bible

Do you believe in God and Jesus?

Why?

Likely because your mother taught you to — marketing to you throughout your formative years the benefits of belief:

Community
Solace
Salvation

Your beliefs were marketed to you through holiday celebrations, and maybe Sunday school and prayer. Even if mom, and/or your dad, didn’t directly push their beliefs onto you, they likely sold your religion to you via example: crossing themselves when hopeful; saying (and believing) “thank god,” instead of giving the credit to the person or people who brought about whatever they were thankful for.

Religion is a PRODUCT. Always has been — a way for the few in power to control the masses. Christians, Jews, Muslims, and all major religions have become successful, thriving businesses through MARKETING.

For most, your entire belief system is based on what has been advertised, marketed, and sold to you through your family first, then media, and likely your social circle — Christians hang out with other Christ believers, Jews with Jews, Muslims…etc., associate with their own “kind.”

Christianity is by far the largest held religious construct with 2.5 BILLION believers, almost a third of the global population.

By far, Christianity produces more marketing than any other religion. Like fake news, Christianity not only sells you on believing in the ethereal but also sells you on what to believe. They sell you on who and what to vote for, what you buy, and often who you shop from.

It is impossible to find real numbers on how much Christianity spends on advertising. Christian marketing pros make sure it’s a black box because they don’t want you to know they are spending trillions annually to sell you on believing, or concertizing your existing faith by selling you politicians, books, and businesses that megaphone Christianity. Christian books, too many to begin to count, Christian Superstores and Mega-Churches, TV and online evangelist, and movies like The Passion of the Christ, Noah, Heaven Is for Real, all are subtle (and not so subtle) marketing campaigns to convince you to become a Christian, or buy the products and services of Christian organizations if you are already a believer.

In fact, Christianity’s foundation is not God or morality. It is MARKETING. By Christian law, it is every Christian’s obligation to market — PROSELYTIZE Christianity to the world.

Most of you believe as you do because your belief system was manufactured and marketed to you continually throughout your life.

Faith-based marketing (FBM), generally Christian, is a strategy that recognizes the importance of religion to consumers. FBM attempts to tie an organization or specific product to a religion. Chick-fil-A, Hobby Lobby, Tyson Foods, Jet Blue, and the list goes on, associate themselves as Christian organizations to better market their products to the over $5.1 trillion a year spent by Christian buyers. Most of these companies use Christianity as a convenient cover story, but they do not practice Christian values. The struggling clothing retailer, and Christianity advocate, Forever 21, demoted most full-time workers to part-time status to avoid paying them medical benefits. This is typical for companies espousing Christianity. They market to your beliefs, quote the Bible to manipulate you into thinking they have any morality at all, to maximize your Christian dollars.

Passengers on Alaska Airlines received pocket-sized prayer cards along with their refreshments (until the backlash by customers threatened to hurt their income). Businesses that are not affiliated with any religion, like Coca-Cola, Pepsi, Bank of America, Dairy Queen, McDonald’s, Clorox, Delta Airlines all sponsor MegaChurch events. 20th Century Fox has a division called FoxFaith that produces religious-oriented films, often sponsored by the companies vying for your Christian dollars, and the Republican Party (GOP Marketing).

Christianity has been marketing to Republicans since the mid-1950s. President Dwight D. Eisenhower spearheaded the phrase “under God,” be added to the Pledge of Allegiance, and the 1955 law requiring “In God We Trust” to be printed on all U.S. currency. Dwight was not religious, but saw the Republican base swung strongly Christian, so he converted to Presbyterian, was publicly baptized, and won reelection a year later by a landslide.

In the early 1980s, a coordinated effort by the executive director of the College Republicans for Ronald Reagan, Ralph Reed, Pat Roberson (700 club televangelist), and Jerry Falwell (Young Warriors for Christ) campaigned to Christians to turn them into “America’s most powerful Republican voting bloc.” He sent direct mail marketing to church mailing lists across the U.S. to convince them that ‘liberals,’ and non-believers were destroying America, and reminding the church members about their obligation to vote for candidates that espoused Christianity. And it’s worked!

Republicans are now THE party of Christians. During the Capital Riots, Christian signage was everywhere: “Jesus Saves!” and “God, guns & guts made America, let’s keep all three!” Most of the Capital Rioters were/are Christian ‘believers.’ Crowds chanted, “Shout if you love Jesus!” And the crowd cheered back, “Shout if you love Trump!”

Target-marketing to Christians, especially low — mid-income Christians, has exceptionally high conversion rates — gets these people to buy, try, and subscribe with each campaign.

Why?

Conservative Christians are way more likely to buy into marketing than any other target demographic.

But why?

