Cafe 42 Blog

New Release: Lean Startup BRANDING

Posted on by jcafesin

Lean Startup BRANDING (LSB) Workbook 2, is the first marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company.

Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding paradigm. LSB takes you step-by-step through the branding and marketing of your new venture. Create corporate and product identity packages. Examine the fundamental principles of effective design, and learn to produce multichannel print and digital marketing campaigns that get greater response.

You must continually produce campaigns to create a thriving business. Through text, slides, challenges and projects, LSB Workbook 2 empowers entrepreneurs to CEOs with the knowledge to create and produce professional-quality digital and print marketing, that generate the greatest conversion (clicks; try; buy; subscribe).

● Learn to create a complete Corporate Identity. Establish product and/or company names, then create striking logos that can scale from social media feeds to the side of your building. Establish your startup’s voice with taglines that tout your company’s unique value.

● Study graphic design techniques, such as layout, eye-tracking, responsive grid systems, typography, and how to execute attention-grabbing branding and advertising campaigns.

● Discover the components in imagery that create visual impact, and the myriad of sources to get spectacular visual content, at little to no cost.

● Examine print and digital reproduction. Begin a visual library of high-quality images and video clips to use in your marketing efforts for both print and online campaigns.

● Review SEO (search engine optimization) techniques and best practices.

● Explore online technology, and how to increase engagement with your digital marketing efforts.

● Course projects include developing a complete identity for your offerings and startup, as well as an array of effective print and digital marketing campaigns to introduce your new offerings, and promote your business.

At the completion of LSB Workbook 2: BRANDING, you will have gained the ability to design and inexpensively produced tightly targeted, professional-quality marketing campaigns to turn your startup into a thriving, sustainable business.

https://lnkd.in/gE9h4ej

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Boy Scouts of Christian America

Posted on by jcafesin

After his scout meeting, our 11 yr old son announced he was never going to advance to Eagle Scout, as we’d all hoped, when he ‘bridged’ from ‘Webelo’ Cub Scout to become a full-fledge Boy Scout.

“Attaining the Eagle rank is often the end goal of a scout and his parents. It looks good on a resume and shows commitment to a program over an extended span of time.”

These are the opening lines on an Eagle Scout information page for the Boy Scouts of America (BSA), and one of the reasons we encouraged our son to stay in their program.

But the rank of Eagle Scout was not attainable for our son, his troop leader had told him last Friday night. Even if he got all his merit badges, and fulfilled all the other Boy Scout requirements through middle and high school, he was not qualified to become an Eagle Scout.

To achieve Eagle Scouts, or any other rank, Boy Scouts must live the Scout Oath, which requires belief in God. 

My husband and I introduced our 5 year old son to scouting. Fourteen Christians and one Jew, and our kid was the only member of his Webelo troop being raised without religion. Most of our neighbors, and our kid’s classmates, attend the local church. My husband and I are Atheists. Our kids are not privy to the benefits of participating in this tight-knit religious network. Scouting seemed like a positive way for our son to meet other boys his age in our area. 

We didn’t consider the Boy Scouts an exclusively religious organization. We’d heard stories, of course, and knew of the pending lawsuit in the supreme court filed by a father for discrimination against his son who claimed to be an atheist. It motivated me to ask the women at the Cub Scout table during school registration if their troop was religious, and if so, how. Both women assured me their den had several different faiths among its members, and their policy was to keep religion at home, not practice it in scouting.

They were true to their word during the first five years our son belonged to their troop, participating in most events from hikes to community drives to popcorn sales, and earning quite a few merit badges along the way. Religion, even prayer, was never practiced or promoted. He bridged from Cub Scout at the end of fifth grade, and became a full Boy Scout with the aim of eventually becoming an Eagle Scout in high school.

