Tag: sociology

What Makes a Believer

by jcafesin, posted in Uncategorized

Are you a FOLLOWER or INFLUENCER?

The 92 yr old mother of a friend is getting kicked out of her assisted living apt. Developers convinced the Seattle City Council they should be allowed to ‘update’ the residence of old people and turn it into ‘workforce’ housing for the tech industry. They are taking over hundreds, if not thousands of older folks’ homes, the apts they’ve lived in for over two decades.

What happened to us? When did we stop caring about anyone but ourselves?

I didn’t grow up this way. Born 15+ yrs after WW2, during the ‘Golden Age of economic growth,’ there was a 20 (or so) year respite where people actually cared about their neighbors, their community, this country. Not so much now.

Money. Money. MONEY is all anyone seems to care about. But why? What changed? What happened?

Housing was well constructed in the 1950s through mid-60s. American Lumber Standard Committee (ALSC) sanctioned 2 x 4” posts cut to 1½ x 3½” — a profit grab for the lumber industry — making new builds far less sturdy. Today’s contractors build post-frame as much as 18 to 24” apart, again to increase their already absurd profits. Earthquakes, fires, floods, severe weather, these new developments put up crap housing that require constant repair with even mild storms.

My mother-in-law turned 90 last April. She’s on Medicare, having Social Security taxes taken out of every paycheck for 60 years. These payments were supposed to give her medical coverage in old age. Since her 90th, Medicare will no longer cover her colonoscopies, or mostly any preventative procedure. Our govt wants her to die. Like NOW. She’s done giving up half her paycheck to SS, and our govt has no need for her. Our (not MY) president, and the majority of our congressmen and senators don’t care they OWE HER for the PRIVATE HEALTH INSURANCE they’ll get the rest of their lives.

Depressing? You bet! It’s going to get worse, so if you can’t handle the TRUTH go back to scrolling Insta or streaming Netflix, and stay blissfully ignorant pretending you’ll never get old and have to deal with the ugly, greedy TRUTH coming at ya.

Got parents? Even if you are not old, they’ll be getting there. What happens to them when they can’t afford assisted living, or there isn’t any because of the unrelenting greed of today’s development industry? Even better, what happens to YOU when you have to lay out your salary to cover your parents aging. Or is that out too? You’ll let ’em wallow in filth and neglect?

How did we get to this horrible greedy place, this place where half this country voted in the second coming of Hitler who made it very clear he only cares about himself and making the rich richer?

Have we always been this way — GREEDY and IGNORANT? According to Stanley Milgram’s study, we always have. While Self-interest is part of our nature — the greed — most of us are fundamentally followers. Influencers, like actors, models, musicians; and authority figures, like doctors, therapist, even politicians draw BELIEVERS. We accept, even participate in bad medicine, injustice, inequity, intolerance, racism, sexism, sometimes murder and even slaughter of millions following the status quo.

Shortly after WW2, Stanley Milgram, a Yale professor did an ‘obedience’ experiment. (Watch trailer here: https://www.youtube.com/watch?v=sngGqBOLWaI)

Milgram was a Jew. He wanted to find out what motivated Germans to turn on neighbors. Why would 90% of German citizens allow the slaughter of children on the same soccer team as their kids? Or passively watch the displacement and murder of Jews they once shared meals, holidays, and special occasions? Why would Germans agree, and even support genocide, rape, disembowelment while still alive, torture beyond any sense of sanity? Milgram wanted to know.

The MILGRAM EXPERIMENT, as it’s now known, revealed some striking and profound truths about Germans, and all of us.

It PROVED that humans are SHEEP, highly obedient to authority figures and willing to harm others when instructed to do so.

Humans are sheep, follow the flock, the crowd, influencers, salesmen, priests.

We FOLLOW because it’s easier than THINKING.

We blindly follow our parents’ beliefs in fantasies like God, or Jesus, with no proof either exist, or evidence that Christ was ever born. None whatsoever, though tax rolls have been found at Christ’s (ostensible) time, without mention of Jesus at all.

We adopt behavior that even we don’t like — that’s not the best of us — with justifications like “everyone does it!” Engaged with your cellphone while driving today? Most who do, don’t THINK they’re really increasing their odds of killing themselves or someone else by upwards of 25%.

Intoxicants, from drink to weed will not cure cancer. Alcohol is toxic for the body. Smoking weed is carcinogenic — cancer causing. And mental ‘health’ pharms are addictive and eat the crap out of your liver, among a host of other side effects. Hey, but everyone does them, right?

What Makes a Leader?

