I’d never get to taste anything again. I’d never see, smell, or feel rain on my skin, or someone hold my hand. If I take my own life, I kill even the possibility of change, and finding ways to enjoy more moments of my brief existence.

I teeter on the edge of suicide when all reason and purpose has abandoned me. But you can help me during these times, or others who stand at precipice of ending their life. When I’m consumed by doubt, black and sticky, pulling me under, please don’t tell me to “Hang in there, it’ll get better.” It feels like bullshit in those moments of darkness. With empathy, simply remind me to FEEL.

*American Foundation for Suicide Prevention, 2018

.

Kate Spade, 1962 – 2018
Anthony Bourdain, 1956 – 2108
Aaron Swartz, 1986 – 2013

Your Job Suck? Make Your Own!

by jcafesin, posted in Busiess, careers, dads, Developers, ebook, education, email, Engineers, Entrepreneurs, Entrepreneurship, growth hacking, Intellectual Property, lean startup, Marketing, Patents, psychology, science, scientists, sociology, stanford, startup, STEM, technology, UC Berkeley, Venture Capital

Have an idea for a product or service, but have little money, and no clue how to create a business? Perhaps, you are currently marketing an offering that isn’t selling much, and you’d like to get more attention from your marketing efforts?
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Lean Startup Marketing teaches the RAF Marketing Method of turning ideas into offerings of value, for profit. This three-step process gives you practical, doable steps to build a sustainable business, and get the greatest response on your marketing efforts, at launch, and beyond.
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Bestselling author, and Stanford marketing instructor, J. Cafesin, takes you on the journey of your professional career—creating your own business—from idea through launch, at little to no cost. 
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LSM Workshop 1: PRODUCTIZATION, is the process of getting intimate with your idea, or developing product. Neglect to productize your offering, and at best, your marketing efforts will get little traction. At worse, ignoring Productization leads to startup failure. Productization must happen before BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, or buy your offering.
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• MBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you’ll ever need to know to become proficient at marketing…anything.
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• Create Productization Lists filled with content to use in your branding, marketing and ad campaigns throughout the life-cycle of your business.
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• Identify Target Markets and Users who will likely buy your new offering.
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• Construct an Elevator Pitch to succinctly chat up your new venture.
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• Perform Competitive Analysis, and find differentiators that make your offering unique.
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• Choose an effective Profit Model to make money on your offering.
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• Project Horizontal and Vertical markets for current and future offerings.
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LSM is not marketing theory. Each workbook, filled with slides, challenges and assignments, is a step-by-step guide you’ll refer to again and again, to assure you are on the proper path to building a thriving business. The LSM series provides specific, low-budget, actionable steps for marketing your offerings, to sell directly, or launch your first offering as a profitable startup. It’s time to become your own CEO, and create a career you love.

LSM Workbook 1 is available here:

In Print (recommended): https://www.amazon.com/dp/1732543100

Ebook (slides appear smaller): https://www.amazon.com/dp/B07L9LC8NS

New Release: Lean Startup BRANDING

by jcafesin, posted in Entrepreneurship

Lean Startup BRANDING (LSB) Workbook 2, is the first marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company.

Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding paradigm. LSB takes you step-by-step through the branding and marketing of your new venture. Create corporate and product identity packages. Examine the fundamental principles of effective design, and learn to produce multichannel print and digital marketing campaigns that get greater response.

You must continually produce campaigns to create a thriving business. Through text, slides, challenges and projects, LSB Workbook 2 empowers entrepreneurs to CEOs with the knowledge to create and produce professional-quality digital and print marketing, that generate the greatest conversion (clicks; try; buy; subscribe).

● Learn to create a complete Corporate Identity. Establish product and/or company names, then create striking logos that can scale from social media feeds to the side of your building. Establish your startup’s voice with taglines that tout your company’s unique value.

● Study graphic design techniques, such as layout, eye-tracking, responsive grid systems, typography, and how to execute attention-grabbing branding and advertising campaigns.

● Discover the components in imagery that create visual impact, and the myriad of sources to get spectacular visual content, at little to no cost.

● Examine print and digital reproduction. Begin a visual library of high-quality images and video clips to use in your marketing efforts for both print and online campaigns.

● Review SEO (search engine optimization) techniques and best practices.

● Explore online technology, and how to increase engagement with your digital marketing efforts.

● Course projects include developing a complete identity for your offerings and startup, as well as an array of effective print and digital marketing campaigns to introduce your new offerings, and promote your business.