After his new troop’s first official gathering a few months back, our son informed me the Boy Scout troop he’d bridged to said prayers at the end of their meetings. I asked him how he felt about that. He confessed he’d already branded himself a non-believer, when the scout master asked him to lead the prayer at the end of that first meeting. He’d refused, stating he wasn’t sure there was a God, and he thought praying was a waste of time because he was certain there wasn’t anything listening. Though he’d been publicly labeled “misinformed” by the scout master at that meeting, and endured jeers and taunts from several of the boys, every Webelo he’d been with the last five years had bridged to this new troop. Our son didn’t want to look for a new non-religious troop, with a bunch of kids he didn’t know. He just wouldn’t recite what he didn’t believe, he’d told me.

That wasn’t good enough for advancement, according to his new scout master, who asked him again last Friday night to say a closing prayer. No matter how lax about religion our son’s lower division troop, rank of Boy Scouts and higher stuck to the rules of the BSA, he told our Boy Scout. A religious association, and faith in God is required for rank advancement. Commitment to community service, practicing Scouting’s core values of honesty, compassion, as well as continually exhibiting diligence as a contributing team member, were irrelevant. Belief in a god was more important than social service. Atheism is a sin, the scout master assured our son at the end of last Friday’s meeting.

I could lie that I believe, my son suggested, if I have to…

Think that’s a good idea? I asked, glad to be driving, which made it easier to keep emotional distance and sound casual.

Maybe. I just don’t get why I have to pretend I believe in God. The Boy Scout handbook says we’re supposed to “respect and defend the rights of others to practice their own beliefs.” But they’re not.

Ah, from the mouths of babes…

He’s right, of course. Click on the ‘Litigation’ link on the official BSA website, and bring up the “Duty to God” page. Part of the Scout Oath proclaims the scout will ‘do his duty to God [and country].’ Every level of advancement requires a promise or show of faith in God. Boy Scouts are instructed to respect the beliefs of others, but only those that believe in the Christian/Judaeo God.

Nowhere in the BSA literature we received and perused before or after our son joined the Boy Scouts did they say they were a faith-based organization that required their members to be believers to receive equal rights and priviledges as those granted to religious members. Had they disclosed this with all transparency, as do churches and other religious organizations pushing their beliefs, I doubt my husband and I would have channeled our son to participate.

We impose no religion on our kids. We discuss it often— the concept of one god verses many; various cultures and their belief systems from beginning to modern man, using everything from the Tao to biblical references. Our kids get additional religious education through their friends and faith-based celebrations with family. My husband and I hope to expose our children to many possibilities, and let them discover their own spirituality.

Parents who provide religious training for their kids early on, and, it would appear, register them in Boy Scouts, are looking to validate their beliefs by indoctrinating their kids with the religion on which they were raised. And most of these parents have never stopped to consider whether the rhetoric their parents sold them is truth. They are blind believers, and turn their children into the same.

“The Boy Scouts of America (BSA) takes a strong position, excluding atheists and agnostics,” according to Wikipedia.

Perhaps the BSA is a front for the church, and works to convert unsuspecting non-believers working to advance in their organization. Hook the kids without religiosity when they’re young–in Cub Scouts. Get them to work hard for advancement, then deny them further advancement unless they convert to Christianity. Whatever BSAs agenda, and our son now sees they clearly have one, the meeting with his troop leader last Friday night soured him to continuing in scouting. It’s a shame, really, because the Boy Scouts have so many positives to offer. Weirdly enough, they tout the same morality I preach to my kids, like being courteous, and honest, loving and compassionate. The only difference between us is I don’t believe a god gave us this wisdom. I give credit to humanity, over eons, watching what works, and doesn’t.

There is no god that’ll save us from hate, prejudice, nationalism, exclusionary sects like the BSA who lure kids in, like the Pied Piper, under the guise of community involvement, then change the rules mid-play. Regardless of our differences, religiously, culturally, politically, PEOPLE, me and you, must use our collective wisdom to unite for humanity’s continued evolution.

