LIVE "Eye-Opening" Marketing PRACTICE talk, this TU Silicon Valley

LIVE Marketing PRACTICE Talk:

Product VALIDATION through PRODUCTIZATION

Learn to create MARKETABLE offerings of VALUE, that SELLS with your marketing efforts:  https://www.eventbrite.com/e/product-validation-through-productization-tickets-80086150833

Tuesday, December 10th, SVI-HUB, Sunnyvale.

See Details, and get FREE Tickets

LIVE “Eye-opener” Marketing Talk

Missed #Stanford Alumni Marketing Meetup?
Tues., Oct. 22nd, #Entrepreneurs, join us, for the “Eye-opener” Marketing Talk that will have you thinking differently about #marketing forever forward:
ippglobal.org/ipp-talks

ippglobal.org/ipp-talks

entrepreneurship #entrepreneurshipeducation #nonprofitmarketing #bizdev #businessmarketing #webdevelopers #machinelearning #SaaS #growthhacking #contentmarketing #seo #digitalmarketing #branding #b2c #b2b

A True Email Tale

This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email.

I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest (and Arnold Schwarzenegger) were crap.

I didn’t open his email. I trashed it. I didn’t see the link he had inside it, but even if I did, I wouldn’t have paid attention it with his email subject line.

As I reviewed my emails, I watched the news, as I do every morning. The segment was on Boston Dynamics, a well-known robotics firm. They were showing off the agility their Atlas robot, doing a back flip! I was so blown away, it looked so real, like a person, I sent the video clip to my husband and kids. My subject line: “Totally cool robot moves!”

My husband sent me back an email, “I sent this video to you this morning.”

Hmm…he did? I didn’t see it.

“It was in the email about the terminator coming,” he wrote. “I guess I gave my email a bad title.”

No shit.

WORDS MATTER! Marketing/Copywriting must choose the RIGHT WORDS for the right audience to get response.

Have an idea you want to turn into a ‪#‎Startup‬?

Learn how to launch a Startup for a current idea or one in the future!
Learn how to launch a Startup for a current idea or one in the future!

Have an idea you want to turn into a ‪#‎Startup‬? Learn how, and then LAUNCH IT IN CLASS!:

http://extension.berkeley.edu/search/publicCourseSearchDetails.do?method=load&courseId=40228