Category: Uncategorized

How to Start Up Lean

by jcafesin, posted in Busiess, careers, Creativity, dads, Developers, ebook, education, educators, email, Emotional Intelligence, Engineers, Entrepreneurs, Entrepreneurship, Facebook, growth hacking, Intellectual Property, K-12, lean startup, Marketing, money, Patents, psychology, Publishing, sociology, stanford, startup, STEM, teachers, technology, UC Berkeley, Uncategorized, Venture Capital, west coast

Entrepreneurs,
This is one of the most useful business-related book series you’ll ever read.
Lean Startup Entrepreneurial Series makes starting and marketing a business doable, in 3-steps, step-by-step—Marketing PROCESS, not theory or startup stories—the practice of marketing a business to thrive: https://www.amazon.com/dp/1732543100

Good luck on your startup journey!

#business #venturecapital #startups #founders #entrepreneurship #startup #entrepreneurs #mompreneur #smallbusiness #MVP

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Why Do You Choose to Live?

by jcafesin, posted in Uncategorized

Actor Robin Williams. Fashion designer, Kate Spade. Aaron Swartz, a prodigal computer programmer, political organizer, and internet hacktivist hung himself at 26 years old. In 2017, it’s estimated 1.4 million of U.S. attempted suicide, and over 120 a day actually succeed in killing themselves. Suicide is the 5th leading cause of death globally, after cancer, car crashes, and HIV.*

Clearly living is a choice we all make every day we live.

Almost 4,000 of U.S. will consider suicide today. Have you? I have. Not once or twice during hard times, and in passing, but many times throughout my lifetime, from my tween years, likely till I die. Yet, virtually daily, I make a conscious choice to stay living.

I don’t believe in any higher power than the laws of physics. There is no “Jealous God” (Exodus 34:14) watching, or judging our behavior from ‘beyond’. There is no heaven or hell. I’ve never been able to pretend we are more than the collection of cells that make up our bodies and consciousness. I can choose to go hang myself in the doorjamb of my office after I finish writing this blog without fear of damnation. The only eternal soul we possess is humanity’s hope that we matter past our limited time alive. But we don’t. Not really, beyond our affect on the lives we touch while we are living, like our family, and a handful of friends and colleagues. Even if you’ve done DNA ancestry, other than their genetic contribution to your existence, your dead lineage are names in a ledger, nothing more.

Too dark a view for ya? It ain’t depression. It’s reality, and a scary one knowing that regardless of what we believe, our life adds up to what we DO with our short time of awareness.

Individually, we really have very little effect on, well, anything beyond our small realm. Even those who have ‘made it,’ like the opening list of celebrities, most will be forgotten over time, and lost to later generations. And we’ll never even know the names of most innovators, especially women, who invented the tech we use today.

For the religious reader, this blog probably isn’t for you. I’ve likely lost you in the opening bit, as suicide in most sects is a ‘sin’. If you are a true believe, it is equally likely you won’t off yourself. The only reason to continue reading is if you want to help someone who seems like they may.

How do you know if someone is suicidal? You don’t, and likely won’t. Each of the above celebs were either flat out rich, wealthy, or at the very least financially ‘comfortable.’ So, it wasn’t poverty that drove them to suicide. They ‘made it’ doing what they loved, instead of a lifetime at some crappy job just to pay the rent. Yet, each made a choice to die. Why?

Every day I make a conscious choice to keep living, but a lot of days the choice to stay is hard. Very hard. Some days, hope drives me with purpose, that I can make a positive contribution to those I touch. But other days, on days where it feels as if I reach no one, or I get nothing done, or humanity is doomed to our own stupidity, hope abandons me.

Give it up. Walk away. Stop trying so hard. You’re getting nowhere. If there is nothing beyond death, and what I do doesn’t really matter in the scheme of things, then why not just check out, be done. At times, my life feels as if it defaults to the mean of hardship, and I obsess about exiting the scene, fading to black.

How do you stop the voices of fear, either before they ramp, or even after they do, when you look up from your laptop to notice you aren’t breathing? I think of checking out, conjure my exit strategy. I imagine I’m taking pills, or maybe going into the garage, turning on my car and rolling down the windows.

What stops me?

