The most successful marketing campaign I ever created promised to save people money. It did the opposite. Today, America's cellphone carriers are using the same marketing trick on YOU. I knew it was evil when my partner in the boutique marketing agency we ran introduced the campaign idea to our credit union client. It would … Continue reading You Are Getting Screwed
Had an interview for a Copywriting contract that required a 'test.' Here's the 'test:' Create five (5) YouTube Channels that can “go viral,” which, according to this 'digital marketing agency' was “20 million views in one week,” with these prompts: Create a “Seek and Find” YouTube channel.Create a “Mouse Maze” YouTube channel.Create a [tween] YouTube … Continue reading Copywriting “Test”
