Marketing to Believers

Do you believe in God and Jesus?

Why?

Likely because your mother taught you to — marketing to you throughout your formative years the benefits of belief:

  • Community
  • Solace
  • Salvation

Your beliefs were marketed to you through holiday celebrations, and maybe Sunday school and prayer. Even if mom, and/or your dad, didn’t directly push their beliefs onto you, they likely sold your religion to you via example: crossing themselves when hopeful; saying (and believing) “thank god,” instead of giving the credit to the person or people who brought about whatever they were thankful for.

Religion is a PRODUCT. Always has been — a way for the few in power to control the masses. Christians, Jews, Muslims, and all major religions have become successful, thriving businesses through MARKETING.

For most, your entire belief system is based on what has been advertised, marketed, and sold to you through your family first, then media, and likely your social circle — Christians hang out with other Christ believers, Jews with Jews, Muslims…etc., associate with their own “kind.”

Christianity is by far the largest held religious construct with 2.5 BILLION believers, almost a third of the global population.

By far, Christianity produces more marketing than any other religion. Like fake news, Christianity not only sells you on believing in the ethereal but also sells you on what to believe. They sell you on who and what to vote for, what you buy, and often who you shop from.

It is impossible to find real numbers on how much Christianity spends on advertising. Christian marketing pros make sure it’s a black box because they don’t want you to know they are spending trillions annually to sell you on believing, or concertizing your existing faith by selling you politicians, books, and businesses that megaphone Christianity. Christian books, too many to begin to count, Christian Superstores and Mega-Churches, TV and online evangelist, and movies like The Passion of the Christ, Noah, Heaven Is for Real, all are subtle (and not so subtle) marketing campaigns to convince you to become a Christian, or buy the products and services of Christian organizations if you are already a believer.

In fact, Christianity’s foundation is not God or morality. It is MARKETING. By Christian law, it is every Christian’s obligation to market — PROSELYTIZE Christianity to the world.

Most of you believe as you do because your belief system was manufactured and marketed to you continually throughout your life.

Faith-based marketing (FBM), generally Christian, is a strategy that recognizes the importance of religion to consumers. FBM attempts to tie an organization or specific product to a religion. Chick-fil-A, Hobby Lobby, Tyson Foods, Jet Blue, and the list goes on, associate themselves as Christian organizations to better market their products to the over $5.1 trillion a year spent by Christian buyers. Most of these companies use Christianity as a convenient cover story, but they do not practice Christian values. The struggling clothing retailer, and Christianity advocate, Forever 21, demoted most full-time workers to part-time status to avoid paying them medical benefits. This is typical for companies espousing Christianity. They market to your beliefs, quote the Bible to manipulate you into thinking they have any morality at all, to maximize your Christian dollars.

Passengers on Alaska Airlines received pocket-sized prayer cards along with their refreshments (until the backlash by customers threatened to hurt their income). Businesses that are not affiliated with any religion, like Coca-Cola, Pepsi, Bank of America, Dairy Queen, McDonald’s, Clorox, Delta Airlines all sponsor MegaChurch events. 20th Century Fox has a division called FoxFaith that produces religious-oriented films, often sponsored by the companies vying for your Christian dollars, and the Republican Party (GOP Marketing).

Christianity has been marketing to Republicans since the mid-1950s. President Dwight D. Eisenhower spearheaded the phrase “under God,” be added to the Pledge of Allegiance, and the 1955 law requiring “In God We Trust” to be printed on all U.S. currency. Dwight was not religious, but saw the Republican base swung strongly Christian, so he converted to Presbyterian, was publicly baptized, and won reelection a year later by a landslide.

In the early 1980s, a coordinated effort by the executive director of the College Republicans for Ronald Reagan, Ralph Reed, Pat Roberson (700 club televangelist), and Jerry Falwell (Young Warriors for Christ) campaigned to Christians to turn them into “America’s most powerful Republican voting bloc.” He sent direct mail marketing to church mailing lists across the U.S. to convince them that ‘liberals,’ and non-believers were destroying America, and reminding the church members about their obligation to vote for candidates that espoused Christianity. And it’s worked!

Republicans are now THE party of Christians. During the Capital Riots, Christian signage was everywhere: “Jesus Saves!” and “God, guns & guts made America, let’s keep all three!” Most of the Capital Rioters were/are Christian ‘believers.’ Crowds chanted, “Shout if you love Jesus!” And the crowd cheered back, “Shout if you love Trump!”

