Entrepreneurs, Innovators, Disrupters–Time to STARTUP

LIVE Lean #BusinessMarketing ZOOM #Webinar— Product Validation through PRODUCTIZATION (aka… Actualizing Ideas into Products for Profit): https://lnkd.in/gqGqbZf

20 attendees strict limit.

#marketing #ai #machinelearning #seo #startuplife #sharktank #mvp #smallbiz #contentmarketing #seo #smm #growthhacking #entrepreneurs #startups #leanstartups #digitalmarketing #businessgrowth

Entrepreneurs everywhere, Learn Copywriting LIVE ONLINE @ #UCBerkeley Ext.

#Entrepreneurs everywhere, #SEO #Copywriting LIVE ONLINE from home @ #UCBerkeley Ext: https://extension.berkeley.edu/search/publicCourseSearchDetails.do?method=load&courseId=24946165 …

#womenempowerment #womenintech #webdev #startups #bizdev #ReactJS #javascript #DataAnalytics #Linux #MVP #100DaysOfCode #python #fintech #mpgvip #defstar5 #Sharktank

On Racism…

We are ALL racists. Every human being on the planet is BORN a racist.

NO! you’re screaming at me. BULLSHIT, you whacked out bitch. I am not a racist!

And the more you deny it, the more you prove me right.

We are all born racist. Mammals, the genome to which Humans belong, are born with an innate FEAR of THE OTHER—anything outside what is familiar to us. And this fear manifests as RACISM, and SEXISM, and NATIONALISM with humans.

“FEAR of THE OTHER,” should be the universal definition of racism. And humans manifest our fear in a variety of ways. Some, their fear is so overwhelming, their ignorance so great, it aligns with HATE, and they are violent against THE OTHER.

But sometimes, when our fear is acknowledged, and then examined, it motivates us to learn about THE OTHER. Only then, do we discover that regardless of color, or even gender, we are not so different. We all FEEL the same.

BULLSHIT, you calling me out again. You don’t know how it FEELS to be Black.

You’re right. I’m White. But I know what it FEELS like to be dissed. I grew up fat in chic L.A. And I know how it feels to be on the outside looking in. I’ve spent my entire life out here. As a women, I know how it feels to be objectified for my body alone; paid half or less than the man next to me doing the same job…etc.

It FEELS like shit. It makes me feel valueless, ashamed, awkward, angry, mystified, enraged, scared, small, sad. And all these negative feelings manifest inside each of us when we are dissed, regardless if we are consciously aware of them, or not.

We all FEEL the same. Each of us reacts to our feelings differently, but we are all intimate with feeling afraid.

Most all of us are also intimate with feeling happy, engaged, safe, content in the moment. Our reasons for feeling these things may vary, though not as much as you think. The love of a parent, guardian or friend, the comfort of a home, full bellies from tasty food makes most of us feel good. And the intensity of feelings vary wildly from person to person. Some enjoy positive feelings far more often than others born with internal, or into external misfortune. But the feelings of HAPPY, and SAD, are common to all of us.

The complex range of feelings we get to experience, both body and mind, is exclusively human. And feeling the same things provides a natural bridge to unite us, a window for empathy, even camaraderie through shared feelings.

Once again we are standing on the precipice of change, Equal Rights the topic de jour. Perhaps THIS TIME, we will get off the politically correct train, admit we are all racists, and choose to FIGHT our innate fear of THE OTHER. We’ll acknowledge the benefits of integration and globalization as an opportunity to learn from the best of each other. We’ll not only believe in, but practice equal rights.

Stand up, or take a knee, but SPEAK OUT against hate, and educate the ignorant that there really are no substantive differences between us, not color, not gender, not religious or sexual preference, because humans all FEEL the same.

Terrence Floyd, George Floyd’s Brother, Thank You for Your Words of Wisdom

Mr. Terrence Floyd, brother of #GeorgeFloyd gave a speech after visiting the dite where his brother was murdured. He got it exactly right. BRILLIANT! And well said, #TerrenceFloyd! U should educate #TrevorNoah

Terrence Floyd, brother of George Floyd who was murdered by cops speaking…

#EducateYourself 

#BlackLivesMatter 

#AllLivesMatter

#VOTE

Find and Utilize Competitors with Competitive Analysis

No need to look for competitors since your business offering is so unique, there’s nothing out there remotely like it?

Think again!

​You are going to find competition, if you are thorough, and tenacious, and keep searching until you find offerings on the market directly or indirectly related to yours.

No one wants to find their brilliant idea has been produced by someone else. But it’s smart business to look for the same, or similar offerings to yours before investing a lot of effort in developing and/or marketing what’s already available.

