Cafe 42 Blog

Between What is Said and What is Heard

On our drive from school the other day my tweenage son told me a classmate had offered him a joint. I’d been preparing for this moment, staging it in my head for years, ready with my bag full of allegorical stories of my reckless youth before easing into the “Why drugs are bad for you” speech. But as I drove home searching for how to begin, I remembered back when I was a teen, walking in on my sister’s confession, and my twisted interpretation of her troubling story…

I was fourteen, finishing 8th grade. Another sunny day in L.A., and I came into my house sweating from my twenty minute walk home from middle school. I heard my sister talking in our parent’s bedroom, which was usually off limits to anyone but them. When I got to their doorway I saw my sister and mom sitting next to each other on the end of our parent’s bed. They stared at me standing in the threshold, looking more like siblings the way their short, thick dark hair framed their tear-streaked faces.

I migrated into the room looking back and forth between them and asked what was going on. They shared a non-verbal exchange as I sat across from them on the little cushioned chair in front of the mirrored vanity. After some time trying to gain her composure, mom finally launched into the reveal. She wiped away her tears, then told me that my sister had been ill. This was not hard for me to fathom, since in the last year she’d dropped a lot of weight, and more recently, her skin was turning orange. We were not close siblings. She was two years older and had worn her weight loss like a badge of honor, but with my mom’s assertion I felt the ground falling away thinking of cancer or some other horrible life-threatening illness. My mother continued to explain that my sister had been starving herself for the last few years to lose weight, and had started vomiting most of what she did eat this past year to stay thin. She became so overwhelmed with grief in the telling that fresh tears slid down her cheeks. She covered her mouth and sobbed.

My sister took over, delivering her words vacillating between shame and pride. She sat perched on the edge of the bed and confessed to years of fasting and purging because skinny was in, and she didn’t want to be left out. She touched on her orange skin from eating lettuce and carrots exclusively for days. She talked about losing her period, her reason for confessing to our mother, afraid she’d become sterile. Then she changed tracks, and clearly delighted, she spoke of shopping with friends, and finally fitting into the skin-tight Calvin Klein jeans that the actress Brook Shields famously posed in. She’d become part of the in-crowd and reveled in being desired by the popular boys in school. Like most of her high-school girlfriends, she’d finally achieved what I thought impossible for our well-endowed family lineage. She was unarguably thin.

My mother had regained her composure, and sat next to my sister silently ringing her hands. I sat on the little cushioned stool staring at my skinny sister, consumed with jealousy. I wanted to be her.

I, too, wanted to be rail thin, heroin chic, a cover-girl stunner like my big sister. To me, she was beautiful— sleek, tight, hip, slick and trendy. She was what I too aspired to be, what every magazine, TV show and movie showed attractive, desired women should be. Thin.

And she’d just told me how to get there.

What I heard her say that afternoon was starving and vomiting worked to lose weight. I failed to acknowledge her detailed account of the toll the eating disorder took on her body and mind. I stopped listening right after she told me how she’d gotten skinny. Everything that followed was white noise.

From that day forward, and for the next five years I threw up frequently after eating to purge my body of the calories. I starved myself for days, sometimes going for weeks eating just vegetables. I tried to ignore that I was tired all the time, and chronically cranky, and falling into a black kind of depression. The desire to be thin superseded all reason. If my sister could do it, I could, and would, and did, regardless of the health risks.

Several years in therapy with a nutritionist gave my sister the fortitude to eat healthy, combat social pressures and become more accepting of her body. I learned to control my weight with exercise. Racquetball and running eventually replaced retching, but every time I over-indulge I consider throwing up to rid my body of the unwanted calories. To this day my sister’s words still echo in my head and taunt me— not all of what she said, only what I heard.

I pulled my Prius into the garage this afternoon and I looked at my beautiful son in the rear view mirror awaiting my lecture. My stomach hurt from the pasta salad I’d eaten for lunch earlier. My heart hurt— lost for words of wisdom for my kid. I wanted to purge my body of the heaviness, then shook my head in disgust at the notion, hoping my son didn’t catch it. Thirty years later, I’m still fighting the voices inside my head that rationalized my sister’s eating disorder as a workable solution to weight loss.

