How to Start Up Lean

Entrepreneurs,
This is one of the most useful business-related book series you’ll ever read.
Lean Startup Entrepreneurial Series makes starting and marketing a business doable, in 3-steps, step-by-step—Marketing PROCESS, not theory or startup stories—the practice of marketing a business to thrive: https://www.amazon.com/dp/1732543100

Good luck on your startup journey!

#business #venturecapital #startups #founders #entrepreneurship #startup #entrepreneurs #mompreneur #smallbusiness #MVP

Your Job Suck? Make Your Own!

Have an idea for a product or service, but have little money, and no clue how to create a business? Perhaps, you are currently marketing an offering that isn’t selling much, and you’d like to get more attention from your marketing efforts?

Lean Startup Marketing teaches the RAF Marketing Method of turning ideas into offerings of value, for profit. This three-step process gives you practical, doable steps to build a sustainable business, and get the greatest response on your marketing efforts, at launch, and beyond.

Bestselling author, and Stanford marketing instructor, J. Cafesin, takes you on the journey of your professional career—creating your own business—from idea through launch, at little to no cost. 

LSM Workshop 1: PRODUCTIZATION, is the process of getting intimate with your idea, or developing product. Neglect to productize your offering, and at best, your marketing efforts will get little traction. At worse, ignoring Productization leads to startup failure. Productization must happen before BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, or buy your offering.

• MBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you’ll ever need to know to become proficient at marketing…anything.

• Create Productization Lists filled with content to use in your branding, marketing and ad campaigns throughout the life-cycle of your business.

• Identify Target Markets and Users who will likely buy your new offering.

• Construct an Elevator Pitch to succinctly chat up your new venture.

• Perform Competitive Analysis, and find differentiators that make your offering unique.

• Choose an effective Profit Model to make money on your offering.

• Project Horizontal and Vertical markets for current and future offerings.

LSM is not marketing theory. Each workbook, filled with slides, challenges and assignments, is a step-by-step guide you’ll refer to again and again, to assure you are on the proper path to building a thriving business. The LSM series provides specific, low-budget, actionable steps for marketing your offerings, to sell directly, or launch your first offering as a profitable startup. It’s time to become your own CEO, and create a career you love.

LSM Workbook 1 is available here:

In Print (recommended): https://www.amazon.com/dp/1732543100

Ebook (slides appear smaller): https://www.amazon.com/dp/B07L9LC8NS

On Being Cool

Had a meltdown on my tween son when he asked, yet again, for an iPad at breakfast this morning.

Before the iPad he wanted a laptop. He insisted he needed my HP the moment I purchased my Toshiba, though could give no reason why he had to have it since he had a powerful PC with an enhanced graphics card for gaming in his room. After weeks of needling me I finally gave him my old HP to share after backing up [mostly] everything. He loaded the same games he had on his PC and played them in bed on the laptop for about a week, until he inadvertently downloaded a virus [that ironically sold security software] which destroyed every program, every file including seven years of my labor. Between ‘mostly’ and ‘everything’ turned out to be the Grand F**king Canyon.

Prior to the laptop he needed an iPhone. He’s had a cellphone since the 5th grade, when he started walking the quarter mile home from school. In the two years he’s had it, he forgets it at home most of the time unless I remind him to bring it with him. More often than not the phone has no charge because he doesn’t remember to charge it. Though all his friends have cellphones, he’s exchanged numbers with no one, and this seems fairly typical among his contemporaries upon inquiry.

Before the iPhone he had to have a video camera, which he used a few times to tape episodes of Sponge Bob off the TV so he could view them later through the camera’s viewfinder. That lasted about a month until he tired of it and he hasn’t touched the camera since.

An iPod was before the video camera. I use his iPod when I’m recharging mine since in the four years he’s owned it he’s used it maybe 10 times collectively.

He sat at the kitchen table this morning eating his cold cereal telling me how badly he needed an iPad. They are so cool, he insisted, giving me his puppy face, and good for school, though was unable to define how since a PC with internet access was all his middle-school required. He kept at it throughout breakfast, bargaining away all other gifts for his upcoming birthday in exchange for just one iPad2.

