The Competitive Analysis process, step-by-step… I want to find competitors for my fantastic AI SaaS application. Well, let me be clear. I don’t want to find competitors already producing my brilliant offering, but I know it’s smart to look for them before investing a lot of time (and time is money in business), in developing … Continue reading How to Find Startup Competitors
Tag: startup
The Butterfly Effect
My husband caught his married CEO kissing an employee, setting the Butterfly Effect in motion... “I’m screwed,” my husband said, calling me from his job at a well-known Silicon Valley startup. He’d entered the stairwell and saw the married CEO of his company sucking face with an employee. He had a right to be upset. The CEO is putting … Continue reading The Butterfly Effect
The Problem with 20-something Brains
According to Zuckerberg: “Young people are just smarter.” True or false? I responded to an ad for a Traffic Manager position at an ad agency in San Francisco 25 years ago. Downtown, in one of those glass monoliths. Eighteenth floor. Made me nauseous being up there. I couldn't stop thinking about an earthquake waiting for … Continue reading The Problem with 20-something Brains
My First, Last, and Only MVP
Startup MVPs are a FAILED biz model, but I did one anyway... “Looks like cancer to me,” the PA said while I wiped off the ultrasound goop. She’d just taken samples of the 15mm ‘lesion’ in my neck with a fine needle. I stared at her trying to process what she’d just said while she … Continue reading My First, Last, and Only MVP
Engage in Learning About People
Marketing 101: How to motivate people to DO what you want them to do… An entrepreneur recently asked me: “What specific skills or knowledge do you believe will be most crucial for aspiring entrepreneurs in 2025 to navigate this complex and dynamic environment?” My response: “The greater understanding one has of what motivates people, individually … Continue reading Engage in Learning About People
The AI in Your Pocket or WHY TO BAN TIKTOK
I’m on Facebook, whining to my friend about a fight with my husband through their IM. In my typical “melodramatic,” (my husband claims, but I call “passionate”) fashion, I’m furiously typing how much of a jerk he is, how often we fight, basically questioning if the sanctity of marriage is sustainable. My friend is empathetic. … Continue reading The AI in Your Pocket or WHY TO BAN TIKTOK
SaaS Apps that F**k You
Saas Apps that Screw You or Why U Can’t Get that House, that Job, those Tickets… I’ve been house hunting on REDFIN for over 5 yrs with no luck. The homes I want are either too expensive, a flat-out ripoff, or an offer is accepted within 24 hrs of listing. We’ve bid on 5 houses, … Continue reading SaaS Apps that F**k You
A True Email Tale
This morning I came into my office and there was an email from my husband. It was title, "The terminator is coming..." No joke. That was the exact SUBJECT LINE of his email. I don't care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest … Continue reading A True Email Tale