Join us for another Marketing PRACTICE Meetup, Tues., Jan 21st

You are invited to join us for another
Marketing PRACTICE MeetupTues., Jan 21st

Think you know Marketing?

Silicon Valley startups today typically flood the net with digital marketing—ads, emails, games, videos, polls and such—pushing products and services that have no discerning or lasting value to hardly anyone. This marketing approach clearly illustrates why 90% of all startups fail.

The virus among the new order of entrepreneurs is the belief that adding more tech can accomplish…anything. Unfortunately, SEO tricks over valuable content—selling benefits fulfilling a desire—or blindly following A/B test results, or relying solely on analytics, doesn’t actually sell much.

Applied Behavioral Marketing—Foundation, and Forward,” is a 50 minute talk that first renders a functional template of the Marketing process, then provides doable, actionable steps to create real-world campaigns that will SELL your offerings.

Attendees will learn:

  • MARKETING Defined—a framework for utilizing the Marketing Process.
  • Real-world, applied Marketing PRACTICE (not academic theory), for creating campaigns that SELL your offerings.
  • How to utilize the CTA (Call-to-Action) to build brand awareness, engagement, and conversion.
  • Lean Marketing resources to build, brand, and grow your business.​

Join Us in Sunnyvale, CA, Tuesday, January 21, @6:30p.m., for this practical, actionable, real-world Marketing PRACTICE Talk.

Register Here







On Being FAT

On the plane coming back from Hawaii, the guy seated in front of me was easily over 300 pounds. He bulged over the armrests on either side of him. When he leaned his seat back, it came back so far it was virtually in my face. A teenage boy of equal girth sat next to him and crowded the small Asian couple on his left.

I felt annoyed, their big bodies invading the little space we all had. Then the woman across the aisle from them handed each a burger, dripping with cheese, and big bags of french fries. I went from irritated to disgusted.
Our family vacation this summer began on the Big Island. Traveling around through large and small towns, within days it was impossible to ignore that a good percentage of the tourists, and seemingly the majority of natives were extremely heavy to outright obese.

Genetically destined to be fat?

Bullshit.

Never been scientifically proven. No one has even come close to finding a ‘fat gene’ that dictates you will or won’t be, regardless of calorie intake and lifestyle.

True, it’s been shown that certain genetics gives one the propensity towards producing similar body types, but ultimately diet and exercise determine individual body mass.

Much more troubling than genetics, studies have also shown cultures pass on habitually destructive behaviors from one generation to the next. Clearly, this plays out on Hawaii’s Big Island, where the pace is beyond slow, bordering reverse. The warm, humid air stifles motion; and the narrow, curvy, hot roads surrounded by desolate lava flows do not entice jogging, or cycling, or even rollerblading any distance. Typical cafes and family restaurants served large portions, piled high, and most were consumed quickly.

It’s no wonder so many were fat. http://bit.ly/aXAvnc

Been there. Done that. Spent my youth in front of the TV, and ate. Of course, I was overweight. Took a lot of ribbing as a plumb kid, and rarely got a date in my teen years. Made to feel small for being big, so I took the defensive pose and stood on [faulty] moral grounds instead of doing the hard work I knew it would take to lose the weight.

The summer before my senior year of high school my best friend gave me some black pills from her mother’s medicine supply. We both dropped 25 pounds before Christmas break, with ease. It would be another five years before replacing pharmaceuticals with racquetball, but eventually I learned to maintain a ‘normal’ body weight with diet and consistent, rigorous exercise. And I’d love to say staying fit gets easier to maintain with practice, but that too would be crap. A huge amount of my energy is still spent on my internal battle between reason and desire.

I love food. I have a slow metabolism. I always feel hungry. Working out hurts. I’m weak. Addicted. Old, now.

Whatever my excuses, the absolute truth is even running three miles five days a week, and mindful of every mouthful, when I put into my body more calories than I use, I gain weight. Like it or not, the reality is food has calories that turn to fat if they are not burned for energy. Simple laws of physics, and believe in them or not, we are all beholden to them regardless of genetics.

I am cursed with the proclivity towards obesity. My blood pressure is low, probably from running which is known to lower heart rate. It takes me longer to use calories than say, my husband, who has always been thin with a fast burn rate. Three out of four of my grandparents died of complications from adult onset diabetes brought on by consuming too much, and moving too little. My father’s been fat as long as I can remember; desserts high up on his reason for living, and a self-proclaimed connoisseur of just about anything eatable. Sports meant exercise, which was too taxing to even watch on TV, but he loved cop/court dramas, only getting off the couch for the bathroom or to get a snack.