Doing Mass

Posted on by jcafesin

I’m a native Californian, born and raised in paradise. The weather along our more than 3,000 miles of tidal coastline is spectacular practically every day. The Sierra Mountains are our border sentinels, over 14,000 feet at their peaks, stretching 400 miles long of pristine wilderness to world-class resorts. Ski after brunch and be tanning, running, biking on the beach by the afternoon—from mid-October through early June. Ask me my religion, and I’ll say I’m Californian. We are a culture all our own out here; active, progressive, wildly creative—fantastically separate from anywhere else, yet intricately connected to the world.

I was married a little over a year when my husband sold his software to a company in Concord, Massachusetts. A three year, onsite contract was part of the purchase deal. After the blood oath that we’d return to California when the three years were up, I agreed to leave my family, friends, and Bay that I loved, and move to one of the oldest towns in the U.S.

I’ve never been a fan of the east coast. The weather sucks most of the time. Even the young people look older than most old people in California. I’d visited Boston just once, ten years earlier. Mid-August, and it was hot and wet and sticky. The city was dirty, crowded, crumbling, aged, with an excessive number of churches. I don’t remember finding anything I actually liked about the place other than the dim sum in Chinatown. 

A decade later and Boston hadn’t changed much, at least from the plane’s view as we flew through the thick air over the dilapidated city into Logan Airport. The sweltering July heat came through the crack where the gangway met the plane and felt like a sizzling brick wall. I hesitated as I stepped onto the walkway, fighting the urge to run back on the plane and beg them to fly me home.

My husband waited for me at the end of the walkway, all smiles. I wanted to slug him. He’d come to Mass. a week before me and found us a rental in Concord, and the entire drive there he chatted it up—how beautiful the historic area was; the one-bedroom with studio house he’d found with its great location just blocks from town center. 

What I saw out the passenger window after passing through congested Boston and manicured Cambridge was swampland. Rivulets lined with oak, birch, and pines were all that broke up the tangled shrubs and thorny vines that covered the ground and wrapped the fallen trees. I half-expected to catch a glimpse of the Creature from the Black Lagoon moving through the dark, heavily forested rolling hills.

My mood went from bad to black as we came into Concord’s tiny town center. Culture shock wouldn’t touch what I felt. Graveyards were the front lawns of the churches that stood on every other corner. Old stone and brick buildings lined the main streets of the town. Old meaning 1600 and 1700’s. Art galleries, bakeries, bank branches and real estate offices occupied these crumbling two-story structures, which met at the town circle. Every person I saw was White.

The thick smell of mold and the cloying scent of decay hit me as I got out of the car in front of the ramshackle Colonial Inn, which was used as a hospital during the Revolutionary War, according to their bronze plaque. The air was stifling and still. I could barely breathe. People on the streets milled about as if in slow motion. Three years would be an eternity here.

The oppressive heat was suffocating. I had to find air. My husband suggested we go to the Concord River where he assured me there was always a breeze. We drove toMinuteman Park, walked to the end of a creaky wooden pier and looked out across the river to the old stone bridge where the first battle of our War for Independence was waged. I was immersed in the past and felt the weight of it upon me, but I didn’t feel any breeze. 

The screened porch of our rented one-bedroom house turned out to be a haven, shadowed from the heat and separate from the bugs, except for the hive of wasps in the dormer of the upstairs ‘studio’/attic we spent the afternoon eradicating.

Summer passed to Fall, and the brilliant colors of the foliage was only marred by the attack of the insect population as it moved indoors in search of food and shelter from the impending cold. Autumn lasted about three weeks until the first frost when everything died and became flat gray.

The only season in Massachusetts I looked forward to [back in California] was winter, anticipating the pristine beauty of snow. And its splendor can not be denied while it’s falling. But shoveling the drive, managing the icy roads, and freezing my ass off from early November until mid-April was harsh at best, and within hours of falling, the clean white blanket was speckled brown with road grim from the plows and street traffic.