At the completion of LSB Workbook 2: BRANDING, you will have gained the ability to design and inexpensively produced tightly targeted, professional-quality marketing campaigns to turn your startup into a thriving, sustainable business.

https://lnkd.in/gE9h4ej

Boy Scouts of Christian America

by jcafesin, posted in christians, dads, Religion, Teen

After his scout meeting, our 11 yr old son announced he was never going to advance to Eagle Scout, as we’d all hoped, when he ‘bridged’ from ‘Webelo’ Cub Scout to become a full-fledge Boy Scout.

“Attaining the Eagle rank is often the end goal of a scout and his parents. It looks good on a resume and shows commitment to a program over an extended span of time.”

These are the opening lines on an Eagle Scout information page for the Boy Scouts of America (BSA), and one of the reasons we encouraged our son to stay in their program.

But the rank of Eagle Scout was not attainable for our son, his troop leader had told him last Friday night. Even if he got all his merit badges, and fulfilled all the other Boy Scout requirements through middle and high school, he was not qualified to become an Eagle Scout.

To achieve Eagle Scouts, or any other rank, Boy Scouts must live the Scout Oath, which requires belief in God. 

My husband and I introduced our 5 year old son to scouting. Fourteen Christians and one Jew, and our kid was the only member of his Webelo troop being raised without religion. Most of our neighbors, and our kid’s classmates, attend the local church. My husband and I are Atheists. Our kids are not privy to the benefits of participating in this tight-knit religious network. Scouting seemed like a positive way for our son to meet other boys his age in our area. 

We didn’t consider the Boy Scouts an exclusively religious organization. We’d heard stories, of course, and knew of the pending lawsuit in the supreme court filed by a father for discrimination against his son who claimed to be an atheist. It motivated me to ask the women at the Cub Scout table during school registration if their troop was religious, and if so, how. Both women assured me their den had several different faiths among its members, and their policy was to keep religion at home, not practice it in scouting.

They were true to their word during the first five years our son belonged to their troop, participating in most events from hikes to community drives to popcorn sales, and earning quite a few merit badges along the way. Religion, even prayer, was never practiced or promoted. He bridged from Cub Scout at the end of fifth grade, and became a full Boy Scout with the aim of eventually becoming an Eagle Scout in high school.

After his new troop’s first official gathering a few months back, our son informed me the Boy Scout troop he’d bridged to said prayers at the end of their meetings. I asked him how he felt about that. He confessed he’d already branded himself a non-believer, when the scout master asked him to lead the prayer at the end of that first meeting. He’d refused, stating he wasn’t sure there was a God, and he thought praying was a waste of time because he was certain there wasn’t anything listening. Though he’d been publicly labeled “misinformed” by the scout master at that meeting, and endured jeers and taunts from several of the boys, every Webelo he’d been with the last five years had bridged to this new troop. Our son didn’t want to look for a new non-religious troop, with a bunch of kids he didn’t know. He just wouldn’t recite what he didn’t believe, he’d told me.

That wasn’t good enough for advancement, according to his new scout master, who asked him again last Friday night to say a closing prayer. No matter how lax about religion our son’s lower division troop, rank of Boy Scouts and higher stuck to the rules of the BSA, he told our Boy Scout. A religious association, and faith in God is required for rank advancement. Commitment to community service, practicing Scouting’s core values of honesty, compassion, as well as continually exhibiting diligence as a contributing team member, were irrelevant. Belief in a god was more important than social service. Atheism is a sin, the scout master assured our son at the end of last Friday’s meeting.

I could lie that I believe, my son suggested, if I have to…

Think that’s a good idea? I asked, glad to be driving, which made it easier to keep emotional distance and sound casual.

Maybe. I just don’t get why I have to pretend I believe in God. The Boy Scout handbook says we’re supposed to “respect and defend the rights of others to practice their own beliefs.” But they’re not.

Ah, from the mouths of babes…

He’s right, of course. Click on the ‘Litigation’ link on the official BSA website, and bring up the “Duty to God” page. Part of the Scout Oath proclaims the scout will ‘do his duty to God [and country].’ Every level of advancement requires a promise or show of faith in God. Boy Scouts are instructed to respect the beliefs of others, but only those that believe in the Christian/Judaeo God.

Nowhere in the BSA literature we received and perused before or after our son joined the Boy Scouts did they say they were a faith-based organization that required their members to be believers to receive equal rights and priviledges as those granted to religious members. Had they disclosed this with all transparency, as do churches and other religious organizations pushing their beliefs, I doubt my husband and I would have channeled our son to participate.

