Category: copywriting

Join us for another Marketing PRACTICE Meetup, Tues., Jan 21st

You are invited to join us for another
Marketing PRACTICE Meetup, Tues., Jan 21st

Think you know Marketing?

Silicon Valley startups today typically flood the net with digital marketing—ads, emails, games, videos, polls and such—pushing products and services that have no discerning or lasting value to hardly anyone. This marketing approach clearly illustrates why 90% of all startups fail.

The virus among the new order of entrepreneurs is the belief that adding more tech can accomplish…anything. Unfortunately, SEO tricks over valuable content—selling benefits fulfilling a desire—or blindly following A/B test results, or relying solely on analytics, doesn’t actually sell much.

“Applied Behavioral Marketing—Foundation, and Forward,” is a 50 minute talk that first renders a functional template of the Marketing process, then provides doable, actionable steps to create real-world campaigns that will SELL your offerings.

Attendees will learn:

  • MARKETING Defined—a framework for utilizing the Marketing Process.
  • Real-world, applied Marketing PRACTICE (not academic theory), for creating campaigns that SELL your offerings.
  • How to utilize the CTA (Call-to-Action) to build brand awareness, engagement, and conversion.
  • Lean Marketing resources to build, brand, and grow your business.​

Join Us in Sunnyvale, CA, Tuesday, January 21, @6:30p.m., for this practical, actionable, real-world Marketing PRACTICE Talk.

Register Here

by Categories: business, careers, copywriting, Creativity, dads, Developers, education, email, Emotional Intelligence, Engineers, Entrepreneurs, Entrepreneurship, growth hacking, Intellectual Property, lean startup, Marketing, moms, psychology, scientists, Silicon Valley, sociology, stanford, startup, startups, Uncategorized, Venture CapitalTags: , , , , Leave a comment

Think You Know MARKETING?

MBA to Marketing Novice, this LIVE #Meetup is MARKETING defined, then APPLIED to create real-world campaigns that will build, brand, and grow your business.

Applied Behavioral Marketing

Attendees will learn:

• MARKETING Defined—a framework for the Marketing Process.

• Real-world, applied Marketing (not academic theory).

• How to utilize the CTA (Call-to-Action) to motivate response.

• Marketing Practice to build, brand, and grow your business.

Join Us in Sunnyvale, CA, Tuesday, January 21, 2020, for this practical, actionable, real-world Marketing PRACTICE Talk.

Learn More and Register

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by Categories: Busiess, careers, copywriter, copywriting, education, email, Emotional Intelligence, Engineers, Entrepreneurs, Entrepreneurship, growth hacking, Intellectual Property, lean startup, Marketing, psychology, Silicon Valley, sociology, stanford, startup, startups, STEM, UC BerkeleyTags: , , , , , , , , Leave a comment

A True Email Tale

This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email.

I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest (and Arnold Schwarzenegger) were crap.

I didn’t open his email. I trashed it. I didn’t see the link he had inside it, but even if I did, I wouldn’t have paid attention it with his email subject line.

As I reviewed my emails, I watched the news, as I do every morning. The segment was on Boston Dynamics, a well-known robotics firm. They were showing off the agility their Atlas robot, doing a back flip! I was so blown away, it looked so real, like a person, I sent the video clip to my husband and kids. My subject line: “Totally cool robot moves!”

My husband sent me back an email, “I sent this video to you this morning.”

Hmm…he did? I didn’t see it.

“It was in the email about the terminator coming,” he wrote. “I guess I gave my email a bad title.”

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No shit.

WORDS MATTER! Marketing/Copywriting must choose the RIGHT WORDS for the right audience to get response.

by Categories: copywriter, copywriting, email, lean startup, MarketingTags: , , , , , , Leave a comment