Tag: marketing
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Storytelling is Truth Tweaked
Way before writing novels, I was a storyteller. Before I could write, I used to come to breakfast and recount tales of elaborate adventures I’d had during the night with my stuffed dog, Checkers. The purpose was to garner my mother’s attention, a precious commodity given mainly to my manic-depressive brother and egocentric sister. The…
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Marketing 101
I hate running. It hurts my legs, my lungs, my back, my tits. I run between 3 and 4+ miles, five days a week. And I’ll continue to run as long as the benefits outweigh the drawbacks. I hate feeling fat, and running is the quickest calorie burn I know of (my me-time is hugely…
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The Psychology of Marketing
I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why. I also teach that the foundation of psychology, what motivates…
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The Virus Killing Silicon Valley Startups
There is a pandemic in Silicon Valley. It is making startups sick, and 90+% of all small businesses fail. This virus didn’t start in China, or any country. It didn’t begin in crowded, filthy wet markets from different animals swapping genes. It began with Google and Facebook, and their unrelenting greed for profits. I am…
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Recommended for YOU
https://www.ippglobal.org/post/recommended-for-you This is a great example of how “Microtargeting” works:
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Copywriting “Test”
Had an interview for a Copywriting contract that required a ‘test.’ Here’s the ‘test:’ Create five (5) YouTube Channels that can “go viral,” which, according to this ‘digital marketing agency’ was “20 million views in one week,” with these prompts: Create a “Seek and Find” YouTube channel. Create a “Mouse Maze” YouTube channel. Create a…
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New Release: Lean Startup BRANDING
Lean Startup BRANDING (LSB) Workbook 2, is the first marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company. Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding…
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A True Email Tale
This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email. I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest…
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