Why Tech WON'T Fix Your Business A while back, a friend asked me what I thought about him taking a job offer at MIX. “They’re the reboot of StumbledUpon,” he’d told me. “They want me to improve their recommendation engine, to keep the users they have with better recs, and to get new users by … Continue reading What Happened at MIX
The Competitive Analysis process, step-by-step… I want to find competitors for my fantastic AI SaaS application. Well, let me be clear. I don’t want to find competitors already producing my brilliant offering, but I know it’s smart to look for them before investing a lot of time (and time is money in business), in developing … Continue reading How to Find Startup Competitors
With everything given something is owed. With everything given something, not the same thing, is owed. With everything given—a kindness, one’s time, efforts on your behalf—you owe that person. I write it three times because most people DON’T GET IT, or worse, refuse to believe it. It’s easier to receive than reciprocate. Denying or ignoring … Continue reading With Everything Given, Something is Owed
Need an IDEA [that will likely SELL] to Startup? Many want to be entrepreneurs, but most people lack product ideas, or can’t think of a service (or app) that isn’t already available. For over a decade, I taught entrepreneurship at Stanford and Cal Berkeley/Haas. I designed a course to teach the process of turning an IDEA (or … Continue reading How to Generate Product IDEAS
Eventbright Webinar: https://lnkd.in/gETT2C_S Have a biz IDEA you think will SELL? PROVE IT...BEFORE YOU BUILD IT, with the Productization process. Over 500,000 startups launch in the U.S. annually. More than 90% fail from bad to no marketing. Marketing is NOT advertising! Marketing any product or service BEGINS (or should) in product development of the IDEA. Running ads through Google or … Continue reading IDEA to PRODUCT for PROFIT Webinar
https://open.spotify.com/episode/2mZnXeKz2I9AwrAugpTtQF?si=xbDknxyRRw2dxhlhT2am0w My second job out of college I was the Art Director for 1928 Jewelry Co. The company is still alive and vital today, quite a monument to startup lore. My boss, Fred Burglass, was the best boss I've ever had. Funny. Kind. Patient. Smart. I really loved that man. He was like a father … Continue reading On Networking
Had an interview for a Copywriting contract that required a 'test.' Here's the 'test:' Create five (5) YouTube Channels that can “go viral,” which, according to this 'digital marketing agency' was “20 million views in one week,” with these prompts: Create a “Seek and Find” YouTube channel.Create a “Mouse Maze” YouTube channel.Create a [tween] YouTube … Continue reading Copywriting “Test”
