Tag: digital marketing
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The Psychology of Marketing
I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why. I also teach that the foundation of psychology, what motivates […]
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The Virus Killing Startups in Silicon Valley
There is a pandemic in Silicon Valley. It is making startups sick, and 90+% of all small businesses fail. This virus didn’t start in China, or any country. It didn’t begin in crowded, filthy wet markets from different animals swapping genes. It began with Google and Facebook, and their unrelenting greed for profits. I am […]
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Recommended for YOU
https://www.ippglobal.org/post/recommended-for-you This is a great example of how “Microtargeting” works:
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No Job?Make One in 12 Weeks
No job? MAKE ONE! 2021, learn how to #STARTUP in this 12 week #UCSC Ext. course: https://www.ippglobal.org/ucsc-marketing-products-for-profit #startups #mpgvip #defstar5 #SocialMedia #digital #DeepLearning #DataScience #AI #socialmediamarketing #SEO #SharkTank #Entrepreneurs #WorkFromHome #Cloud #AWS #fintech #contentmarketing #DataAnalytics #Serverless
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Copywriting “Test”
Had an interview for a Copywriting contract that required a ‘test.’ Here’s the ‘test:’ Create five (5) YouTube Channels that can “go viral,” which, according to this ‘digital marketing agency’ was “20 million views in one week,” with these prompts: Create a “Seek and Find” YouTube channel. Create a “Mouse Maze” YouTube channel. Create a […]
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Job Suck? Make Your Own!
JOB SUCK? Your BOSS an ass? Become your own CEO. Startup in 2021. BEGIN with Marketing: http://ippglobal.org #sharktank #defstar5 #mpgvip #SMM #DeepLearning #workfromhome #gamedev #datascientist #linux #entrepreneurs #webdev #MVP #growthhacking #DIY #socialmediamarketing #SEO
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New Release: Lean Startup BRANDING
Lean Startup BRANDING (LSB) Workbook 2, is the first marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company. Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding […]
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You Are Not Safe
I’ll never forget the first time I saw the world wide web. It was 1995. I was in my rented townhome in Alameda, a small island on the east bank of the San Francisco Bay. I already had a dial-up modem plugged into my Mac LC that I used to send graphic files and documents […]
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