While Milgram’s experiment revealed most humans are essentially sheep, following a herd, whether family, friends, priests, or govts, SOME PEOPLE, a few outliers, are not. In fact, they lead the human flock.

Hitler did. Trump does. Oligarchs, like Musk, are leaders to many who are delusional enough to believe they too can become a billionaire. On the other side, Susan B. Anthony, FDR, MLK all moved this nation towards a more equitable country.

Are you a SHEEP or LEADER? If you’re thinking: I’M A LEADER, you’re likely lying to yourself. Humans lie to ourselves (and others) a LOT! Like following, lying is part of our nature.

WATCH the Milgram experiment. The odds are you’d be one of the 65% who tortured an unseen man with electric shocks to death, simply because someone politely asked you to do so. Not threatening, not aggressive. Just “Please continue,” was what the admin in the experiment asked. And the 65% claimed they were just ‘following directions’ (sheepishly) allowing them to deliver shocks that were lethal.

What happened to us, to humanity to turn us into greedy, self-absorbed monsters?

Perhaps we’ve always been this way. Or maybe not. Maybe there was a time humanity worked for the benefit of the group instead of just the SELF. I don’t know. What I do know is Milgram’s experiment gave us a window into our own psyche that PROVES humans are fundamentally sheep.

Armed with this knowledge, we can recognize (THINK: examine) when we’re blindly going along with the flock. And we can choose not to.

 — 

6M Yrs of Human Evolution

by jcafesin, posted in Uncategorized

or Review of The Hunger Games series…

ONE WISH. Right now. What would it be? Mom asked me and my sister on our drive home from school when I was 10. She often came up with non sequiturs to kill the silence following our monosyllabic responses when she asked about our day.

To get those new knee-high black leather boots, my sister said, and she paused for our mom’s response but got none. Which I know you won’t let me, she snapped.

What about you, Dolly? What would you wish for, Mom asked, looking at me in the rear view mirror.

World peace. I gave her my canonical answer when anyone asked what I’d wish for. I wanted it more than anything else, growing up watching my mom cry fixed on the TV News looking for her son, a front line Marine in the jungles of Vietnam at the height of the war.

What a stupid answer, my sister proclaimed. Never happen. Why don’t you ever wish for something you could actually get?

I slumped, but crossed my arms over my chest and countered, Peace is possible. Anything is possible.

Not world peace, she assured me. She was parroting our father.

Nothing ever changes, was Dad’s canonical refrain. Humans are aggressive, territorial, warring beings. We will always be combative, competitive, violent— a product of our foundation, forever encoded in our DNA.

Not true, I’d argue through the years. We’ve advanced from apes, developed complex languages, laws to protect and care for each other. We’ve risen from hunter/gatherers to farmers that now feed billions, created technology that allows us to communicate globally—

And we’ve invented better ways of killing each other, was always Papa’s rejoinder.

But we can learn how not to, I’d add with less vigor, sensing he was right, at least in that we’d invented a way of killing every living thing on our planet decades before I was born.

–

Fast forward 20+ years— a generation drop. Went to see Dances With Wolves at the Piedmont Theater with some friends. An epic film, made for the big screen, about an Army Lieutenant’s experience with Native Americans in the Dakota/Wyoming territories in the mid 1800s. Opening scene: U.S. civil war, blood, gore and all. Two scenes in, Army Captain blows his brains out. Couple scenes later, wagon driver pierced threw the chest with an arrow. Scene after scene showed violence. Americans killing Americans; Americans killing Indians; Indians killing Americans; Indians killing Indians with warring tribes. Ten minutes before the film ended I’d had enough. I ran from the theater, outside to the curb and threw up in the gutter.

My father is right. My father is right, was screaming in my head. We were engaged in the Gulf War back then, yet another stupid skirmish over territorial control, like dogs peeing to mark their spot. We’re better than this, a part of me pleaded. No. We’re not, I heard my dad say.

A beater BMW full of young guys watched me as they slowed almost to a stop alongside me on the curb. The driver stuck his tongue out and waggled it at me. A guy in the back seat behind the driver was catcalling me, making whistling noises like he was calling his pet. Piedmont is a wealthy suburb of Oakland, but it isn’t immune to assaults or drive-bys. Fear and disgust suddenly had me retching in the gutter again and the BMW took off.

My father is right. Nothing ever changes. We’re still barbarians, taking what we can, killing each other over nothing everywhere. My father is right.

I was blowing the blind date my girlfriend and her new husband set me up with that evening, silently staring down at the sidewalk while he paced me as the four of us walked to the Rockridge Cafe near the theater. I couldn’t stop tears from welling as we all sat down for a late dinner, excused myself and hid in the bathroom to get it together, but stood in the rather small, dim space and cried. Within moments my friend knocked to come in.

