How to Find Startup Competitors

The Competitive Analysis process, step-by-step… I want to find competitors for my fantastic AI SaaS application. Well, let me be clear. I don’t want to find competitors already producing my brilliant offering, but I know it’s smart to look for them before investing a lot of time (and time is money in business), in developing … Continue reading How to Find Startup Competitors

The Butterfly Effect

My husband caught his married CEO kissing an employee, setting the Butterfly Effect in motion... “I’m screwed,” my husband said, calling me from his job at a well-known Silicon Valley startup. He’d entered the stairwell and saw the married CEO of his company sucking face with an employee. He had a right to be upset. The CEO is putting … Continue reading The Butterfly Effect

The Problem with 20-something Brains

According to Zuckerberg: “Young people are just smarter.” True or false? I responded to an ad for a Traffic Manager position at an ad agency in San Francisco 25 years ago. Downtown, in one of those glass monoliths. Eighteenth floor. Made me nauseous being up there. I couldn't stop thinking about an earthquake waiting for … Continue reading The Problem with 20-something Brains

My First, Last, and Only MVP

Startup MVPs are a FAILED biz model, but I did one anyway... “Looks like cancer to me,” the PA said while I wiped off the ultrasound goop. She’d just taken samples of the 15mm ‘lesion’ in my neck with a fine needle. I stared at her trying to process what she’d just said while she … Continue reading My First, Last, and Only MVP

Engage in Learning About People

Marketing 101: How to motivate people to DO what you want them to do… An entrepreneur recently asked me: “What specific skills or knowledge do you believe will be most crucial for aspiring entrepreneurs in 2025 to navigate this complex and dynamic environment?” My response: “The greater understanding one has of what motivates people, individually … Continue reading Engage in Learning About People

The AI in Your Pocket or WHY TO BAN TIKTOK

I’m on Facebook, whining to my friend about a fight with my husband through their IM. In my typical “melodramatic,” (my husband claims, but I call “passionate”) fashion, I’m furiously typing how much of a jerk he is, how often we fight, basically questioning if the sanctity of marriage is sustainable. My friend is empathetic. … Continue reading The AI in Your Pocket or WHY TO BAN TIKTOK

SaaS Apps that F**k You

Saas Apps that Screw You or Why U Can’t Get that House, that Job, those Tickets… I’ve been house hunting on REDFIN for over 5 yrs with no luck. The homes I want are either too expensive, a flat-out ripoff, or an offer is accepted within 24 hrs of listing. We’ve bid on 5 houses, … Continue reading SaaS Apps that F**k You

A True Email Tale

This morning I came into my office and there was an email from my husband. It was title, "The terminator is coming..." No joke. That was the exact SUBJECT LINE of his email. I don't care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest … Continue reading A True Email Tale