cellphone

I’m watching The Politician on Netflix while working out. Deep into the second season, the scene unfolds on a teen and mom in their kitchen, arguing about which state senator to vote for in the upcoming New York election.

Teen is a first-time voter, just 18, and wants to vote for the 24 yr old male candidate running on the Green ticket, vs. the mid-aged female 20 yr incumbent, virtually unchallenged in every election till now.

“Boomer,” the child mocks her mother who is listing the contributions of the older incumbent against the sole climate platform the 24 yr old is running on. “The world is gonna end in 10 yrs, Mom.”

“I am barely a boomer, okay?” the mom defends. “So don’t throw that shit at me,” she says. “And the world is not going to end in 10 yrs, Jayne!” She goes on and lists all she does for her daughter, the vegan cooking, the composting, and even the hyper-vigilant recycling her child insists on. “And still, I am the problem, according to you.”

“Not YOU, Mom. People your age.”

Right about now I feel my body tense as I run on the machine. I AM her mother’s age.

“Let me tell ya something, Jayne. People YOUR age think you know everything and you are fucking naive. When I was your age, I thought I knew everything too.”

“We’re not naive, Mom. We’re INFORMED. You had, what, like two newspapers, three networks. I’ve got a SUPER COMPUTER in my pocket.”

She is, of course, referring to her cellphone, and, in fact, showing the viewer how naive this child really is.

Unfortunately, Mom didn’t come back at Jayne. Mom doesn’t know (nor the writers of the show apparently) that the SUPER COMPUTER in both their pockets, well, isn’t informing them of anything but what they already believe. So, in effect, it is MANIPULATING this ignorant, yet rather arrogant child, and anyone else who believes they have a SUPER COMPUTER in their cellphone.

The cellphone you all carry around, (as I don’t have a smartphone, so really, it is all of you), is a RECOMMENDATION ENGINE. It isn’t INFORMING you, it is RECOMMENDING you read, watch, buy, and even think about what Google, Facebook, Instagram…etc., wants you to. Every social platform you are on, every YouTube vid you watch, every document you SEARCH for, shows you what they think you will be RECEPTIVE to. Marketing pros know that it’s off-putting to get information opposed to what we already believe, regardless of the truth in the information. And they want to endear themselves to customers, not piss us off.

Today’s internet is NOT unlimited access to unfettered information like the world wide web once was. You’ll be hard-pressed to find anything through SEARCH that isn’t already somewhere in your belief system. Searching for anything now, you will only get back what Google thinks you should see, to manipulate you to buy the offerings, or into the messaging of their affiliate marketers. A crystal-clear example of this can be seen in the Netflix film The Great Hack. Russia paid Google and Facebook fortunes in ad campaigns pushing the conservative Republican agenda to get Trump elected.

Now, the internet is a MARKETING ENGINE to make these social media platforms money. Every time you log onto Instagram, Facebook, YouTube, or Google, they ‘scrape’ your posts, simultaneously putting ‘cookies’ on your mobile and laptop to follow you wherever you go on the net, and in real life. Your mobile has an accelerometer in them, which says how fast you are moving, and GPS to inform Google and their like where you are on the planet, revealing when and where you shop, what you buy, how much you spend, what you read, watch, glance at, or frequently visit.

Machine Learning, Natural Language Process, Deep Learning, AI, are all software processes that analyze all that data from trillions of posts, texts, IMs, and searches, and then CORRELATE that data for patterns of behavior through COLLABORATIVE FILTERING.

COLLABORATIVE FILTERS [à la] Wikipedia:

Collaborative filtering is a method of making automatic predictions (filtering) about the interests of a user by collecting preferences or taste information from many users (collaborating).

In other words, gathering and filtering your data from the net tells Google and Facebook what you (and those like you) will likely buy, or what rhetoric you’ll likely believe in the future. Then these social platforms slam you with marketing targeted AT You, not “For You,” as they claim.

They tell you it’s to HELP YOU find things you’ll like quicker. But this is a flat-out lie. They want to SELL YOU offerings and ideas supported by their affiliate marketers (like Russia).

Google SEARCH is the only way to find anything now, locally or globally, since phone books don’t exist anymore. But Google is ONLY returning the businesses buying the most ad space and spending the most money on their platforms. I used to get pages and pages of returns on any given subject 10 yrs ago. Now I only get a few pages before Google says, “We have omitted some entries very similar to those already displayed.” And while they do indicate you can search the omissions, this too is a joke. Google simply will not give you information that they feel you don’t need (and won’t serve their agenda), based on your internet and cellphone usage history.

My 19 yr old daughter, and most of her friends, are on the same page as Jayne in The Politician. They are simply ignorant of what it is they are addicted to, and how their phones are manipulating them to THINK, FEEL and ACT the way these social platforms and their affiliate marketers want them to. She is SURE that “no one is manipulating ME, Mom!” She “knows” when she’s being hit with ads, and she “just ignores them.”

BULLSHIT.

My daughter, you, me, can’t ignore them when we don’t even know they are happening while we IM through Facebook on our mobile.

Example:

Mary is IMing a good friend on Facebook, whining about her marriage “in crisis.”

Facebook’s algorithms are scraping her and her friend’s IM for SENTIMENT ANALYSIS to find out where Mary might be vulnerable to purchase something…anything really, as FB has advertisers that sell just about everything.

The next ad Mary sees on her mobile is for a singles dating site. The ad is targeted at divorcees, showing an older woman having fun with a stunning man, and the copy says, “Your second chance at true love.” In a few short sentences, the copy describes the relationship you’ll find on their site like a Cinderella story, the evil stepmom played by the partner’s spouse.

