How do you turn a profit from your product, produce marketing content, and launch your funding search?
J. Cafesin is introducing a new, super-comprehensive, step-by-step course to get you going—Actualizing and Marketing Products for Profit.
• Starts April 8
• Live Online
• Instructor mentoring
• Peer discussions
• Pitch practice with feedback
Learn more tomorrow at her free webinar.
7 PM (PST)
#startupstrategies #entrepreneurship #careeradvancement #marketing #professionaled #businessadministration #liveonlinetraining #womenintechnology #womenempowerment #ucscsiliconvalley #liveonline #womeninbusiness #businessacumen #growthconsulting
#Startup #SanFrancisco in 12wks at #UCSC #SiliconValley: https://www.ucsc-extension.edu/courses/marketing-products-for-profit/ … #StartUps #WomenWhoCode #defstar5 #mpgvip #SharkTank #WebDeveloper #Entrepreneurs #ai #DigitalMarketing #SEO #YouTuber #GrowthHacking #Linux #Harvard #CodeNewbies #python #discord #UCSF #coder #100DaysOfCode
No job? MAKE ONE! 2021, learn how to #STARTUP in this 12 week #UCSC Ext. course:
#startups #mpgvip #defstar5 #SocialMedia #digital #DeepLearning #DataScience #AI #socialmediamarketing #SEO #SharkTank #Entrepreneurs #WorkFromHome #Cloud #AWS #fintech #contentmarketing #DataAnalytics #Serverless
This is one of the most useful business-related book series you’ll ever read.
Lean Startup Entrepreneurial Series makes starting and marketing a business doable, in 3-steps, step-by-step—Marketing PROCESS, not theory or startup stories—the practice of marketing a business to thrive: https://www.amazon.com/dp/1732543100
Good luck on your startup journey!
#business #venturecapital #startups #founders #entrepreneurship #startup #entrepreneurs #mompreneur #smallbusiness #MVP
Have an idea for a product or service, but have little money, and no clue how to create a business? Perhaps, you are currently marketing an offering that isn’t selling much, and you’d like to get more attention from your marketing efforts?
Lean Startup Marketing teaches the RAF Marketing Method of turning ideas into offerings of value, for profit. This three-step process gives you practical, doable steps to build a sustainable business, and get the greatest response on your marketing efforts, at launch, and beyond.
Bestselling author, and Stanford marketing instructor, J. Cafesin, takes you on the journey of your professional career—creating your own business—from idea through launch, at little to no cost.
LSM Workshop 1: PRODUCTIZATION, is the process of getting intimate with your idea, or developing product. Neglect to productize your offering, and at best, your marketing efforts will get little traction. At worse, ignoring Productization leads to startup failure. Productization must happen before BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, or buy your offering.
• MBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you’ll ever need to know to become proficient at marketing…anything.
• Create Productization Lists filled with content to use in your branding, marketing and ad campaigns throughout the life-cycle of your business.
• Identify Target Markets and Users who will likely buy your new offering.
• Construct an Elevator Pitch to succinctly chat up your new venture.
• Perform Competitive Analysis, and find differentiators that make your offering unique.
• Choose an effective Profit Model to make money on your offering.
• Project Horizontal and Vertical markets for current and future offerings.
LSM is not marketing theory. Each workbook, filled with slides, challenges and assignments, is a step-by-step guide you’ll refer to again and again, to assure you are on the proper path to building a thriving business. The LSM series provides specific, low-budget, actionable steps for marketing your offerings, to sell directly, or launch your first offering as a profitable startup. It’s time to become your own CEO, and create a career you love.
LSM Workbook 1 is available here:
In Print (recommended): https://www.amazon.com/dp/1732543100
Ebook (slides appear smaller): https://www.amazon.com/dp/B07L9LC8NS
I’m a guy’s girl, meaning I’ve spent most of my life hanging out with men instead of women. Like the freight train comin at ya, I prefer men’s straightforward nature, their directness, their unwavering, solution-oriented trajectory. Men are simpler than women. Not less intelligent, just not round-about, underneath, from behind.