I picture coming on to the oxycontin, or choking on carbon monoxide, then throwing up, then blacking out. Then nothing. Ever again. No awareness, no consciousness once the neurons stop firing. No taking it back. No second chance. No waking up. Feel nothing, ever again. Or I try and feel what it feels like to feel nothing, but obviously, this is an oxymoron. Living and feeling are synonymous, as are death and nonexistence.

When I’ve lost all belief in myself, my work, my world, I’m left with only one reason that keeps me here. Regardless of how lost I feel, how insignificant, how hopeless, I hold on to the one truth I know is real.

Every day I make a conscious choice to stay living—to FEEL.

Living is all about FEELING—glad, sad, mad, good, bad, proud, humbled, jealous, accomplished. And the list goes on… I get to feel them all, and many more throughout my lifetime, expressed in a thousand ways. Enjoying chocolate mint ice cream while watching TV. In awe of natural wonders. Heartbroken with loss. Swooning in love. From the physical to the surreal, we all get to feel—experience being alive.

Strip away the religious sales pitch that rewards us for charitable behavior, in exchange for an eternity in paradise. Ignore the social pressure that tell us our value lies our physicality, or our job title, or the acquisition of wealth. Let go of the pretense we are going to make a substantive difference to anyone beyond our small circle of connections. And the point of living becomes to feel the moments of our life.

Death—feeling nothing ever again—will come, regardless if I hasten it. The permanence of suicide becomes daunting when I consider I’d never get to taste anything again. I’d never see, smell, or feel rain on my skin, or someone hold my hand. If I take my own life, I kill even the possibility of change, and finding ways to enjoy more moments of my brief existence.

I teeter on the edge of suicide when all reason and purpose has abandoned me. But you can help me during these times, or others who stand at precipice of ending their life. When I’m consumed by doubt, black and sticky, pulling me under, please don’t tell me to “Hang in there, it’ll get better.” It feels like bullshit in those moments of darkness. With empathy, simply remind me to FEEL.

*American Foundation for Suicide Prevention, 2018

.

Kate Spade, 1962 – 2018
Anthony Bourdain, 1956 – 2108
Aaron Swartz, 1986 – 2013

On Being Cool

by jcafesin, posted in education, Family, family life, Kids, kindle, parenting, parents, technology, Uncategorized

Had a meltdown on my tween son when he asked, yet again, for an iPad at breakfast this morning.

Before the iPad he wanted a laptop. He insisted he needed my HP the moment I purchased my Toshiba, though could give no reason why he had to have it since he had a powerful PC with an enhanced graphics card for gaming in his room. After weeks of needling me I finally gave him my old HP to share after backing up [mostly] everything. He loaded the same games he had on his PC and played them in bed on the laptop for about a week, until he inadvertently downloaded a virus [that ironically sold security software] which destroyed every program, every file including seven years of my labor. Between ‘mostly’ and ‘everything’ turned out to be the Grand F**king Canyon.

Prior to the laptop he needed an iPhone. He’s had a cellphone since the 5th grade, when he started walking the quarter mile home from school. In the two years he’s had it, he forgets it at home most of the time unless I remind him to bring it with him. More often than not the phone has no charge because he doesn’t remember to charge it. Though all his friends have cellphones, he’s exchanged numbers with no one, and this seems fairly typical among his contemporaries upon inquiry.

Before the iPhone he had to have a video camera, which he used a few times to tape episodes of Sponge Bob off the TV so he could view them later through the camera’s viewfinder. That lasted about a month until he tired of it and he hasn’t touched the camera since.

An iPod was before the video camera. I use his iPod when I’m recharging mine since in the four years he’s owned it he’s used it maybe 10 times collectively.

He sat at the kitchen table this morning eating his cold cereal telling me how badly he needed an iPad. They are so cool, he insisted, giving me his puppy face, and good for school, though was unable to define how since a PC with internet access was all his middle-school required. He kept at it throughout breakfast, bargaining away all other gifts for his upcoming birthday in exchange for just one iPad2.

And I blew a gasket.

He wanted too damn much! He asked for too much with no purpose. What the hell was the point of all these things when he didn’t even use them?

To be cool, mom, he said through tears.

His palpable shame was a knife through my heart. At 12 years old, crying had ceased to be acceptable except in tragic situation, and me yelling at him wasn’t one. I sat down at the table adjacent to him and stared at my son, fighting tears from overwhelming me as well.