And I blew a gasket.

He wanted too damn much! He asked for too much with no purpose. What the hell was the point of all these things when he didn’t even use them?

To be cool, mom, he said through tears.

His palpable shame was a knife through my heart. At 12 years old, crying had ceased to be acceptable except in tragic situation, and me yelling at him wasn’t one. I sat down at the table adjacent to him and stared at my son, fighting tears from overwhelming me as well.

Being cool isn’t about what you have, I reminded him gently. Cool is about what you are, who you are, what you do that makes you special, separates you from the crowd. He was a straight A student, in advanced at math, played electric guitar, but every accomplishment I pointed out just made him cry harder.

None of that matters, he insisted. No one cares about that stuff. And being a nerd might pay off later but right now no one his age knew or cared who Bill Gates was, he said, throwing my refrain back at me.

Your dad would ask why cool matters, was the lame response I came up with. I knew cool mattered, even to me, but especially for a kid becoming a teen.

It just does, my son assured me. And I’m not, he added shakily, unable to stop the new round of tears.

My heart in my throat and struggling to swallow back my own tears stopped me from lecturing, but I again reminded my son that iPads and iPhones and video cameras are tools, nothing more, and possessing them doesn’t make one cool.

Yes, mom, he patronized me. But an iPhone is still cool, and so are iPads. I felt him lighten before I saw him grinning to himself.

They are cool, undeniably, which makes the engineers who invent Apple’s products cool, but not so much the people who use them. I needed to be sure he understood what cool really is, and perhaps remind myself as well.

Michael has an iPhone and an iPad and he’s totally popular, my son insisted. Everyone likes him. He has tons of friends and no one picks on him, ever.

Cool means Popular when you’re 12, and I suppose even for adults. Most of us want to be liked, admired, feel special, unique, seen as cool. But I knew Michael wasn’t popular because of his iPad and went about trying to enlighten my son without losing his attention. I spoke of Michael’s extensive involvement with his church, attended by many in our area. I pointed out Michael’s rather jovial demeanor, and reminded my son that his friend was also an avid sportsman, into soccer, basketball, baseball…etc, the ultimate key to cool for kids in school.

Perhaps Michael’s popularity had nothing to do with his iPad, I suggested. And to further my reasoning I asked, If Evan had an iPhone or iPad do you think he’d be more popular?

Evan is a jerk, my son proclaimed. He’s mean and rowdy, and he has an iPhone, mom. His eyes seem to sparkle with awareness of his own words. Then he smiled. He got it, and I smiled, too, for about a second, until his expression darkened again. But I’ll never be like Micheal, do what he does. I’m not discovering religion any time soon, and I suck at sports and don’t really care about ’em, and I’m not exactly what you’d call upbeat.

And I’ll never write like Stephen King, or Ray Bradbury, or John Fowles—

Who are they?

Famous authors you’ve obviously never heard of. Forget it. Tell me, who else is cool, dude? Name five, other than your friend Michael. Anyone, doesn’t have to be one of your contemporaries…

Greenday, he looked to me for approval.

Okay. Who else?

Death Cab [for Cutie] (another rock band). Thomas Edison. Einstein. And Jason, at school. All the girls really like him.

I laughed. Why?

I don’t know. He’s short but kind of buff already, I guess. He’s on the track team and the basketball team and he tells everyone he lifts his dad’s weights. He’s really into working out.

And what do all five you just named have in common?

He fiddled with the remainder of the Crispex in his bowl as he pondered my question.

They’re all good at something.

And how do you get good at anything? yet another of my canonical refrains.

Practice.

You bet. Find something you love, that turns you on, and work at it, my beautiful son. Practice your guitar more and become a great musician. Invent a new video game instead of playing someone elses creation. Learn how to program and develop apps, show us you need an iPad as a tool to create with.

He brightened, smiled at me. I had his full attention again, my reason for slipping in the iPad comment.

Owning an iPad is easy, my baby, and meaningless, just one of many who do and more who will. Creating with one is cool. Cool is as cool does, kid. Pursue a passion and you’ll be engaged, entertained, and so enraptured in the process you won’t notice or care if you’re popular. And how cool is that! ; – )