Why Tech WON'T Fix Your Business A while back, a friend asked me what I thought about him taking a job offer at MIX. “They’re the reboot of StumbledUpon,” he’d told me. “They want me to improve their recommendation engine, to keep the users they have with better recs, and to get new users by … Continue reading What Happened at MIX
The Competitive Analysis process, step-by-step… I want to find competitors for my fantastic AI SaaS application. Well, let me be clear. I don’t want to find competitors already producing my brilliant offering, but I know it’s smart to look for them before investing a lot of time (and time is money in business), in developing … Continue reading How to Find Startup Competitors
Need an IDEA [that will likely SELL] to Startup? Many want to be entrepreneurs, but most people lack product ideas, or can’t think of a service (or app) that isn’t already available. For over a decade, I taught entrepreneurship at Stanford and Cal Berkeley/Haas. I designed a course to teach the process of turning an IDEA (or … Continue reading How to Generate Product IDEAS
What motivates people to RESPOND (click, like, share, comment), and CONVERT (buy, try, sign-up, subscribe) from your marketing efforts? This is a very important question, because the point of marketing is to get people to [think or] do what our campaigns [suggest or] direct them to do. At the foundation of all marketing is Psychology. … Continue reading Marketing Data Science
https://open.spotify.com/episode/2mZnXeKz2I9AwrAugpTtQF?si=xbDknxyRRw2dxhlhT2am0w My second job out of college I was the Art Director for 1928 Jewelry Co. The company is still alive and vital today, quite a monument to startup lore. My boss, Fred Burglass, was the best boss I've ever had. Funny. Kind. Patient. Smart. I really loved that man. He was like a father … Continue reading On Networking
