How to Start Up Lean

Entrepreneurs,
This is one of the most useful business-related book series you’ll ever read.
Lean Startup Entrepreneurial Series makes starting and marketing a business doable, in 3-steps, step-by-step—Marketing PROCESS, not theory or startup stories—the practice of marketing a business to thrive: https://www.amazon.com/dp/1732543100

Good luck on your startup journey!

#business #venturecapital #startups #founders #entrepreneurship #startup #entrepreneurs #mompreneur #smallbusiness #MVP

Your Job Suck? Make Your Own!

Have an idea for a product or service, but have little money, and no clue how to create a business? Perhaps, you are currently marketing an offering that isn’t selling much, and you’d like to get more attention from your marketing efforts?

Lean Startup Marketing teaches the RAF Marketing Method of turning ideas into offerings of value, for profit. This three-step process gives you practical, doable steps to build a sustainable business, and get the greatest response on your marketing efforts, at launch, and beyond.

Bestselling author, and Stanford marketing instructor, J. Cafesin, takes you on the journey of your professional career—creating your own business—from idea through launch, at little to no cost. 

LSM Workshop 1: PRODUCTIZATION, is the process of getting intimate with your idea, or developing product. Neglect to productize your offering, and at best, your marketing efforts will get little traction. At worse, ignoring Productization leads to startup failure. Productization must happen before BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, or buy your offering.

• MBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you’ll ever need to know to become proficient at marketing…anything.

• Create Productization Lists filled with content to use in your branding, marketing and ad campaigns throughout the life-cycle of your business.

• Identify Target Markets and Users who will likely buy your new offering.

• Construct an Elevator Pitch to succinctly chat up your new venture.

• Perform Competitive Analysis, and find differentiators that make your offering unique.

• Choose an effective Profit Model to make money on your offering.

• Project Horizontal and Vertical markets for current and future offerings.

LSM is not marketing theory. Each workbook, filled with slides, challenges and assignments, is a step-by-step guide you’ll refer to again and again, to assure you are on the proper path to building a thriving business. The LSM series provides specific, low-budget, actionable steps for marketing your offerings, to sell directly, or launch your first offering as a profitable startup. It’s time to become your own CEO, and create a career you love.

LSM Workbook 1 is available here:

In Print (recommended): https://www.amazon.com/dp/1732543100

Ebook (slides appear smaller): https://www.amazon.com/dp/B07L9LC8NS

The Difference Between Men and Women

I’m a guy’s girl, meaning I’ve spent most of my life hanging out with men instead of women. Like the freight train comin at ya, I prefer men’s straightforward nature, their directness, their unwavering, solution-oriented trajectory. Men are simpler than women. Not less intelligent, just not round-about, underneath, from behind.

Women, by contrast, are the poison in your food. Eons of subjugation have forced us to become puppet-masters to get what we want. Not a judgment call, simply a fact that until very recently might was right, and men assumed they controlled the household with superior strength—at first to kill the mastodon and be the provider of food, and in the modern world, until recently, be the supplier of money. Back as late as the 1990s, women were still, and believe it or not still are, the primary homemakers, caring for the kids, shopping for and preparing the meals…etc. In fact, 99% of all household product commercials still show the women cleaning up, even when the men create the mess.

Notice I said, “men assumed they controlled the household.” Well, you know what happens when you ass (of) u (and) me…; -}

Seriously though, probably pretty early on, like cavemen times, women figured out how to get men to do what we want using our wiles—wits. Genetic transfer of memory over thousands of generations of women passing on how to be manipulative eventually became woven into our DNA and imprinted on our XX chromosomes.

Regardless of why women became…complex, the fact that we are scares me about us. Women don’t only manipulate men. Quite often our children, sometimes even our friends. I’d much rather face a freight train because if I’m paying attention I can get off the tracks before getting slammed. This also plays to why I’m a guy’s girl, why most of my friends have been men.

