What is Your Value

Ever felt like you are nothing?

Valueless. Transparent, like no one can see you. And you’re screaming truth, cited facts, pouring your heart out, jumping through hoops to be noticed, heard, but you’re still ignored, marginalized. Worthless.

Ever feel invisible to everyone, even your reflection? Like, ‘who are you?’ when your eyes connect in the mirror.

Sometimes, when people say my name, I don’t know who they’re talking to, as if Jeri isn’t me.

I get most people reading this won’t understand what I mean—how it feels to feel like nothing—unless you are an artist, a depressive, or a realist. I’m all three, sadly. I’m also an idealist—profoundly awestruck by our creativity and ingenuity—and consistently disappointed by how often I, we, fall short of our amazing potential.

When I go black, my daughter and a few dear friends try to pull me back into the light by listing my accomplishments. Never works. The life I’ve lived—most of what I’ve done, from raising kind kids to navigating a 30 yr marriage to an autistic man, to a career in entrepreneurship and education, to fine writing novels and short works—seems so…small. Insignificant, touching so few. Like my mama, somehow I wanted to matter to more than just my kids.

Where do you get your value? Most people likely don’t dwell on this question. Sleep. Eat. Work. Play. Pay bills…etc., most don’t philosophize much after college when real life takes over. Beyond the overworked and the apathests who don’t ponder, as an artist and an idealist I’ve often wondered why some seem to be born with an inner confidence [I sorely lack], or a delusional self-image [I do not wish to attain].

During my dating years, most of the men I met were at a great place in their life,’ and touted they ‘liked themselves,’ (with or without a partner). Ok…sure, but why? In my 20s, many were beer-bellied, broke, and living in a shared flat or still with their folks. By my mid-30s, most were middle to high earners, but were pudgy, balding, divorced and blamed it all on ‘that bitch,’ instead of seeing their fault in the marriage.

Met up with a new friend last week. Over chips and tacos he told me how he ‘only dates beautiful women.’ And they better have ‘chemistry’ when kissing, and be willing to get laid pretty quick into the relationship or he was out. He had to be kidding. He’s 72 yrs old, balding, in creaky shape with new hips and other health issues, divorced twice, in education all his life so not well off, living in a sketch part of town. For some reason it eluded him why the women he met didn’t want to come to his place.

Does Elon Musk think he’s great because he’s the richest guy on the planet? Or is he delusional that he’s an inventor when he hasn’t invented literally anything except the Cybertruck, and that ugly, hulking metallic piece of shit is an abject failure in the auto industry with plunging sales since its 2023 launch.

Does being rich, or a CEO or high-paid exec of some oil company, bank, or venture capital firm make you valuable? A Silicon Valley colleague and friend seems to think so. He recently held a conference matching founders to VC and was very impressed with the caliber of the executive panelists. Extensive research plays that from Elon to the head of Chevron, most who’ve risen to the top of the corporate ladder are psychopaths.

Psychopathy, according to Psychology Today, involves being impulsive, not troubled by anxiety, nor by feelings for others. It includes being aggressive, ready to assign blame to anyone but oneself, yet also able to manipulate and influence others. Does this not sound like Peter Darbee, CEO of PG&E? He defended millions in executive bonuses rather than investing utility profits into repairing the frayed pipeline that exploded in San Bruno destroying 38 homes and burning eight people to death. And I’ll bet you Peter still thinks himself valuable—intelligent, accomplished, savvy—even beyond his $35M exit package six months after the fire he let happen.

Had parathyroid surgery recently. The surgeon assured me in effusive detail that he was ‘absolutely sure’ only one of my parathyroids had a tumor and the surgeon at UW Medical was wrong in her diagnosis of hyperplasia. Turned out, UW was right. When I woke from surgery, the surgeon had removed two and a half of my four parathyroids. What made him so sure he was right, especially with evidence from multiple tests done at UW showing more than one tumor? Why was he so sure of his assessment over UW’s? What on earth made this man such an arrogant prick? Not once in post op, or in the follow-up a month later did he apologize for his diagnostic mistake. And I’ll bet you that doc never, ever questions his value.

I’ve been slamming myself as long as I can remember—suffocated by the weight of self-doubt and self-recrimination. Started with my family constantly putting me down—my mother insisting looking ‘put together’ would win me friends and later dates. My father assured me women were meant to be seen, not heard, and I’d better act demure with men or I’d be single the rest of my life. I could blame my lack of self-image on my parentage, but really? I could call out my husband of 30 yrs for ignoring or forgetting 80+% of what I say with what he didn’t want to hear, blaming me or colleagues instead of taking responsibility for his fuck-ups, but that’s autism.

My lack of self-esteem didn’t come outta nowhere. Failing to be a trad woman by my parents’ reckoning, and feeling invisible in my marriage certainly hasn’t helped my self-image any. Nor has my limited success as an author. Fine writing—fiction, short works, biz books—for over 20 years and I have just over 12,000 followers on my socials collectively. And no, for folks who don’t know, that is not good.

Did I make a difference?” my mother wept on her deathbed. “Did I even matter?”

She meant beyond her kids, her husband and a few dear friends. She wanted to make a difference to the world outside her limited sphere, and she did as a marine science educator of So. Central elementary kids. But I get how she felt. I, too, want to be so much more than I am, and have been—be kinder, more patient, nurturing, less anxious and afraid. I want to reach more readers—encourage thinking and questioning, invite engagement and authentic communication.

Winston Churchill explicitly told his private secretary, Anthony Browne: “I have worked very hard all my life, and I have achieved a great deal—in the end to achieve nothing.”

In the days leading up to his suicide in 1890, Vincent Van Gogh told his brother, Theo, “he had failed, as a man and as an artist.” He sold only three paintings his entire career. (Kind of like an author today having only 12,000 followers after writing to be read for over 20 yrs, says the voice in my head).

“You’re your own worst enemy,” my husband tells me. And ofc, he’s right. For our first decade together, he, too, thought his shit didn’t smell—literally, he used to tell me he couldn’t smell the stink he created in the bathroom. Until recently, he was sure of his own rightness, certain his thoughts and opinions were based in reason, which is why he didn’t listen to mine. He assumed he understood his feelings and the actions (or lack thereof) they motivated. Thirty years of marriage and nine therapist later (some for years), he’s just beginning to acknowledge the black box of his mind that allowed him to live in delusion.

I have a hard time with delusion, which is likely why I see me as I am at times—nothing. Those moments I’m so wrapped up in my dark pity party I can’t see that essentially, we all are. Regardless of our contributions in life—an Insta influencer with 10M followers or Einstein—all of us make very little difference beyond our small sphere. We will be missed by few upon death, and only for a short time, then forgotten.

Reminding myself that it simply doesn’t matter if I matter beyond the lives I touch directly, and that life is a collection of moments and to make them as pleasurable as possible brings color into black. Present with those I care about who care for me, or immersed in the process of writing, engaged with my creative muse conjuring worlds and the people in them, I forget about feeling like nothing.

Then the voice of doubt that I’m writing crap and no one will read me anyway creeps in while I’m staring at the blinking cursor and the blank space after it…

Most Everything I Know About People I Learned from Driving

I’m born and raised L.A. and have been driving since I was 14. And yes, illegally, but growing up in the 70s, if you wanted to go anywhere in the Los Angeles area, you had to drive there. There was no Metro Rail back then, and the buses weren’t safe for young girls, or anyone else really, and they were never, ever on time.