I led my son into the house for a snack and a chat. And I lied. I made up a tale of ‘a friend’s’ reckless behavior that led to disaster. I told story after story of kids I went to high school with who were users and grew up to be losers (though I knew none). I assured him popularity did not come with using. I left no space for him to surmise drugs were simple fun, or required to be ‘in.’ I chose my words carefully, considered them from many angles for possible distortion before speaking, even asked him to summarize what I’d said often to make sure we were on the same page. And though he parroted my sentiments in detail, in recalling my experience with my sister, I am left with lingering concern he didn’t really hear me.

Sometimes, between what is said and what is heard is the Grand f***ing Canyon.

Living with Depression

I imagine when all is black in my head and heart, I’ll write something brilliant that justifies the darkness within. But when I’m depressed like this, I can not motivate myself to create, or do anything beyond succumbing to my sadness.

This essay is simply on depression, living with it in a world that wears masks, puts on facades online and in-person, because we’re not allowed to feel bad, or at least show it. We’re allowed to feel frustrated, annoyed, disappointed, in moments, but they better not last too long, or be too intense, like when feeling angry translates into yelling. Even in anger, we’re supposed to retain our composure.

I suck at pretending. I can’t pull off the I’m OK Buddy, when I’m not. Most of you reading this are much better at wearing faces. Most people are. But depression, that feeling there is something stuck in your throat that you can’t swallow, that with every breath it feels as if you’re sighing— trying to shed the weight in your chest— makes putting on a mask particularly difficult because you’re spending so much energy just trying to breathe.

Commercials for drugs to combat depression are all over the media. They come with a list like: Using this product may make you dizzy; nauseous; stop breathing; feel even more depressed; become suicidal even if you didn’t feel that way before the drug; die. Wow. Thanks, but no thanks. I don’t really need to take Lexapro to help motivate me to kill myself.

I’ve tried Prozac, a long time ago. I was allergic. It almost killed me. I’ve tried Xanax, which is by far the most popular drug for depression. All it did was make me sleepy. I’m already tired all the time.

Therapists like to talk, or for me to talk. And talk. And talk. Business 101— you make more money with continuing clients than having to find new ones. I want ACTIONABLE things to do, other than taking drugs or talking to a shrink once a week, which just makes me poorer, and even more depressed.

What is “depression” anyway? I mean, everyone gets depressed occasionally, regardless of the masks we wear. Technically, and absurdly simply, depression lies in our chemistry— dopamine, serotonin, endorphins, and oxytocin— these ‘happiness hormones’ are not adequately delivered to the pleasure centers of our brain. It is commonly accepted that some are born with inadequate levels of these hormones, or there is a problem with their release inside the brain. Clinical depression apparently has a genetic component, but this has yet to be proven as hard fact.

Episodes of depression effect most people when events in our life hurt us. For most, the length and severity of feeling sad is usually consummate with the event itself. Losing a loved one, or loosing the lottery generally solicits dramatically different responses. As it should. Most let their feelings of sadness dissipate, often forget them entirely over time. I’ve spent a lifetime envying these folks.

Those of us suffering from depression internalize pain. It resides in us, like a cut, or injury that just won’t heal. We hang on to our hurts, from minor slights to major loss. And whether born with an imbalance, or too many painful life events, when sadness sticks, builds up and gets thick, every day feels like wading through molasses. If depression festers long enough it will eventually kill you. It strips us of the single motivating factor that keeps us all alive through dark times… hope.

Curing depression for those who experience it, and those who have to live with people who do, is paramount. Over 90% of those who attempt or commit suicide are clinically depressed. Suicide is the 10th leading cause of death worldwide, which is a shame, because so often emotionally wired people are the creators, writers, artists, innovators and builders of societies. It is believed Abraham Lincoln suffered from Depression.