Find and Utilize Competition with Competitive Analysis,” is a 50 minute talk detailing the Competitive Analysis process—efficiently, proactively, step-by-step. This Marketing PRACTICE Meetup provides a Competitive Analysis template to easily discover, and monitor your competition, enabling you to match, or surpass each of their offerings with your own.

https://www.ippglobal.org/competitive-analysis

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Marketing PRACTICE from Home with Digital Learning

Got an IDEA, or offering you’ve already developed, that you’d like to market and sell?

Learn to VALIDATE—PROVE your offeing will SELL—and WHO will likely find value in the features your offering provides.

Join us, Tues., April 21, 2020 @10:00 a.m. (pst) on Zoom, for this Global Marketing PRACTICE Webinar:
https://lnkd.in/g9YW8m2

100 attendees is a strick limit!

Global MARKETING Webinar

LIVE Marketing PRACTICE global WEBINAR

for a TEMPLATE that will PROVE your startup has marketable offerings of value, for profit:

Tuesday, April 21, 2020, 10:00 a.m.

Got an idea for an app, product or service, or want more sales with your marketing efforts?

Learn how to VALIDIATE, i.e. PROVE your offering has marketable VALUE, and how to identify WHO (target audience) will BUY your products and services.

The success of any business begins with MARKETING.

Why?

Without an offering of value, that many will benefit from using, at a price-point they’ll pay for, there’s nothing to market/brand/sell.

Product Validation Through Productization,” is a 50 minute talk on the process of becoming intimate with your potential, or developed offering. This webinar provides a template—like a plug-n-play marketing equation—for turning most any idea, or even developed product, into a marketable offering of value, for profit.

Attendees will learn how to:

  • Determine ‘Product/Market Fit,’ then concisely, and specifically label the features of the product or service you envision (or have produced).
  • Identify a benefit or solution each feature provides, as well as likely customers who will find value in your offering.
  • Perform the Productization process on each offering conceived, or developed (better late than never!), to produce marketable offerings of value, for profit.
  • Construct dynamic lists of keywords and phrases all related to your offering, your target markets, your business, and industry.
  • Utilize Productization Lists for iterative discovery, as well as SEO content when branding and marketing your [fully-productized] offering.

Avoid the #1 Reason Startups Fail

Neglect to productize each and every offering, and at best, you’ll likely waste a lot of time and money on misdirected marketing that gets little traction. At worse, ignoring Productization leads to business failure. The Productization process is time-consuming, detail-oriented, and necessary to perform, continually, to produce tightly targeted marketing that motivates clicks, downloads, and/or purchases of your products or services. Begin marketing each offering with Productization to build a sustainable, thriving business.

Speaker Bio

Creative Director, and Stanford marketing educator, Jeri Cafesin, inspired by over two decades marketing seed startups to Fortune 100s, brings practical, applicable, lean Marketing PRACTICE to Silicon Valley. A MarCom specialist for over two decades, and founder of IPPglobal.org—Lean Marketing Workshops for Entrepreneurs—her marketing strategies and campaigns have helped build thriving companies that realize sustained business growth.

Food in Fiction

Ever had a blind date?

While women are worried the guy is a psycho-killer, most guys are worried the woman will be fat.

I’ve always had a…complicated relationship with food. I grew up in the 70s and 80s, when heroin addict thin was trending chic. My mother’s favorite actress was Audrey Hepburn, because she was, “So beautiful and thin!” The perfect woman when I was a kid had a 36” chest, a 24” waist, and a 34” hips. A 24” waist is a size 2, in women’s clothing. How many women do you know who wear a size 2? Not me!

As a writer, food plays a huge role in every story I weave. Often, as in my novel memoir, DISCONNECTED, it’s a main character. Rachel sought what most women did—to be successful, married and in love, have healthy kids. It was hard enough attracting a man when she wasn’t heroin thin like most Hollywood women. But in the 1990s, finding a man wanting an equal partner instead of an arm piece, a woman beside him instead of behind him, seemed the impossible dream.

Then along came Lee…

And Lee was an overweight, weed addicted gambler, who devoured food like he did most of life. Modeling Rachel’s father, Lee ate every meal as if it were his first, and last. He took her to great new restaurants, and late night cafes where they got intimate over fritters and pies. Flattered by his interest, and enamored with his charm and wit, she indulged with him. But Rachel was always fighting her weight, mindful of every calorie she ate. And it didn’t take long for her to figure out they’d be a train wreck together. But by the time she did, she was in love with him.

In every novel or short story I write, food is described intimately for the reader to partake in the eating experience. Readers smell each dish placed in front of the characters; feel the heat, or cold on their lips and tongue; then savor munching chewy, crunchy, or smooth blends of flavors and seasonings.

Consuming food is probably our most communal activity. Meals are often shared, as are treats like ice cream, and popcorn. And holidays are all about eating together. I write character driven stories. And sharing a meal is a great stage for revealing intimate details about the people at the table.