Being cool isn’t about what you have, I reminded him gently. Cool is about what you are, who you are, what you do that makes you special, separates you from the crowd. He was a straight A student, in advanced at math, played electric guitar, but every accomplishment I pointed out just made him cry harder.

None of that matters, he insisted. No one cares about that stuff. And being a nerd might pay off later but right now no one his age knew or cared who Bill Gates was, he said, throwing my refrain back at me.

Your dad would ask why cool matters, was the lame response I came up with. I knew cool mattered, even to me, but especially for a kid becoming a teen.

It just does, my son assured me. And I’m not, he added shakily, unable to stop the new round of tears.

My heart in my throat and struggling to swallow back my own tears stopped me from lecturing, but I again reminded my son that iPads and iPhones and video cameras are tools, nothing more, and possessing them doesn’t make one cool.

Yes, mom, he patronized me. But an iPhone is still cool, and so are iPads. I felt him lighten before I saw him grinning to himself.

They are cool, undeniably, which makes the engineers who invent Apple’s products cool, but not so much the people who use them. I needed to be sure he understood what cool really is, and perhaps remind myself as well.

Michael has an iPhone and an iPad and he’s totally popular, my son insisted. Everyone likes him. He has tons of friends and no one picks on him, ever.

Cool means Popular when you’re 12, and I suppose even for adults. Most of us want to be liked, admired, feel special, unique, seen as cool. But I knew Michael wasn’t popular because of his iPad and went about trying to enlighten my son without losing his attention. I spoke of Michael’s extensive involvement with his church, attended by many in our area. I pointed out Michael’s rather jovial demeanor, and reminded my son that his friend was also an avid sportsman, into soccer, basketball, baseball…etc, the ultimate key to cool for kids in school.

Perhaps Michael’s popularity had nothing to do with his iPad, I suggested. And to further my reasoning I asked, If Evan had an iPhone or iPad do you think he’d be more popular?

Evan is a jerk, my son proclaimed. He’s mean and rowdy, and he has an iPhone, mom. His eyes seem to sparkle with awareness of his own words. Then he smiled. He got it, and I smiled, too, for about a second, until his expression darkened again. But I’ll never be like Micheal, do what he does. I’m not discovering religion any time soon, and I suck at sports and don’t really care about ’em, and I’m not exactly what you’d call upbeat.

And I’ll never write like Stephen King, or Ray Bradbury, or John Fowles—

Who are they?

Famous authors you’ve obviously never heard of. Forget it. Tell me, who else is cool, dude? Name five, other than your friend Michael. Anyone, doesn’t have to be one of your contemporaries…

Greenday, he looked to me for approval.

Okay. Who else?

Death Cab [for Cutie] (another rock band). Thomas Edison. Einstein. And Jason, at school. All the girls really like him.

I laughed. Why?

I don’t know. He’s short but kind of buff already, I guess. He’s on the track team and the basketball team and he tells everyone he lifts his dad’s weights. He’s really into working out.

And what do all five you just named have in common?

He fiddled with the remainder of the Crispex in his bowl as he pondered my question.

They’re all good at something.

And how do you get good at anything? yet another of my canonical refrains.

Practice.

You bet. Find something you love, that turns you on, and work at it, my beautiful son. Practice your guitar more and become a great musician. Invent a new video game instead of playing someone elses creation. Learn how to program and develop apps, show us you need an iPad as a tool to create with.

He brightened, smiled at me. I had his full attention again, my reason for slipping in the iPad comment.

Owning an iPad is easy, my baby, and meaningless, just one of many who do and more who will. Creating with one is cool. Cool is as cool does, kid. Pursue a passion and you’ll be engaged, entertained, and so enraptured in the process you won’t notice or care if you’re popular. And how cool is that! ; – )

You Are Not Safe

by jcafesin, posted in addiction, ADHD, Busiess, copywriter, Developers, education, Emotional Intelligence, Engineers, Entrepreneurs, Entrepreneurship, Facebook, Intellectual Property, lean startup, Marketing, psychology, Silicon Valley, sociology, Uncategorized, Venture Capital

I’ll never forget the first time I saw the world wide web. It was 1995. I was in my rented townhome in Alameda, a small island on the east bank of the San Francisco Bay. I already had a dial-up modem plugged into my Mac LC that I used to send graphic files and documents to my lithographers and commercial printers through FTP (File Transfer Protocol).