The only way to help reverse, or at least halt the chemical cascade into darkness is to actualize pleasure. I realize an effect of depression is finding no joy in anything, but those of you living with that weight in your chest with most every breath KNOW that joy is attainable, even when we are consumed with sadness. That blackness is the ugly voice in our heads meant to perpetuate depression, and a LIE. A rainbow is still beautiful. A double-rainbow extraordinary. The taste of your favorite foods; a hug when we’re scared, or lonely; backrubs; creating something— these things are still pleasurable. The Pacific cresting at 40ft is still awe-striking; a field of blooming flowers still visually stunning…etc..;-}.

Living, existing as human, is all about FEELING. The good, the bad, the ugly, the wondrous, the awesome, the magnificent empowerment of feeling loved, respected, valued. The charge that comes with creation. The suffocating black hole with loss.

Are you living with Depression?

If so, SEEK and FIND joy, pleasure. NOT self-destructive behavior, like drinking or using drugs for momentary relief, as trying to bury feelings, even temporarily, will increase depression. DO things, stuff that turns you on, makes you feel— if not good— at least glad you get to see it, taste it, experience it—without regret later! ACCOMPLISHING TASKS also lights up our brain’s pleasure centers. String enough joy and accomplishments together, even simple things, and, over time, continually reminding your brain why you are choosing to live will reinforce your desire to do so. 

Chemically Sane

For Lisa, my BFF since elementary school, until her other took over…

I haven’t always been mentally ill. I’ve always been on the fringe of the norm, the glass wall between me and humanity kind of thing, but I didn’t feel myself start to fragment until my mid-twenties.

The first time it happened I was working as a bank teller. It was closing, and I was counting out the cash drawer and doing my balance sheet. I got this idea to close my checking account, take the $5000 I had to my name, and use it as a down payment for a Mercedes. I knew it was a bad idea. I could hardly afford rent. My job, like most of my others, was tenuous at best.

And then I separated.

I stood outside of myself and watched me clear out my account.

At the dealership, I tried to tell the other me not to sign the purchase agreement, but I did anyway. I gave the guy my five grand down payment and drove off in a new midnight-blue SL450 convertible. The other me sat in the passenger seat, her head thrown back, her short hair blowing around wildly. She laughed and laughed. And I let myself get sucked into her lightness.

Two days later I was stuck in traffic on the freeway and it hit me what a stupid idea it had been to buy the Mercedes. I couldn’t return it and get my money back. It wasn’t a pair of jeans. I couldn’t afford it either. I got so depressed about it I got out of the car, left it on the freeway and walked away.

The car was never found. I’d let my insurance lapse so they wouldn’t compensate me, even with my documented tale of someone carjacking me. I was $50,000 in the hole for a car I didn’t have anymore and no way to pay it back.

And I separated again.

Throughout each work day, I started taking money from the bank. The customers actually. I’d take a little off the top of deposits over a grand.

I didn’t. The other me did.

Again I stood outside myself watching this other me steal. I tried to stop her with moral and value judgments. She came back at me with justifications.

You get paid shit. You get treated like garbage- bottom of the rung lackey.

I told her I was afraid of getting caught.

She laughed me off. No one will notice. Nobody keeps tight track of their money these days.

But I knew the bank did. Sooner than later they’d discover what I was doing. Three weeks into stealing, and both sides of me finally came together, now joined by raw, unrelenting fear. So I ran away. Two days before the end of the month audits I left the bank at closing and never went back. I walked away from my life with $17,000 in cash in my pocket and became the other side of me—the wild side, for the next month.

There are only brief, fleeting images of that month. The first thing I remember clearly is my mom standing next to my hospital bed staring down at me, her face tear-streaked and gaunt. She started crying again the moment our eyes meet, and I got how hurt and scared she was. I wanted to hug her but I couldn’t. I was strapped down.

I spent three days at UCLA Medical Center Psych ward. I was diagnosed with Dissociative Identity Disorder, given Thorazine and sent home with my mother.

No cure. No hope for a cure. Manageable only with medication. Side affects to be expected.

