LEARN to #Startup #SanFrancisco in 12wks at #UCSC #SiliconValley: https://www.ucsc-extension.edu/courses/marketing-products-for-profit/ …
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My daughter came home crying from her job as a barista for a local Boba Tea cafe.
“They don’t like me, mom! I’m doing the exact same level of work that all the new kids are, and they keep calling ME out cuz I’m not Asian.”
Several other barista type jobs at various locally businesses to which she applied told her flat out they only hire Asians (which, at least in my neighborhood, includes Indians, from India). Since most of the fast food and convenience stores here are owned by Asians, this has severely limited her choices for simple, flexible, part-time work.
A month ago, on the first day of this first job my daughter’s ever had, she came home and said, “My manager called me their ‘diversity hire,’ since I’m the only White person who works there. It hurt my feelings. He made me feel like I didn’t get the job cuz I deserved it.” Every day since, she’s come home with other racist comments most of her managers continue to make.
Our daughter has a 4.3 gpa, is a hard worker academically, and socially. She is the only White person in her group of friends. She’s worked very hard, and continues to do so, to be a part of this Asian crowd, that is now well over 75% of her high school in an East Bay suburb of the San Francisco Bay area.
My son wasn’t so lucky. Boys going through puberty are all about bravado, one-upping each other. Girls are about connecting, communicating, building their community. Our son was excluded and bullied for not being “A”sian, throughout middle and high school. He had no friends at all, though he tried again and again to ‘fit in’ with them, from Karate to Robotics to Chess clubs and more. It broke his heart daily, and mine as well, watching my beautiful, open, kind kid ostracized for being White. He will likely struggle with a damaged self-image the rest of his life because of those formative experiences.
Yet, neither of my children are racists, like so many of their Asian friends and associates. My daughter gets bullied often, even from her ‘friends’ with thoughtless comments: “I only date Asians. I don’t find White girls attractive,” from the 4 out of 5 boys in her group. My daughter would love to get asked to proms, on dates. She watches her Asian girlfriends get asked out. She does not.*
These are REALITIES for all of us, Asians and Whites, here in the global melting pot of the San Francisco Bay Area, and yet my children are still not racists. Why, when so many are?
My daughter and her best friend had a sleepover the weekend before Thanksgiving, and her BF told me their family didn’t celebrate the holiday. Her mother was a tech-visa transplant from China in her early 20s, and had no association with U.S. traditions. She did not adopt them for her kids, regardless that they are native born here. My daughter’s BF confessed she’d always dreamed of celebrating Thanksgiving, like most of her friends. Well, of course I invited her, and her mom and brother, right then. She was so excited she texted them, and the girls were jumping up and down, cheering, moments later with her mother’s response.
The seven of us ate turkey, and stuffing, and shared stories of thanks around the table that night. We played Pictionary after dinner, and laughed and laughed. When the kids exited the scene to play video games, Yi, my husband and I spoke of relationships, politics, religion, ignoring social lines of polite conversation. And though we have radically different perspectives, and I did not feel a personal connection with few common interests, a profound one existed between us. A single parent, having divorced her White husband over a decade earlier, and raising two kids, a boy my son’s age, and a girl, my daughter’s best friend, Yi loves her children the exact same way, with the same intensity as I do mine.
Globalization is a REALITY. It’s happening, right now. Most first world nations are being inundated with immigrants looking for that illusive ‘better life.’ Like it, or not, global integration is here, and, as my husband, and our kids know, it is mandatory, simply must happen, for humanity, and our very small planet to survive us.
My husband is a software architect. He’s been creating and deploying SaaS offerings for over 25 years here in Silicon Valley. Every job he’s ever had in the software industry, and trust me, he’s had a lot of jobs, he’s worked almost exclusively with Asians. While offshore H1B labor has been brought here by the tech industry since 1990, this massive Asian influx globally was not anticipated. In the last five yrs, the companies he’s worked for, whether the staff is 30 or 3000, in IT, or any other department now—close to 60% are of Asian descent. And yet, my husband is not racist, though he’s been passed up for many positions by Asians on work visas and H1Bs.**
“One wish,” my mom asked my sister and me on our drive home from elementary school back in the old days. “Anything you want, what would it be.”
“World peace,” I’d said. It was the mid-1970s, and a common catch phrase, but I meant it. Without war, or economic disparity, I believed in our creative potential to problem solve, and our unique ability to work together to realize our fantastical visions. I didn’t know about the hunger of greed then, insatiable, and colorblind.
It has been particularly hard on my kids, this globalization process. It deeply saddens me that they must suffer the slights of blind prejudice, just as the Asians in past generations had to suffer the racism of the ignorant Whites here. It terrifies me—the global competition for fewer jobs my kids will be competing for after college. Yet, I still advocate for globalization. This very small planet must integrate, or we will perish, and likely take much of the life here with us.
