The Competitive Analysis process, step-by-step… I want to find competitors for my fantastic AI SaaS application. Well, let me be clear. I don’t want to find competitors already producing my brilliant offering, but I know it’s smart to look for them before investing a lot of time (and time is money in business), in developing … Continue reading How to Find Startup Competitors
Eventbright Webinar: https://lnkd.in/gETT2C_S Have a biz IDEA you think will SELL? PROVE IT...BEFORE YOU BUILD IT, with the Productization process. Over 500,000 startups launch in the U.S. annually. More than 90% fail from bad to no marketing. Marketing is NOT advertising! Marketing any product or service BEGINS (or should) in product development of the IDEA. Running ads through Google or … Continue reading IDEA to PRODUCT for PROFIT Webinar
https://open.spotify.com/episode/2mZnXeKz2I9AwrAugpTtQF?si=xbDknxyRRw2dxhlhT2am0w My second job out of college I was the Art Director for 1928 Jewelry Co. The company is still alive and vital today, quite a monument to startup lore. My boss, Fred Burglass, was the best boss I've ever had. Funny. Kind. Patient. Smart. I really loved that man. He was like a father … Continue reading On Networking
https://open.spotify.com/episode/6P4XfxWPS2TMHbfHxmJK2d?si=1PIvWMFiQimW1wMIByISdQ I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why. I also teach that the foundation of psychology, what … Continue reading The Psychology of Marketing
