Tag: startup marketing
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On Networking
My second job out of college I was the Art Director for 1928 Jewelry Co. The company is still alive and vital today, quite a monument to startup lore. My boss, Fred Burglass, was the best boss I’ve ever had. Funny. Kind. Patient. Smart. I really loved that man. He was like a father to […]
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Marketing 101
I hate running. It hurts my legs, my lungs, my back, my tits. I run between 3 and 4+ miles, five days a week. And I’ll continue to run as long as the benefits outweigh the drawbacks. I hate feeling fat, and running is the quickest calorie burn I know of (my me-time is hugely […]
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The Psychology of Marketing
I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why. I also teach that the foundation of psychology, what motivates […]
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Copywriting “Test”
Had an interview for a Copywriting contract that required a ‘test.’ Here’s the ‘test:’ Create five (5) YouTube Channels that can “go viral,” which, according to this ‘digital marketing agency’ was “20 million views in one week,” with these prompts: Create a “Seek and Find” YouTube channel. Create a “Mouse Maze” YouTube channel. Create a […]
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A True Email Tale
This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email. I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest […]
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