We impose no religion on our kids. We discuss it often— the concept of one god verses many; various cultures and their belief systems from beginning to modern man, using everything from the Tao to biblical references. Our kids get additional religious education through their friends and faith-based celebrations with family. My husband and I hope to expose our children to many possibilities, and let them discover their own spirituality.

Parents who provide religious training for their kids early on, and, it would appear, register them in Boy Scouts, are looking to validate their beliefs by indoctrinating their kids with the religion on which they were raised. And most of these parents have never stopped to consider whether the rhetoric their parents sold them is truth. They are blind believers, and turn their children into the same.

“The Boy Scouts of America (BSA) takes a strong position, excluding atheists and agnostics,” according to Wikipedia.

Perhaps the BSA is a front for the church, and works to convert unsuspecting non-believers working to advance in their organization. Hook the kids without religiosity when they’re young–in Cub Scouts. Get them to work hard for advancement, then deny them further advancement unless they convert to Christianity. Whatever BSAs agenda, and our son now sees they clearly have one, the meeting with his troop leader last Friday night soured him to continuing in scouting. It’s a shame, really, because the Boy Scouts have so many positives to offer. Weirdly enough, they tout the same morality I preach to my kids, like being courteous, and honest, loving and compassionate. The only difference between us is I don’t believe a god gave us this wisdom. I give credit to humanity, over eons, watching what works, and doesn’t.

There is no god that’ll save us from hate, prejudice, nationalism, exclusionary sects like the BSA who lure kids in, like the Pied Piper, under the guise of community involvement, then change the rules mid-play. Regardless of our differences, religiously, culturally, politically, PEOPLE, me and you, must use our collective wisdom to unite for humanity’s continued evolution.

Doing Mass

by jcafesin, posted in Los Angeles, marriage, Silicon Valley, west coast

I’m a native Californian, born and raised in paradise. The weather along our more than 3,000 miles of tidal coastline is spectacular practically every day. The Sierra Mountains are our border sentinels, over 14,000 feet at their peaks, stretching 400 miles long of pristine wilderness to world-class resorts. Ski after brunch and be tanning, running, biking on the beach by the afternoon—from mid-October through early June. Ask me my religion, and I’ll say I’m Californian. We are a culture all our own out here; active, progressive, wildly creative—fantastically separate from anywhere else, yet intricately connected to the world.

I was married a little over a year when my husband sold his software to a company in Concord, Massachusetts. A three year, onsite contract was part of the purchase deal. After the blood oath that we’d return to California when the three years were up, I agreed to leave my family, friends, and Bay that I loved, and move to one of the oldest towns in the U.S.

I’ve never been a fan of the east coast. The weather sucks most of the time. Even the young people look older than most old people in California. I’d visited Boston just once, ten years earlier. Mid-August, and it was hot and wet and sticky. The city was dirty, crowded, crumbling, aged, with an excessive number of churches. I don’t remember finding anything I actually liked about the place other than the dim sum in Chinatown. 

A decade later and Boston hadn’t changed much, at least from the plane’s view as we flew through the thick air over the dilapidated city into Logan Airport. The sweltering July heat came through the crack where the gangway met the plane and felt like a sizzling brick wall. I hesitated as I stepped onto the walkway, fighting the urge to run back on the plane and beg them to fly me home.

My husband waited for me at the end of the walkway, all smiles. I wanted to slug him. He’d come to Mass. a week before me and found us a rental in Concord, and the entire drive there he chatted it up—how beautiful the historic area was; the one-bedroom with studio house he’d found with its great location just blocks from town center. 

What I saw out the passenger window after passing through congested Boston and manicured Cambridge was swampland. Rivulets lined with oak, birch, and pines were all that broke up the tangled shrubs and thorny vines that covered the ground and wrapped the fallen trees. I half-expected to catch a glimpse of the Creature from the Black Lagoon moving through the dark, heavily forested rolling hills.

My mood went from bad to black as we came into Concord’s tiny town center. Culture shock wouldn’t touch what I felt. Graveyards were the front lawns of the churches that stood on every other corner. Old stone and brick buildings lined the main streets of the town. Old meaning 1600 and 1700’s. Art galleries, bakeries, bank branches and real estate offices occupied these crumbling two-story structures, which met at the town circle. Every person I saw was White.

The thick smell of mold and the cloying scent of decay hit me as I got out of the car in front of the ramshackle Colonial Inn, which was used as a hospital during the Revolutionary War, according to their bronze plaque. The air was stifling and still. I could barely breathe. People on the streets milled about as if in slow motion. Three years would be an eternity here.

