What motivates people to RESPOND (click, like, share, comment), and CONVERT (buy, try, sign-up, subscribe) from your marketing efforts? This is a very important question, because the point of marketing is to get people to [think or] do what our campaigns [suggest or] direct them to do. At the foundation of all marketing is Psychology. … Continue reading Marketing Data Science
Tag: Small Business Marketing
My First, Last, and Only MVP
Startup MVPs are a FAILED biz model, but I did one anyway... “Looks like cancer to me,” the PA said while I wiped off the ultrasound goop. She’d just taken samples of the 15mm ‘lesion’ in my neck with a fine needle. I stared at her trying to process what she’d just said while she … Continue reading My First, Last, and Only MVP
The Virus Killing Silicon Valley Startups
https://open.spotify.com/episode/73bJk8ZjpGbXueSQBnr5tn?si=vPOofPjXR3SdF5ed85JBrw There is a pandemic in Silicon Valley. It is making startups sick, and 90+% of all small businesses fail. This virus didn't start in China, or any country. It didn't begin in crowded, filthy wet markets from different animals swapping genes. It began with Google and Facebook, and their unrelenting greed for profits. I … Continue reading The Virus Killing Silicon Valley Startups
