Globalization and Getting a Job

Took a family vacation to Yellowstone last summer. After a day of exploring the spectacular park, we ate dinner at Canyon Village, a sprawling commercial development amid the natural wonders. The kids wanted some souvenirs so we stopped in the gift shop before eating. The clerk at check-out was a kid, no more than 20, as was most of the customer service staff in the park. His name tag said Mal-Chin, and under his name was his country of origin: Korea.

Seated inside the restaurant we were served water by Jianyu, his country of origin: China

We were served rolls by Mi-Cha, Korea again.

Earlier in the day, when visiting the geyser, Old Faithful, we stopped in the mini-mart at Yellowstone Lodge. The check-out guy was Yeo, China again. At breakfast, at the restaurant in the lodge, our waitress was Fedheeta, country of origin: India

Our waitress at dinner was Kathy, her country of origin: USA. She was probably 1 of 10 Americans out of the 50 or more employees of the park I saw that day.

Yellowstone is the United States’ first national park. Over 2 million acres of pristine, protected wilderness reside in a massive cauldron of a dormant super-volcano in the states of Montana and Idaho, with the majority of the park in Wyoming. The USA preserved this land for families and fans of natural beauty to come explore, discover, and study nature’s wonders for present and future generations. Tens of millions of taxpayer dollars go to maintaining Yellowstone National Park annually.

So why are most of their service staff from everywhere but the USA? I asked our waitress, Kathy, at dinner in Canyon Village. Why are our kids not landing these jobs, which provide a great opportunity to acquire sales and communications skills, add to college applications…etc?

The American kids get fired here constantly, Kathy told my family after taking our order. They party a lot, don’t show up for work, and they’re rude to the customers. They write the orders wrong or charge people the wrong amount because they can’t do simple math. The management can’t keep them for more than a few weeks into the summer because they’re mostly irresponsible and lazy.

Her words literally hurt me, like a weight on my chest because I knew they were the truth.

Kathy went on to describe the programs that land the out-of-country kids the jobs at our national parks. They pay thousands just to get here, she said, which is generally less than the salary for six days of work a week, including the food and lodging during their contract with the park. They clearly want to be here very badly, usually to acquire work skills and develop their English fluency. And they do an excellent job. It’s easy to see why management prefers them.

Heavy sigh.

World News Tonight on ABC has a segment they called Made in America. It’s a joke, an embarrassment to any sensible, educated, aware adult who knows that China produces over 1/3 of all global manufacturing, with Mexico and Korea close behind them. The World News segment is touchy-feely, saccharin and all smiles with David Muir interviewing American manufacturers of unique hats and scarves, or a cupcake maker gone viral, and then touts these businesses as being the cornerstones of our future success.

Hats and cupcakes won’t cure our supply-chain issues. The USA will never reclaim our manufacturing base when we charge more than ten times as much to do the work other nations are willing to do, and do well, for so much less. Global agreements like NAFTA, (now USMCA), make it tariff-free to import from Mexico and Canada for our produce, effectively killing the American farmer

The internet has united our world, as it allows almost everyone to see how others live. It’s easy to find the American lifestyle attractive. Most families generally have warm houses with running water, safe electricity, computers, entertainment systems, cars in almost every garage, and freedom from religious and/or political persecution (sort of). Most countries still aspire to be US, to model our independence and luxuries.

Watch World News Tonight’s entire broadcast, and David Muir will tell you all about rising inflation, families charging groceries and gas just to get to work and feed their families, maxing out their credit limits. He’ll tell you about our personal debt crisis, where the average American has over $15,000 in credit card debt, and he’ll introduce you to one of the many families bankrupted from a medical catastrophe not covered by their insurance or Medicare.

Like it or not, we are a global world now. Today’s manufacturing, trade, and technology bind us, and gives us the opportunity to thrive as a people, and a planet — or we can destroy everything we have here through indifference and greed.

Our K-12 public education system is failing our kids, regardless that we keep pumping more and more tax dollars into education. The U.S. now ranks 36th out of the 79 countries and regions in math, behind China, South Korea, even Canada. It is no wonder U.S. kids aren’t hired for even the simplest retail positions at our national parks. Most of our kids are unprepared to compete globally. According to our server, Kathy, at Yellowstone, who went to a private school back home in New York, the American employees have demonstrated their lack of education in math skills, reading and writing, and poor interactions with customers.

Cutting school hours of instruction with “teacher furlough days,” short days, and extending ‘teacher workdays’ has not, does not, and will not produce a nation of creators. To produce anything valuable takes education, practice, and focused persistence. For the U.S. to achieve the potential our parents’ achieved — have jobs, and retain the lifestyle to which most of the middle-class has become accustomed, we’re going to have to limit our play/relax time, and work a hell of a lot harder.

Partying, with attitude, instead of doing their work, like the stream of U.S. kids fired from Yellowstone; playing Halo, or killing endless hours on TikTok or Insta, or binge-watching Netflix instead of studying math and science won’t help our kids compete in the job market locally or globally beyond low-level, low paying gigs. The current unemployment rate of 3.7% by the Bureau of Labor Statistics is a joke. It’s based on service, gig, and administration positions that pay crap salaries that don’t keep up with inflation. H1B visas requested by Google, Facebook, Microsoft, and other tech companies reached a whopping 758,994 H-1B registrations for 2024, which does not include H-2B visas, or the plethora of other visas available to work in the US today.