Spring in Mass. brought allergies from hell. I felt like I had the flu for a straight month when everything was blooming. Then summer set in, and there was no air in the air again. There were excessively heavy rain storms though, that invariably flooded the basement numerous times from mid-July through late-August.

I’d left paradise for purgatory.

There were times of spectacular beauty in MA—those few weeks of fall, or a couple weeks in the spring when gray gave way to vibrant greens and crystal blue skies. But the days of sunlight and life were few and far between. At least through the summer months, every night at sunset was Attack of the Monster Mosquitoes! The other eight months everything was frozen or dead, and it was too snowy and/or cold to go anywhere.

For two and a half years I endured Concord. It got, if not easier, more routine serving my time there. I learned to dress for the weather, especially in layers because restaurants, theaters and clubs were usually blazing hot inside for some unfathomable reason. Other than a few affable store clerks and a couple of business associates, I never made any real friends there. Most of the people were as cold as the place, and prided themselves on their rudeness. By late fall of my third year, after totaling my car while nine months pregnant when a snowplow on the other side of the road dumped fresh snow on my side, I’d had more than enough of Massachusetts.

Two months after our son was born, and four months before his contract with the Concord based company expired, my husband accepted a job offer from a tech startup back in California.

We drove through several blizzards across the northern U.S. in mid-winter because it was the quickest route to get home. The February afternoon we drove onto Alameda Island in the San Francisco Bay it was 70 degrees and sunny. Across the sparkling blue water the sun was setting behind the city. The air was crisp, almost sweet with the fragrance of fog, the wind whipping around with the windows rolled down as we cruised along Shoreline Drive. People were walking, running and cycling along the strand. A few die-hard wind surfers were out on the bay doing their last sail for the day. And I said a silent prayer to hope that we were home to stay.

On Being Cool

Posted on by jcafesin

Had a meltdown on my tween son when he asked, yet again, for an iPad at breakfast this morning.

Before the iPad he wanted a laptop. He insisted he needed my HP the moment I purchased my Toshiba, though could give no reason why he had to have it since he had a powerful PC with an enhanced graphics card for gaming in his room. After weeks of needling me I finally gave him my old HP to share after backing up [mostly] everything. He loaded the same games he had on his PC and played them in bed on the laptop for about a week, until he inadvertently downloaded a virus [that ironically sold security software] which destroyed every program, every file including seven years of my labor. Between ‘mostly’ and ‘everything’ turned out to be the Grand F**king Canyon.

Prior to the laptop he needed an iPhone. He’s had a cellphone since the 5th grade, when he started walking the quarter mile home from school. In the two years he’s had it, he forgets it at home most of the time unless I remind him to bring it with him. More often than not the phone has no charge because he doesn’t remember to charge it. Though all his friends have cellphones, he’s exchanged numbers with no one, and this seems fairly typical among his contemporaries upon inquiry.

Before the iPhone he had to have a video camera, which he used a few times to tape episodes of Sponge Bob off the TV so he could view them later through the camera’s viewfinder. That lasted about a month until he tired of it and he hasn’t touched the camera since.

An iPod was before the video camera. I use his iPod when I’m recharging mine since in the four years he’s owned it he’s used it maybe 10 times collectively.

He sat at the kitchen table this morning eating his cold cereal telling me how badly he needed an iPad. They are so cool, he insisted, giving me his puppy face, and good for school, though was unable to define how since a PC with internet access was all his middle-school required. He kept at it throughout breakfast, bargaining away all other gifts for his upcoming birthday in exchange for just one iPad2.

And I blew a gasket.

He wanted too damn much! He asked for too much with no purpose. What the hell was the point of all these things when he didn’t even use them?

To be cool, mom, he said through tears.

