The most successful marketing campaign I ever created promised to save people money. It did the opposite. Today, America's cellphone carriers are using the same marketing trick on YOU. I knew it was evil when my partner in the boutique marketing agency we ran introduced the campaign idea to our credit union client. It would … Continue reading You Are Getting Screwed
Electricity is shooting from my fingertips. My heart is racing. My breathing fast, too fast. “I can't understand your accent. I'd like to talk with a supervisor, NOW!” My fifth ask. I'm on the phone with COMCAST, have been for the last 2 hrs today; 3 hrs on Tuesday, 2 more last Friday...etc. “I sody mem for … Continue reading On the Train to Auschwitz
I keep putting marketing projects in front of me to avoid fine writing. Writing fiction is HARD. It's the second hardest thing I've ever done beyond raising my kids, and husband. Marketing, helping companies, especially startups grow is engaging. Working with entrepreneurs, especially engineers, to find their targets, and create campaigns that sell their stuff … Continue reading Lost Writer Seeks to be Found