If I average out the time I’ve spent behind the wheel — from cruising most of So California until my first full-time job at 16, to crossing the Hollywood Hills at a snail’s pace, or sitting in traffic on the 101 or 405 going to school or work daily, to road tripping 1000 miles to Colorado every year for Christmas — best estimate, collectively I’ve spent a quarter of my life driving. And over the last 50 yrs, I’ve learned a ton about how people think by the actions (or lack thereof) they initiate behind the wheel.

To get good at anything takes practice, which is why most who’ve driven with me would say I’m a skilled driver. Scary, for sure, but I move through traffic smoothly, quickly, often getting to destinations an hour or more ahead of Google’s estimates. I can’t sit in my car on my cellphone, or space out behind the wheel like the Tesla or VW driver crawling along in front of me. Navigating traffic is a game, a psychological study weaving in and out, squeezing into open spaces, always looking ahead for what is going on, and around me for opportunities to move.

I’m not a defensive driver as the DMV handbook suggests. “The #1 rule of driving,” I told my kids when I taught them to drive: “Stay away from other drivers.” To accomplish this, especially in L.A. or any major city, one must be an aggressive driver.

The trick is knowing what type of vehicles to squeeze in front of, when to cut into a long line and what cars aren’t going to let you. It’s understanding who will chase and harass you if you cut them off or race them out, who to let pass, how to lose the idiot pacing you in your blind spot. A quarter of my life driving, and all these years behind the wheel has provided me a window into the psychology of the drivers of most every major automotive brand.

BMW drivers are categorically the worst on the road. Ranks #1 for total negative infractions* (tickets or crashes). Demographics of an average BMW driver (all models) tells us about them:

  • 70% Male
  • White, then Asian
  • Early-to-late 50s
  • Affluent
  • Highly educated

These are generally arrogant men, born of privilege yet internally angry, going through a mid-life crisis after achieving their financial and familial goals, but now, maybe even still, feel empty. They’ll cut you off in their M or 3 Series BMW sports models, then slow down in front of you while on their phone, completely unaware, or don’t even care there’s a line of 20 cars backed up and pissed off behind them.

Cut off or squeeze in front of a BMW driver, and most won’t chase or ram or shoot you. They’re not really paying attention to you, or driving, which is why you want to stay away from them!

RAM drivers are ranked #2 for worst drivers on the road. The RAM 3500 also has the ominous distinction of being the #1 deadliest vehicle, responsible for the most fatalities in the cars they hit. Their demographics tell us why:

  • 80+% Male
  • 70+% White, then Hispanic
  • Mid-30s to early 60s
  • Middle or above income
  • Careers in construction, agriculture, military
  • Politically conservative

These are MAKE MEN GREAT AGAIN followers. Pay attention on the road, and you’ll notice many RAM trucks with American and Support Police flags, or vote for [not my] pres stickers plastered on their bumpers and back windows. They’re generally disenfranchised men, often kids who failed out of school and became veterans, or are running small businesses on tight margins. They’re prone to flash anger and violence, and are gun rights advocates, so don’t piss them off behind the wheel.

Do NOT cut off, race out, or move in front of a RAM truck. Most drivers will harass you — follow too close, flash their lights, put on high beams, or worse. I’ve had a RAM truck race me out for 20 miles after I went around him going too slowly in the fast lane on I5 driving from the Bay to L.A. I’ve had another RAM driver pace me for miles so I wouldn’t pass him, then roll down the passenger window and point a gun at me, though he raced away without pulling the trigger.

Tesla drivers rank #3 for infractions, averaging approx 43 total incidents per 1,000 drivers. While Tesla commands over 50% of the EV market nationwide, owners are concentrated in very specific areas of the country. California has the highest Tesla sales holding half a million registrants. Florida and Texas are far below, followed by Washington. And as a SF native, and part-time resident of Seattle, I’d personally rank them #1 for worst drivers on the road. Two distinct demographic groups tell us why:

  • White Males
  • Asian/Indian Males (35–40% market share in SF and Seattle)
  • 25–50 years old
  • Single/Divorced
  • Highly educated
  • High earners
  • Careers in tech or medicine

First, you have the Driving while Arrogant issue. These are the privileged elite, and they know it. Wear it. Live it. Next is the ‘Driving while Asian’ (DWA) problem, the colloquialism known for a reason — Asian drivers tend to be slow, cut you off frequently, and seem rather unconscious of those around them. Add to this that these Tesla drivers thinking they own the road we all share, and it’s best to steer clear. Passing them is fine. They’re so busy on their oversized monitors or cellphones, they won’t notice.

The 26% women who own Tesla’s that aren’t a replica of the above males, are Woodstock nostalgics — with bumper stickers that say, “I bought this before Elon went crazy.” They’re too blank to know Elon was always crazy, and they’re not saving the planet with an EV because 83% of energy consumption in the US is still fossil fuel, and 58% of that is for the electricity fueling their Tesla’s.

Five decades behind the wheel has shown me the psychology of the driver by the vehicle they chose.

Speeding this along…

VW is ranked #4 for worst drivers on the road. They are one of the few car brands purchased almost equally by men and women (depending on the model). And you know their spacey drivers — the dippy 20 to 30-something putting on makeup or gaily chatting away on her cellphone completely oblivious to you, or anyone else on the road.

Cut them off, even flip them off and they generally don’t notice. If they do, they may give you the finger back, taking no responsibility for going 55 mpg in the fast lane in a 65 mph zone, oblivious they’re creating a dangerous road hazard forcing traffic to move around them.

Suburu is ranked #5 on the list of worst drivers. Ever sat behind a Suburu mom going exactly the speed limit with no one in front of her while she’s handing juice boxes to the kids in the back seat? And these are the safe Suburu drivers — with the fewest accidents, though they likely cause many with everyone passing them. Pass them, for your safety, and theirs.

The #5 rank comes from the Crosstrek and Impreza models. Both hold standalone crash rates where approx 10% of drivers have an active accident claim on their record. These are often young, first-time car buyers, and closely split by gender, urban college students, young professionals. The Problem with 20-something Brains, on Substack. Reading the post should cue you in on best practices for dealing with these drivers on the road.

Averaging 3 hrs a day behind the wheel and on the road with other vehicles, I’ve learned most drivers suck. Whether arrogance or ADHD, most drivers aren’t paying attention to the act of driving, which is why I taught my kids the #1 rule when operating a motor vehicle is to stay away from other cars! Colliding with a BMW or Tesla driver on their phone running the red light or cutting in front of you for that parking space at Trader Joe’s is statistically likely, while hitting a tree or one falling on your car is not.

To become a competent driver, and not just in your own mind, for everyone’s safety, and to lower our skyrocketing insurance premiums, PAY ATTENTION TO DRIVING! Note the psychology of the drivers behind the brands they drive, and act accordingly. But regardless of what you drive, here are some tips (not in the DMV handbook) from a seriously skilled driver with 50 yrs behind the wheel:

  • GET OFF YOUR PHONE.
  • Stop playing with your navigation (music, maps…etc).
  • Pass cars that go too slowly, or SUVs and trucks that impede your vision forward.
  • MOVE OVER to let cars pass who want to go faster (even exceed the speed limit — you are not a cop!).
  • DO NOT PACE other vehicles, especially in their blind spot. Give them a chance to move quickly should they lose a tire or want to avoid something in the road.
  • Stay away from other vehicles!

Road rage doesn’t come outta nowhere. It’s created by bad drivers.

Top 20 Car Brands — Total Negative Incidents per 1,000 Drivers
(“Negative incidents” = speeding tickets, DUIs, at‑fault crashes, non‑injury collisions, reckless driving citations, other moving violations.)

