Category: Marketing

• On Networking

  My second job out of college I was the Art Director for 1928 Jewelry Co. The company is still alive and vital today, quite a monument to startup lore. My boss, Fred Burglass, was the best boss I’ve ever had. Funny. Kind. Patient. Smart. I really loved that man. He was like a father to […]

  jcafesin

  October 4, 2022

  Marketing, Small Business Marketing, sociology, stanford, startup, startups, technology, UC Berkeley, Uncategorized, writers

  business, business growth, lean startup, lean startup marketing, mvp, networking, startup marketing

• On Writing Fiction

  

  Am I two inches from the floor I can’t see, or the next step is a 200 ft drop? Been fighting myself over this since I started writing fiction. I face this battle every damn day I sit in front of my laptop, the cursor blinking at me, waiting patiently for me to decide if […]

  jcafesin

  September 19, 2022

  Authors, careers, copywriter, Creativity, Emerging Authors, indie authors, Indie-Press, Indie-publishers, kindle, Marketing, money, Publishing, readers, Uncategorized, writers, Writing

• A True Email Tale

  This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email. I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest […]

  jcafesin

  March 19, 2018

  copywriter, copywriting, email, lean startup, Marketing

  Entrepreneurs, Entrepreneurship, growthhacking, lean startup, marketing, startup, startup marketing