The oppressive heat was suffocating. I had to find air. My husband suggested we go to the Concord River where he assured me there was always a breeze. We drove toMinuteman Park, walked to the end of a creaky wooden pier and looked out across the river to the old stone bridge where the first battle of our War for Independence was waged. I was immersed in the past and felt the weight of it upon me, but I didn’t feel any breeze. 

The screened porch of our rented one-bedroom house turned out to be a haven, shadowed from the heat and separate from the bugs, except for the hive of wasps in the dormer of the upstairs ‘studio’/attic we spent the afternoon eradicating.

Summer passed to Fall, and the brilliant colors of the foliage was only marred by the attack of the insect population as it moved indoors in search of food and shelter from the impending cold. Autumn lasted about three weeks until the first frost when everything died and became flat gray.

The only season in Massachusetts I looked forward to [back in California] was winter, anticipating the pristine beauty of snow. And its splendor can not be denied while it’s falling. But shoveling the drive, managing the icy roads, and freezing my ass off from early November until mid-April was harsh at best, and within hours of falling, the clean white blanket was speckled brown with road grim from the plows and street traffic.

Spring in Mass. brought allergies from hell. I felt like I had the flu for a straight month when everything was blooming. Then summer set in, and there was no air in the air again. There were excessively heavy rain storms though, that invariably flooded the basement numerous times from mid-July through late-August.

I’d left paradise for purgatory.

There were times of spectacular beauty in MA—those few weeks of fall, or a couple weeks in the spring when gray gave way to vibrant greens and crystal blue skies. But the days of sunlight and life were few and far between. At least through the summer months, every night at sunset was Attack of the Monster Mosquitoes! The other eight months everything was frozen or dead, and it was too snowy and/or cold to go anywhere.

For two and a half years I endured Concord. It got, if not easier, more routine serving my time there. I learned to dress for the weather, especially in layers because restaurants, theaters and clubs were usually blazing hot inside for some unfathomable reason. Other than a few affable store clerks and a couple of business associates, I never made any real friends there. Most of the people were as cold as the place, and prided themselves on their rudeness. By late fall of my third year, after totaling my car while nine months pregnant when a snowplow on the other side of the road dumped fresh snow on my side, I’d had more than enough of Massachusetts.

Two months after our son was born, and four months before his contract with the Concord based company expired, my husband accepted a job offer from a tech startup back in California.

We drove through several blizzards across the northern U.S. in mid-winter because it was the quickest route to get home. The February afternoon we drove onto Alameda Island in the San Francisco Bay it was 70 degrees and sunny. Across the sparkling blue water the sun was setting behind the city. The air was crisp, almost sweet with the fragrance of fog, the wind whipping around with the windows rolled down as we cruised along Shoreline Drive. People were walking, running and cycling along the strand. A few die-hard wind surfers were out on the bay doing their last sail for the day. And I said a silent prayer to hope that we were home to stay.

On Being Cool

by jcafesin, posted in education, Family, family life, Kids, kindle, parenting, parents, technology, Uncategorized

Had a meltdown on my tween son when he asked, yet again, for an iPad at breakfast this morning.

Before the iPad he wanted a laptop. He insisted he needed my HP the moment I purchased my Toshiba, though could give no reason why he had to have it since he had a powerful PC with an enhanced graphics card for gaming in his room. After weeks of needling me I finally gave him my old HP to share after backing up [mostly] everything. He loaded the same games he had on his PC and played them in bed on the laptop for about a week, until he inadvertently downloaded a virus [that ironically sold security software] which destroyed every program, every file including seven years of my labor. Between ‘mostly’ and ‘everything’ turned out to be the Grand F**king Canyon.

Prior to the laptop he needed an iPhone. He’s had a cellphone since the 5th grade, when he started walking the quarter mile home from school. In the two years he’s had it, he forgets it at home most of the time unless I remind him to bring it with him. More often than not the phone has no charge because he doesn’t remember to charge it. Though all his friends have cellphones, he’s exchanged numbers with no one, and this seems fairly typical among his contemporaries upon inquiry.

Before the iPhone he had to have a video camera, which he used a few times to tape episodes of Sponge Bob off the TV so he could view them later through the camera’s viewfinder. That lasted about a month until he tired of it and he hasn’t touched the camera since.

An iPod was before the video camera. I use his iPod when I’m recharging mine since in the four years he’s owned it he’s used it maybe 10 times collectively.

