Tag: Entrepreneurs

• The Psychology of Marketing

  

  I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why. I also teach that the foundation of psychology, what motivates […]

  jcafesin

  May 10, 2022

  Uncategorized

  altruism, digital marketing, Entrepreneurs, harvard, lean startup marketing, marketing, networking, print marketing, psychology, sales, social media marketing, sociology, stanford, startup marketing, viral marketing

• The Truth About Mark Zuckerberg

  

  IMAGINE working your ass off all through high school, studying instead of partying, volunteering with school and community groups so you can into a good college. You send out your applications, to Stanford, Harvard, Princeton, as you have the 4.8 GPA, and all the right clubs on your resume. Your mom kisses each envelope before […]

  jcafesin

  May 2, 2022

  Uncategorized

  ai, august zuckerberg, collabrative filters, Entrepreneurs, Facebook, harvard, instagram, m.i.t., machine learning, maxima zuckerberg, narcissism, narcissist, parenting, priscilla chan zuckerberg, programmers, psychopaths, recommendation, recommendation engines, social media, social media marketing, software developers, software engineers, stanford, startups, usc

• How to Raise a Genius

  

  Went to the Jelly Belly Factory on a field trip with my daughter’s 2nd grade class. The young man assigned to escort us on the tour misquoted a brilliant saying by one of my favorite icons. The guide delivered his canned speech, spoke of how long and complex the process to make even one single […]

  jcafesin

  April 27, 2022

  Uncategorized

  authors, celebrities, data scientists, developers, engineers, Entrepreneurs, fame, Famous, guitarists, innovation, innovators, parenting, saas, startups, writers

• The Virus Killing Silicon Valley Startups

  

  There is a pandemic in Silicon Valley. It is making startups sick, and 90+% of all small businesses fail. This virus didn’t start in China, or any country. It didn’t begin in crowded, filthy wet markets from different animals swapping genes. It began with Google and Facebook, and their unrelenting greed for profits. I am […]

  jcafesin

  April 4, 2022

  Uncategorized

  Entrepreneurs, lean startup, marketing, Silicon Valley, small business, Small Business Marketing, startups

• New Release: Lean Startup BRANDING

  

  Lean Startup BRANDING (LSB) Workbook 2, is the first marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company. Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding […]

  jcafesin

  February 5, 2019

  Entrepreneurship

  digital marketing, Entrepreneurs, growthhacking, growthmindset, marketing, new business, online marketing, small business, social media

• A True Email Tale

  This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email. I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest […]

  jcafesin

  March 19, 2018

  copywriter, copywriting, email, lean startup, Marketing

  Entrepreneurs, Entrepreneurship, growthhacking, lean startup, marketing, startup, startup marketing