I don’t know where I heard about Netscape, probably from a business associate. But I remember the afternoon I logged on for the first time. The interface was full color visual, the first I’d seen, since FTP was only black text on a white screen and no images. The Netscape logo—the uppercase N sinking into a black globe against a starry aquamarine sky, was…beautiful. Once I registered, the next screen had bright, colorful illustrations of a spacecraft, a construction site, a radio tower and more. Under each drawing white text against the black frames said, “Explore the Net. Company and Products. News and Reference. Community.” I was floored, drop-jawed. The interface gave me choices to go anywhere. Netscape was a portal to news sites, business with ‘websites,’ online communities, a virtual store, and reference libraries from around the world.

I called my roommate into my bedroom/office space to show her what I was seeing on my screen. “This changes everything,” I practically whispered, sure that this portal was the beginning of a connected world I only dreamt of as a kid.

As I sat there clicking on each navigation link, then exploring each site the Netscape browser delivered, I recalled when I was 8 or 9 years old, sitting in the back seat of my mother’s huge Chevy, while she drove me and my sister home from school. “One wish,” my mom asked us spontaneously. “One wish. Right now. If you could have anything you want, what would it be?” She often came up with non-sequitur like this to fill the void of silence after she’d asked about our day at school and got, “Fine,” back from both of us.

I answered instantly. “World peace,” and I meant it. My brother had come back from Vietnam a wreck. PTSD. Clinical depression. I’d watched war on TV nightly. And I’d felt war all around me, growing up in the late 60s, the anger of the Blacks, my working mother, and most all women suffocating under our servitude to men. “I wish that everyone would be nicer to each other, and take care of each other instead of fighting all the time.”

“That’s a stupid wish,” my sister said, sitting in the passenger seat. I cowered in the back seat, and shut up. “It’ll never happen. Violence is part of our nature. We wouldn’t be here today without it, since we have no other defenses like other animals on Earth.” She was 2 yrs older than me. Surely, she must be right. She wished for a new purse.

“This changes everything,” I’d said to my roommate as I browsed the internet that first time. And I believed it. A portal to the world would let us see how others lived, and let others see what what possible. In 1960s – 1990s U.S. most of us had a place to live in, and enough to eat every day. Most kids were vaccinated from horrific diseases, and didn’t die from the flu. We got a free education, through at least high school, and 20 – 30% of the population got a college education as well. And in California, college was cheap, making it accessible to most anyone.

My roommate stood over my shoulder staring at my screen as I went from site to site. She seemed unmoved by what we were seeing, and in short order went back to her room. I stayed online the rest of the night, into the early morning hours, amazed. I pursued news sites, read articles from all over the world. We could never again pretend that Holocausts weren’t happening. We’d find out about atrocities taking place anywhere, instantly, and the United Nations would have to stop them! The privileged would no longer be able to turn a blind eye on poverty or disease, even in the most remote places in Africa or the Middle East, seeing it daily on their computers. We could talk to people around the block or in other countries we’d never meet, but share ideas, and feelings. We’d see how similar we all are, how we all feel sad, or happy, or mad at times. We could connect 24/7, and never feel isolated or lonely again. The internet was a window to the world, and the view would surely motivate all of us to care for each other like never before.

This is the argument I gave to my dad at Saul’s, eating bagels and lox a few years later. As a lover of technology since childhood, he too was on the internet, one of the first adopters in his advanced age group. He shook his head and gave me his indulgent smile.

“The internet changes nothing. It is a tool, like a screwdriver. It won’t change human nature. And it won’t save us,” he said. “We’re going to have to do that. Until we learn to care for each other beyond ourselves, we are doomed.” He took a bite of his bagel and savored the mix of salmon, onions and bread, satisfied in the moment.

“You’re wrong, dad,” I exclaimed with certainty. “The internet is connecting the planet. For the first time in human history we are becoming one world.”

“One very small world, which everyone wants their piece of,” he said. “We’ve invented technology we can’t handle, from the Bomb to this internet. Getting bombarded with information isn’t going to change how we react to it. And the more technology we invent, the more likely we’ll implode with it.” He sighed, looked at me lovingly. “You can’t change the world, baby. Best just to focus on taking care of yourself, and your family.”