My daughter worries she’ll never meet anyone to date, yet alone marry, but I assure her she likely will. And it’s even likely that man will be Asian, since 36.4% of the global population are Asian*** and more than half of them are men. “It doesn’t matter where someone came from, what their heritage, or place of origin on the planet,” I’ve preached to my kids. “Choose to be with someone kind.”
A border wall surrounding the U.S. entirely will not stop Asians from flying in from China and India, Korea, Viet Nam, Indonesia and other emerging Asian nations. Nor will it stop the Middle East, South Americans, Cubans from coming here. Seeking to keep us separate is a fool’s play. Communication is key to build bridges over our differences, allowing us to meet in the middle and mutually benefit from our strengths. Ignorance and mistrust breed with distance. Nationalism is just thinly disguised racism.
Asians, Latinos, Syrian’s, and Palestinians, are all different cultures, not separate races from Caucasian. We are one race, the human race. Globalization—the blending of cultures—is hard for everyone, scary, new, threatening to our social structure, but a must if humanity is to survive, even thrive. The beauty of interracial marriage is the same thing that bonds Yi and I, as parents. We both passionately love our kids. She can’t possible hate Whites, since her children are Asian/White. Combine two cultures, at least on a localize level, defeats racism, as most every parent loves their kids with intensity Yi and I do. It’s one of our best bits about being human—the magnificent, spectacular, all-encompassing love we get to feel, and share.
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*Regardless of the sociology, it is unusual in the extreme to see an Asian man partner with a White women (though common the other way around), both here in the States and abroad.
**Hiring offshore for less money, now being exploited by every social network from Facebook to YouTube, to Mr. Trump’s summer staff at his Mar-a-Lago estate, lowers the pay rate for all of us. It’s no wonder U.S. income levels have been stagnant for years.
***As of July, 2019, there are approx. 1.43+ billion Chinese (in China), or 18.41% of the global population. Indians (in India) are a close second, with approx. 1.37+ billion, or 17.4% of the total world population. Combining just these two Asian cultures, their world population is 4.1 billion people, or 36.14% of the world population, and that is just within their respective countries, not actual global numbers including visa work-holders and undocumented immigrants abroad.
https://www.worldometers.info/world-population/china-population/
Have an idea for a product or service, but have little money, and no clue how to create a business? Perhaps, you are currently marketing an offering that isn’t selling much, and you’d like to get more attention from your marketing efforts?
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Lean Startup Marketing teaches the RAF Marketing Method of turning ideas into offerings of value, for profit. This three-step process gives you practical, doable steps to build a sustainable business, and get the greatest response on your marketing efforts, at launch, and beyond.
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Bestselling author, and Stanford marketing instructor, J. Cafesin, takes you on the journey of your professional career—creating your own business—from idea through launch, at little to no cost.
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LSM Workshop 1: PRODUCTIZATION, is the process of getting intimate with your idea, or developing product. Neglect to productize your offering, and at best, your marketing efforts will get little traction. At worse, ignoring Productization leads to startup failure. Productization must happen before BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, or buy your offering.
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• MBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you’ll ever need to know to become proficient at marketing…anything.
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• Create Productization Lists filled with content to use in your branding, marketing and ad campaigns throughout the life-cycle of your business.
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• Identify Target Markets and Users who will likely buy your new offering.
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• Construct an Elevator Pitch to succinctly chat up your new venture.
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• Perform Competitive Analysis, and find differentiators that make your offering unique.
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• Choose an effective Profit Model to make money on your offering.
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• Project Horizontal and Vertical markets for current and future offerings.
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LSM is not marketing theory. Each workbook, filled with slides, challenges and assignments, is a step-by-step guide you’ll refer to again and again, to assure you are on the proper path to building a thriving business. The LSM series provides specific, low-budget, actionable steps for marketing your offerings, to sell directly, or launch your first offering as a profitable startup. It’s time to become your own CEO, and create a career you love.
LSM Workbook 1 is available here:
In Print (recommended): https://www.amazon.com/dp/1732543100
Ebook (slides appear smaller): https://www.amazon.com/dp/B07L9LC8NS
I’m a guy’s girl, meaning I’ve spent most of my life hanging out with men instead of women. Like the freight train comin at ya, I prefer men’s straightforward nature, their directness, their unwavering, solution-oriented trajectory. Men are simpler than women. Not less intelligent, just not round-about, underneath, from behind.