I work very hard to maintain what so often feels a facade—the lazy kid who loves to eat always lurking just beneath the surface. She taunts me, tells me sugar cubes aren’t as bad as say, donuts, and tries to persuade me to remain inert since exercise hurts. Well, no shit. Fatiguing and stretching muscles is going to hurt. Jogging is jarring on bones and joints, no doubt. But pursuing trim isn’t simply a matter of being ‘in,’ as in hip, slick and trendy. It continually proves to be healthy.

Running is the quickest calorie burn for me, which is why I do it, but most any rigorous exercise that makes you sweat for half hour or more a day shows substantial health benefits. Cardio workouts are known to strengthen the heart, and our immune system to fight off colds, flu, cancer and more. Staying light increases life expectancy, neural connectivity, reduces depression, and mood swings, and makes it a hell of a lot easier to run. And stretching muscles keep us limber, less likely for bone loss, or injury, and quicker to heal.

And being fit isn’t only socially acceptable, it’s socially responsible.
Close to one quarter, 25% of our health care costs goes to complications from obesity. http://www.usatoday.com/news/health/weightloss/2009-11-17-future-obesity-costs_N.htm

In a restaurant in Walnut Creek for dinner with a friend last week, I watched her bump and grind her way through the crowded entrance. She’s been fat as long as I’ve known her, stands only five feet and weighs no less than 250 pounds. After squeezing into our booth across from me, she first described her recent knee surgery, only months after her back surgery, then spoke at length of her upcoming retirement plans, projecting a long, healthy, happy future well into her 90s.

She had to be kidding.

Obesity takes years off life expectancy, regardless of heredity. http://www.sciencedaily.com/releases/2009/03/090319224823.htm
On the plane home from Hawaii, on my way back from the tiny bathroom, I noticed “Proud to be big,” printed across the sweatshirt of the large teen next to the fat guy in front of me. Facebook returned 472 pages of “Fat and Proud” groups.

Are they for real?

Be proud for winning the row with your inner-child demanding instant gratification, not giving into the brat.

Let’s take off the pc gloves and get down to brass tacks.
Nearly 34% of American adults http://www.nytimes.com/2010/01/14/health/14obese.html and close to 20% of our kids are obese—30 or more pounds overweight, setting them up with health issues for the rest of their lives. http://www.cdc.gov/obesity/childhood/index.html
We may have the right to do what we want with our body, but beyond the cost to society, modeling obesity condemns our children to a shorter life, full of health problems, body issues and social stigmas. And, it’s true you don’t have to be a young, flat, anorexic model to be beautiful—but illness is never pretty.

Fat is NOT a state of being. For most, it’s merely a state of mind. Eat salad and fish, not burgers and fries; include a rigorous workout daily, religiously, and most anyone can achieve and maintain fit. It’s going to hurt, especially at first. Get over it. Start slow, work up. Deny yourself that dessert on the knowledge the sugar rush is bad for your body thin or fat, and calories from sugars convert quickly to fats. Think before shoving crap in your mouth and get off the couch and odds are you’ll ultimately feel better, have more energy, get more done; be healthier, happier, smarter, and live longer. Best of all you’ll be modeling healthy living to our kids, and grandkids, and possibly a few generations down the line obesity will be a thing of the past.

LIVE "Eye-Opening" Marketing PRACTICE talk, this TU Silicon Valley

LIVE Marketing PRACTICE Talk:

Product VALIDATION through PRODUCTIZATION

Learn to create MARKETABLE offerings of VALUE, that SELLS with your marketing efforts:  https://www.eventbrite.com/e/product-validation-through-productization-tickets-80086150833

Tuesday, December 10th, SVI-HUB, Sunnyvale.

See Details, and get FREE Tickets

LIVE “Eye-opener” Marketing Talk

Missed #Stanford Alumni Marketing Meetup?
Tues., Oct. 22nd, #Entrepreneurs, join us, for the “Eye-opener” Marketing Talk that will have you thinking differently about #marketing forever forward:
ippglobal.org/ipp-talks

ippglobal.org/ipp-talks

entrepreneurship #entrepreneurshipeducation #nonprofitmarketing #bizdev #businessmarketing #webdevelopers #machinelearning #SaaS #growthhacking #contentmarketing #seo #digitalmarketing #branding #b2c #b2b

LIVE Marketing Workshops @ Your Office

IPP’s Lean Marketing Workshops are presented LIVE, at your business, or local office space in select locations.* LIVE LBM workshops are also available online, via Zoom, to virtually anywhere on the planet. We provide practical, lean Marketing methods, tools, process, and projects, to turn each offering you produce (now, or in the future) into a marketable offering of value, then market them, for profit (or donations).