His palpable shame was a knife through my heart. At 12 years old, crying had ceased to be acceptable except in tragic situation, and me yelling at him wasn’t one. I sat down at the table adjacent to him and stared at my son, fighting tears from overwhelming me as well.

Being cool isn’t about what you have, I reminded him gently. Cool is about what you are, who you are, what you do that makes you special, separates you from the crowd. He was a straight A student, in advanced at math, played electric guitar, but every accomplishment I pointed out just made him cry harder.

None of that matters, he insisted. No one cares about that stuff. And being a nerd might pay off later but right now no one his age knew or cared who Bill Gates was, he said, throwing my refrain back at me.

Your dad would ask why cool matters, was the lame response I came up with. I knew cool mattered, even to me, but especially for a kid becoming a teen.

It just does, my son assured me. And I’m not, he added shakily, unable to stop the new round of tears.

My heart in my throat and struggling to swallow back my own tears stopped me from lecturing, but I again reminded my son that iPads and iPhones and video cameras are tools, nothing more, and possessing them doesn’t make one cool.

Yes, mom, he patronized me. But an iPhone is still cool, and so are iPads. I felt him lighten before I saw him grinning to himself.

They are cool, undeniably, which makes the engineers who invent Apple’s products cool, but not so much the people who use them. I needed to be sure he understood what cool really is, and perhaps remind myself as well.

Michael has an iPhone and an iPad and he’s totally popular, my son insisted. Everyone likes him. He has tons of friends and no one picks on him, ever.

Cool means Popular when you’re 12, and I suppose even for adults. Most of us want to be liked, admired, feel special, unique, seen as cool. But I knew Michael wasn’t popular because of his iPad and went about trying to enlighten my son without losing his attention. I spoke of Michael’s extensive involvement with his church, attended by many in our area. I pointed out Michael’s rather jovial demeanor, and reminded my son that his friend was also an avid sportsman, into soccer, basketball, baseball…etc, the ultimate key to cool for kids in school.

Perhaps Michael’s popularity had nothing to do with his iPad, I suggested. And to further my reasoning I asked, If Evan had an iPhone or iPad do you think he’d be more popular?

Evan is a jerk, my son proclaimed. He’s mean and rowdy, and he has an iPhone, mom. His eyes seem to sparkle with awareness of his own words. Then he smiled. He got it, and I smiled, too, for about a second, until his expression darkened again. But I’ll never be like Micheal, do what he does. I’m not discovering religion any time soon, and I suck at sports and don’t really care about ’em, and I’m not exactly what you’d call upbeat.

And I’ll never write like Stephen King, or Ray Bradbury, or John Fowles—

Who are they?

Famous authors you’ve obviously never heard of. Forget it. Tell me, who else is cool, dude? Name five, other than your friend Michael. Anyone, doesn’t have to be one of your contemporaries…

Greenday, he looked to me for approval.

Okay. Who else?

Death Cab [for Cutie] (another rock band). Thomas Edison. Einstein. And Jason, at school. All the girls really like him.

I laughed. Why?

I don’t know. He’s short but kind of buff already, I guess. He’s on the track team and the basketball team and he tells everyone he lifts his dad’s weights. He’s really into working out.

And what do all five you just named have in common?

He fiddled with the remainder of the Crispex in his bowl as he pondered my question.

They’re all good at something.

And how do you get good at anything? yet another of my canonical refrains.

Practice.

You bet. Find something you love, that turns you on, and work at it, my beautiful son. Practice your guitar more and become a great musician. Invent a new video game instead of playing someone elses creation. Learn how to program and develop apps, show us you need an iPad as a tool to create with.

He brightened, smiled at me. I had his full attention again, my reason for slipping in the iPad comment.