A while later, Mary goes on to YouTube, and the next series of ads she sees vacillate from singles dating sites to divorce lawyers. The ads appear on the side of her emails, and in her Instagram feed, and most anywhere she goes online.

Mary never mentioned divorcing her husband when IMing her friend. She’d not even thought of it, really. In fact, she’s frequently sounded off about her relationship to friends through IM, as many do. And it isn’t the first time Mary has gotten these dating and lawyer ads. It’s been going on a long time now, one ad after the other every time she even posts a back-handed joke about marriage in general, regardless if through her phone or laptop. And after this last fight with her husband, well, like the ads keep saying, Mary deserves more! Like the ads say, she can find someone better than her husband. And like the ads say, a divorce will, “Open her life to the possible!”

These ads appear whenever Mary is feeling vulnerable about her marriage. (Marketing is an iterative process.) And instead of looking to make it work with her husband, after a while all Mary wants to do is divorce and open her life up to new possibilities.

To Google, Facebook, Mary’s divorce is a WIN! Their algorithms and the engineers who code them don’t know they’ve torn apart a family, for their profit. The software did its job and rewarded their advertisers. Some lawyer who advertises on their site just got themselves a client. Some dating app that spends millions annually in affiliate marketing on their platform just got a new subscriber. Multiply that with the hundreds of thousands of businesses doing affiliate marketing on the net, and you have, well, today’s internet.

NOT a SUPER COMPUTER. And no longer, “The Information Highway.”

But simply a RECOMMENDATION ENGINE, a marketing tool in which YOU are a PRODUCT of the platforms you frequent.

Ever been with a group of people, you may, or may not know, and everyone is talking amicably, (or on their cellphones), and you’re sitting there watching and listening, and you feel like an alien? Not a foreign national among a group of natives. More like you’re from another planet. Or they are.

I’ve known I was different for most of my life, always on the outside looking in at the world I live in, but don’t understand. But beyond theology like my atheism, there are actual, real differences that separate me from most.

I don’t drink alcohol. Can’t stand the taste of the stuff. Wine. Beer. Hard liquor. BLA! Even rum wrecks some would-be-great desserts, like tiramisu. Virtually the first thing that happens at any gathering is the ritual serving of the drinks. I always refuse, which immediately raises suspicions that I’m either a friend of Bill W, or on some fad diet, or a hippy-vegan. The first brick in the wall between me and the group.
I have no internet connection on my cellphone. I don’t carry my phone with me most of the time and often forget where I leave it. I do not look at my phone except to make a call or send a text, which I do rarely, especially when I’m with other people. I follow no one on social media intentionally (as X automatically follows back anyone who follows you). I don’t read most posts, and I don’t know what is trending online.
I don’t watch TV. Too much of a time kill. I average three movies in the theater a year. I don’t watch, or follow sports. Any. Ever. I don’t know the latest shows, any of the actors, or what rock star is hot on YouTube. I must have some mental disorder because people who play no active role in my life just don’t register with me.
As a woman, with other women, I feel particularly off-planet. I have no interest in discussing my kids for the most part. I’m with my kids a LOT. I don’t want it all about them when I’m not. I don’t care about sales or shoes. I dress for comfort, prefer my old, soft, often ripped clothes to new. I never wear makeup. I don’t even carry a purse. The diamond studs in my ears have been there for 30 yrs. I wear no other jewelry. I don’t have a lot, and I don’t want a lot, of things.
I am an atheist, in faith-based (mostly Christian) America. I don’t belong to the neighborhood church, or celebrate any religious holidays, or get how seemingly reasonable people can believe in myths and fairytales at this stage in human development.
I want to discuss the issues of the day, without being politically correct, or woke, and with virtually nothing held sacred — an open forum of communication and healthy debate. But it seems every time I bring up global, national, or even local news, I create a void in the group’s dialog, this vortex of weighted silence. Either no one seems to have heard of what I’m talking about, or they have no opinion, or they’re too afraid to state it.

The bitch is, I want to fit in, be a part of, integrate as I see others do. Sort of. I just don’t want to DO what most seem to. I don’t wish to remain ignorant about global and local issues so not to disrupt my personal bliss. I couldn’t care less about celebs and influencers. And while I like playing racquetball, I’ve no interest in watching someone else play sports. Pro athletes work towards excellence 24/7, yet somehow fans take on team victories as their own while they sit on the couch downing beer. I just don’t get it. The ‘little bit of color’ my mother insisted was mandatory to put on my lips and cheeks, make most women who wear makeup look like clowns, or manikins to me. And it’s a rather ironic twist that the media convinces women they need cosmetics to be attractive, especially since it’s a proven cause of cancer, and cancer isn’t pretty.

Clearly, I am damning myself to the outside looking in. And since it’s unlikely I’ll develop a taste for alcohol anytime soon, or become addicted to my cellphone, I’m unclear how to move forward, to integrate, fit in with the group at the table now on their second or third drink. They’re getting sloppy, and rather loud, and all I want to do is leave.

So I do. I get in my spaceship (my car) and venture home to my sleeping kids and working husband. He’ll ask me how the Mompreneur’s Meetup went and I’ll say fine, and later I’ll be standing in the shower feeling small and valueless. Friendless.

The road is empty and dark. Houses are lit inside and look warm and welcoming. Mine will be too, a safe harbor where people ‘get’ me, but I know I isolate there too much. I want friends, to be a part of the world beyond my fam, I just don’t know how to step inside where most seem to live. But truth be told, it’s rather lonely out here.

Tag: cellphone

R.I.P. Information Hwy