Each workshop is Marketing PRACTICE, immersion into today’s trending marketing methods, and timeless marketing strategies, developed to educate participants to think differently about the Marketing Process, then apply this knowledge to build a sustainable foundation for effectively marketing your business at launch, and beyond. And that’s just Workshop 1…​

Follow the steps in each workshop, in order, to achieve greater engagement on your all your marketing efforts forward. 

IPPglobal.org

Check out IPP’s Homepage: IPPglobal.org

Screw a Border Wall, Let’s Build a DOME

My daughter came home last night from her first job as a barista for a local Boba Tea eatery, crying.

“They don’t like me, mom! I’m doing the exact same level of work that all the new kids are, and they keep calling ME out cuz I’m not Asian.”

Several other barista type jobs at various locally businesses to which she applied told her flat out they only hire Asians (which, at least in my neighborhood, includes Indians, from India). Since most of the fast food and convenience stores here are owned by Asians, this has severely limited her choices for simple, flexible, part-time work.

The first day of this job, a month back, she came home and said, “My manager called me their ‘diversity hire,’ since I’m the only White person who works there. It hurt my feelings. He made me feel like I didn’t get the job cuz I deserved it.” Every day since, she’s come home with other racist comments most of her managers continue to make.

Our daughter has a 4.3 gpa, is a hard worker academically, and socially. She is the only White person in her group of friends. She’s worked very hard, and continues to do so, to be a part of this Asian crowd, that is now well over 75% of her high school in an East Bay suburb of the San Francisco Bay area.

My son wasn’t so lucky. Boys going through puberty are all about bravado, one-upping each other. Girls are about connecting, communicating, building their community. Our son was excluded and bullied for not being “A”sian, throughout middle and high school. He had no friends at all, though he tried again and again to ‘fit in’ with them, from Karate to Robotics to Chess clubs and more. It broke his heart daily, and mine as well, watching my beautiful, open, kind kid ostracized for being White. He will likely struggle with a damaged self-image the rest of his life because of these formative experiences.

Yet, neither of my children are racists, like so many of their Asian friends and associates. My daughter gets bullied often, even from her ‘friends’ with thoughtless comments: “I only date Asians. I don’t find White girls attractive,” from the 4 out of 5 boys in her group. My daughter would love to get asked to proms, on dates. She watches her Asian girlfriends get asked out. She does not.*

These are REALITIES for all of us, Asians and Whites, here in the global melting pot of the San Francisco Bay Area, and yet my children are still not racists. Why, when so many are?

My husband is a software architect. He’s been creating and deploying SaaS offerings for over 25 years here in Silicon Valley. Every job he’s ever had in the software industry, and trust me, he’s had a lot of jobs, he’s worked almost exclusively with Asians. While offshore H1B labor has been brought here by the tech industry since 1990, this massive Asian influx globally was not anticipated. In the last five yrs, the companies he’s worked for, whether the staff is 30 or 3000, in IT, or any other department now—close to 60% are of Asian descent. And yet, my husband is not racist, though he’s been passed up for many position by Asians on work visas and H1Bs.**

I invited my daughter’s best friend and her family to our Thanksgiving dinner last year. I’d met Yi, the mom, only once before, but my daughter spoke of her often when she’d visited her BF’s home: “Her mom is really nice. And she says the same stuff you do. She jokes that you must really be Asian, the way you get on me about homework.” I was grateful my daughter found the humor in her comment, instead of the likely unintended slight. “You guys should get together. You can make a new girl friend, mom.”

The girls arranged a late January lunch, and the four of us went out for Thai food. Yi and I eased into a smooth dialog. Fifteen yrs my junior, she was quite express, articulate when I asked her questions, but she rarely turned my interest around, which I’d say goes for most people I’ve met. A tech-visa transplant from China in her early 20s, she’d been a single mom since divorcing her White husband a decade before. And while I did not feel a personal connection, with few common interests, a profound one existed between us. Raising two kids, a boy my son’s age, and a girl, my daughter’s best friend, Yi loves her children the exact same way, with the same intensity as I do mine.