It is pretty simple, really. People who choose to believe in fairy tales (like a virgin birth of a married woman, resurrection, and eternal afterlife with a judge at the gates), without THINKING— just believing, taking it on faith that their mother and society must be ‘right’ — are exponentially easier to convince to believe in anything, no matter how absurd. So, when Fox News and other conservative media flood the internet and TV with marketing claiming the ‘2020 Election is a fraud, and Trump won, not Biden,” Christians tend to believe it.

Looking for high engagement with your marketing? Target and SELL your products, services, and ideas (real or fake) to true Christian believers.

The MILGRAM EXPERIMENT revealed some profound truths about all of us…

Shortly after WW2, Stanley Milgram, a Yale professor did what has come to be known as an ‘obedience’ experiment. (Trailer of docudrama:)

According to Milgram, while self-interest is part of our nature, most of us are fundamentally FOLLOWERS. His famous study revealed it is common human behavior to listen without question to people who appear smart, successful, or seem like true believers. We follow our parents, friends, society at large. Influencers, like actors, podcasters, musicians; and authority figures like doctors, therapists, even politicians draw FOLLOWERS. We accept, even participate in bad medicine, injustice, inequity, intolerance, racism, sexism, sometimes murder and even slaughter of millions following the status quo.

Milgram was a Jew. He wanted to find out what motivated Germans to turn on neighbors. Why would 90% of German citizens allow the slaughter of children on the same soccer team as their kids? Or passively watch the displacement and murder of Jews they once shared meals, holidays, and birthday celebrations? Why would Germans agree, and even support genocide, rape, disembowelment while conscious, torture beyond any sense of sanity? Milgram wanted to know.

The MILGRAM EXPERIMENT, as it’s now called, revealed some striking and profound truths about all of us.

It PROVED that most humans are FOLLOWERS, highly obedient to authority figures and willing to harm others without reason besides being told to do so.

Humans are social creatures. We follow the flock, the crowd, influencers, salesmen, priests.

We FOLLOW because it’s easier than THINKING.

We blindly follow our parents’ beliefs in fantasies like God, or Jesus, with no proof either exist, or evidence that Christ was ever born. None whatsoever, though tax rolls have been found at Christ’s (ostensible) time, without mention of Mary, Joseph, or Jesus at all.

We adopt behavior that we don’t like — that’s not the best of us — with justifications like “everyone does it!” Engaged with your cellphone while driving today? Most who do don’t THINK they’re really increasing their odds of killing themselves or someone else by upwards of 25%.

Intoxicants, from drink to weed will not cure cancer. Alcohol is toxic for the body. Smoking weed is carcinogenic — cancer causing. And mental ‘health’ pharms are addictive and eat the crap out of your liver, among a host of other side effects. Hey, but everyone does them, right?

What Makes a Leader?

While Milgram’s experiment revealed most humans are FOLLOWERS, following a herd, whether family, friends, priests, or govts, SOME PEOPLE, a few outliers, do not. In fact, they lead the human flock.

Hitler did. Trump does. Oligarchs, like Musk, are LEADERS to many who live vicariously through them, or are delusional enough to believe they too can become a trillionaire. On the other side, Susan B. Anthony, FDR, MLK all moved this nation towards a more equitable country.

What does this diverse cast have in common? They became LEADERS because they offered identity, an enemy, reduced complexity to clarity, inspired and empowered at moments when people felt lost. They gave directionto the populas of FOLLOWERS when their govt and institutions failed them. And each of the aforementioned LEADERS reached the masses by mastering marketing through the dominant media of their era, from newsprint, to radio, to TV, to today’s digital communications.

Are you a FOLLOWER or LEADER? If you’re thinking: I’M A LEADER, you’re likely lying to yourself. Humans lie to ourselves (and others) a lot! Like following, lying is part of our nature.

WATCH the Milgram experiment. The odds are you’d be one of the 65% who tortured an unseen man with electric shocks to death, simply because someone politely asked you to do so. Not threatening, not aggressive. Just “Please continue,” was what the white-coated admin in the study told them. And the 65% claimed they were just ‘following directions’ that allowed them to deliver shocks to someone they didn’t know, that became more and more painful until they were lethal.

Milgram’s study proves most people would rather follow—listen, even to bad advice, than lead—THINK for themselves. We’re looking for guidance, direction, belief outside ourselves. And while this fact of our nature may seem a death sentence, there are still 35% of the participants in the study that walked away when the admin dressed as a doctor said, “Please continue,” to torture an unseen person in the room next door with electric shocks. In fact, many told the guy, as the admin was always a man, to fuck off when he demanded they “Please continue, per your agreement,” as they were leaving.

The Milgram Experiment gives us a window into our own psyche by proving humans are generally FOLLOWERS. Armed with this knowledge, we can THINK, examine, recognize when we’re blindly going along with the flock. And we can choose not to.

Tag: bible

Marketing to Believers

What Makes a Leader?