Nothing to Hide?

NOTHING TO HIDE? You never know…
This IS what Insta, Google, FB, ChatGPT and every other big data SaaS app out there is doing with your personal information:

“The Third Reich was a diagnosis regime, obsessed with sorting the population into categories, cataloging people by race, religion, politics, sexuality, criminality and purported biological, mental and behavioral defects. Nazi officials created massive population indexes that compiled individuals’ medical, financial, educational, criminal and welfare records — even sports club files. (By 1942, approx. ten million Reich citizens had been indexed — 12% of the total population. These files, then, established the grounds for sterilization, deportation and extermination.” https://lnkd.in/d9txaahS)

Now our data is used to market us into buying, and believing (politics, social views and values) with recommendation systems.

#getaclue!

I See You

I am an Empath.

Wait! Before you roll your eyes and click off this post, I don’t have paranormal powers. It isn’t magic that I can read people. I’m not psychic. I can’t glean people’s “energy,” whatever that means, or any of that mystical crap. I am a devout atheist and use the word “devout” with purpose.

What I can do, is tell you what you’re thinking and feeling, generally before you know.

How?

If I’m in physical proximity to you, your body (posture, eye contact…etc.), and facial expressions give me tons of data about what you are experiencing inside your head. We all have this ability to read physicality, though most people hardly pay attention to one another, except on rare occasions.

Ever had a blind date? The first second you see your date in person, you can tell if they like how you look.

In-person, or not — over the phone, or web — I ask a LOT of questions. And I listen to your answers. My brain picks up inconsistencies in what you’re saying, telling me you are lying to yourself, and subsequently… me.

The first time my husband met my mother, she said to him, “My daughter (me) was born old.”

What she meant was, I was born plugged in outside myself. I don’t know why. A genetic anomaly? My senses feel hypercharged. Touch, taste, sound, even vision (clarity in peripheral sight) seems heightened compared to most (and not just by my reckoning). I live outside my own head while in the company of others. Watching. Questioning. Listening, my brain identifying and coalescing patterns of behavior. OCD? Bipolar? Maybe. I’ve spent a lifetime trying to process the massive amount of information I get from others, and it’s exhausting. And I wish I could shut it down, live like most everyone else.

Sort of…

I’ve picked up patterns in human behavior along the way. Lots! It’s another reason I can tell what you’re feeling, often before you know. I can now predict likely responses to an enormous array of specific stimuli. It’s a fantastic tool for writing believable characters. And understanding what motivates people is equally beneficial for developing marketing campaigns with great response rates.

Yet, I struggle with living plugged in outside myself. It’s emotionally costly. I lose myself while inside others, acutely feel their sadness, their fears, and hopes. I’ve tried to shut my senses down with drugs, prescription, and not. I had an allergic reaction to Prozac that almost killed me, and no reaction at all to weed over time.

I’ve become a recluse for the most part. I avoid crowds, and limit my intimate friendships to very few. I stay plugged into my two kids, my husband, our bratty, but cute Shepard pound-hound, which serves them well, though at times, probably not me so much. I disappear, absorbed in them, their feelings often muddling my own. (To be fair, the dog’s needs are simple. No hidden agendas, no unconscious complexities. She makes her feelings obvious. Thank you, Elly!)

I am grateful and humbled in the extreme by the immense and intense range of feelings we all get to experience being human. I am energized by celebrations like New Years Eve, or friends and family joys. Sometimes dark feelings overshadow all lightness, and it feels like the only way out of seeing so much, feeling so much, is to check out. I get that living is a choice we make, daily. While I’ll continue to choose living, be here for my friends and family as long as I can, I must admit, there is, and has always been a beckoning to shut it all down, kill the noise of others in my head, turn off the input. Unplug, for good. I’ll never check though, regardless of how weighted living feels sometimes. As an empath, and an atheist, feeling seems better than not, knowing I’ll eventually cease to exist and feel nothing at all. Forever.

IDEA to PRODUCT for PROFIT Webinar

Eventbright Webinar: https://lnkd.in/gETT2C_S

Have a biz IDEA you think will SELL?

PROVE IT…BEFORE YOU BUILD IT, with the Productization process.

Over 500,000 startups launch in the U.S. annually. More than 90% fail from bad to no marketing.

Marketing is NOT advertising! Marketing any product or service BEGINS (or should) in product development of the IDEA. Running ads through Google or on Insta, to print and viral campaigns only happens after your IDEA has been validated—productized—as a marketable offering of value.

“IDEA to PRODUCT for PROFIT,” is a 50 minute presentation exposing a distinct pattern that leads to business failure time and again, then introduces a unique marketing paradigm to build, brand, and grow a successful business. Originally developed for the Stanford entrepreneurial community, the RAF Marketing Method is a proprietary marketing model that makes effectively marketing a business doable, in sequential, actionable steps.

This webinar is Lean Business Marketing PROCESS, a step-by-step marketing template that delivers a clear and specific path, a roadmap for consistently creating (or directing those you hired to produce) digital, print and viral campaigns that build your brand image and motivate sales. Attendees will learn how to set up a solid foundation for marketing their offerings, and branding their venture into a sustainable business.

This presentation empowers entrepreneurs, engineers to CEOs with a proven method of effectively marketing an idea, or a new or existing offering, step-by-step, into a thriving company.

Attendees will learn:

  • MBA to Marketing novice, learn Marketing PROCESS, like never before.
  • The RAF Marketing Method to avoid the three primary points of business failure.
  • Productization of your product, service, or nonprofit, into a marketable offering of value.
  • How to effectively build Brand awareness of your offerings and company.
  • Effective Multichannel marketing for branding and conversion.

10 minute Q & A follows the presentation.

Speaker Bio

Creative/Art Director Jeri Cafesin, inspired by over two decades marketing seed startups to Fortune 500s, brings practical, doable, lean Marketing PRACTICE to Silicon Valley. A MarCom specialist for over two decades, and founder of IPPglobal.org—Lean Marketing Workshops for Entrepreneurs—her marketing strategies and campaigns have helped build thriving companies that realize sustained business growth.