Entrepreneurs, This is one of the most useful business-related book series you’ll ever read. Lean Startup Entrepreneurial Series makes starting and marketing a business doable, in 3-steps, step-by-step—Marketing PROCESS, not theory or startup stories—the practice of marketing a business to thrive: https://www.amazon.com/dp/1732543100
Have an idea for a product or service, but have little money, and no clue how to create a business? Perhaps, you are currently marketing an offering that isn’t selling much, and you’d like to get more attention from your marketing efforts? – Lean Startup Marketing teaches the RAF Marketing Method of turning ideas into offerings of value, for profit. This three-step process gives you practical, doable steps to build a sustainable business, and get the greatest response on your marketing efforts, at launch, and beyond. – Bestselling author, and Stanford marketing instructor, J. Cafesin, takes you on the journey of your professional career—creating your own business—from idea through launch, at little to no cost. – LSM Workshop 1: PRODUCTIZATION, is the process of getting intimate with your idea, or developing product. Neglect to productize your offering, and at best, your marketing efforts will get little traction. At worse, ignoring Productization leads to startup failure. Productization must happen before BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, or buy your offering. – • MBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you’ll ever need to know to become proficient at marketing…anything. – • Create Productization Lists filled with content to use in your branding, marketing and ad campaigns throughout the life-cycle of your business. – • Identify Target Markets and Users who will likely buy your new offering. – • Construct an Elevator Pitch to succinctly chat up your new venture. – • Perform Competitive Analysis, and find differentiators that make your offering unique. – • Choose an effective Profit Model to make money on your offering. – • Project Horizontal and Vertical markets for current and future offerings. – LSM is not marketing theory. Each workbook, filled with slides, challenges and assignments, is a step-by-step guide you’ll refer to again and again, to assure you are on the proper path to building a thriving business. The LSM series provides specific, low-budget, actionable steps for marketing your offerings, to sell directly, or launch your first offering as a profitable startup. It’s time to become your own CEO, and create a career you love.
…I responded to an ad for a Traffic Manager position at an ad agency in San Francisco a few years ago. Downtown, in one of those glass monoliths. Eighteenth floor. Made me nauseous being up there. I couldn’t help consider the notion of an earthquake as I sat in the lobby waiting for my interview to begin, staring out the floor to ceiling windows at the city far below me.
An older gentleman, at least 20 years my senior, sat in the lobby with me. Probably in his mid-50s, receding hairline with only a tuft left on top of his head, but the sides were still full and more salt than pepper. His bushy, though well-groomed mustache was equally gray. He wore a wedding ring, black slacks and a white shirt under his gray suit jacket which did not conceal his slightly protruding belly…