The array of antidepressants I now take does keep both sides of me together, but it reinforces the glass wall separating me from the rest of the world. I walk around in this thinly veiled haze, which I suppose is okay, given the alternative. But I often wonder these days if sanity is really worth the price. It’s getting harder and harder to justify feeling sick and tired all the time.

The Psychology of Marketing

I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why.

I also teach that the foundation of psychology, what motivates all of us to do whatever we do, is self-interest. I explain that even saints like Mother Teresa, who spent her life feeding the poor, caring for the sick, did so out of self-interest. Mother Teresa was not altruistic. There is no such thing as Altruism. It is a religious construct to motivate good deeds, to get people out of our own heads, even for a moment, to consider others.

Many students, especially believers of religion, have a problem with this lecture. And, no doubt, many reading this blog are bridling right now. “Of course Altruism is REAL. It’s what we strive for, our highest attainment— to give selflessly, because we are fundamentally caring, loving beings.”

Not so much. We are fundamentally self-serving.

And this is NOT a judgment call. This is a fact of human nature. What can be judged is what we DO with this fact of our nature.

I teach self-interest religiously with every Marketing lecture I give. As Mother Teresa spread the word of Christ around the world with every sick child she fed, she was fulfilling her function as a nun. And her brain rewarded her efforts with Dopamine, Serotonin, Oxytocin— ‘happiness’ hormones that made her feel good. In the face of that kind of poverty, I’d be crying daily. I don’t do what she did because it would not make me feel good in any way. I’d be profoundly sad, every day, knowing Christ will never save these children. People are going to have to do that.

We ALL act in self-interest. We scoff at Chevron fracking as the height of corruption, yet we blithely ignore our roles in global warming by driving SUVs we don’t need, or leaving lights or electronics on all the time because we’re too distracted to turn them off. Or we drive while on our cellphones, and cause over 1.5 MILLION accidents annually, and KILL, murder, 9 or more people A DAY so we can check our Instagram or Tiktok feeds.

I teach Marketing, not Morality, I tell students who balk at my contention our motivation, without exception, is self-interest. It is important to tell them this fact about us, this truth, giving them the ability to produce effective advertising down the line when they begin marketing their startups. To get people to buy into your product, service or message, you must understand their psychology— what they think they need or want, and why, then offer them solutions to their issues and desires.

Bernie Madoff did it to a lot of greedy people. He fulfilled their desire to get rich quick without effort when he convinced them to invest with him. Purdue Pharma fulfilled the desire of people in temporary and chronic pain, while simultaneously fulfilling the greed of medical professionals with kick-back payments that turned doctors into drug pushers.

Humans are self-interested beings. What we do with this fact is what matters, NOT that we ARE.

On the other end of the spectrum, Toyota fulfilled the desire of people interested in preserving our planet when they invented the Prius. And Tesla and other car makers have done the same with their all electric vehicles. Toyota and Tesla produce the cars they do to make money. And while serving themselves, they are moving closer to serving the greater good, by producing cars that have low emissions. Even better than electric cars, is solar and wind to power them, since over 60% of our electricity still comes from burning coal and other fossil fuels, which continues to do immeasurable damage to our planet.

Martin Andrew Green is an Australian professor at the University of New South Wales who’s dedicated his career to developing solar cells. Mr. Green’s self-interest is scratching a mental itch. He’s curious about light energy, and in learning how to manipulate it, his brain rewards him, makes him feel powerful, smart, valuable, serving his emotional needs.

Self-interest is NOT a curse. It is simply a state of being… human, in our case, but self-interest seemingly dictates the behavior of everything else that lives on Earth. Survival of the fittest is how species last over millennium. Not survival of the kindest, whatever ‘kind’ means. With every mouthful of food, every article of clothing, every vaccination Mother Teresa provided the sick and poor, she also fed them Christianity. She was not kind in spreading gospel that Jesus saves their souls. Instead of teaching the value and necessity of socially responsible behavior, which would have served the greater good, preaching rewards in the afterlife does not serve the living or their future.