Target-marketing to Christians, especially low — mid-income Christians, has exceptionally high conversion rates — gets these people to buy, try, and subscribe with each campaign.

Why?

Conservative Christians are way more likely to buy into marketing than any other target demographic.

But why?

It is pretty simple, really. People who choose to believe in fairy tales (like a virgin birth of a married woman, resurrection, and eternal afterlife with a judge at the gates), without THINKING— just believing, taking it on faith that their mother and society must be ‘right’ — are exponentially easier to convince to believe in anything, no matter how absurd. So, when Fox News and other conservative media flood the internet and TV with marketing claiming the ‘2020 Election is a fraud, and Trump won, not Biden,” Christians tend to believe it.

Looking for high engagement with your marketing? Target and SELL your products, services, and ideas (real or fake) to true Christian believers.

Today’s Great Divide

250 yrs later, we’re back to Civil War…

My father is a fervent Republican. My mother was a Democrat. I once saw him put his fist through the maple cabinet an inch from my mother’s head because her vote was going to cancel his in the second Reagan election. Though he never hit her, connected anyway, he often shouted, slammed things, threw things, even at me, when he encountered resistance (reason) when espousing his conservative views.

My father doesn’t believe Global Warming is real or caused by us in any way (absolving himself of conserving resources).

My father believes all non-believers — atheists and agnostics — are dangerous fools to be converted.

My dad distrusts all Muslims.

My dad believes in trickle-down economics, though it’s been proven again and again it makes the rich richer while wiping out the middle class.

My father doesn’t believe in gun control. “If they come for me, I’ll stop them at the door.” He quotes the NRA with fervor! “Take away what kind of guns we get to own, and you chip away at the foundation of the 2nd Amendment,” he preaches.

I remind him he can’t stop a tank with an AK-47. I implore him to examine history, and context, that the right to bear arms our forefathers were talking about were pistols and shotguns that took three minutes to load and didn’t fire straight or would blow up in your face. Automatic assault weapons were neither considered, nor anticipated when the 2nd Amendment was written.

He scoffs. As his daughter, and a woman, I am clueless.

As a mother of two amazing, spectacular children, I am horrified, not only by mass shootings on school campuses, but everywhere else, every time an assault weapon is used against our own because the NRA wants to stay rich. And our government officials, Republican senators in particular, ostensibly “by the people, for the people,” are paid off by gun lobbyists to let them.

I grew up in L.A., on the Valley side of the Hollywood Hills. I went to school with writers, producers, directors’ kids, all fairly to extremely liberal. My father was the outlier in our neighborhood and among my parents’ colleagues and friends. The Great Divide between the Republicans and Democrats, fueled by Reagan pushing religion, conservatism, then ignited by Bush Jr’s Christian administration, and then concretized in lies, ignorance, and hate by Trump, didn’t exist yet. My parents lived together in relative peace, except around election times.

We have become a polarized nation and this serves no one here. On the personal level, it has divided me from my family. My siblings, like my father, are fervent Republicans. My sister, disgusted we’re raising our kids without religion, decided she’d had enough of my liberal leanings and checked out of our lives entirely, leaving our kids deeply hurt their aunt had abandoned them. My brother used to forward me emails from his Born-Again community that Obama was a Jew-hating Muslim who believed it’s okay to kill babies. Trump Made Men Great Again by empowering them to strip women of our rights. My brother’s ignorance is only eclipsed by his blind faith in his Christian leaders’ conservative rhetoric.

The chasm in our morality and our philosophies is so diametrically opposed at this point that the rare times I talk with my father our dialog quickly sours, then invariably turns contentious. I’ve told him time and again I won’t discuss politics with him, but he insists on little digs, like, “Do you care about your kids?” He has not spoken with our children, his grandkids, in 7 years, or acknowledged them in any way, not birthdays, no calls, ever, and virtually never inquirers about them when I call him, which I always do because he doesn’t call me.

Truth is, it’s getting harder and harder to call him. Over two decades after my mom’s death, my father is undaunted by age or illness in his quest to spread conservative lies. He’s a true believer (as are most hard-core Republicans) because believing is easier than thinking. Being told what is right and wrong, good or bad, is simpler than considering the complexities of our behavior, and our obligations to each other and the world we inhabit.