  1. BMW — 44.9
  2. Ram — 44.7
  3. Tesla — 42.8
  4. Volkswagen — 40.6
  5. Subaru — 40.3
  6. Acura — 39.6
  7. Infiniti — 38.8
  8. Mazda — 38.2
  9. Hyundai — 37.8
  10. Kia — 37.5
  11. Audi — 36.9
  12. Dodge — 36.7
  13. Chevrolet — 35.9
  14. Ford — 35.7
  15. Nissan — 34.8
  16. Toyota — 33.4
  17. Honda — 32.9
  18. GMC — 32.7
  19. Chrysler — 31.8
  20. Buick — 30.4

*CITATIONS
While the citations below confirm stats in this post, this essay is meant to entertain and enlighten, not infuriate. And even if you’re driving one of the above mentioned ‘worst drivers’ on the list, YOU aren’t one of them, right? ;-}

Vehicle Infraction List (accidents, tickets, DUIs):

BMW stats:

RAM stats:

Tesla stats:

VW stats:

Suburu stats:

Energy stats: https://www.eia.gov/energyexplained/electricity/electricity-in-the-us.php

Marketing to Believers

Do you believe in God and Jesus?

Why?

Likely because your mother taught you to — marketing to you throughout your formative years the benefits of belief:

  • Community
  • Solace
  • Salvation

Your beliefs were marketed to you through holiday celebrations, and maybe Sunday school and prayer. Even if mom, and/or your dad, didn’t directly push their beliefs onto you, they likely sold your religion to you via example: crossing themselves when hopeful; saying (and believing) “thank god,” instead of giving the credit to the person or people who brought about whatever they were thankful for.

Religion is a PRODUCT. Always has been — a way for the few in power to control the masses. Christians, Jews, Muslims, and all major religions have become successful, thriving businesses through MARKETING.

For most, your entire belief system is based on what has been advertised, marketed, and sold to you through your family first, then media, and likely your social circle — Christians hang out with other Christ believers, Jews with Jews, Muslims…etc., associate with their own “kind.”

Christianity is by far the largest held religious construct with 2.5 BILLION believers, almost a third of the global population.

By far, Christianity produces more marketing than any other religion. Like fake news, Christianity not only sells you on believing in the ethereal but also sells you on what to believe. They sell you on who and what to vote for, what you buy, and often who you shop from.

It is impossible to find real numbers on how much Christianity spends on advertising. Christian marketing pros make sure it’s a black box because they don’t want you to know they are spending trillions annually to sell you on believing, or concertizing your existing faith by selling you politicians, books, and businesses that megaphone Christianity. Christian books, too many to begin to count, Christian Superstores and Mega-Churches, TV and online evangelist, and movies like The Passion of the Christ, Noah, Heaven Is for Real, all are subtle (and not so subtle) marketing campaigns to convince you to become a Christian, or buy the products and services of Christian organizations if you are already a believer.

In fact, Christianity’s foundation is not God or morality. It is MARKETING. By Christian law, it is every Christian’s obligation to market — PROSELYTIZE Christianity to the world.

Most of you believe as you do because your belief system was manufactured and marketed to you continually throughout your life.

Faith-based marketing (FBM), generally Christian, is a strategy that recognizes the importance of religion to consumers. FBM attempts to tie an organization or specific product to a religion. Chick-fil-A, Hobby Lobby, Tyson Foods, Jet Blue, and the list goes on, associate themselves as Christian organizations to better market their products to the over $5.1 trillion a year spent by Christian buyers. Most of these companies use Christianity as a convenient cover story, but they do not practice Christian values. The struggling clothing retailer, and Christianity advocate, Forever 21, demoted most full-time workers to part-time status to avoid paying them medical benefits. This is typical for companies espousing Christianity. They market to your beliefs, quote the Bible to manipulate you into thinking they have any morality at all, to maximize your Christian dollars.

Passengers on Alaska Airlines received pocket-sized prayer cards along with their refreshments (until the backlash by customers threatened to hurt their income). Businesses that are not affiliated with any religion, like Coca-Cola, Pepsi, Bank of America, Dairy Queen, McDonald’s, Clorox, Delta Airlines all sponsor MegaChurch events. 20th Century Fox has a division called FoxFaith that produces religious-oriented films, often sponsored by the companies vying for your Christian dollars, and the Republican Party (GOP Marketing).

Christianity has been marketing to Republicans since the mid-1950s. President Dwight D. Eisenhower spearheaded the phrase “under God,” be added to the Pledge of Allegiance, and the 1955 law requiring “In God We Trust” to be printed on all U.S. currency. Dwight was not religious, but saw the Republican base swung strongly Christian, so he converted to Presbyterian, was publicly baptized, and won reelection a year later by a landslide.

In the early 1980s, a coordinated effort by the executive director of the College Republicans for Ronald Reagan, Ralph Reed, Pat Roberson (700 club televangelist), and Jerry Falwell (Young Warriors for Christ) campaigned to Christians to turn them into “America’s most powerful Republican voting bloc.” He sent direct mail marketing to church mailing lists across the U.S. to convince them that ‘liberals,’ and non-believers were destroying America, and reminding the church members about their obligation to vote for candidates that espoused Christianity. And it’s worked!

Republicans are now THE party of Christians. During the Capital Riots, Christian signage was everywhere: “Jesus Saves!” and “God, guns & guts made America, let’s keep all three!” Most of the Capital Rioters were/are Christian ‘believers.’ Crowds chanted, “Shout if you love Jesus!” And the crowd cheered back, “Shout if you love Trump!”

Target-marketing to Christians, especially low — mid-income Christians, has exceptionally high conversion rates — gets these people to buy, try, and subscribe with each campaign.

Why?

Conservative Christians are way more likely to buy into marketing than any other target demographic.

But why?

It is pretty simple, really. People who choose to believe in fairy tales (like a virgin birth of a married woman, resurrection, and eternal afterlife with a judge at the gates), without THINKING— just believing, taking it on faith that their mother and society must be ‘right’ — are exponentially easier to convince to believe in anything, no matter how absurd. So, when Fox News and other conservative media flood the internet and TV with marketing claiming the ‘2020 Election is a fraud, and Trump won, not Biden,” Christians tend to believe it.

Looking for high engagement with your marketing? Target and SELL your products, services, and ideas (real or fake) to true Christian believers.

Today’s Great Divide

250 yrs later, we’re back to Civil War…

My father is a fervent Republican. My mother was a Democrat. I once saw him put his fist through the maple cabinet an inch from my mother’s head because her vote was going to cancel his in the second Reagan election. Though he never hit her, connected anyway, he often shouted, slammed things, threw things, even at me, when he encountered resistance (reason) when espousing his conservative views.

My father doesn’t believe Global Warming is real or caused by us in any way (absolving himself of conserving resources).

My father believes all non-believers — atheists and agnostics — are dangerous fools to be converted.

My dad distrusts all Muslims.

My dad believes in trickle-down economics, though it’s been proven again and again it makes the rich richer while wiping out the middle class.

My father doesn’t believe in gun control. “If they come for me, I’ll stop them at the door.” He quotes the NRA with fervor! “Take away what kind of guns we get to own, and you chip away at the foundation of the 2nd Amendment,” he preaches.

I remind him he can’t stop a tank with an AK-47. I implore him to examine history, and context, that the right to bear arms our forefathers were talking about were pistols and shotguns that took three minutes to load and didn’t fire straight or would blow up in your face. Automatic assault weapons were neither considered, nor anticipated when the 2nd Amendment was written.