He sat at the kitchen table this morning eating his cold cereal telling me how badly he needed an iPad. They are so cool, he insisted, giving me his puppy face, and good for school, though was unable to define how since a PC with internet access was all his middle-school required. He kept at it throughout breakfast, bargaining away all other gifts for his upcoming birthday in exchange for just one iPad2.

And I blew a gasket.

He wanted too damn much! He asked for too much with no purpose. What the hell was the point of all these things when he didn’t even use them?

To be cool, mom, he said through tears.

His palpable shame was a knife through my heart. At 12 years old, crying had ceased to be acceptable except in tragic situation, and me yelling at him wasn’t one. I sat down at the table adjacent to him and stared at my son, fighting tears from overwhelming me as well.

Being cool isn’t about what you have, I reminded him gently. Cool is about what you are, who you are, what you do that makes you special, separates you from the crowd. He was a straight A student, in advanced at math, played electric guitar, but every accomplishment I pointed out just made him cry harder.

None of that matters, he insisted. No one cares about that stuff. And being a nerd might pay off later but right now no one his age knew or cared who Bill Gates was, he said, throwing my refrain back at me.

Your dad would ask why cool matters, was the lame response I came up with. I knew cool mattered, even to me, but especially for a kid becoming a teen.

It just does, my son assured me. And I’m not, he added shakily, unable to stop the new round of tears.

My heart in my throat and struggling to swallow back my own tears stopped me from lecturing, but I again reminded my son that iPads and iPhones and video cameras are tools, nothing more, and possessing them doesn’t make one cool.

Yes, mom, he patronized me. But an iPhone is still cool, and so are iPads. I felt him lighten before I saw him grinning to himself.

They are cool, undeniably, which makes the engineers who invent Apple’s products cool, but not so much the people who use them. I needed to be sure he understood what cool really is, and perhaps remind myself as well.

Michael has an iPhone and an iPad and he’s totally popular, my son insisted. Everyone likes him. He has tons of friends and no one picks on him, ever.

Cool means Popular when you’re 12, and I suppose even for adults. Most of us want to be liked, admired, feel special, unique, seen as cool. But I knew Michael wasn’t popular because of his iPad and went about trying to enlighten my son without losing his attention. I spoke of Michael’s extensive involvement with his church, attended by many in our area. I pointed out Michael’s rather jovial demeanor, and reminded my son that his friend was also an avid sportsman, into soccer, basketball, baseball…etc, the ultimate key to cool for kids in school.

Perhaps Michael’s popularity had nothing to do with his iPad, I suggested. And to further my reasoning I asked, If Evan had an iPhone or iPad do you think he’d be more popular?

Evan is a jerk, my son proclaimed. He’s mean and rowdy, and he has an iPhone, mom. His eyes seem to sparkle with awareness of his own words. Then he smiled. He got it, and I smiled, too, for about a second, until his expression darkened again. But I’ll never be like Micheal, do what he does. I’m not discovering religion any time soon, and I suck at sports and don’t really care about ’em, and I’m not exactly what you’d call upbeat.

And I’ll never write like Stephen King, or Ray Bradbury, or John Fowles—

Who are they?

Famous authors you’ve obviously never heard of. Forget it. Tell me, who else is cool, dude? Name five, other than your friend Michael. Anyone, doesn’t have to be one of your contemporaries…

Greenday, he looked to me for approval.

Okay. Who else?

Death Cab [for Cutie] (another rock band). Thomas Edison. Einstein. And Jason, at school. All the girls really like him.

I laughed. Why?

I don’t know. He’s short but kind of buff already, I guess. He’s on the track team and the basketball team and he tells everyone he lifts his dad’s weights. He’s really into working out.

And what do all five you just named have in common?

He fiddled with the remainder of the Crispex in his bowl as he pondered my question.

They’re all good at something.

And how do you get good at anything? yet another of my canonical refrains.

Practice.

You bet. Find something you love, that turns you on, and work at it, my beautiful son. Practice your guitar more and become a great musician. Invent a new video game instead of playing someone elses creation. Learn how to program and develop apps, show us you need an iPad as a tool to create with.

He brightened, smiled at me. I had his full attention again, my reason for slipping in the iPad comment.

Owning an iPad is easy, my baby, and meaningless, just one of many who do and more who will. Creating with one is cool. Cool is as cool does, kid. Pursue a passion and you’ll be engaged, entertained, and so enraptured in the process you won’t notice or care if you’re popular. And how cool is that! ; – )