It was 1998. I had no idea what was coming, how the internet would evolve into the marketing platform it has become. But I left Saul’s that morning sure my father was wrong.

As it’s turned out, he wasn’t.

The Difference Between Men and Women

by jcafesin, posted in Busiess, careers, Family, family life, Kids, parenting, parents, politics, psychology, science, sexism, Silicon Valley, Teen, Tween, Uncategorized

I’m a guy’s girl, meaning I’ve spent most of my life hanging out with men instead of women. Like the freight train comin at ya, I prefer men’s straightforward nature, their directness, their unwavering, solution-oriented trajectory. Men are simpler than women. Not less intelligent, just not round-about, underneath, from behind.

Women, by contrast, are the poison in your food. Eons of subjugation have forced us to become puppet-masters to get what we want. Not a judgment call, simply a fact that until very recently might was right, and men assumed they controlled the household with superior strength—at first to kill the mastodon and be the provider of food, and in the modern world, until recently, be the supplier of money. Back as late as the 1990s, women were still, and believe it or not still are, the primary homemakers, caring for the kids, shopping for and preparing the meals…etc. In fact, 99% of all household product commercials still show the women cleaning up, even when the men create the mess.

Notice I said, “men assumed they controlled the household.” Well, you know what happens when you ass (of) u (and) me…; -}

Seriously though, probably pretty early on, like cavemen times, women figured out how to get men to do what we want using our wiles—wits. Genetic transfer of memory over thousands of generations of women passing on how to be manipulative eventually became woven into our DNA and imprinted on our XX chromosomes.

Regardless of why women became…complex, the fact that we are scares me about us. Women don’t only manipulate men. Quite often our children, sometimes even our friends. I’d much rather face a freight train because if I’m paying attention I can get off the tracks before getting slammed. This also plays to why I’m a guy’s girl, why most of my friends have been men.

I knew I wanted kids for as long as I can remember. Two boys, I’d told any possible stakeholders, because boys are easier to raise. I now have two kids—a boy, 19, and a 16 year old girl, both of whom I’m madly in love with. Beyond proud, I’m humbled to know them. True to their ‘nature,’ my son is very direct with his feelings, practically the instant he feels something. He rarely lies, probably because he sucks at it, his facial expressions to the pause in his delivery clear indicators he’s not telling the truth or copping to. He’s a consummate whiner, but he respects the family rules and parental restrictions. My son is trustable, for which I’m eternally grateful.

My daughter, on the other hand, listens carefully, expresses just the right amount of contrition and understanding with every lecture, then does whatever she wants, whenever she wants, if she can get away with it. Went to kiss her goodnight a few nights ago and she was underneath her blanket watching Manga videos on her cellphone. She’d been viewing nightly since we took away her Kindle two weeks ago for watching videos on it instead of reading. Reading is all she’s allowed to do on the tablet, per our agreement when she got it for her birthday. (Is it too much to expect a 16½ year old to honor such an agreement when she gets plenty of electronics time on the weekends?)

While my son barely notices his reflection, my daughter spends hours in front of the mirror, preening. For eons a huge part of a woman’s value was/is defined by our physicality, so it’s natural, part of our nature now that our looks are important to us, or at the very least, more important to us than most men. My son likes violent movies. My daughter does not. She is deeply affected when families split up, or a parent or child dies in films, and even in books. Maternal instincts—reproducing and then caring for our offspring—is genetically encoded in our DNA. In fact, her reaction is not uncommon for most women.

Violent movies and video games are targeted at men because they are by far the predominant audience to engage with them.

Times truly are changing, though. Want part of a mastodon, a small ice-age relic? Buy one on Amazon. Most educated women who pursue a career path can pay their own way through life now, even if we still typically make less than men. Most of us don’t need a man’s support to survive, or even thrive. Technology, from the Pill to the personal computer has made it possible for women to control our own destinies, and function equally along side men in today’s business environments.

Sociological shifts in behavior are glacial, and true sexual equality is probably still a few generations in coming. Perhaps our great-grandchildren will share equal incomes, and split the household tasks of rearing the children to doing the dishes equitably as well.