He scoffs. As his daughter, and a woman, I am clueless.

As a mother of two amazing, spectacular children, I am horrified, not only by mass shootings on school campuses, but everywhere else, every time an assault weapon is used against our own because the NRA wants to stay rich. And our government officials, Republican senators in particular, ostensibly “by the people, for the people,” are paid off by gun lobbyists to let them.

I grew up in L.A., on the Valley side of the Hollywood Hills. I went to school with writers, producers, directors’ kids, all fairly to extremely liberal. My father was the outlier in our neighborhood and among my parents’ colleagues and friends. The Great Divide between the Republicans and Democrats, fueled by Reagan pushing religion, conservatism, then ignited by Bush Jr’s Christian administration, and then concretized in lies, ignorance, and hate by Trump, didn’t exist yet. My parents lived together in relative peace, except around election times.

We have become a polarized nation and this serves no one here. On the personal level, it has divided me from my family. My siblings, like my father, are fervent Republicans. My sister, disgusted we’re raising our kids without religion, decided she’d had enough of my liberal leanings and checked out of our lives entirely, leaving our kids deeply hurt their aunt had abandoned them. My brother used to forward me emails from his Born-Again community that Obama was a Jew-hating Muslim who believed it’s okay to kill babies. Trump Made Men Great Again by empowering them to strip women of our rights. My brother’s ignorance is only eclipsed by his blind faith in his Christian leaders’ conservative rhetoric.

The chasm in our morality and our philosophies is so diametrically opposed at this point that the rare times I talk with my father our dialog quickly sours, then invariably turns contentious. I’ve told him time and again I won’t discuss politics with him, but he insists on little digs, like, “Do you care about your kids?” He has not spoken with our children, his grandkids, in 7 years, or acknowledged them in any way, not birthdays, no calls, ever, and virtually never inquirers about them when I call him, which I always do because he doesn’t call me.

Truth is, it’s getting harder and harder to call him. Over two decades after my mom’s death, my father is undaunted by age or illness in his quest to spread conservative lies. He’s a true believer (as are most hard-core Republicans) because believing is easier than thinking. Being told what is right and wrong, good or bad, is simpler than considering the complexities of our behavior, and our obligations to each other and the world we inhabit.

My remaining family believes women should not have the right of choice with our own bodies.

My father and siblings believe gays should not have the legal, nor moral right to marry. They believe homosexuality is a mental illness.

My family espouses they believe in “less government,” preaching the Republican’s canonical tagline, but want to govern (restrict) women’s choice and limit our birth control resources; govern who is allowed to marry; limit healthcare to those who can afford it; allow corporations to buy politicians for corporate profit. They’d prefer to believe the GOP rhetoric that Global Warming isn’t happening and support the ‘rights’ of Big Oil to drill and frack our planet to death, instead of investing in renewable energy for our kids, and the welfare of Earth forward.

I’ve been wondering when it’s time to say goodbye to family, even before they die. I’ve been grieving my sister’s departure from our lives since her exit 15 yrs ago. The little connection I retain with my brother and father seems… over. My kids have no relationship with either. We have virtually no common ground and share little time that doesn’t quickly turn combative. So really, what’s the point of trying to stay in touch? Harsh? You bet. Ugly? Yeah. I’m profoundly saddened that we’ve come to this impasse. Hurts. A lot, knowing almost half our nation feels as my family does. And I am mystified, disgusted, and shamed by their gullibility in choosing blind faith over science, thought, and reason.

We are again on the precipice of our survival as one nation, but this time the war isn’t with rifles that blow up in our faces. Now we must recognize the enemy is ourselves — choosing ignorance over reason because it’s easier to binge-watch Netflix, peruse Instagram, or stream gameplay on Twitch than it is to think.

My daughter, a recent college grad, told me most of her friends — this new round of young voters — didn’t vote in this last election. They were ‘taking a stand,’ showing how they feel about our government, they claimed, neglecting to understand without voting they essentially voted in Trump. They were told not to vote by Republican ads targeted at them through social media, and blindly believe their feeds, not knowing, or even caring that what they are scrolling through is personally targeted at them, and designed to manipulate them to buy, try, subscribe, and believe in snake oil.

The chasm between us will continue to grow with more believers buying into the derisive rhetoric of their online feeds, their religious leaders, politicians, Google’s search results, and ‘personalized’ targeted marketing on social media platforms and apps. More families are finding themselves on opposite sides of an ideological divide that will likely tear them apart, like mine, unless we STOP believing and start thinking what is right, not only for ourselves and our family, but broader, more complex considerations that include finding and creating ways to help our neighbors, community, this country, and our planet to thrive.

What Makes a Leader?

The MILGRAM EXPERIMENT revealed some profound truths about all of us

Shortly after WW2, Stanley Milgram, a Yale professor did what has come to be known as an ‘obedience’ experiment. (Trailer of docudrama:)

According to Milgram, while self-interest is part of our nature,  most of us are fundamentally FOLLOWERS. His famous study revealed it is common human behavior to listen without question to people who appear smart, successful, or seem like true believers. We follow our parents, friends, society at large. Influencers, like actors, podcasters, musicians; and authority figures like doctors, therapists, even politicians draw FOLLOWERS. We accept, even participate in bad medicine, injustice, inequity, intolerance, racism, sexism, sometimes murder and even slaughter of millions following the status quo.

Milgram was a Jew. He wanted to find out what motivated Germans to turn on neighbors. Why would 90% of German citizens allow the slaughter of children on the same soccer team as their kids? Or passively watch the displacement and murder of Jews they once shared meals, holidays, and birthday celebrations? Why would Germans agree, and even support genocide, rape, disembowelment while conscious, torture beyond any sense of sanity? Milgram wanted to know.

The MILGRAM EXPERIMENT, as it’s now called, revealed some striking and profound truths about all of us.

It PROVED that most humans are FOLLOWERS, highly obedient to authority figures and willing to harm others without reason besides being told to do so.

Humans are social creatures. We follow the flock, the crowd, influencers, salesmen, priests.

We FOLLOW because it’s easier than THINKING.

We blindly follow our parents’ beliefs in fantasies like God, or Jesus, with no proof either exist, or evidence that Christ was ever born. None whatsoever, though tax rolls have been found at Christ’s (ostensible) time, without mention of Mary, Joseph, or Jesus at all.

We adopt behavior that we don’t like — that’s not the best of us — with justifications like “everyone does it!” Engaged with your cellphone while driving today? Most who do don’t THINK they’re really increasing their odds of killing themselves or someone else by upwards of 25%.

Intoxicants, from drink to weed will not cure cancer. Alcohol is toxic for the body. Smoking weed is carcinogenic — cancer causing. And mental ‘health’ pharms are addictive and eat the crap out of your liver, among a host of other side effects. Hey, but everyone does them, right?

What Makes a Leader?

While Milgram’s experiment revealed most humans are FOLLOWERS, following a herd, whether family, friends, priests, or govts, SOME PEOPLE, a few outliers, do not. In fact, they lead the human flock.

Hitler did. Trump does. Oligarchs, like Musk, are LEADERS to many who live vicariously through them, or are delusional enough to believe they too can become a trillionaire. On the other side, Susan B. Anthony, FDR, MLK all moved this nation towards a more equitable country.

What does this diverse cast have in common? They became LEADERS because they offered identity, an enemy, reduced complexity to clarity, inspired and empowered at moments when people felt lost. They gave directionto the populas of FOLLOWERS when their govt and institutions failed them. And each of the aforementioned LEADERS reached the masses by mastering marketing through the dominant media of their era, from newsprint, to radio, to TV, to today’s digital communications.