My remaining family believes women should not have the right of choice with our own bodies.

My father and siblings believe gays should not have the legal, nor moral right to marry. They believe homosexuality is a mental illness.

My family espouses they believe in “less government,” preaching the Republican’s canonical tagline, but want to govern (restrict) women’s choice and limit our birth control resources; govern who is allowed to marry; limit healthcare to those who can afford it; allow corporations to buy politicians for corporate profit. They’d prefer to believe the GOP rhetoric that Global Warming isn’t happening and support the ‘rights’ of Big Oil to drill and frack our planet to death, instead of investing in renewable energy for our kids, and the welfare of Earth forward.

I’ve been wondering when it’s time to say goodbye to family, even before they die. I’ve been grieving my sister’s departure from our lives since her exit 15 yrs ago. The little connection I retain with my brother and father seems… over. My kids have no relationship with either. We have virtually no common ground and share little time that doesn’t quickly turn combative. So really, what’s the point of trying to stay in touch? Harsh? You bet. Ugly? Yeah. I’m profoundly saddened that we’ve come to this impasse. Hurts. A lot, knowing almost half our nation feels as my family does. And I am mystified, disgusted, and shamed by their gullibility in choosing blind faith over science, thought, and reason.

We are again on the precipice of our survival as one nation, but this time the war isn’t with rifles that blow up in our faces. Now we must recognize the enemy is ourselves — choosing ignorance over reason because it’s easier to binge-watch Netflix, peruse Instagram, or stream gameplay on Twitch than it is to think.

My daughter, a recent college grad, told me most of her friends — this new round of young voters — didn’t vote in this last election. They were ‘taking a stand,’ showing how they feel about our government, they claimed, neglecting to understand without voting they essentially voted in Trump. They were told not to vote by Republican ads targeted at them through social media, and blindly believe their feeds, not knowing, or even caring that what they are scrolling through is personally targeted at them, and designed to manipulate them to buy, try, subscribe, and believe in snake oil.

The chasm between us will continue to grow with more believers buying into the derisive rhetoric of their online feeds, their religious leaders, politicians, Google’s search results, and ‘personalized’ targeted marketing on social media platforms and apps. More families are finding themselves on opposite sides of an ideological divide that will likely tear them apart, like mine, unless we STOP believing and start thinking what is right, not only for ourselves and our family, but broader, more complex considerations that include finding and creating ways to help our neighbors, community, this country, and our planet to thrive.

What Religion Are You?

When I say I’m an atheist, the very next question most people ask is: “Well, what were you raised? What were your parents?”

Human beings.

Somehow that answer isn’t good enough. They’re looking to place me in a spiritual box and lock me into a religion and all the stereotypes that go along with it.

All my life I’ve been told I’m a Jew — by my parents, by my relatives, by society at large, simply because my parents professed to be Jews. But if I don’t believe in god, or any supreme being, or even higher power; if entropy is what rules my universe, then am I still Jewish?

Jews believe in one god.

I believe in none.

Some would argue I am culturally Jewish, a product of my parentage. But it’s ludicrous I’m considered Jewish solely because my parents were (and technically just my mother need be, according to Jewish law). Let’s get one thing straight. Judaism is NOT a race. It is practiced globally, from members of our Supreme Court to jungle tribes in Africa that pray to one God with ancient Hebrew texts. The thread that holds them together is not racial, or even cultural, but spiritual — a belief system. There are no cultural similarities between the African tribes and our former or current Chief Justices. Take away the religious string and there’s really nothing left of their cultural Judaism.

I adhere to no religion, don’t celebrate any religious holidays, and believe passing down to our children fantastical mythologies that promote intellectual laziness is dangerous at best. Growing up, my family celebrated the major Jewish holidays, though I never cared for the antiquated rituals and sexist roles we all played. Jewish parables were too often warped tales filled with praising their solipsistic god instead of people for their hard-earned achievements. I don’t like brisket, noodle koogle, or most deli foods. And as holidays go, the New Year’s Eve and Thanksgiving always meant the most to me culturally, and the food is far better.

