No Job? How to MAKE ONE–Free Webinar

How do you turn a profit from your product, produce marketing content, and launch your funding search?

7:00 p.m. TMRW, free Lean #BusinessMarketing #Webinar learn 3-steps to build, #brand, and grow your business through effective #Marketing PRACTICE:
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J. Cafesin is introducing a new, super-comprehensive, step-by-step course to get you going—Actualizing and Marketing Products for Profit.
• Starts April 8
• Live Online
• Instructor mentoring
• Peer discussions
• Pitch practice with feedback

Learn more tomorrow at her free webinar.
7 PM (PST)
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Startup San Francisco

LEARN to #Startup #SanFrancisco in 12wks at #UCSC #SiliconValley: https://www.ucsc-extension.edu/courses/marketing-products-for-profit/ …

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A True Email Tale

This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email.

I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest (and Arnold Schwarzenegger) were crap.

I didn’t open his email. I trashed it. I didn’t see the link he had inside it, but even if I did, I wouldn’t have paid attention it with his email subject line.

As I reviewed my emails, I watched the news, as I do every morning. The segment was on Boston Dynamics, a well-known robotics firm. They were showing off the agility their Atlas robot, doing a back flip! I was so blown away, it looked so real, like a person, I sent the video clip to my husband and kids. My subject line: “Totally cool robot moves!”

My husband sent me back an email, “I sent this video to you this morning.”

Hmm…he did? I didn’t see it.

“It was in the email about the terminator coming,” he wrote. “I guess I gave my email a bad title.”

No shit.

WORDS MATTER! Marketing/Copywriting must choose the RIGHT WORDS for the right audience to get response.