Are you a FOLLOWER or LEADER? If you’re thinking: I’M A LEADER, you’re likely lying to yourself. Humans lie to ourselves (and others) a lot! Like following, lying is part of our nature.

WATCH the Milgram experiment. The odds are you’d be one of the 65% who tortured an unseen man with electric shocks to death, simply because someone politely asked you to do so. Not threatening, not aggressive. Just “Please continue,” was what the white-coated admin in the study told them. And the 65% claimed they were just ‘following directions’ that allowed them to deliver shocks to someone they didn’t know, that became more and more painful until they were lethal.

Milgram’s study proves most people would rather follow—listen, even to bad advice, than lead—THINK for themselves. We’re looking for guidance, direction, belief outside ourselves. And while this fact of our nature may seem a death sentence, there are still 35% of the participants in the study that walked away when the admin dressed as a doctor said, “Please continue,” to torture an unseen person in the room next door with electric shocks. In fact, many told the guy, as the admin was always a man, to fuck off when he demanded they “Please continue, per your agreement,” as they were leaving.

The Milgram Experiment gives us a window into our own psyche by proving humans are generally FOLLOWERS. Armed with this knowledge, we can THINK, examine, recognize when we’re blindly going along with the flock. And we can choose not to.

Emotional Intelligence

Do you FEEL before you THINK?
Or do your THOUGHTS generate your FEELINGS?

Psychology is split on this. Old world believed it was THOUGHT first, i.e. behavioral/cognitive therapy. New world has finally come around to what seems to me so blatantly obvious:

The Human Psyche:
FEELINGS lead to THOUGHTS, and THOUGHTS lead to ACTIONS.

Human beings are FEELING creatures FIRST and foremost. Being ALIVE means FEELING, even if just in the physical realm — feeling healthy, sick, in pain, tired, hungry, full, cold, hot…etc.

Infants don’t ‘think.’ New parents like to pretend they do, anthropomorphize their babies by projecting all kinds of genius behavior from their infant. But after raising two kids and caring for many of family and friends, the fact is they don’t really start to think until close to a year into living. They sure FEEL a lot though! Hungry. Cold. Scared. These feelings are so overwhelming that infants will cry, even wail until they’re fed. Warm. Comforted. Babies start to smile at 2–3 months in response to external cues, like someone smiling at them, or making cooing sounds. These smiles reflect the BASE FEELINGS of happy, content, sated, without a lot of thought behind these emotions. It takes infants between 6–9 months to laugh in response to games like peek-a-boo. Again, not a lot of thinking going on for that game.

THOUGHTS are constructed with words, language to express them, even to yourself inside your head. No language. No actual thoughts. Most infants are basically mute until almost a year old, and then the only words they express for months are simple monikers like ‘Mom. Dad. Dog.’ Not a lot of thought there either. Clearly. The neurological wiring of an infant’s brain isn’t connected enough to understand language, therefore they’re unable to form the complexities of ‘thought’ yet.

Everything ALIVE here FEELS the physical realm to varying degrees. Even foliage requires sustenance to live, and on the most rudimentary levels FEELS healthy, sick, hungry, thirsty…etc.

Extract the physical realm from FEELINGS, and we are left with EMOTIONS.

There are a few BASE emotions that connect all humans, but beyond us, it connects most mammals here. My dog feels the same BASE emotions I do. Sometimes Ellie’s sad. Happy. Scared. Excited. These are foundational emotions, generally from LEVEL1 through LEVEL3. But humans are the most complex brains on the planet (we know of). The more complex the brain, the more it seems to create additional layers—L3+—of EMOTIONS atop the foundational sets.

Hierarchy of Emotions:

L1 BASE Emotions:

  • Good (positive)
  • Bad (negative)

L2 BASE Emotions (common to us all—’roots’ of our emotional palette):

  • Good: Happy/Glad, Sated/Content, Excited
  • Bad: Scared, Sad, Hurt (Anger is L3, an emotional response to Hurt)

L3+ COMPLEX Emotions (atop L2):

Humans never really feel neutral. It may feel in any given moment we’re not feeling anything, but this is a missed perception. Most of us go through our days unaware of how we are FEELING except in exceptional or volatile situations where emotions typically ‘run high,’ like a celebration, or the end of a relationship.

Absorbed in your work means you are engaged, interested, maybe even passionate about it, all ‘good’ feelings. Conscious or not, you are never feeling nothing at all.

Getting down to how we really FEEL takes work because humans lie to ourselves, and subsequently others. Our complex brains weave all kinds of fantasies to make ourselves feel smarter, talented, capable, valuable, in control of ourselves and our destinies.

To control our ACTIONS, it is essential to understand your actual, true EMOTIONS first, and then with THOUGHT (language) define the reasons for what you’re FEELING.

FEELINGS spark THOUGHTS which ignite ACTIONS/Behavior.

Most of us go through life never really understanding that our emotions, i.e. our FEELINGS (not our thoughts) are controlling our daily decisions.

Do you consistently drink too much? Eat too much? Do whatever too much, so much that it’s hurting more than helping you? You’ve tried to stop or modify your behavior, but you keep going back to destructive habits.

To change any of your behavior, you first must understand the FEELINGS that are motivating the THOUGHTS that are generating the ACTION that is preventing you from becoming who you want to be. The only way you’ll never repeat a destructive behavior/action is to let yourself FEEL [and remember] that sticky, grotesque, choking, powerfully negative emotion of shame. Avoid the action, avoid the feeling.

Being ALIVE means FEELING, so at any given moment, like NOW, ask yourself: What am I FEELING right now? Good? Bad? Happy? Sad? After defining the FEELINGS — L1-L3 and beyond — now THINK about what is generating them. The more in touch with your FEELINGS/EMOTIONS you become, the better you’ll be able to THINK about what you need and why, then put those THOUGHTS into productive ACTIONS to live the life you choose.

The Tragedy in Comedy

Why are some jokes universally funny to large swaths of people?

For my husband’s birthday, I took him and our two adult kids to a comedy show last weekend. There were around 30 people in the club that easily held 100 or more. The headliner was a Black guy, and I’m identifying his race with purpose. He’d won the distinction of ‘Winner of the Seattle International Comedy Competition,’ or so the stamp on his sales page said. Yet the club was two thirds empty, and after the show I could see why.

Standup comedy is likely one of the hardest forms of entertainment, so I give the comedian a lot of grace when they aren’t funny, often chuckling, along with equally gracious attendees, to help support the performer. The lineup at this club last weekend made it particularly hard to laugh at their routines.

The three warm up acts, in order, were a Black trans woman, a White man with cerebral palsy, and a gay Black woman who was so stoned, by her admission on stage, she kept laughing at her own ‘jokes.’ All three barely got even polite chuckles from the small crowd, including me. They bombed. Hard. And here’s why…

The first Black comedian up there started out by grabbing her crotch and telling the audience of mostly upwardly mobile White and Black couples that her “Big titties, and THIS,” meaning her pussy, were what made her special, valuable as a Black woman in America. Then she goes on to slam anyone who isn’t woke enough to not only respect, but vocally support the trans community. “Ya all so racist you won’t stand up for these Black titties?” She didn’t seem to understand that being at least 300 pounds, with her pants falling below the crack in her ass, and crass in the extreme—meaning to be offensive—wasn’t funny. It’s also likely why she seemed to feel her value was in her choice to become transgender, and not what she contributes to humanity. Instead of humor—delivering a moment of lightness to people’s lives—she radiated resentment, hate.