What is going on, she demanded, less concerned than annoyed. My ‘date’ was a friend of her husbands, and I suppose I was shaming them.

I apologized, willed myself to stop crying, but almost every time I blinked tears fell anyway. It’s just…I hesitated. Then I tried to explain to her I’d spent a lifetime denying my father’s ideology, and it turns out he may be right about humanity. We are a doomed race, with the emotional maturity of monkeys and the technology to annihilate our planet.

What difference does it make what we are or aren’t, my friend snapped. There’s no way to know what’ll happen in the future, so why worry about it? And if you’re a little less sad sack, even if you don’t like Mike (the date), you’ll find a guy like I have if you lighten up. You’ll start a family, move to some safe enclave with people like us and you’ll be so busy raising your kids and living the life you won’t feel a need to save the world anymore.

I stopped crying then, wiped my eyes on my sleeve and looked at her. She sounded like my pollyanna mother. You don’t get it. What’s the point of having kids if not to move us toward a more creative, compassionate, kinder, equitable future? Seriously, do you really want our kids, or theirs, or their kids kids to wade through the mire of the crap we do today? The sexism? The systemic racism and inequity it perpetuates? The violence we tolerate. Still!

She just stared at me. Then, You really need to chill! Splash some water on your face then come out and have a glass of wine or two, or three, and something to eat and you’ll feel better. And be nice! She commanded before reaching for me and pulling me in for a hug then left the bathroom.

–

Fast forward 20+ years more— another generation drop. Just finished The Hunger Games series with my 13 year old son. Normally, I never see movies or read books that involve kids getting hurt anymore. As a parent, I can’t touch that terror. But my son insisted Suzanne Collins was the ‘best writer he’s ever read,’ a high endorsement for a kid who reads three or more books a month, and requested we read it together for our traditional nightly read. And as a fiction writer, I just had to see why my kid loved this series so much more than any before it.

The first book, The Hunger Games, was captivating at first read. Engaging. Fast. Edgy, but a smooth, entertaining ride. Knowing there were two more books in the series made it plausible the main character, Katness, went along with the games with only the vaguest of questions about the morality behind them. Alliances were formed for survival, not partnering for innovation or love. The novel focused on the games themselves, the dystopian society, exploitative, ugly, and violent in the extreme, but it didn’t occur to me until the end of the first book there were no real characters on the pages. Ultimately, most everyone was out for themselves.

The Hunger Games was sad, dark, deeply disturbing from opening line to closing sentence, a grotesque statement on our character— Ms. Collins’s self-proclaimed interpretation on the popularity of the reality show Survivor. My son promised me the series provided a happy ending.

We finished Mockingjay last week, the last book in the series. The novel was disjointed, too many quick cuts with no real depth scene after scene. Beyond exploitative, reading it was like watching CNN— a barrage of video clips of what’s happening, and only the briefest explanation (and generally singular POV) as to why. And though Katness and her band of tortured cronies eventually win the day, the author makes it very clear the new order is the same as the old one, equally ugly, most having learned nothing from their past persecution and perilous fight to overthrow ‘the Capitol.’

My father is right, according to Suzanne Collins.

Nothing ever really changes is not a happy ending. After finishing the full series, I realize the novels are more effect than substantive content, on par with reality TV, as the writer claimed was her model for the series.

Been feeling somewhat ripped off for wasting my time with her three novels, and a bit pissed off for the message that Ms. Collins is subtly selling to our children.

My husband and I are raising our kids with the belief that people are malleable. We can, will, and do change. In fact, the human race is in the process of change constantly, albeit slowly, and not just our physicality, but our minds— we are evolving beings. We encourage the notion we can reach our amazing potential for invention, empathy, connection, with enough collective intelligence to create and sustain flourishing societies through communication, cooperation, compassion, and compromise. We promote these concepts to empower our children with the mindset they are changeable, bad habits are breakable, contempt and anger minimized when we are respected, feel valued, loved. War, famine, disease, hate are all eventually resolvable if we allow our massively complex, creative brains a safe harbor to thrive.

Idealist, my father, and seemingly Suzanne Collins mock me. Better an idealist then the cynic resigned to impending doom, or the author who exploits our frailties from voyeurism to sadism for book sales and then lays our current character flaws in stone to our children.

We must believe fundamental change in our character and nature are possible for each of us to begin living our kinder, smarter, more creative and productive selves forward.

The Psychology of Marketing

by jcafesin, posted in Uncategorized

I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why.