There is no need to fear the fact that human behavior is driven by self-interest. Regardless of the religious allegory that Altruism is not only real, but mandatory for society to function, self-interest does NOT need to manifest as narcissism. Green, or Toyota, or the parents who work to provide for their kids, or helping a friend in need, most of us contribute to supporting our society or there would be no human race at all. We have no great physical strength or stealth prowess. Building communities, exchanging ideas and skill sets, being here for each other is all we have to sustain us.

We all have the capacity to be giving, generous, thoughtful beings. Our motivation is irrelevant. It is our ACTIONS that determine our morality, whether we are contributing to creating a society that thrives, or participating it our own demise.

Self-interest is encoded in our DNA, and is not a threat to humanity, but a valuable characteristic, a useful asset. We just need to lengthen our time horizon beyond our own lifetime, broaden our self-absorbed view. We must learn that acting ‘altruistically’ means recognizing our impact on each other and this planet, and that accounting for the needs of others as well as our own IS in all of our self-interest.

The Layering of Life

Hiking on the Matanuska Glacier in Alaska a few weeks ago, I was trying to capture the iridescent blue/green light coming through the ice below my feet with my Canon Digital SLR. I took a few shots, with different apertures, from different P.O.V.s, but knew when I put them on the computer the picture would flatten. The spectacular translucence would be lost—look like a blue/green patch on dirty white ice.

At a photography store in Anchorage a few days later, I asked the guy behind the counter how one could pick up that exquisite depth of field of the light coming through the glacial ice on camera. Can’t, he said. But you can create it in Photoshop. Layering the image multiple times should bring back some of the depth the camera can’t pick up.

Layering…

It was like a light bulb went on in my head. He was right, of course. The camera can’t pick up the photons moving through ice, only the ones reflecting off the surface. But the word LAYERING reverberated in my head, as I’d been thinking about layering for quite some time.

When I’m not writing fiction [or blogs], I’m developing and designing marketing and advertising campaigns. I recently created an illustration of sound waves using an image off Google. Simply adding filters to the image made it brighter, or weirder, but still left it rather…flat. I lifted another image of radio waves, and layered it over the sound wave, filtering it to 50% opacity so the base image showed through. Then I went back to Google Images and got another light wave, and another, and layered them with effects too. As I built out the image, layer upon layer, the picture became richer, deeper, more 3D, almost in motion.

Layering made the image alive.

A while back my father took a painting class where students replicated a favorite work of a Great Master. Dad picked Vermeer’s Girl with a Pearl Earring. It took him five months to paint, which upon completion looked virtually identical to the real one.

How did you do that? I inquired upon seeing his work. Did you know you could paint like that? My dad had been a weekend painter most of his adult life. This class, a first since college, was his attempt in retirement to reinvent himself as an artist.

No! He practically giggled with delight. Honestly, this teacher was fantastic. She taught us all about Layering, from when the Romans began using it, to the Masters, to the Impressionists. I’ve been painting for 40 plus years layering two, maybe three colors or tones. But in some areas on this canvas I must have used fiftyHe proudly showed me highlights on the girl’s face that nearly glowed, bringing her right off the canvas, as in Vermeer’s original. It’s all in the layering, my dear, he’d said back then with a grin.

Layering… hmm… As I considered it, the more I could see how integral layering is to being alive.

I’ve always been scared of old age. The prospect of getting old is so terrifying, at times not getting there seems the better option— hasten the end instead of dragging it out with modern medicine. Watching my mother die of cancer and my father age hasn’t been pretty. It’s pretty scary. And I’m right behind them. Other than senior discounts, the upside of aging seems rather illusive.

Driving my daughter and her teammates to soccer last Friday, they chatted in the back seat about science class. They were amazed by the video of Neil Armstrong on the moon, each trying to quote his words upon stepping on the lunar surface, required for their test on Monday. They didn’t know we all heard him grammatically wrong—that he said, “One small step for [a] man,” not man in general. They hadn’t been there to see the grainy black and white image turn upside down on TV. They hadn’t held their breaths, or felt the collective sigh of a nation, and of the world, when our astronauts returned safely home. They hadn’t experienced the layers of that moment, that day, all the days of the moon mission, or the ones leading up to it, or since, for the most part.