The White comic with cerebral palsy was hard to understand with his speech impediment, but what I did get was all his ‘jokes’ were about his disability. “Everyone thinks I’m drunk,” was his opening line. “But I’m not.” (It would have been funnier if he’d said he was.) He went on to tell the audience he’d had cerebral palsy since infancy, and how people in public avoid him because he walks funny and holds his body weird. It wasn’t physical comedy. He was clearly disabled. He described how people look away, like the reality of him will infect them. It was supposed to land funny, but really, it was just tragic.

The last comedian was stoned out of her mind, and beyond her: “everyone disses me because I’m a gay Black woman,” started laughing before finishing most of her ‘jokes.’

The headliner was considerably better than the warm up acts. His funniest bit was noting how tall he was, and how annoyed he gets with everyone always asking him to get stuff off top shelves in markets, and he’d like to turn that around and ask shorter people to please get him that item off the bottom shelf. But even he used racism way too often as his ‘jokes’ that came off more as bitter, angry commentary than something funny.

What is a joke?

My daughter says I suck at sarcasm, and it’s true. I think it’s fundamentally mean-spirited.

My father-in-law used to spout cruel ‘jokes’ about his wife constantly, little jabs of a knife—‘Oh, she hates to cook, which is good for all of us,’—death of intimacy by a thousand cuts.

There are private jokes—humorous shared experiences that are periodically recalled together.

But what is universally funny? Why did the tall and short joke land so well that the entire audience burst into laughter for the first time that evening?

Tall or short, we can all relate. Race doesn’t matter. Gender doesn’t either. Sexual preference isn’t part of the joke. The things that generally divide us didn’t exist in his story. It was just funny. Now every time I see a tall guy in the market I’ll smile with the memory of that joke. So will a lot of the audience. The comic spread a moment of lightness with that joke. You can call him out for being ‘tallest,’ or making fun of short people (which he didn’t, just people shorter than his 6’5”). But really? That’s a bit too woke, don’t ya think.

It is the comedian’s job on stage to get their audience to laugh—gift them that moment of lightness. Sometimes humor can be controversial, challenge us to view things differently, but only if we’re not offended, or bored. And attacking the audience for being racist, sexist, transphobic, isn’t funny. Especially to an audience of mostly young professionals in tech, medicine, or management, regardless of their race or sexual orientation.

If the cerebral palsy guy had tapped into the universal feeling of being ignored—on the outside looking in, which most of us have felt (and many frequently); or the trans woman had surfaced what it feels like to be judged by our gender—male or female—those types of jokes would likely have landed a laugh. There’s lightness in laughing at ourselves. Not so much when we’re called out for “All White people” think this or that about Blacks, and “all straight people are overtly or secretly homophobic.”

While I’ll agree we are all born sexist, racist—fundamentally afraid of ‘the other’—I didn’t spend $50 a ticket to be berated that humans (with the exception of the ‘comedians’) are flawed.

Black, White, Asian, Latino, gay, trans, straight, young and old, we all share FEELINGS in common, as being alive means FEELING. Good, bad, happy, sad…etc., humans all feel the SAME THINGS to varying degrees, our feelings evoked by stimuli/input. Universal humor taps into our sameness, feelings we all share, even when pointing out our differences. Social awkwardness, handling rejection, tripping over our own feet are embarrassing moments we’ve all experience, and can easily be woven with commentary on racism:

Saw this stunner coming out of Starbucks yesterday so I put on my cool, ya know, casually glancing her way, then when she noticed me I flashed her my signature grin (and he does, comically). And I’m thinking I’m all hot shit cuz I got her attention, and that’s when I tripped on a cracked sidewalk and almost face-wiped.

I popped back up feeling like a fuckin idiot and catch her smiling before she turned away. Then this old guy sitting on the bench in front of Starbucks says outta nowhere, “Tragic, really. Another clear case of systemic bias.”

What’d you say man?!” I’m like seriously pissed assuming he meant because I’m Black and she was White.

He looked at me deadpan. “Sidewalks have a long history of discrimination against dudes flagrantly struttin their stuff.

😉

On Raising a Doctor

“I saw someone die today, Mom,” my daughter told me on the phone, her voice four octaves higher than normal, like she’d been sucking on helium.

“Where are you?” I heard street noise in the background.

“I’m on the 101. I’m driving home from the hospital.” Again, her voice was…off—too high, too cheery. “I saw her die, Mom. She was fine, then she flatlined and died.”

“You OK?”

“I am.” She was practically giggling. “Really. It was bizarre, for sure, but I’m fine.”

She didn’t sound fine. “Honey, I want you to get off the freeway at the next exit and pull over so we can talk about this.” I was in my office, a thousand miles away.

“I’m telling you, I’m fine. I can handle this, when I’m a doctor,” she insisted in that squeaky voice. “I was cleaning her room, and we were talking about her daughter at UCSD—” her voice cracked right then and she stopped talking.

“Jade, I want you to get off the freeway. Right now. How far to the next exit?”

“I’m taking it right now.”

“Pull over on a side street, and shut off your car, then talk to me.”

I raised our kids with an open forum, not the surface, pc-level shit most people spout. The ‘I’m fine! Biz is great! Everything’s dandy’ bullshit my parents and colleagues pushed down my throat daily wasn’t going to fly in the family I created (or my friendships that stick). “Talk to me,” is my personal mantra.

“OK. I pulled over,” my daughter said, her voice deeper now, though still not exactly normal.

“Good. Now turn off your car and tell me what happened.”

“She just had gallbladder surgery, just like you did last yea—year.” Her voice cracked, like a teen boy entering manhood. “She was fine…” Gasping breaths and I could hear, even feel her anxiety attack coming on. “Her daughter was in the hallway…When she flatlined a bunch of nurses came in and then doctors and they were shocking her and it didn’t work then they did it again and again and I just stood there, holding the trashcan I just emptied.” And I heard my beautiful daughter sobbing on the other end of the phone, and I was a thousand miles away from being able to hold her.

Honey, I’m right here. You’re OK. Deep breaths. Breathe with me. Breathe in… Breathe out… It must have been really hard to witness that. I can’t imagine it. It’s why I never wanted to be a doctor,” I say deadpan to lighten the mood but could still hear her struggling to catch her breath. “OK. Let’s do some box breathing.” And we did, all four sides, in and out. In and out.

“Her daughter was my age,” she said, weeping as she spoke. “It could have been you, Mom. It could have been you and I can’t lose you yet.”

“I’m right here, baby. I’m healthy, and I’m active and I’m here for you.”

“Does this mean I’ll make a lousy doctor?”

Of course, I said it made her human—the best kind of doctor. Maybe too human, but I didn’t say that. I listened as she unraveled from giddy shock. She told me how one of the nurses asked her to get a sheet to cover the dead woman, then helped the nurse place it over the body. She saw the doctor talking to the daughter crying in the hallway.

“She kept asking the doctor, ‘What? What do you mean?’ like she didn’t believe him that her mom was dead. She wasn’t suppose to die, Mom. And now she’s dead. And I don’t want it to be you.”

“It isn’t me, Jade. I’m right here.”

Now!” she almost yelled. “But what if you never get to know my kids, like that daughter today, or your mom?”

I listened, empathized, and helped quell her fears for another half hour before she was calm enough to get back on the road and go home to her shared apartment off-campus. She’d have roommates to talk to there, two young women also pursuing the medical pathway at UCSD. I told her to call or text me when she got home, just to check in she got home safely, and fifteen minutes later she texted she did.