I also teach that the foundation of psychology, what motivates all of us to do whatever we do, is self-interest. I explain that even saints like Mother Teresa, who spent her life feeding the poor, caring for the sick, did so out of self-interest. Mother Teresa was not altruistic. There is no such thing as Altruism. It is a religious construct to motivate good deeds, to get people out of our own heads, even for a moment, to consider others.

Many students, especially believers of religion, have a problem with this lecture. And, no doubt, many reading this blog are bridling right now. “Of course Altruism is REAL. It’s what we strive for, our highest attainment— to give selflessly, because we are fundamentally caring, loving beings.”

Not so much. We are fundamentally self-serving.

And this is NOT a judgment call. This is a fact of human nature. What can be judged is what we DO with this fact of our nature.

I teach self-interest religiously with every Marketing lecture I give. As Mother Teresa spread the word of Christ around the world with every sick child she fed, she was fulfilling her function as a nun. And her brain rewarded her efforts with Dopamine, Serotonin, Oxytocin— ‘happiness’ hormones that made her feel good. In the face of that kind of poverty, I’d be crying daily. I don’t do what she did because it would not make me feel good in any way. I’d be profoundly sad, every day, knowing Christ will never save these children. People are going to have to do that.

We ALL act in self-interest. We scoff at Chevron fracking as the height of corruption, yet we blithely ignore our roles in global warming by driving SUVs we don’t need, or leaving lights or electronics on all the time because we’re too distracted to turn them off. Or we drive while on our cellphones, and cause over 1.5 MILLION accidents annually, and KILL, murder, 9 or more people A DAY so we can check our Instagram or Tiktok feeds.

I teach Marketing, not Morality, I tell students who balk at my contention our motivation, without exception, is self-interest. It is important to tell them this fact about us, this truth, giving them the ability to produce effective advertising down the line when they begin marketing their startups. To get people to buy into your product, service or message, you must understand their psychology— what they think they need or want, and why, then offer them solutions to their issues and desires.

Bernie Madoff did it to a lot of greedy people. He fulfilled their desire to get rich quick without effort when he convinced them to invest with him. Purdue Pharma fulfilled the desire of people in temporary and chronic pain, while simultaneously fulfilling the greed of medical professionals with kick-back payments that turned doctors into drug pushers.

Humans are self-interested beings. What we do with this fact is what matters, NOT that we ARE.

On the other end of the spectrum, Toyota fulfilled the desire of people interested in preserving our planet when they invented the Prius. And Tesla and other car makers have done the same with their all electric vehicles. Toyota and Tesla produce the cars they do to make money. And while serving themselves, they are moving closer to serving the greater good, by producing cars that have low emissions. Even better than electric cars, is solar and wind to power them, since over 60% of our electricity still comes from burning coal and other fossil fuels, which continues to do immeasurable damage to our planet.

Martin Andrew Green is an Australian professor at the University of New South Wales who’s dedicated his career to developing solar cells. Mr. Green’s self-interest is scratching a mental itch. He’s curious about light energy, and in learning how to manipulate it, his brain rewards him, makes him feel powerful, smart, valuable, serving his emotional needs.

Self-interest is NOT a curse. It is simply a state of being… human, in our case, but self-interest seemingly dictates the behavior of everything else that lives on Earth. Survival of the fittest is how species last over millennium. Not survival of the kindest, whatever ‘kind’ means. With every mouthful of food, every article of clothing, every vaccination Mother Teresa provided the sick and poor, she also fed them Christianity. She was not kind in spreading gospel that Jesus saves their souls. Instead of teaching the value and necessity of socially responsible behavior, which would have served the greater good, preaching rewards in the afterlife does not serve the living or their future.

There is no need to fear the fact that human behavior is driven by self-interest. Regardless of the religious allegory that Altruism is not only real, but mandatory for society to function, self-interest does NOT need to manifest as narcissism. Green, or Toyota, or the parents who work to provide for their kids, or helping a friend in need, most of us contribute to supporting our society or there would be no human race at all. We have no great physical strength or stealth prowess. Building communities, exchanging ideas and skill sets, being here for each other is all we have to sustain us.

We all have the capacity to be giving, generous, thoughtful beings. Our motivation is irrelevant. It is our ACTIONS that determine our morality, whether we are contributing to creating a society that thrives, or participating it our own demise.

Self-interest is encoded in our DNA, and is not a threat to humanity, but a valuable characteristic, a useful asset. We just need to lengthen our time horizon beyond our own lifetime, broaden our self-absorbed view. We must learn that acting ‘altruistically’ means recognizing our impact on each other and this planet, and that accounting for the needs of others as well as our own IS in all of our self-interest.