Startup BRANDING (LSB) Workbook 2, is the first marketing book to
unify the marketing/branding process. LSB brings together target
marketing methods with graphic design techniques, to produce smart
marketing strategies and striking campaigns that uniquely brand your
products, services, and company.
author, and Stanford Marketing instructor, J. Cafesin, introduces an
entirely new Branding paradigm.
LSB takes you step-by-step through the branding and marketing of your
new venture. Create corporate and product identity packages. Examine
the fundamental principles of effective design, and learn to produce
multichannel print and digital marketing campaigns that get greater
must continually produce campaigns to create a thriving business.
Through text, slides, challenges and projects, LSB Workbook 2
empowers entrepreneurs to CEOs with the knowledge to create and
produce professional-quality digital and print marketing, that
generate the greatest conversion (clicks; try; buy; subscribe).
to create a complete Corporate Identity. Establish product and/or
company names, then create striking logos that can scale from social
media feeds to the side of your building. Establish your startup’s
voice with taglines that tout your company’s unique value.
graphic design techniques, such as layout, eye-tracking, responsive
grid systems, typography, and how to execute attention-grabbing
branding and advertising campaigns.
the components in imagery that create visual impact, and the myriad
of sources to get spectacular visual content, at little to no cost.
print and digital reproduction. Begin a visual library of
high-quality images and video clips to use in your marketing efforts
for both print and online campaigns.
SEO (search engine optimization) techniques and best practices.
online technology, and how to increase engagement with your digital
projects include developing a complete identity for your offerings
and startup, as well as an array of effective print and digital
marketing campaigns to introduce your new offerings, and promote your
At the completion of LSB Workbook 2: BRANDING, you will have gained the ability to design and inexpensively produced tightly targeted, professional-quality marketing campaigns to turn your startup into a thriving, sustainable business.