Owning an iPad is easy, my baby, and meaningless, just one of many who do and more who will. Creating with one is cool. Cool is as cool does, kid. Pursue a passion and you’ll be engaged, entertained, and so enraptured in the process you won’t notice or care if you’re popular. And how cool is that! ; – )

You Are Not Safe

Posted on by jcafesin

I’ll never forget the first time I saw the world wide web. It was 1995. I was in my rented townhome in Alameda, a small island on the east bank of the San Francisco Bay. I already had a dial-up modem plugged into my Mac LC that I used to send graphic files and documents to my lithographers and commercial printers through FTP (File Transfer Protocol).

I don’t know where I heard about Netscape, probably from a business associate. But I remember the afternoon I logged on for the first time. The interface was full color visual, the first I’d seen, since FTP was only black text on a white screen and no images. The Netscape logo—the uppercase N sinking into a black globe against a starry aquamarine sky, was…beautiful. Once I registered, the next screen had bright, colorful illustrations of a spacecraft, a construction site, a radio tower and more. Under each drawing white text against the black frames said, “Explore the Net. Company and Products. News and Reference. Community.” I was floored, drop-jawed. The interface gave me choices to go anywhere. Netscape was a portal to news sites, business with ‘websites,’ online communities, a virtual store, and reference libraries from around the world.

I called my roommate into my bedroom/office space to show her what I was seeing on my screen. “This changes everything,” I practically whispered, sure that this portal was the beginning of a connected world I only dreamt of as a kid.

As I sat there clicking on each navigation link, then exploring each site the Netscape browser delivered, I recalled when I was 8 or 9 years old, sitting in the back seat of my mother’s huge Chevy, while she drove me and my sister home from school. “One wish,” my mom asked us spontaneously. “One wish. Right now. If you could have anything you want, what would it be?” She often came up with non-sequitur like this to fill the void of silence after she’d asked about our day at school and got, “Fine,” back from both of us.

I answered instantly. “World peace,” and I meant it. My brother had come back from Vietnam a wreck. PTSD. Clinical depression. I’d watched war on TV nightly. And I’d felt war all around me, growing up in the late 60s, the anger of the Blacks, my working mother, and most all women suffocating under our servitude to men. “I wish that everyone would be nicer to each other, and take care of each other instead of fighting all the time.”

“That’s a stupid wish,” my sister said, sitting in the passenger seat. I cowered in the back seat, and shut up. “It’ll never happen. Violence is part of our nature. We wouldn’t be here today without it, since we have no other defenses like other animals on Earth.” She was 2 yrs older than me. Surely, she must be right. She wished for a new purse.

“This changes everything,” I’d said to my roommate as I browsed the internet that first time. And I believed it. A portal to the world would let us see how others lived, and let others see what what possible. In 1960s – 1990s U.S. most of us had a place to live in, and enough to eat every day. Most kids were vaccinated from horrific diseases, and didn’t die from the flu. We got a free education, through at least high school, and 20 – 30% of the population got a college education as well. And in California, college was cheap, making it accessible to most anyone.

My roommate stood over my shoulder staring at my screen as I went from site to site. She seemed unmoved by what we were seeing, and in short order went back to her room. I stayed online the rest of the night, into the early morning hours, amazed. I pursued news sites, read articles from all over the world. We could never again pretend that Holocausts weren’t happening. We’d find out about atrocities taking place anywhere, instantly, and the United Nations would have to stop them! The privileged would no longer be able to turn a blind eye on poverty or disease, even in the most remote places in Africa or the Middle East, seeing it daily on their computers. We could talk to people around the block or in other countries we’d never meet, but share ideas, and feelings. We’d see how similar we all are, how we all feel sad, or happy, or mad at times. We could connect 24/7, and never feel isolated or lonely again. The internet was a window to the world, and the view would surely motivate all of us to care for each other like never before.

This is the argument I gave to my dad at Saul’s, eating bagels and lox a few years later. As a lover of technology since childhood, he too was on the internet, one of the first adopters in his advanced age group. He shook his head and gave me his indulgent smile.

