The Butterfly Effect

The other day a friend emailed me freaking out that she’d entered the stairwell at her job with a well-known start-up and saw the married CEO of her company sucking face with an employee. She has a right to be upset. The CEO is putting the company, its pre-IPO stock value, and its almost 300 employees at risk by displaying his extra-marital affair publicly. His sloppy behavior can not only get him fired, but eventually lead to the demise of the company with scandalous press chasing away customers and business associations alike. And, of course, there are his two kids and a wife at home who will suffer, possibly lifetime scars from his selfish indiscretions.

When a butterfly flaps it wings in Central Park, it does NOT cause a typhoon in India. But the Butterfly Effect is very real, and very personal, for all of us.

Monica Lewinsky sucked Pres. Clinton’s cock, getting George W. Bush elected, which lead to the 2008 financial meltdown with the Republican’s anti-regulation policies, and left not only millions of people without any retirement, but my father without enough money to care for himself, compelling us to use our little savings to help him. This investment into my father’s care comes out of our kids college funds, and will most likely effect them down the line.

We all engage in this effect one way or another. When my DH and I fight, I’m more apt to yell at our kids, causing them to snipe at each other. Continual fighting over time may result in fierce sibling rivalry, and instead of self-confident, productive people, they grow up isolating and angry, learn to self-protect and become CEOs and Presidents who seek physical contact over emotional intimacy to combat their gnawing loneliness.

The Butterfly Effect is an unalterable phenomenon of the human condition, but that doesn’t mean we must be doomed by it. Our ability to perceive the future, and then adapt our behavior in response is uniquely human, dramatically separating us from every other life form on this planet, and one of our greatest strengths.

Had President Clinton been thinking with his brain instead of his little head, or Ms. Lewinsky had stopped to consider the possible ramifications of Pres. Clinton’s solicitation, perhaps either would have made a better choice. Why do I sight Monica? Those who cheat are culpable for their actions, but those who are party to cheating are equally culpable.

The Butterfly Effect is neutral, and can generate productive outcomes by simply starting from a positive position. Awareness that no man, or woman, is an island is the key to directing the Butterfly Effect to consistently positive outcomes.

Every day we touch the lives of many others, whether we’re at home, on the internet, at work, or shopping at Target. We effect those around us, our environment locally, even globally with our consumption of resources. Choosing a Prius over an SUV, and the appropriate sexual partners; helping someone in need, not just during the holidays but any day improves all our lives collectively. Be acutely aware of your connection to others, and the cascading Butterfly Effect, and it may just be the lives you touch in your home town today will indeed lead to the cure for cancer from someone on the other side of the world tomorrow.

A True Email Tale

This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email.

I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest (and Arnold Schwarzenegger) were crap.

I didn’t open his email. I trashed it. I didn’t see the link he had inside it, but even if I did, I wouldn’t have paid attention it with his email subject line.

As I reviewed my emails, I watched the news, as I do every morning. The segment was on Boston Dynamics, a well-known robotics firm. They were showing off the agility their Atlas robot, doing a back flip! I was so blown away, it looked so real, like a person, I sent the video clip to my husband and kids. My subject line: “Totally cool robot moves!”

My husband sent me back an email, “I sent this video to you this morning.”

Hmm…he did? I didn’t see it.

“It was in the email about the terminator coming,” he wrote. “I guess I gave my email a bad title.”

No shit.

WORDS MATTER! Marketing/Copywriting must choose the RIGHT WORDS for the right audience to get response.