If I’m culturally anything, it’s white, middle-class, American. Like most of us, I grew up with people of my socioeconomic status. I was raised in a relatively safe, suburban neighborhood — religiously, even racially diverse, but everyone made around the same amount of money. More fine grain, I’m culturally a native Californian. We have a whole other way of thinking out here than the rest of the world. Level of intelligence would be my third greatest cultural influence. I find I gravitate to thinkers — those who explore and question.

So how does this make me a Jew?

Liking bagels, or preferring salmon to ham, doesn’t define one culturally. Nor does espousing the virtues of education, or denouncing violence, or promoting empathy. These ideologies are widely held by most of our modern age. I’m not a Taoist because I believe in living a balanced life. And I’m not a Christian because I think Christ, or likely his myth, had a lot of charitable ideas.

What does it mean to say you are Jewish, or Christian, or Mormon, if you don’t embrace their belief system? If you were raised Christian and you didn’t believe in God, or Christ, would you still be considered a Christian? Hell, if you believed in God, but NOT Christ, could you still be a Christian?

What religion are you?

Most would respond with whatever religion we were raised. We practice the rituals our parents bestowed upon us. But the more important question is: What do you believe?

Think about it.

Have you let your parents define your spirituality? Beyond what you’ve been raised, have you considered what religious ideologies you actually believe in, if any? ‘Be kind. Work hard. Love your family and neighbors.’ These cultural beliefs began 200,000 years ago when we were still living in caves and aren’t exclusive to any particular religion. They may have been adopted as Christian, or Jewish morality, but the truth is ‘Be Kind’ stemmed from our need to be social. Humans are social creatures, and greedy, ungrateful, thoughtless behavior does not win friends or attract lovers.

Omitting how you were raised, what do YOU actually believe in?

If you don’t believe the fantastical bible stories, Old or New Testament, are a recounting of historic events, then it’s likely you understand these books were written by literate MEN — the highest echelon of society at the time — to control the masses of illiterate layman with parables that instilled fear. You also likely know that these powerful men imposed rules and roles to maintain the social structure they created, and assigned the administration of this order to an almighty [jealous and vengeful (Nahum 1:2–8)] God whose authority could not (as an ethereal being), and must not be questioned. If you do not believe in this God, or that his adventures in these bibles are real, then you are likely an agnostic or an atheist.

ag·nos·tic (a la Google); noun

  1. a person who believes that nothing is known or can be known of the existence or nature of God or of anything beyond material phenomena; a person who claims neither faith nor disbelief in God.

a·the·ist (a la Google); noun

  1. a person who disbelieves or lacks belief in the existence of God or gods.

You don’t have to subscribe to a religion to be spiritual. You can feel connected to this earth and all that’s here without being a Buddhist. You can believe in charity without being a Christian. You can encourage education without being Jewish. You don’t have to pass on bizarre, horrific tales to frighten children into adhering to rules handed down from men on high thousands of years ago. You can practice and teach values — choose to live a moral life: be kind, generous, honest, empathetic, loving, compassionate, without religion.

Why would you choose to be kind without a vengeful God threatening Hell if you aren’t? You’ve advanced enough in human development to understand each of us must continually contribute to humanity, and this planet we inhabit, for our race to survive, and thrive.

Raising Kids without Religion

My husband and I raised our children without religion. We gave them no religious identity (as in claiming to be Christian or Jewish because of our parentage). We are both devout atheists, and I use the term devout with purpose. We don’t believe in a higher power, or any gods, or even the possibility of one. We are not agnostic. We believe awareness begins by the sixth month of gestation and ends at death. Upon birth, our combination of chemistry defines individual uniqueness, so often mislabeled as a ‘soul.’

No heaven, or hell. No rebirth awaits us after death. Reincarnation is a myth. There are no second chances to get living ‘right,’ and we never ‘ascend to a higher plane of existence.’

You, me, Hitler, all end up the same. We cease to exist upon death. Only our contributions throughout our lifetime remain when we die.

Frightening and harsh though this may seem to believers, the fantastical bible stories and the ‘jealous’ malicious god, (Exodus 20:4–5), described in them never resonated with us. Much to our parent’s chagrin, we grew further from all religious ideologies with their spiritual indoctrination. Ancient dogma conjured by men to control the masses by creating an outside deity that could not, and by its own commandments, must not be questioned, religious leaders were telling us not to think. They required blind faith, and neither my husband nor I were willing to buy into thoughtless beliefs.