Heavy sigh of relief, but in the distance, far beyond my grateful nod my daughter was safe to an almighty I don’t believe in, I felt…annoyed. I never wanted to be a doctor. Never played one as a kid. Didn’t like them because every time I had to see them either I, or someone I cared about was sick. And they’re so sure of themselves they don’t listen beyond test results, and half the time don’t know what they’re talking about even though they pretend they do. I don’t like doctors. And my daughter is on her way to becoming one.

I try to keep my personal disdain for her career choice to myself, but beyond my distaste for the medical community, I hate blood and gore. I can’t look at it on TV or in the movies. I have to look away because it literally makes me feel like I’m going to vomit. I won’t let her describe to me the process of guillotining rats for her spine research lab assistant position on campus, but on the phone I did remind her she got used to doing it after a few times.

My daughter’s wanted to become a doctor since she was child. At 10, when we allowed her an email account [under her choice of pseudonym], her first address was doctorscientistsoccer@. She got accolades when she told teachers to girl scout leaders she wanted to be a doctor, but that seemed to be the extent of her interest in medicine. She played soccer but I never saw her play doctor. People in wheelchairs or maimed or missing body parts scared her when she was young, and no matter what I said she would not engage with them. If a movie involved a child losing one or both parents, or parents losing their kid, she’d come undone—start crying that would sometimes escalate into a full-blown anxiety attack. She ran up to her room sobbing towards the end of Dances With Wolves when the wolf was killed.

Handling illness and loss didn’t exactly seem to be our daughter’s forte. Becoming a doctor requires compartmentalizing your feelings—locking yours away to deal with the patient or situation at hand. And maybe she could learn this skill over time, but I don’t want my daughter burying her emotions, denying her feelings, and becoming the automaton most doctors I’ve met seem to be. And let’s not forget, spending her career jumping through hoops of insurance companies to give patients the care they need without killing them financially. I wish for my daughter so much more than a lifetime of attending to others’ suffering.

I’ve never ever wanted to journey down the path of practicing medicine, yet I feel like I’ve been unwittingly roped into it. Along with her undergrad degree in Biology, volunteering at Palomar hospital was resume building for medical school. Before the death of this mom, she called me often to unload—overwhelmed by the coursework, or the illness she saw at the dermatology clinic she worked for, or torn over the moral quandary of ‘murdering rats’ in the lab.

Becoming a doctor requires more education than becoming a rocket scientist. I never considered endeavoring down such a very long, hard, expensive career path, self-doubt assuring me I’d fail if I attempted it. Since she’s ventured down the medical road, I’ve been our daughter’s emotional and financial support system through her undergrad degree; four, nail-biting waiting for scores, MCATs; spent months helping her edit countless essays for various med school applications. And right when I think maybe I can get a break from all this, she’ll be on pins and needles for the next 6 to 8 months waiting to hear where, if, she’s been accepted to study for four more years before another four to seven years of residency. And even when, if, she gets in, it’ll cost her $300k in student loans on top of the $100k we’ll give her. Becoming a doctor is very expensive!

When she was little, she used to build these incredible structures—towers 8 ft high out of Magnatiles. She has a great sense of physics and I used to imagine she’d get over saying she wanted to be a doctor when she realized what it takes to get there, and the hardship of constantly dealing with people in pain and corporate corruption. She’d become a civil engineer or architect, create structures of beauty and utility, and still live well.

I set up an open forum of communication for the family I created because I never had it in my own growing up. My ‘turn that frown upside down,’ or ‘make lemonade out of lemons’ mother denied every negative feeling of mine, of hers, until her deathbed when she spewed hate at her husband, my narcissist of a father, for two straight weeks before the cancer silenced her.

The next 2 to 3 months are going to be tense at home. We’re all waiting to hear from medical schools my daughter applied to that are interested enough to ask for ‘secondaries’—school‑specific applications requiring their own essays and fees. Assuming she gets requests for secondaries, I’ll have to work with her for another 2 months helping her edit more essays for each school. Then we have to wait another 3 to 5 months to hear if she’s been accepted anywhere.

My daughter is going to be a doctor. Oh joy!

Not so much…

Assuming she gets into a med school, I’m going to have to hear about gruesome details of human anatomy, disease, diagnosis, pain, death, and many of her experiences through residency. Except I never wanted to be a doctor, or walk the path of becoming one. And I still don’t. Just the thought of blood, cutting someone open in surgery, makes me ill. But a part of me, the adult part with a broader view than my personal gratification, understands my daughter is honoring my vision by choosing to devote her life to the welfare of others, and I’ll do whatever I can to support her achieving this goal.

I can hear the chorus of non-breeders and parents more devoted to their work than the kids they create dissing me for helicopter parenting. But the road to becoming a doctor, or even a rocket scientist isn’t like becoming a soldier or real estate broker where the barrier to entry is extremely low. “Emotional support from family is one of the strongest predictors of admissions and persistence in medical school,” AAMC, AMA, and tons of medical education studies have found.

We play God giving life, having kids. My sister had three. The first two she pursued her own bliss, playing tennis for hours daily, taking two week vacations 3 to 5 times a year leaving her kids with our mother, or a nanny. Her husband, their father, found his value devoting his life to his career. Both their kids struggled academically regardless that they had the financial means for expensive tutors. Both dropped out of college and have no discernible careers. At 46 and 44, they both are always hustling to make ends meet, pay the bills—get by.

My sister had her third child seven years after her daughter. This boy loved the violin from the first time he heard the instrument. My sister gave him one at 5 yrs old and signed him up for lessons. The instructor told her son the proper posture for holding and playing the violin, and for the next decade my sister worked with her son most every day, for an hour or more, coaching him to: “Lift your elbow. Drop your shoulder. Center your chin.” She took him to his lessons, attended his recitals and proudly invited friends and family. A guitarist herself, they played music together often—a bizarrely bonding experience (if you’ve not done it and don’t know). My sister formed a connection with her last child she’d neglected to establish with her first two. She gave her baby her most precious gift—her TIME.

Her son, at 37, is a successful ARTIST—likely the hardest career to attain. He got into the prestigious Berklee School of Music with my sister’s emotional and financial support from applying through attending. He now co-owns a gallery in the posh Wilshire district of L.A. where he showcases famous and up-and-coming artists. He shows and sells his work globally. Financially stable. Happily married with kids. A resounding success by every measure.

Tell me parental support doesn’t really matter and you’re lying to you.

I always wanted kids, not only to raise them better than my parents did, but to create human beings that were better than me—kinder, more receptive, perceptive, smarter choices and actions for themselves and the lives they touch. I had this notion that if each gen raised their children better than the last, people could rise above our petty prejudices and squabbles and learn from each other, work together and reach our true creative, compassionate potential. Our children’s children’s children wouldn’t know poverty, inequity, blind faith or hate. Imagine what we could create…

Thing is, most don’t share my vision, so absorbed in their day-to-day they can’t see the forests [we’re killing] through the trees [on their block]. And that’s a shame, really. Contrary to popular perception, our individual lives don’t really matter in the long run. Regardless of how famous you become, or the amount of money you make, or even your memories from life experiences, it all goes when you die. You may be remembered by family, friends or fans for a while, but even your memory will fade for most everyone in short order. The greatest contribution we can make in our lifetime is in service to others. Raising kids, supporting parents, friends, colleagues, strangers, we create a better world when we invest our time, energy, and heart into each other.

© 2026 J. Cafesin

On Being Human

Talked to an old friend yesterday. We hadn’t spoken for almost a decade. No particular reason. Life took over and we lost touch. The last time we spoke, 10 yrs back, he told me his wife had quit her job as a restaurant manager and was very happy to be home, fixing up their house, shopping, cooking, doing things she never had time to do when working.

