How to Start Up Lean

Entrepreneurs,
This is one of the most useful business-related book series you’ll ever read.
Lean Startup Entrepreneurial Series makes starting and marketing a business doable, in 3-steps, step-by-step—Marketing PROCESS, not theory or startup stories—the practice of marketing a business to thrive: https://www.amazon.com/dp/1732543100

Good luck on your startup journey!

#business #venturecapital #startups #founders #entrepreneurship #startup #entrepreneurs #mompreneur #smallbusiness #MVP

Your Job Suck? Make Your Own!

Have an idea for a product or service, but have little money, and no clue how to create a business? Perhaps, you are currently marketing an offering that isn’t selling much, and you’d like to get more attention from your marketing efforts?

Lean Startup Marketing teaches the RAF Marketing Method of turning ideas into offerings of value, for profit. This three-step process gives you practical, doable steps to build a sustainable business, and get the greatest response on your marketing efforts, at launch, and beyond.

Bestselling author, and Stanford marketing instructor, J. Cafesin, takes you on the journey of your professional career—creating your own business—from idea through launch, at little to no cost. 

LSM Workshop 1: PRODUCTIZATION, is the process of getting intimate with your idea, or developing product. Neglect to productize your offering, and at best, your marketing efforts will get little traction. At worse, ignoring Productization leads to startup failure. Productization must happen before BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, or buy your offering.

• MBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you’ll ever need to know to become proficient at marketing…anything.

• Create Productization Lists filled with content to use in your branding, marketing and ad campaigns throughout the life-cycle of your business.

• Identify Target Markets and Users who will likely buy your new offering.

• Construct an Elevator Pitch to succinctly chat up your new venture.

• Perform Competitive Analysis, and find differentiators that make your offering unique.

• Choose an effective Profit Model to make money on your offering.

• Project Horizontal and Vertical markets for current and future offerings.

LSM is not marketing theory. Each workbook, filled with slides, challenges and assignments, is a step-by-step guide you’ll refer to again and again, to assure you are on the proper path to building a thriving business. The LSM series provides specific, low-budget, actionable steps for marketing your offerings, to sell directly, or launch your first offering as a profitable startup. It’s time to become your own CEO, and create a career you love.

LSM Workbook 1 is available here:

In Print (recommended): https://www.amazon.com/dp/1732543100

Ebook (slides appear smaller): https://www.amazon.com/dp/B07L9LC8NS

A True Email Tale

This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email.

I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest (and Arnold Schwarzenegger) were crap.

I didn’t open his email. I trashed it. I didn’t see the link he had inside it, but even if I did, I wouldn’t have paid attention it with his email subject line.

As I reviewed my emails, I watched the news, as I do every morning. The segment was on Boston Dynamics, a well-known robotics firm. They were showing off the agility their Atlas robot, doing a back flip! I was so blown away, it looked so real, like a person, I sent the video clip to my husband and kids. My subject line: “Totally cool robot moves!”

My husband sent me back an email, “I sent this video to you this morning.”

Hmm…he did? I didn’t see it.

“It was in the email about the terminator coming,” he wrote. “I guess I gave my email a bad title.”

No shit.

WORDS MATTER! Marketing/Copywriting must choose the RIGHT WORDS for the right audience to get response.