She suggested we get together again at the end of our luncheon, but I did not pursue it, and neither did she. Thanksgiving came around eleven month later. The girls were having a school vacation sleepover celebration the weekend before the holiday, and my daughter’s BF told us her family didn’t celebrate Thanksgiving. But she confessed she’d like to, as I served breakfast the next morning. Well, of course I invited her, her mom and brother right then. She was so excited she texted them, and the girls were jumping up and down, cheering, moments later with her mom’s response.

The seven of us ate turkey, and stuffing, and shared stories of thanks around the table that night. We played Pictionary after dinner, and laughed and laughed. When the kids exited the scene to play video games, Yi, my husband and I spoke of politics, religion, crossing all social lines of decorum. I was pleasantly surprised how open she was to dialog beyond the surface. And though we have radically different perspectives, the exchange was engaging, educational, and thoroughly enjoyable for all three of us. Even better, the kids bonded that Thanksgiving, and since have established a once-a-month excursion.

Globalization is a REALITY. It’s happening, right now. Most first world nations are being inundated with immigrants looking for that illusive ‘better life.’ Like it, or not, global integration is here, and, as my husband, and our kids know, it is mandatory, simply must happen, for humanity, and our very small planet to survive us.

“One wish,” my mom asked my sister and me on our drive home from elementary school back in the old days. “Anything you want, what would it be.”

“World peace,” I’d said. It was the mid-1970s, and a common catch phrase, but I meant it. Without war, or economic disparity, I believed in our creative potential to problem solve, and our unique ability to work together to realize our fantastical visions. I didn’t know about the hunger of greed then, insatiable, and colorblind.

It has been particularly hard on my kids, this globalization process. It deeply saddens me that they must suffer the slights of blind prejudice, just as the Asians in past generations had to suffer the racism of the ignorant Whites here. It terrifies me—the global competition for fewer jobs my kids will be competing for after college. Yet, I still advocate for globalization. This very small planet must integrate, or we will perish, and likely take much of the life here with us, with the destructive technology we’ve already invented.

My daughter worries she’ll never meet anyone to date, yet alone marry, but I assure her she likely will. And it’s even likely that man will be Asian, since 36.4% of the global population are Asian*** and more than half of them are men. “It doesn’t matter where someone came from, what their heritage, or place of origin on the planet,” I’ve preached to my kids. “Choose to be with someone kind.”

A border wall surrounding the U.S. entirely will not stop Asians from flying in from China and India, Korea, Viet Nam, Indonesia and other emerging Asian nations. Nor will it stop the Middle East, South Americans, Cubans from coming here. Seeking to keep us separate is a fool’s play. Communication is key to build bridges over our differences, allowing us to meet in the middle and mutually benefit from our strengths. Ignorance and mistrust breed with distance. Nationalism is just thinly disguised racism.

Asians, Latinos, Syrian’s, and Palestinians, are all different cultures, not separate races from Caucasian. We are one race, the human race. Globalization—the blending of cultures—is hard for everyone, scary, new, threatening to our social structure, but a must if humanity is to survive, even thrive. The beauty of interracial marriage is the same thing that bonds Yi and I, as parents. We both passionately love our kids. She can’t possible hate Whites, since her children are Asian/White. Combine two cultures, at least on a localize level, defeats racism, as most every parent loves their kids with intensity Yi and I do. It’s one of our best bits about being human—the magnificent, spectacular, all-encompassing love we get to feel for our children.

*Regardless of the sociology, it is unusual in the extreme to see an Asian man partner with a White women (though common the other way around), both here in the States and abroad.

**Hiring offshore for less money, now being exploited by every social network from Facebook to YouTube, to Mr. Trump’s summer staff at his Mar-a-Lago estate, lowers the pay rate for all of us. It’s no wonder U.S. income levels have been stagnant for years.

***As of July, 2019, there are approx. 1.43+ billion Chinese (in China), or 18.41% of the global population. Indians (in India) are a close second, with approx. 1.37+ billion, or 17.4% of the total world population. Combining just these two Asian cultures, their world population is 4.1 billion people, or 36.14% of the world population, and that is just within their respective countries, not actual global numbers including visa work-holders and undocumented immigrants abroad.

https://www.worldometers.info/world-population/china-population/