Ten years later, she is still not working. The house is now fixed up. There are no children, and she has no other responsibilities. When I asked my friend what his wife does with her days, he told me she enjoys working out, watching TV, and she plays a lot of Candy Crush.

My mother-in-law lost her husband of 53 yrs a few years back, a year after they closed the small business they had together from the beginning of their marriage. With no business to maintain, no kids to care for, and only sparse time with grown grandchildren, I assumed she’d find her niche in volunteering, perhaps invest time into her community, teach literacy at her local library, or maybe the hospice her husband spent most of his last days.

I don’t like sick people, she told me upon inquiry. And she has no interest in teaching, anyone, anything, she insisted, clearly annoyed at my suggestions. I’ve worked my whole life. It’s my turn to do what I want.

What does she do all day? Plays Solitaire, watches TV, or goes to plays and the movies with friends and family, when they’re available, which isn’t often. Most elderly folks she knows are helping their kids with the grandkids, or volunteering — giving back for a lifetime of privilege.

On the phone with my old friend, I intimated his wife has too much to contribute to kill time playing Candy Crush. But my friend disagreed. His wife enjoys her days now, no longer under constant pressure to perform. She’s allowed to relax after working most of her life, he told me. 

She’s 53 yrs old, I countered. She’s been relaxing for almost a decade now. So? He was perturbed by my observation. They don’t need her income. He makes enough to support them both, so no harm, right?

Wrong.

We are ALL born owing humanity for the life we have. My mother sacrificed a career to raise three kids and provide us with a warm, clean household. My father worked hard to support our family financially, keep food on the table and secure a home in a safe neighborhood with good schools.

I’ve heard parents called ‘breeders,’ by people who claim to never want kids. The absurdity of their derogatory comment is they couldn’t voice it without being alive, having been bred by their parents before them.

Without those who worked hard before us, there would be no humanity at all. My mother-in-law, my friend’s wife, you, or I wouldn’t exist without the hard work of those before us. From the lightbulb to the internet, we stand on the shoulders of those who have contributed to the life we now live.

Our system that seemingly runs itself — doesn’t. We actually have to work at making it work. And playing Solitaire or Candy Crush all day does nothing for society. With everything given something is owed. Every day we are alive we owe each other and those who will precede us. We are obligated to gift, nurture, and protect life forward, and make sure our children have a planet to live on similar to the one gifted to us.

We are ALL responsible to make the world better. Contributing to a worthy cause we believe in, or inventing solutions to make our lives more productive, or managing a restaurant or small business, we all must continually contribute to humanity for the human race to survive, and thrive.

What Happened at MIX

Why Tech WON’T Fix Your Business

A while back, a friend asked me what I thought about him taking a job offer at MIX.

“They’re the reboot of StumbledUpon,” he’d told me. “They want me to improve their recommendation engine, to keep the users they have with better recs, and to get new users by recommending them ‘better’ content.”

Hmm…MIX is a failing content curation platform started by Garrett Camp, co-founder of Uber.It has no valuable differentiators from Instagram or Pinterest, or even the dopamine rush of StumbleUpon’s random discovery model known as ‘intermittent reinforcement’— the most addictive reward system known in behavioral psychology.

“This is yet another startup looking for you to save them with tech,” I told him. He’d been down this road many times. As a seasoned data scientist, failing businesses reach out to his ML, NLP, and AI programming background, looking for him to come in and fix them—code collaborative filters and recommendation algorithms that will attract and retain users. But an AI rec engine isn’t going to fix MIX.

“Their platform is a marketing play,” I told my friend before he accepted the position. “This isn’t a tech fix. StumbledUpon at least was unique in its random “stumble” feature that made the site successful. Now MIX is trying to play catch up as just another content curation site. They need to continually come up with solid differentiators to attract users away from competitors, and tightly targeted ad campaigns to brand and sell their ever evolving unique features. And all that’s marketing.”

“A better rec engine could attract and keep users,” my wide-eyed developer assured me, stroked from landing the gig.

“What does a ‘better rec engine’ even mean? MIX can’t recommend content it doesn’t have. Neither can any other platform. Netflix rec engine sucks because they can only recommend movies in their library—content they have the rights to stream—and there are rarely any in their collection I’d like to see that I haven’t seen already.”

My friend glared at me because he was one of the original developers of Netflix’s rec engine. But he didn’t dispute the accuracy of my assertion.

“You asked me what I thought about you working for MIX, and I think it’s a bad idea. Job won’t last a year unless Garrett figures out he needs marketing now, not blowing capital on tech. I guarantee you, MIX needs campaigns that show unique benefits to attract users because they need content, and only when they have a lot of it will they then need you.”

Six weeks after my friend was hired, he was fired, along with the entire rec team. Bleeding cash from AI developer salaries, equipment and servers, Garrett was right to do so, even though he’d authorized every job req for his team of data science engineers. They were shocked to be abruptly terminated, as was an H1B employee, who, suddenly unemployed, found himself at risk of being deported back to India.

MIX has never had the reach that Instagram has, nor the communities Reddit, LinkedIn, or Facebook have built. They don’t need an AI correlation/recommendation engine at this point in their development. Almost a decade into MIX’s launch, they still don’t have enough users or sticky content to garner retention or quality affiliate advertisers.

Garrett Camp, the CEO, should have seen all of this coming had he been performing weekly competitive analysis, but his background is data science. He thinks, like so many developers, that all business problems can be solved with more tech. He got lucky with StumbledUpon, launched in 2002, the same time Google was getting popular. He got funding from Accel, one of the biggest VC firms in the Valley, which launched his trajectory into the entrepreneurial community.

StumbledUpon did not innovate, up their game with unique horizontal or vertical features, benefits, or new offerings. A few months after it launched, I got on it for a year or two, until Google provided the search results I wanted. MIX’s value became nominal, so I stopped using it. My behavior is typical. Retention, and sustained growth are continuous hurdles for most SaaS offerings.

StumbledUpon integrated Garrett into the startup and VC communities, which propelled him to his next, now infamous startup, Uber. And Garrett designed and built the first prototype UberCab, but he wasn’t the guy who made it a unicorn. That was Travis Kalanick, his co-founder. Travis studied coding in college but wasn’t a coder. He was a business guy, a salesman—the #1 job of a [good] CEO. Out of nine startups Garrett founded to date, all but Uber, and Eco (pivoted) have collapsed. This is typical for engineer-founded and run startups, which is likely why he gave job recs for engineers, instead of building out a pro-marketing team for MIX. Garrett clearly needs another Travis to achieve sustained startup success, or one hell of a marketing team for his content curation platform.

As of this writing, MIX is currently hanging on by a thread, experiencing a significant, multi-year decline in active users and traffic. To avoid becoming among the 90+% of startups that fail, MIX is going to need many users producing ‘quality’—sticky (as in funny, cute, informative, visually arresting, interactive)—content. And to get these users to their site, then get them excited to join, and stay engage on the platform, is NOT a tech fix. It’s a marketing play! Garrett must put a marketing foundation under MIX, go back to the beginning of the marketing process to propel his startup into a thriving, sustainable business.

PRODUCTIZATION (1st phase of the marketing process) of MIX:

  1. Identify Features and Benefits of MIX.
  2. Find and Profile Target Markets and Users.
  3. Discover Competitors.
  4. Identify and/or Create uniquely valuable Differentiators.
  5. Develop Horizontals and Verticals for a pipeline of new releases.