Need an IDEA [that will likely SELL] to Startup? Many want to be entrepreneurs, but most people lack product ideas, or can’t think of a service (or app) that isn’t already available. For over a decade, I taught entrepreneurship at Stanford and Cal Berkeley/Haas. I designed a course to teach the process of turning an IDEA (or … Continue reading How to Generate Product IDEAS
Eventbright Webinar: https://lnkd.in/gETT2C_S Have a biz IDEA you think will SELL? PROVE IT...BEFORE YOU BUILD IT, with the Productization process. Over 500,000 startups launch in the U.S. annually. More than 90% fail from bad to no marketing. Marketing is NOT advertising! Marketing any product or service BEGINS (or should) in product development of the IDEA. Running ads through Google or … Continue reading IDEA to PRODUCT for PROFIT Webinar
https://open.spotify.com/episode/3BxV6zK4ZFfuWt9b70B8Pf?si=dU4GUkYwTgSAtZtNq0Z2Yg I had a meltdown about writing—the process of—this morning. Simultaneously, my son, a recent computer science graduate, did too—about job hunting. He emailed me while I’m melting down: I’m applying for jobs and contacting these people but when absolutely no one contacts me back I feel like I’m sinking. I just feel like a … Continue reading On Self-Doubt
Lean Startup BRANDING (LSB) Workbook 2, is the first marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company. Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding … Continue reading New Release: Lean Startup BRANDING
