How to Start Up Lean

Entrepreneurs,
This is one of the most useful business-related book series you’ll ever read.
Lean Startup Entrepreneurial Series makes starting and marketing a business doable, in 3-steps, step-by-step—Marketing PROCESS, not theory or startup stories—the practice of marketing a business to thrive: https://www.amazon.com/dp/1732543100

Good luck on your startup journey!

#business #venturecapital #startups #founders #entrepreneurship #startup #entrepreneurs #mompreneur #smallbusiness #MVP

Storytelling is Truth—Tweaked

Way before writing novels, I was a storyteller. As a little kid, before I could write, I used to come to breakfast and recount tales of going to Disneyland and other elaborate adventures I had during the night with my stuffed dog, Checkers. The purpose was less to entertain then to garner my mother’s attention, a precious commodity given mainly to my manic depressive brother and coiffed sister. The stories I chose to relay often had a point—either I was saved from some peril by a kind stranger because my parents weren’t there to help me, or I saved the day when I climbed the Matterhorn ride and fixed the car engine, rescuing the children stuck at the top to illustrate my prowess and kindness was beyond the pretty face of my sister’s benevolant facade.

Like most writers, I’ve written since learning to write, at first in diaries and journals, now articles, blogs, short stories and novels. Writing, for me, isn’t so much about entertaining, but more about getting my feelings and thoughts out of my head and in front of me to help me decipher them. Sometimes I have an idea or notion I’m convinced is true, then write it down and see the flaws in the logic. Writing about events, interactions, relationships, abstractions, helps me figure stuff out.

Beyond a writer, I’m still, and will always be a storyteller. I use tales as parables, to teach with, to communicate thoughts and feelings, not only to myself, but my kids, my husband, my students, basically most anyone I interact with. I’ve always related stories of things that happened, or, more precisely, elaborating on things that happened…OK, fabricating truths, to communicate, or to fit the lesson. Long time ago, I was told the best way to pull off a lie is to keep it as close to the truth as possible, just “tweak the truth.” It’s easy to pull of a realist tale this way, since most people aren’t paying that close attention anyway. We take what is said at face value, only questioning its validity if it’s too far out there. I find I need to tweak the unvarnished truth more often than not to be heard or believed, as truth is either too boring, or too bizarre—truly stranger than fiction so much of the time.

Fiction is the truth, tweaked. But so are blogs, memoirs, non-fiction, even ‘news’ articles—they are all simply the point of view of the writer/storyteller trying to communicate a feeling or message. Fox News is the Republican point of view, and will give you a completely different take on ObamaCare, then say, CNN. But Truth Tweaked, goes far beyond the news media. Even the most far out fiction like Twilight or Hunger Games resonates with us because they communicate real, true feelings that are familiar to us all. They exploit the truth of our hopes for a better world, a more just society.

Storytelling is the foundation of human communication. Before written languages, sharing stories was how we passed on our history, learned from our experiences, instilled morality into our communities and advanced our race. We all elaborate on our stories, writing them down or recounting an event in our day. We all tweak the truth to serve us, to present an image, teach our children, or convey our fears, desires, dreams.

For as long as I can remember, most every time I tell anyone I’m a writer, they respond with, ‘Oh, I write, too,’ or, ‘I’m going to write my novel one day.’ Used to bug me, spending most of my time and energy honing the craft of writing, I felt dissed by their self-proclaimed association while they invested little to no effort in my chosen, but challenging profession. And while most will never actualize their writing ambitions, the fact is, they too are telling a tale to communicate an image to me, to themselves, that their stories are valuable, their life meaningful, tweaking the truth to serve their needs. We are all storytellers indeed.

Book Trailer for Reverb is up!

