Tag: lean startup marketing

• IDEA to PRODUCT for PROFIT Webinar

  

  Eventbright Webinar: https://lnkd.in/gETT2C_S Have a biz IDEA you think will SELL? PROVE IT…BEFORE YOU BUILD IT, with the Productization process. Over 500,000 startups launch in the U.S. annually. More than 90% fail from bad to no marketing. Marketing is NOT advertising! Marketing any product or service BEGINS (or should) in product development of the IDEA. Running ads through Google or…

  jcafesin

  March 10, 2023

  business, careers, Developers, Engineers, Entrepreneurs, Entrepreneurship, growth hacking, lean startup, marketing, Silicon Valley, Small Business Marketing, startups, STEM, Venture Capital

  #businessmarketing, business development, business growth, Eric Ries, lean startup marketing, mvp

• On Networking

  My second job out of college I was the Art Director for 1928 Jewelry Co. The company is still alive and vital today, quite a monument to startup lore. My boss, Fred Burglass, was the best boss I’ve ever had. Funny. Kind. Patient. Smart. I really loved that man. He was like a father to…

  jcafesin

  October 4, 2022

  Marketing, Small Business Marketing, sociology, stanford, startup, startups, technology, UC Berkeley, Uncategorized, writers

  business, business growth, lean startup, lean startup marketing, mvp, networking, startup marketing

• The Psychology of Marketing

  

  I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why. I also teach that the foundation of psychology, what motivates…

  jcafesin

  May 10, 2022

  Uncategorized

  altruism, digital marketing, Entrepreneurs, harvard, lean startup marketing, marketing, networking, print marketing, psychology, sales, social media marketing, sociology, stanford, startup marketing, viral marketing