I knew I wanted kids for as long as I can remember. Two boys, I’d told any possible stakeholders, because boys are easier to raise. I now have two kids—a boy, 19, and a 16 year old girl, both of whom I’m madly in love with. Beyond proud, I’m humbled to know them. True to their ‘nature,’ my son is very direct with his feelings, practically the instant he feels something. He rarely lies, probably because he sucks at it, his facial expressions to the pause in his delivery clear indicators he’s not telling the truth or copping to. He’s a consummate whiner, but he respects the family rules and parental restrictions. My son is trustable, for which I’m eternally grateful.

My daughter, on the other hand, listens carefully, expresses just the right amount of contrition and understanding with every lecture, then does whatever she wants, whenever she wants, if she can get away with it. Went to kiss her goodnight a few nights ago and she was underneath her blanket watching Manga videos on her cellphone. She’d been viewing nightly since we took away her Kindle two weeks ago for watching videos on it instead of reading. Reading is all she’s allowed to do on the tablet, per our agreement when she got it for her birthday. (Is it too much to expect a 16½ year old to honor such an agreement when she gets plenty of electronics time on the weekends?)

While my son barely notices his reflection, my daughter spends hours in front of the mirror, preening. For eons a huge part of a woman’s value was/is defined by our physicality, so it’s natural, part of our nature now that our looks are important to us, or at the very least, more important to us than most men. My son likes violent movies. My daughter does not. She is deeply affected when families split up, or a parent or child dies in films, and even in books. Maternal instincts—reproducing and then caring for our offspring—is genetically encoded in our DNA. In fact, her reaction is not uncommon for most women.

Violent movies and video games are targeted at men because they are by far the predominant audience to engage with them.

Times truly are changing, though. Want part of a mastodon, a small ice-age relic? Buy one on Amazon. Most educated women who pursue a career path can pay their own way through life now, even if we still typically make less than men. Most of us don’t need a man’s support to survive, or even thrive. Technology, from the Pill to the personal computer has made it possible for women to control our own destinies, and function equally along side men in today’s business environments.

Sociological shifts in behavior are glacial, and true sexual equality is probably still a few generations in coming. Perhaps our great-grandchildren will share equal incomes, and split the household tasks of rearing the children to doing the dishes equitably as well.

From the dawn of man to present day the divide in humanity is not our race, religious orientation, education or income level. Our greatest division has been between men and women. I’m humbled to bear witness to a quantum shift in our evolution, that, for first time in our history, technology is providing us the ability to become an egalitarian race, and close this great divide.

 

 

 

Sick of Rejection because of Ageism?

Then start something! J. Cafesin: #StartUp @ 45: http://jcafesin.blogspot.com/2014/07/startup-45.html

…I responded to an ad for a Traffic Manager position at an ad agency in San Francisco a few years ago. Downtown, in one of those glass monoliths. Eighteenth floor. Made me nauseous being up there. I couldn’t help consider the notion of an earthquake as I sat in the lobby waiting for my interview to begin, staring out the floor to ceiling windows at the city far below me.
An older gentleman, at least 20 years my senior, sat in the lobby with me. Probably in his mid-50s, receding hairline with only a tuft left on top of his head, but the sides were still full and more salt than pepper. His bushy, though well-groomed mustache was equally gray. He wore a wedding ring, black slacks and a white shirt under his gray suit jacket which did not conceal his slightly protruding belly…
UC Berkeley

Summer Viewing 4 Kids

Put together an #educational #video viewing list 4 my kids, 4 summer. Feel free to add to it in comments: J. Cafesin: SummerViewing4Kids http://jcafesin.blogspot.com/2014/06/summer-viewing-4-kids.htmleducational

Have an idea you want to turn into a ‪#‎Startup‬?

Learn how to launch a Startup for a current idea or one in the future!
Learn how to launch a Startup for a current idea or one in the future!