Finally got the trailer for Reverb up. Check it out…

Romantic Suspense

Romance Bookworm’s Review of Reverb

Thanks, Romance Bookworm’s Reviews for your review of Reverb! http://romancebookworm.com/2013/12/28/review-by-victoria-reverb-by-j-cafesin/

book review

Romance Bookworm’s Review of Reverb

Thanks, Romance Bookworm’s Reviews for your review of Reverb! http://romancebookworm.com/2013/12/28/review-by-victoria-reverb-by-j-cafesin/

book review

Have a Goodread for the Weekend…

For $ of #starbucks #latte or #expresso you can have a #greatread for the #weekendhttp://www.amazon.com/Reverb-ebook/dp/B00B1J60FS/ref=tmm_kin_swatch_0?_encoding=UTF8&sr=8-7&qid=1381449734

Reverb

New Author Interview on Pen & Muse

New J. Cafesin #authorinterview on the Pen and Muse! http://thepenmuse.net/2013/12/07/interview-author-reverb-cafesin/

Pen and Muse

The Art of Marketing Fine Writing

marketing fictionMost every fine writer (fiction, essays…etc.) I know has a ‘real’ job, the one that pays the rent, the bills, puts the kids through college. Even most ‘bestselling’ authors rarely make enough to support a family. Sorry for the bad news, but it’s a fact. If an author writes full time (and lives a middle-class family lifestyle), they are either financially supported by their ‘real’ job, a partner/spouse, a trust fund or inheritance. Very few [and mostly single] authors are self-supporting through their fine writing alone.

List ten current authors off the top of your head, and they are probably self-supporting. Now, list a hundred contemporary authors, living, working authors you know by name. Most of us can probably only name the first ten, if that. And those are the writers making enough money to put their kids through college. With the tens of thousands of authors out there, good authors, writing great reads, why is that?

Marketing.

Read more: http://jcafesin.blogspot.com/2013/11/the-fine-art-of-marketing-writing.html

Emerging Authors BEWARE!

I finished my first novel almost eight years ago, and went through the process of contacting agents (before self-publishing was a reality) to represent me. After I carefully researched them, followed all their rules and made sure my query letter was up to their standards, most didn’t bother to respond. The few that did often sent slips of torn paper to “Dear Athor” (no joke, they didn’t even bother to spell check their xerox response), explaining in two lines that they weren’t accepting new clients, or my work didn’t fit their list. The agents who wrote me directly gave me advice on how to make the novel work for them, i.e. take it out of first person, and/or multiple voices, and then resubmit.
 
I spent a year rewriting the novel to their specifications. When I resubmitted, they didn’t bother to get back to me, or sent me a xerox slip of paper.
 
I then submitted to publishers, hoping they’d be a better bet than arrogant agents leeching off of authors. Self-publishing was still years off. I went through lists of many publishers before one of the last on my lists wrote me back with an offer. No advance. No marketing. Author’s cut was 20% for hardcover, 50% for an ebook. Publisher promised one editing cycle, to put on a cover of her choice, and hold the rights to my work from the time I signed the contract until two years after the publication date, at which time the rights would go back to me.
 
I researched her publishing firm and got nothing, positive or negative. I contacted some of her authors (emails she gave me), who all said she didn’t do much, but assured me most publishers don’t. A bestselling author friend published through a major house told me the same about his publisher. I contacted “Author’s Beware,” and asked them if they’d heard of any problems with this publisher. They hadn’t, but told me their information was not kept current for the most part.
 
Three years after I signed her contract, my indie-publisher emailed me to begin the editing cycle. It lasted about a week, where, through Google Docs for two hours a day she went through the novel and “edited” it with me online. She suggested a few minor changes, took out sections I felt important to the story regardless of my protests, and missed most of the spelling errors. When she sent me the proof version she was to publish, she left out chapters so the novel didn’t make any sense. She balked when I protested the cover “design,” done by her niece who was not a professional, but looking to change her career from a book store clerk to graphic designer. She refused to change the cover when I supplied her a new one done by a pro. She released the novel six months later without notice to anyone but me.
 
In the two years the novel was for sale through Zumaya Publications, the CEO never showed me sales records after multiple requests. She never paid me. Anything. Ever. But the worse part—this corrupt indie-publisher continues to sell my novel even though our contract has expired over seven months ago and she no longer has the rights to my work. I have a termination contract, as well as the original contract that states our association was over on December 31st, 2012. There is no clause in our contract that allows her to continue selling my work after our contract is terminated. She is breaking the law, and Amazon and other online resellers are not only helping her, but profiting from this illegal activity…