Women, by contrast, are the poison in your food. Eons of subjugation have forced us to become puppet-masters to get what we want. Not a judgment call, simply a fact that until very recently might was right, and men assumed they controlled the household with superior strength—at first to kill the mastodon and be the provider of food, and in the modern world, until recently, be the supplier of money. Back as late as the 1990s, women were still, and believe it or not still are, the primary homemakers, caring for the kids, shopping for and preparing the meals…etc. In fact, 99% of all household product commercials still show the women cleaning up, even when the men create the mess.
Notice I said, “men assumed they controlled the household.” Well, you know what happens when you ass (of) u (and) me…; -}
Seriously though, probably pretty early on, like cavemen times, women figured out how to get men to do what we want using our wiles—wits. Genetic transfer of memory over thousands of generations of women passing on how to be manipulative eventually became woven into our DNA and imprinted on our XX chromosomes.
Regardless of why women became…complex, the fact that we are scares me about us. Women don’t only manipulate men. Quite often our children, sometimes even our friends. I’d much rather face a freight train because if I’m paying attention I can get off the tracks before getting slammed. This also plays to why I’m a guy’s girl, why most of my friends have been men.
I knew I wanted kids for as long as I can remember. Two boys, I’d told any possible stakeholders, because boys are easier to raise. I now have two kids—a boy, 19, and a 16 year old girl, both of whom I’m madly in love with. Beyond proud, I’m humbled to know them. True to their ‘nature,’ my son is very direct with his feelings, practically the instant he feels something. He rarely lies, probably because he sucks at it, his facial expressions to the pause in his delivery clear indicators he’s not telling the truth or copping to. He’s a consummate whiner, but he respects the family rules and parental restrictions. My son is trustable, for which I’m eternally grateful.
My daughter, on the other hand, listens carefully, expresses just the right amount of contrition and understanding with every lecture, then does whatever she wants, whenever she wants, if she can get away with it. Went to kiss her goodnight a few nights ago and she was underneath her blanket watching Manga videos on her cellphone. She’d been viewing nightly since we took away her Kindle two weeks ago for watching videos on it instead of reading. Reading is all she’s allowed to do on the tablet, per our agreement when she got it for her birthday. (Is it too much to expect a 16½ year old to honor such an agreement when she gets plenty of electronics time on the weekends?)
While my son barely notices his reflection, my daughter spends hours in front of the mirror, preening. For eons a huge part of a woman’s value was/is defined by our physicality, so it’s natural, part of our nature now that our looks are important to us, or at the very least, more important to us than most men. My son likes violent movies. My daughter does not. She is deeply affected when families split up, or a parent or child dies in films, and even in books. Maternal instincts—reproducing and then caring for our offspring—is genetically encoded in our DNA. In fact, her reaction is not uncommon for most women.
Violent movies and video games are targeted at men because they are by far the predominant audience to engage with them.
Times truly are changing, though. Want part of a mastodon, a small ice-age relic? Buy one on Amazon. Most educated women who pursue a career path can pay their own way through life now, even if we still typically make less than men. Most of us don’t need a man’s support to survive, or even thrive. Technology, from the Pill to the personal computer has made it possible for women to control our own destinies, and function equally along side men in today’s business environments.
Sociological shifts in behavior are glacial, and true sexual equality is probably still a few generations in coming. Perhaps our great-grandchildren will share equal incomes, and split the household tasks of rearing the children to doing the dishes equitably as well.
From the dawn of man to present day the divide in humanity is not our race, religious orientation, education or income level. Our greatest division has been between men and women. I’m humbled to bear witness to a quantum shift in our evolution, that, for first time in our history, technology is providing us the ability to become an egalitarian race, and close this great divide.
Start a Startup for the #NewYear! Make #2015 the year you become a CEO!!
J. Cafesin: How To Start a Startup: http://jcafesin.blogspot.com/2015/01/how-to-start-startup.html
Then start something! J. Cafesin: #StartUp @ 45: http://jcafesin.blogspot.com/2014/07/startup-45.html
Put together an #educational #video viewing list 4 my kids, 4 summer. Feel free to add to it in comments: J. Cafesin: SummerViewing4Kids http://jcafesin.blogspot.com/2014/06/summer-viewing-4-kids.html