Have an idea you want to turn into a ‪#‎Startup‬? Learn how, and then LAUNCH IT IN CLASS!:

http://extension.berkeley.edu/search/publicCourseSearchDetails.do?method=load&courseId=40228

The Art of Marketing Fine Writing

marketing fictionMost every fine writer (fiction, essays…etc.) I know has a ‘real’ job, the one that pays the rent, the bills, puts the kids through college. Even most ‘bestselling’ authors rarely make enough to support a family. Sorry for the bad news, but it’s a fact. If an author writes full time (and lives a middle-class family lifestyle), they are either financially supported by their ‘real’ job, a partner/spouse, a trust fund or inheritance. Very few [and mostly single] authors are self-supporting through their fine writing alone.

List ten current authors off the top of your head, and they are probably self-supporting. Now, list a hundred contemporary authors, living, working authors you know by name. Most of us can probably only name the first ten, if that. And those are the writers making enough money to put their kids through college. With the tens of thousands of authors out there, good authors, writing great reads, why is that?

Marketing.

Read more: http://jcafesin.blogspot.com/2013/11/the-fine-art-of-marketing-writing.html

Immigration is the foundation of our Nation! Other than Native Americans, we are decedants of immigrants here.

immigration-girl-flagHad some yard work done that required cutting concrete. My gardener gave me a quote of $150 to do the job. I accepted his bid as fair and equitable and we agreed on last Sunday for him to do the work.

He arrived promptly 8:30 Sunday morning and began cutting our concrete patio. He used a small electric saw with a 4” blade, which I thought odd, since the last guy I’d seen cut concrete had a major power saw that had to be held with both hands and came with a water supply to keep the blade cool.

Gardener struggled to cut a mere 20” of concrete for over 5 hours. He left once, to buy new blades for his little saw. He did not take a lunch break. In fact, he took no breaks at all.

Ninty-four degrees at mid-day when I brought him some ice water. Sweat dripped down his face and cut brown lines in the concrete chalk covering his skin. He gave me a crooked-tooth grin of thanks, took a long drink then wiped his forehead with the back of his hand. “Caliente!” (Hot!)

I nodded agreement and pointed to his little saw. Pequeño (Small), I said, closing the gap between thumb and forefinger. Why so small? Harder to cut the concrete. I spoke in English, as my Spanish sucks, but he got it.

He laughed. You’re right. Yes! Si! Demasiado pequeño (too small). Herramienta incorrecta (wrong tool). He picked up his tiny cutter. Muy caro! Expensive! $100 for herramienta. $35 for blades. Ay, yi yi!

I’m paying him $150 for the job. He’d just spent over that buying equipment to do the work. I was mind boggled. I assumed he had all he needed to do the job when he gave me his bid. He went back to work and I went inside and got the receipt from the equipment rental place I’d visited the previous week. Only $24.99 to rent a jigsaw for 24 hours! At the time I rented the jigsaw, I inquired about renting a concrete cutter. $59.00 for 24 hours. Why hadn’t my gardener just rented the right equipment? He could have got the job done in half an hour and actually made money.

I took the receipt outside and showed it him. Do you know of this place? Just down the road?

He took the receipt and studied the logo at the top of the paper. His expression brightened. Si! Yes! Alquiler de equipos Rentals. Rents. Yes?

Yes! Concrete saw is $59.00 bucks for the day. Taken you 30 minutes to do the job. Why didn’t you rent a saw? Using hand signals and body gestures I somehow communicated.

Ah. No. No rent. Can’t. No license. No seguro (insurance). Not legal here.

Four years running our gardener’s been coming and he is the best gardener I’ve ever had. More than a gardener, he fixes our watering system, landscapes, trims trees, sets fences. He comes every Tuesday around 9:00am, rain or shine, and is on time, every time. He always smiles and waves when we cross paths. He is a stellar model of a dedicated hard worker for our children, and the community at large.

Yet, he can not get a Green Card.
Read more…http://jcafesin.blogspot.com/2012/09/hadsome-yard-work-done-that-required.html