Greed, laziness, the-world-owes-me work ethic so many Americans possess won’t win us jobs, or help us keep them here in the States. We must teach our kids that PRACTICE is the only way to get good at anything. Instead of investing the time and energy it takes to achieve good grades or find that great job, they’re on their iPhones scrolling social media, or playing video games, which means parents need to pay more attention and invoke more discipline, including limiting screen time. It means educators need to step up to the plate and give more homework, harder tests, teach at least normal business hours for the same money because giving more money to education shows little improvement in student performance.

Raising a generation of spoiled, unmotivated, under-educated Americans cannot, does not, and WILL NOT compete in our global economy.

On Networking

My second job out of college I was the Art Director for 1928 Jewelry Co. The company is still alive and vital today, quite a monument to startup lore. My boss, Fred Burglass, was the best boss I’ve ever had. Funny. Kind. Patient. Smart. I really loved that man. He was like a father to me, taught me many things about marketing, business, and people. Yet I still struggle to adhere to possibly his greatest lesson.

I’d been working there over a year and had neglected to attend any of the executive parties the company threw in their beach house in Malibu. Fred called me into his office one afternoon and insisted I come to the upcoming holiday party, as it was part of my job to schmooze with our current and potential new buyers, and my executive co-workers.

The Friday night before the Saturday party I called my assistant into my office. She’d wanted to go to the party, so I suggested she pretend that she’d come with me. I asked her if anyone was looking for me there, like our boss, Fred, to tell them she just saw me on the beach, or on the deck, or downstairs talking with the Macy’s buyer. I thought I was being clever, outsmarting Fred by telling him I’d be there, and then setting up my assistant to lie for me so he’d never know I wasn’t. The Malibu property was an estate home and easy to get lost in. My assistant was charming and smart and would have no problem pulling it off.

Monday morning Fred called me in his office. I know you weren’t there on Saturday night, he began. But the truth is, you’re just screwing yourself. You want to build your career, maybe your own company down the line, or even write novels full time? Business success, in whatever you choose to do, requires networking, he assured me.

Sadly, I’d pretty much tuned him out. Network. Network. Network. Building relationships is the only way you’ll propel your career forward, Fred consistently preached, so I’d heard all this before.

Problem was, I’ve always been a recluse. An artist by nature and trade, I likely landed in the arts because I have a hard time being with people. I suck at small talk. And I’ve learned getting too personal with questions or opinions is a fast way to shut down dialog. It’s exhausting walking the line of popular decorum, putting on that public face and pretending I believe the guy, or am even interested in how successful he thinks his startup is going to be when he doesn’t even know the SaaS he’s built is already being done by someone else. Ever hear of Competitive Analysis? I want to ask him, but don’t. I used to, but it wasn’t received well.

I give myself all kinds of excuses for not networking. I’m just not good with people. I’m better at creating than chatting. I’m an empath—get too much input around people so I need to limit my contact. But I know it’s all bullshit. You are a brilliant creator, Fred used to tell me. But no one will know that if you don’t meet the right people who recognize your talent and connect you with others to help you exploit it. You must network!

He was right, of course. Digital advertising—Facebook to Google to TikTok—has a very low ROI, generally between .05 – 1.5%. Print is usually higher, but not by a lot, assuming the targeting and messaging are equally tight. Building relationships in-person or online can yield far greater ROI, if done right. Amazon built an empire on exceptional customer service, eliminating the risk of online purchasing by making returns easy, garnering staunch brand advocates. Shark Tank candidates aren’t on the show just for VC money. They’re there for Lori Greiner’s connection to the shopping channel, QVC. The tech entrepreneurs want Mark Cuban’s contacts in the Silicon Valley community.

While networking ROI may seem harder to quantify than digital ads or even direct mail, consistently talking with people in your industry [and related industries] at meetups, SIG meetings, trade shows, webinars, conferences, biz and tech talks, and even office parties, over time will yield better ROI—broader brand recognition and more sales—than any other form of marketing/advertising.

Starting a startup, or finding a job or getting clients, the more you network with your industry and target markets, the greater your odds of building a thriving business. After all, it’s not what you know, but who you know that will help you pave your path to success.

A Little Kindness

The other day I was running my usual route and a woman pulled her car out of a business park driveway and blocked my path. The instant she saw me approaching she pulled her car back, allowing me room to continue running on the sidewalk instead of into the street to get around her. I smiled. Waved thanks as I passed in front of her car. She smiled and waved back. Felt nice, made the rest of my run less jarring, lighter somehow. Simple really, but oh, what a simple little kindness can do…

Most every day someone does something kind; lets us into their lane on the highway; opens a door, holds an elevator; Likes our update or post; simple acts of kindness that personify our potential for goodness. And while this may seem small on the surface, the residual effects of these displays of caring build trust, connecting us to each other, reminding us we are not invisible but valued, and giving us hope in our humanity.

We hear about the bad all the time. We hear about the good, too, but on the large scale, like doctors going to Nepal after the quake, or philanthropic superstars and their latest causes. But it’s really the little acts of kindness that unite us, everyday simple actions that show we care for one another, and the world we inhabit, that build a solid foundation for our race to thrive.

What simple act of caring did you give or receive today?

Please SHARE the act of kindness here in comments, and exchange a little hope…