“The internet changes nothing. It is a tool, like a screwdriver. It won’t change human nature. And it won’t save us,” he said. “We’re going to have to do that. Until we learn to care for each other beyond ourselves, we are doomed.” He took a bite of his bagel and savored the mix of salmon, onions and bread, satisfied in the moment.

“You’re wrong, dad,” I exclaimed with certainty. “The internet is connecting the planet. For the first time in human history we are becoming one world.”

“One very small world, which everyone wants their piece of,” he said. “We’ve invented technology we can’t handle, from the Bomb to this internet. Getting bombarded with information isn’t going to change how we react to it. And the more technology we invent, the more likely we’ll implode with it.” He sighed, looked at me lovingly. “You can’t change the world, baby. Best just to focus on taking care of yourself, and your family.”

It was 1998. I had no idea what was coming, how the internet would evolve into the marketing platform it has become. But I left Saul’s that morning sure my father was wrong.

As it’s turned out, he wasn’t.

The Difference Between Men and Women

Posted on by jcafesin

I’m a guy’s girl, meaning I’ve spent most of my life hanging out with men instead of women. Like the freight train comin at ya, I prefer men’s straightforward nature, their directness, their unwavering, solution-oriented trajectory. Men are simpler than women. Not less intelligent, just not round-about, underneath, from behind.

Women, by contrast, are the poison in your food. Eons of subjugation have forced us to become puppet-masters to get what we want. Not a judgment call, simply a fact that until very recently might was right, and men assumed they controlled the household with superior strength—at first to kill the mastodon and be the provider of food, and in the modern world, until recently, be the supplier of money. Back as late as the 1990s, women were still, and believe it or not still are, the primary homemakers, caring for the kids, shopping for and preparing the meals…etc. In fact, 99% of all household product commercials still show the women cleaning up, even when the men create the mess.

Notice I said, “men assumed they controlled the household.” Well, you know what happens when you ass (of) u (and) me…; -}

Seriously though, probably pretty early on, like cavemen times, women figured out how to get men to do what we want using our wiles—wits. Genetic transfer of memory over thousands of generations of women passing on how to be manipulative eventually became woven into our DNA and imprinted on our XX chromosomes.

Regardless of why women became…complex, the fact that we are scares me about us. Women don’t only manipulate men. Quite often our children, sometimes even our friends. I’d much rather face a freight train because if I’m paying attention I can get off the tracks before getting slammed. This also plays to why I’m a guy’s girl, why most of my friends have been men.

I knew I wanted kids for as long as I can remember. Two boys, I’d told any possible stakeholders, because boys are easier to raise. I now have two kids—a boy, 19, and a 16 year old girl, both of whom I’m madly in love with. Beyond proud, I’m humbled to know them. True to their ‘nature,’ my son is very direct with his feelings, practically the instant he feels something. He rarely lies, probably because he sucks at it, his facial expressions to the pause in his delivery clear indicators he’s not telling the truth or copping to. He’s a consummate whiner, but he respects the family rules and parental restrictions. My son is trustable, for which I’m eternally grateful.

My daughter, on the other hand, listens carefully, expresses just the right amount of contrition and understanding with every lecture, then does whatever she wants, whenever she wants, if she can get away with it. Went to kiss her goodnight a few nights ago and she was underneath her blanket watching Manga videos on her cellphone. She’d been viewing nightly since we took away her Kindle two weeks ago for watching videos on it instead of reading. Reading is all she’s allowed to do on the tablet, per our agreement when she got it for her birthday. (Is it too much to expect a 16½ year old to honor such an agreement when she gets plenty of electronics time on the weekends?)

While my son barely notices his reflection, my daughter spends hours in front of the mirror, preening. For eons a huge part of a woman’s value was/is defined by our physicality, so it’s natural, part of our nature now that our looks are important to us, or at the very least, more important to us than most men. My son likes violent movies. My daughter does not. She is deeply affected when families split up, or a parent or child dies in films, and even in books. Maternal instincts—reproducing and then caring for our offspring—is genetically encoded in our DNA. In fact, her reaction is not uncommon for most women.