We agreed before having kids that we’d raise them without religion. We could not teach them what we do not believe, and what we both feel is fundamentally destructive at this point in human development. The value system we hoped to impart is based on a keen awareness of self, and others, our planet, and the immense responsibility each of us has to preserve all life here.

Picture a bull’s-eye, we told our kids, like the Target logo. You are the center dot, obviously, as you can only perceive and participate in life while living. The first ring out from you is your immediate family; the second is your extended family and friends. The next ring is your community, then your country, and then the world. And all rings must be considered when making choices and/or taking an action.

The Target philosophy is a model for a thriving society. Consciously considering the radiating effects of our actions forces us to think before we act. Our ability to think conceptually, project into the future, then alter our behavior to achieve that projected outcome is what separates the human race from all other life forms here.

There was no need to sell our kids on religious dogma such as promises of heaven, or threats of hell. We taught our kids not only to be considerate and responsible to family and friends, but to humanity as a whole, and all things on this Earth. We expect them to honor their debt to those before them by striving to deliver a better world to those here, and those yet to be.

As atheists, we are considered by many to be heathens– uncultured, uncivilized people. Our parents are constantly trying to convert us, under the delusion that we are what they were raised to believe, whether we admit it or not. They vehemently express their disgust in our ‘denial,’ and barrage us with threats that our children will be lost without a religious upbringing.

My brother, a born-again Christian, assures us that Christ died for our sins. He promises my children will be ‘saved’ after death from all wrongdoing if they just accept Him as their savior. He never stops to consider the catastrophic lack of responsibility this ideology instills in his, and every other blind believer’s behavior. My brother and his brethren real estate brokers lie, cheat, and rob unsuspecting clients of their life savings without ever considering the destructive effects of his actions, believing in his own righteousness, and having ‘faith’ in the forgiveness promised him.

By everyone’s reckoning who’ve met, or known our children, from family and friends, to teachers, to restaurant servers, my kids are liked and well respected. They are courteous and conscientious, more considerate than most adults, and 90% of their so-called ‘god-fearing’ peers. They are team players in sports, strive for excellence in their studies, and are both straight-A students from grade school forward. They share what they have, and compromise to ensure fair play. And they do all this, not by threats of eternal damnation, but because they understand their role in, and responsibility to humanity, and this planet we inhabit.

My children are not lost. They experience no spiritual void. They find beauty and wonder in many things, like nature, and sometimes even in the nature of man.

With the advent of technology and advanced weaponry, our world has become so very small and fragile. We must stop pretending we are powerless, under the will of various deities, or follow the divisive rhetoric of religious leaders who preach if Christ exists then Judaism is wrong. If Allah rules, then Christianity is a lie. Religion has been and still is the problem, giving excuses, or worse, forgiveness for whatever crimes we commit. Christ will not save us from global annihilation. We are all responsible for saving us from ourselves.

At the dinner table recently, my husband asked our young adult kids a simple question: “What are you?” Both answered: “Human.” Touché! Religion, skin color, and/or economic status, my children see no division between themselves and other people. This position is mandatory for the survival of humanity. We teach our children to recognize their radiating effects on all they touch, and not only acknowledge their mighty power, but embrace the responsibility that comes with it. Humanity’s future depends on each of us taking individual responsibility for the actions we take in life. Not for rewards in an afterlife, but to enrich the lives we touch here and now, and to make it possible for those yet to be — the generations to come — to experience the unfathomable wonder in being alive.

Aging Well

I’m a ‘sit on the couch and eat ice cream’ type of person. I don’t live that way. I workout 5 days a week, 5 miles or more a day, watch little TV and rarely stream ’cept when I’m working out and weekend movies. If I had no desire to live an active life, I would have continued to sit on the couch in front of the TV and eat a lot more than just ice cream as I did throughout much of my childhood.

Thing is, no matter how healthy I live, I’m still going to die. And while we all know this fact, generally by the time we are 5 yrs old, we don’t think about it much unless there is a life-threatening scare or we’re facing old age, like when we turn 60 or so. Then, regardless of what older folks tell you, and how we distract ourselves with work or hobbies or relationships, we think about death a LOT.

Am I living right? Getting the most out of this short life? Have I experienced enough? Have I loved enough? Have I had enough fun? What can I do to get the most out of the few years I have left?