Women, by contrast, are the poison in your food. Eons of subjugation have forced us to become puppet-masters to get what we want. Not a judgment call, simply a fact that until very recently might was right, and men assumed they controlled the household with superior strength—at first to kill the mastodon and be the provider of food, and in the modern world, until recently, be the supplier of money. Back as late as the 1990s, women were still, and believe it or not still are, the primary homemakers, caring for the kids, shopping for and preparing the meals…etc. In fact, 99% of all household product commercials still show the women cleaning up, even when the men create the mess.
Notice I said, “men assumed they controlled the household.” Well, you know what happens when you ass (of) u (and) me…; -}
Seriously though, probably pretty early on, like cavemen times, women figured out how to get men to do what we want using our wiles—wits. Genetic transfer of memory over thousands of generations of women passing on how to be manipulative eventually became woven into our DNA and imprinted on our XX chromosomes.
Regardless of why women became…complex, the fact that we are scares me about us. Women don’t only manipulate men. Quite often our children, sometimes even our friends. I’d much rather face a freight train because if I’m paying attention I can get off the tracks before getting slammed. This also plays to why I’m a guy’s girl, why most of my friends have been men.
I knew I wanted kids for as long as I can remember. Two boys, I’d told any possible stakeholders, because boys are easier to raise. I now have two kids—a boy, 19, and a 16 year old girl, both of whom I’m madly in love with. Beyond proud, I’m humbled to know them. True to their ‘nature,’ my son is very direct with his feelings, practically the instant he feels something. He rarely lies, probably because he sucks at it, his facial expressions to the pause in his delivery clear indicators he’s not telling the truth or copping to. He’s a consummate whiner, but he respects the family rules and parental restrictions. My son is trustable, for which I’m eternally grateful.
My daughter, on the other hand, listens carefully, expresses just the right amount of contrition and understanding with every lecture, then does whatever she wants, whenever she wants, if she can get away with it. Went to kiss her goodnight a few nights ago and she was underneath her blanket watching Manga videos on her cellphone. She’d been viewing nightly since we took away her Kindle two weeks ago for watching videos on it instead of reading. Reading is all she’s allowed to do on the tablet, per our agreement when she got it for her birthday. (Is it too much to expect a 16½ year old to honor such an agreement when she gets plenty of electronics time on the weekends?)
While my son barely notices his reflection, my daughter spends hours in front of the mirror, preening. For eons a huge part of a woman’s value was/is defined by our physicality, so it’s natural, part of our nature now that our looks are important to us, or at the very least, more important to us than most men. My son likes violent movies. My daughter does not. She is deeply affected when families split up, or a parent or child dies in films, and even in books. Maternal instincts—reproducing and then caring for our offspring—is genetically encoded in our DNA. In fact, her reaction is not uncommon for most women.
Violent movies and video games are targeted at men because they are by far the predominant audience to engage with them.
Times truly are changing, though. Want part of a mastodon, a small ice-age relic? Buy one on Amazon. Most educated women who pursue a career path can pay their own way through life now, even if we still typically make less than men. Most of us don’t need a man’s support to survive, or even thrive. Technology, from the Pill to the personal computer has made it possible for women to control our own destinies, and function equally along side men in today’s business environments.
Sociological shifts in behavior are glacial, and true sexual equality is probably still a few generations in coming. Perhaps our great-grandchildren will share equal incomes, and split the household tasks of rearing the children to doing the dishes equitably as well.
From the dawn of man to present day the divide in humanity is not our race, religious orientation, education or income level. Our greatest division has been between men and women. I’m humbled to bear witness to a quantum shift in our evolution, that, for first time in our history, technology is providing us the ability to become an egalitarian race, and close this great divide.
APF is Coming…
Tyron’s bug-eyed, gazin up at Bogg’s like he’s blazin—seein God or somethin. Horrified, Billy watches his best friend fight for his last breaths, and beyond all reason he says the words aloud.
“I wish I could go back in time to the lunchroom last Thursday, right when we sat down and Ty and me started talkin bout doin the hit. I wish we could go back to right then.” http://www.amazon.com/dp/B00TV81EL6 #TwilightZone #Fairytales #SpeculativeFiction
Fractured Fairy tales meets The Twilight Zone in this short story collection of four uniquely captivating, dark, fantastical tales, each with a powerful message that lingers long after the reads…
http://www.amazon.com/dp/B00LNTOHOM
Put together an #educational #video viewing list 4 my kids, 4 summer. Feel free to add to it in comments: J. Cafesin: SummerViewing4Kids http://jcafesin.blogspot.com/2014/06/summer-viewing-4-kids.html
Or any higher power, no matter what you say on Numb3rs. Shame on you for saying he did, especially as a self-proclaimed atheists! http://jcafesin.blogspot.com/2013/05/the-morality-of-atheist.htmlhttp://jcafesin.blogspot.com/2013/05/the-morality-of-atheist.html