Violent movies and video games are targeted at men because they are by far the predominant audience to engage with them.

Times truly are changing, though. Want part of a mastodon, a small ice-age relic? Buy one on Amazon. Most educated women who pursue a career path can pay their own way through life now, even if we still typically make less than men. Most of us don’t need a man’s support to survive, or even thrive. Technology, from the Pill to the personal computer has made it possible for women to control our own destinies, and function equally along side men in today’s business environments.

Sociological shifts in behavior are glacial, and true sexual equality is probably still a few generations in coming. Perhaps our great-grandchildren will share equal incomes, and split the household tasks of rearing the children to doing the dishes equitably as well.

From the dawn of man to present day the divide in humanity is not our race, religious orientation, education or income level. Our greatest division has been between men and women. I’m humbled to bear witness to a quantum shift in our evolution, that, for first time in our history, technology is providing us the ability to become an egalitarian race, and close this great divide.

 

 

 

Looking for Cancer

Posted on by jcafesin

I’m scared out of my mind. It’s not unexpected. I’ve been waiting for the news for years. Still, when I felt the tenderness in my breast a month ago I passed it off as a pulled muscle from weightlifting. I still tried to ignore it last week- told myself my breasts were just swollen from my impending period. But my husband felt it too during sex the other night. He moved the lump under my skin with the tips of his fingers, clearly troubled, and I had to stop pretending.

I find out tomorrow. A part of me already knows. As I sit here in McDonalds, across from my daughter, watching her stuff fries into her angelic face, I think of our limited time together. She runs off to the play structure and I wonder if she’ll remember me when I’m gone. She’s so young. I wonder how long she’ll miss me. I can’t help crying. People will see. I hide my face- stare down at the page.

It’s not death I fear. It’s the process of dying. I watched my mother grasp at every last second with each new experimental treatment while her body and her mind withered, and it was horrific. I’ll opt for chemo, even though I don’t want to. I’ll do it for my kids- model not quitting, to never give up. Show them to fight for life against all odds. I’ll lose my hair, my thick auburn waves- my one feature I’ve always been proud of. I’ll be sick and tired all the time and it’ll all be for naught- just like my mom. Six months, a year, even two, but the cancer will take me. Once it’s manifested in the system there is no stopping it.

It’s getting crowded in here now. Moms and dads with their kids eating Happy Meals celebrating life. I sit in the corner. I can’t stop the tears. My beautiful child comes running back to our table, her cheeks flush, her expression joyful. I’m afraid to look up, look in her eyes. She senses my fear. Her expression darkens. She asks me why I’m sad. I lie and say I’m not, tell her how beautiful I think she is. She hesitates, then smiles. She’s flattered but it falters as my eyes fill again. I’ve never been brave and I suck at pretending. I’ve let her down again.

There’s a woman staring at me. Her infant son sits on her lap trying to suck a shake up his straw. He stares too. They’re wondering what’s wrong with me. It’s more than just cancer. I can’t breathe. I can’t hold it together. I’ve never been able to hold it together. My daughter runs off to play, lost to the moment, lost from me. I stare down, and write.

I’ve never dared write about things that profoundly frighten me. The written word is so concrete, like casting a possibility into reality. I’m writing it down because it doesn’t matter. The foundation was laid years ago. The result of reckless behavior is inevitable. I’m writing it now because my fear is consuming me, and I don’t want to look up.

If I have it- I’ll deserve it. And if I don’t it’s just a reprieve. The bullet is coming at me. No doubt about it. I’m not being fatalistic. All those years of partying, smoking, six or more Diet Cokes a day, and of course genetics. I’m a realist. Nothing happens in a vacuum. I set this up with my obsession to be thin, and in. There’s no point in pondering if it was worth it. I’m scared out of my fucking mind.