From the dawn of man to present day the divide in humanity is not our race, religious orientation, education or income level. Our greatest division has been between men and women. I’m humbled to bear witness to a quantum shift in our evolution, that, for first time in our history, technology is providing us the ability to become an egalitarian race, and close this great divide.

 

 

 

Looking for Cancer

by jcafesin, posted in Uncategorized

I’m scared out of my mind. It’s not unexpected. I’ve been waiting for the news for years. Still, when I felt the tenderness in my breast a month ago I passed it off as a pulled muscle from weightlifting. I still tried to ignore it last week- told myself my breasts were just swollen from my impending period. But my husband felt it too during sex the other night. He moved the lump under my skin with the tips of his fingers, clearly troubled, and I had to stop pretending.

I find out tomorrow. A part of me already knows. As I sit here in McDonalds, across from my daughter, watching her stuff fries into her angelic face, I think of our limited time together. She runs off to the play structure and I wonder if she’ll remember me when I’m gone. She’s so young. I wonder how long she’ll miss me. I can’t help crying. People will see. I hide my face- stare down at the page.

It’s not death I fear. It’s the process of dying. I watched my mother grasp at every last second with each new experimental treatment while her body and her mind withered, and it was horrific. I’ll opt for chemo, even though I don’t want to. I’ll do it for my kids- model not quitting, to never give up. Show them to fight for life against all odds. I’ll lose my hair, my thick auburn waves- my one feature I’ve always been proud of. I’ll be sick and tired all the time and it’ll all be for naught- just like my mom. Six months, a year, even two, but the cancer will take me. Once it’s manifested in the system there is no stopping it.

It’s getting crowded in here now. Moms and dads with their kids eating Happy Meals celebrating life. I sit in the corner. I can’t stop the tears. My beautiful child comes running back to our table, her cheeks flush, her expression joyful. I’m afraid to look up, look in her eyes. She senses my fear. Her expression darkens. She asks me why I’m sad. I lie and say I’m not, tell her how beautiful I think she is. She hesitates, then smiles. She’s flattered but it falters as my eyes fill again. I’ve never been brave and I suck at pretending. I’ve let her down again.

There’s a woman staring at me. Her infant son sits on her lap trying to suck a shake up his straw. He stares too. They’re wondering what’s wrong with me. It’s more than just cancer. I can’t breathe. I can’t hold it together. I’ve never been able to hold it together. My daughter runs off to play, lost to the moment, lost from me. I stare down, and write.

I’ve never dared write about things that profoundly frighten me. The written word is so concrete, like casting a possibility into reality. I’m writing it down because it doesn’t matter. The foundation was laid years ago. The result of reckless behavior is inevitable. I’m writing it now because my fear is consuming me, and I don’t want to look up.

If I have it- I’ll deserve it. And if I don’t it’s just a reprieve. The bullet is coming at me. No doubt about it. I’m not being fatalistic. All those years of partying, smoking, six or more Diet Cokes a day, and of course genetics. I’m a realist. Nothing happens in a vacuum. I set this up with my obsession to be thin, and in. There’s no point in pondering if it was worth it. I’m scared out of my fucking mind.

Learning How to Learn

by jcafesin, posted in education, educators, Middle School, parenting, parents, UC Berkeley, Uncategorized

My daughter is studying for her SAT—her college admissions test. I never took the SAT because I got a D in Algebra in high school, twice. I took the class again, to advance to geometry, but got the same grade, forced to take it from the same teacher that didn’t explain anything the first time. No, it isn’t “just the way it is,” Mr. Mulvaney. Even algebra has a reason for why it works the way it does.

I didn’t take the SAT because I was afraid I’d fail it with no math background. In fact, every time I even thought of math, I felt anxious. I was a failure, stupid if I didn’t get it, as most of my classmates seemed to. I couldn’t apply to a California university, or any four year college worth attending without taking the SAT. Instead, I attended Jr College for two years before transferring over to CSUN. I studiously avoided math classes, as they were not required after high school.

Fast forward 5 years, and I want to apply to graduate school to study Education. Not only will I have to take GRE, which will have math, but before that, to apply to the best colleges, I have to have teaching experience, in a real classroom, which will require I pass the CBEST, which has math. Panic. How was I supposed to pass any standardized test when I never passed algebra, and never advanced to higher levels of math that was sure to be on these tests?