What to do with aging…

The idea of heaven is vulgar. I think The Good Place played that hand well. At the end of the series, they were all up in heaven and got so bored after doing everything they could conceive they elected to become nothing, or ‘one with everything’ depending on how you view the afterlife. And ‘getting to see’ people you’ve loved in the hereafter is equally vulgar. Sure, you’ve loved them, but I bet you’ve fought with them too. Can you imagine spending eternity — forever — with your mom and dad and siblings and spouses? No thank you!

I am a devout Atheist, meaning I don’t believe in god, or even the possibility of one. I don’t believe in an afterlife, or spirituality, whatever that means. Hitler (Trump) and I end up the same. Dead is dead. End of game. Life is over and there is no ME anymore. I did not exist before my birth and I cease to exist after I die.

It’s easier to believe in the Christian version of death. Less scary thinking your existence is eternal. That’s why, to date, 31+% of this planet identifies as Christian. Muslims, the second largest religion on Earth, also offers an afterlife in paradise or hell. Islam, Hinduism, and Buddhism also preach forms of life after death, so it’s no wonder that 84% of humanity identifies with a religion.

The roughly 14+% of the rest of us living day-to-day knowing that we all become nothing after death is core scary at best.

We all want to feel our lives have significance. Substance. Meaning. That we matter! It is why social media exists — it plays on our desire to be seen. Every time we get a Like on our instastory, or see a high view or engagement count we all get a hit of dopamine straight into our brains. We may be shy, or awkward in groups or crowds, but no one wants to be invisible through life. We revel in being seen.

Now, facing old age, and likely 20 to 30 yrs on the outside before ceasing to exist, I’m at war with myself daily on how to spend the limited time I have to live, to BE ALIVE. To matter.

What does it really mean to MATTER? Three generation drops from now and most won’t remember today’s trending influencers, to our current or past pop/rockstars, to our great grandfathers. I know this intellectually, but emotionally I too want to be remembered by more than just my remaining family, and when they go, so does my memory, my significance. It’s hard, if not impossible to imagine not existing, though at 4:00am I lay in bed too often now panicked by the notion.

Kick back, honey, I tell myself as I stare at the glowing stars I stuck on the bedroom ceiling during the series Heroes when it got too bloody to watch throughout. I should just do what I feel like doing when I get up in the morning and quit pressuring myself to be someone. I already am to my kids, and a few friends. The problem, the war in my head that loops till twilight: ‘Why isn’t that enough for me?’

Close to 30 yrs ago a friend asked me to describe my perfect day a decade forward. From waking up till falling asleep that night, describe in detail what that day looked like to me. Let’s just say I didn’t get close. [Expectations. They’ll screw you every time.] I was supposed to be a known author long ago. I was supposed to have a house in Marin to leave to my well-adjusted, accomplished children. Married to the love of my life. My work read by tens of thousands, my words helping my readers become more personally and socially aware, live better lives.

Did I want too much? I lay in bed wondering why it matters to me that I’ll leave no real imprint on history. Who does, really. Albert Einstein comes to mind. Hitler does too, but oh so very few. And even those names will fade with time, buried under layers of more history.

I want to fall asleep and stay asleep through the night like I used to. I don’t want to be getting up 4 times a night to pee! I’d like to tell you that impending death looming doesn’t feel like the proverbial ax over my head since no one knows when they’ll die, or that age is ‘just a number’ and ‘it only matters how young you feel,’ but that’s all bullshit. You can skydive on your 90th but that doesn’t keep you from being old, and likely rather reckless with fragile bones.

I sigh heavily, then throw the blanket back and roll on my side trying to cool down with my third hot flash of the night. The weight of aging gets harder to bear with each passing year, month, day. Hate to tell ya, there ain’t much upside to getting old. We likely have more life experience, but we aren’t any wiser, most of us stuck in patterns of behavior we adopted in childhood, and the reason history keeps repeating itself.

Look at my phone on the nightstand next to my bed. It’s only 5:10am. I can get up and spend much of the day SMM my latest work to get read and try to ignore the fact that I viscerally hate marketing. Or I can laze the day away writing whatever moves me, reading, baking, building, get a massage, stream Netflix if I feel like it because why the hell not enjoy BEING ALIVE with the limited time I have left…