This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email.
I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest (and Arnold Schwarzenegger) were crap.
I didn’t open his email. I trashed it. I didn’t see the link he had inside it, but even if I did, I wouldn’t have paid attention it with his email subject line.
As I reviewed my emails, I watched the news, as I do every morning. The segment was on Boston Dynamics, a well-known robotics firm. They were showing off the agility their Atlas robot, doing a back flip! I was so blown away, it looked so real, like a person, I sent the video clip to my husband and kids. My subject line: “Totally cool robot moves!”
My husband sent me back an email, “I sent this video to you this morning.”
Hmm…he did? I didn’t see it.
“It was in the email about the terminator coming,” he wrote. “I guess I gave my email a bad title.”
WORDS MATTER! Marketing/Copywriting must choose the RIGHT WORDS for the right audience to get response.
…I responded to an ad for a Traffic Manager position at an ad agency in San Francisco a few years ago. Downtown, in one of those glass monoliths. Eighteenth floor. Made me nauseous being up there. I couldn’t help consider the notion of an earthquake as I sat in the lobby waiting for my interview to begin, staring out the floor to ceiling windows at the city far below me.
An older gentleman, at least 20 years my senior, sat in the lobby with me. Probably in his mid-50s, receding hairline with only a tuft left on top of his head, but the sides were still full and more salt than pepper. His bushy, though well-groomed mustache was equally gray. He wore a wedding ring, black slacks and a white shirt under his gray suit jacket which did not conceal his slightly protruding belly…
Hey, it’s wonderful having you here on my blog today. Do you mind telling us a little about yourself, and your home town?
Something weird…So, depending on the time of year, the day and circumstances of the day of an interview, I’ll have wildly varying responses to questions. Today, a friend just emailed me that her she caught her married boss, the company CEO, in the stairwell hugging an employee, sexually. A few minutes later, her boss called her into his office and said he was just comforting the employee, and not to take what she’d seen ‘out of context.’ My friend then asked me what she should ‘do.’
What would you say? Or tell her to do?
I won’t say what I told her, as it might be taken ‘out of context’ with no back story. But I figure my job as a writer is to get what’s inside my head on the page, share the story with the reader, as with the above. My hope, my desire as an author is not only to entertain, but give readers something to consider, and characters to remember, long after the story ends.
And I’m from L.A., born and raised, and a diehard Californian….