Enter my friend, Bert. “Don’t worry about it. I’ll teach you algebra, and geometry, and any other basic math you need. You’ll pass the tests.”

He had to be kidding. “I failed algebra twice! I’ll never be able to learn all the math I need to pass these tests.”

“Don’t be absurd. You are one of the smartest people I know. Of course you can learn math.”

The familiar terror was choking. Did he not hear me. I FAILED IT TWICE, and never advanced. I’m just not a math person. “I suck at math!”

“Not likely,” he said with confidence. “More likely, you got turned off of it by some careless teacher, and the gates in your brain shut down. All you need to do is get out of your own way. Open your brain back up, so you can learn what you need to know.”

“I’m an artist, a qualitative person, not quantitative. I hate math.” I was trying not to kill his delusion that I was smart.

“But you need to know it to pass these tests, to do what you want with your life. You have some worthy goals. Make them happen. I’ll help you.”

I didn’t want his help. I didn’t want to learn math, or, more likely not learn math, prove to him, and myself, how stupid I really was. He was being so kind it was impossible to keep defending myself. But I still did not believe him. I knew I wasn’t smart enough for advanced math.

“Here’s the deal,” he said, when I didn’t jump at his offer. “Remember the show Get Smart?”

Ok…“Yeah.”

“Remember the opening? Max enters that hallway with the thick metal doors that slide open one by one as he approaches them. And each slams shut behind him as he walks down the hall?

“Yeah.”

“Well, that’s what your brain is doing when you think of math. The doors, or gates to learning are shutting down in your head. You are so freaked out because some lazy teacher made you feel stupid, and you bought it, hook, line and sinker. Stop it! You’ll make a great teacher, or professor, or whatever you want to do with education. Learn math, and move forward.”

“You make it sound simple.”

“But it is. You just have to open the gates in your brain that make it possible to learn, well, anything.” He smiled. I did too, couldn’t help it. With his words, he’d just introduced hope.

We were sitting at Jerry’s Deli, in L.A., at the time. Bert takes the pen the waiter left to sign for our bill, and an unused napkin, and writes out a quadratic equation. I frowned, felt anxious. Here we go. Now he’ll see how stupid I really am.

“I can see by your face, you’re already freaking out.” He laughed. I scoffed. “This is good!” He was clearly excited. I felt pissed off, embarrassed. “Let’s explore that feeling. Talk to me about it, what does it feel like?”

“I feel scared, and stupid.”

“That’s your first two gates. Big, thick, metal doors shutting you out of learning. So, let’s start with feeling stupid, because that’s likely why you’re feeling scared, that I’ll see you, or you’ll see yourself, as stupid.”

“OK…”

“Do you think you’re stupid?”

“With math!”

“Our brains don’t work that way. You can’t just be stupid in one area. Either you have a functioning brain, or you don’t. Most of us have functioning brains. Are you telling me you don’t believe you do?”

I thought about that. Of course I have a functioning brain. I graduated college. I got good grades, even in high school, except for math. “I have an OK brain, I guess.”

He laughed. “So, there goes your first gate. Poof! It’s gone. It was bullshit anyway. Good riddance. Every time you think of math, or we work on equations, notice how you feel. Pay attention to how your brain is operating. Examine the messaging it’s feeding you, and the bullshit it’s telling you. Qualitatively break it down to check if it’s right. Every time your brain says, “I can’t do this. I’m not smart enough,” call BULLSHIT. YES, I AM SMART ENOUGH! Then go back to the problem, and work at figuring it out.” He took a sip of his tea, and smiled at me. “Work at it long enough, and hard enough, and you will.”

The gates in my brain…I could literally feel them all of a sudden. Bert was right. Every time I even thought of math the gates in my brain shut down. And not only with math. Every single time I found it hard to learn something, anything, I now could see it was me, getting in my own way, allowing my brain to convince me of bullshit. All I had to do was examine my own feeling more carefully, embrace the ones that supported my success, and reject those that didn’t.

I learned algebra and geometry in a three week refresher course offered through the CBEST testing program. I passed the test, and subsequently my GRE, and though I never followed through with my graduate degree in education, as my career, and having kids became my priority, I now teach at some of the top universities on the planet.

I now know, with enough hard work, I can learn, well, anything.