Got an IDEA, or offering you’ve already developed, that you’d like to market and sell?
Learn to VALIDATE—PROVE your offeing will SELL—and WHO will likely find value in the features your offering provides.
Join us, Tues., April 21, 2020 @10:00 a.m. (pst) on Zoom, for this Global Marketing PRACTICE Webinar:
https://lnkd.in/g9YW8m2
100 attendees is a strick limit!
Make it a Business Lunch, this Wed @noon, from anywhere…
Practical Marketing Methods #WEBINAR from wherever you are: https://bit.ly/2JCAb60
This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email.
I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest (and Arnold Schwarzenegger) were crap.
I didn’t open his email. I trashed it. I didn’t see the link he had inside it, but even if I did, I wouldn’t have paid attention it with his email subject line.
As I reviewed my emails, I watched the news, as I do every morning. The segment was on Boston Dynamics, a well-known robotics firm. They were showing off the agility their Atlas robot, doing a back flip! I was so blown away, it looked so real, like a person, I sent the video clip to my husband and kids. My subject line: “Totally cool robot moves!”
My husband sent me back an email, “I sent this video to you this morning.”
Hmm…he did? I didn’t see it.
“It was in the email about the terminator coming,” he wrote. “I guess I gave my email a bad title.”
—
No shit.
WORDS MATTER! Marketing/Copywriting must choose the RIGHT WORDS for the right audience to get response.