Mankind’s first steps on anything but our home planet is a mere footnote to the 5th graders in the back seat of my car. The video image they watched in Science was a flat view of a definitive leap in human history. I’ve learned an undeniable gift of adulthood is understanding the significance of a given moment because of the layers of experience proceeding it. At 10, kids images are still just forming, their depth of field still limited to what reflects them, like the photons on the glacial ice.

Experiencing the moon landing as it was happening created a page, a layer, a memorable slice of my time. Aging’s saving grace may be the collection of these moments of living, layered upon each other, giving, if not wisdom, at least a broader range of awareness, and experience, for a rich, vibrant life picture.

Abortion and Choice

I was 16 weeks pregnant, with my first baby, when the results of an amnio told me that the wanted child I was carrying was not healthy. I have always been pro-choice, and never considered it a moral dilemma to terminate a fetus with severe Down’s Syndrome, or other life threatening, or debilitating abnormalities. Although I was aware that my advanced age of 39 increased my risk of potential problems, I was totally unprepared for the results from this technology, and the choice I would have to make.

We received the news on a gray Thursday afternoon in late December that the baby girl inside of me had an extra X chromosome, also known as Trisomy 47XXX. While waiting for clarification from a genetic counselor on the following Monday, I spent the next three days searching for information. I sat in the old, stone library in Concord, Massachusetts, crying uncontrollably with each line I read from a Psychology Today article on XXX. “Severe learning disabilities.” “Severe emotional disabilities.” “Slow motor development.” “Shy.” “Withdrawn.” I rubbed my swollen belly, trying to feel my daughter inside of me, fear welling up and gathering momentum. My stoic husband sat next to me, silently reading along. On the way home we talked, we cried, we argued about what to do next. We decided to wait to make any decisions until we could get more information, except there was little out there, and everyone we spoke with had some kind of agenda.

The genetic counselor insisted that the information we had gathered over the weekend was outdated and biased. A few minutes later she called in a staff OB/GYN who showed us a picture of a beautiful 8-month old XXX baby, swinging in her electric swing on a whitewashed, sun-drenched porch, smiling happily for the camera. The doctor then asked us if we would be willing to participate in her study if we decided to “keep our daughter.” During the following week, we spoke with doctors from around the world with any knowledge of XXX, who gave us a positive or negative spin depending on their personal views on abortion. We spoke with a social worker that dealt with the parents of handicapped children, who was subtly but clearly for termination.

I solicited advice from my parents. My father (who never changed a diaper in his life) told me to keep her. My mother said not to. We spoke with parents of XXX children. All of the children had suffered learning disabilities, delayed motor skills, were withdrawn, and had required special education. They told us how exhausting it was, how expensive raising a handicapped child. They spoke about mortgaging their home, and going into debt to afford the special care they needed for their XXX child. They spoke of the constant heartache watching their child suffer with depression, anger, loneliness, growing up both physically and academically challenged. But all the parents claimed they loved their daughters.

A decision had to be made quickly, before I felt her moving inside me. I knew if I felt her I could never give her up. At just 4 months, an insentient collection of cells inside me, she was still an abstraction, even though on ultrasound I had seen her entire body, the emerging vertebrae of her backbone, the two hemispheres of her brain, the protrusions of tiny feet and hands. “The ghost in the machine,” my husband had called her. I held my belly and begged my daughter to tell me what she wanted me to do, knowing the decision would be mine, feeling the weight of that decision ripping apart the fabric of my tightly woven self-image.

What kind of person was I that I would kill my daughter because she wasn’t perfect? Faced with the probability of a slow child, spending the rest of my life watching her struggle to fit in, feel accepted beyond our family, focusing every day on the care of a handicapped child, seemed overwhelming. The cost of raising kids without illness would require both my husband and I to work till we died. And while I’d always pictured having two children, gifting them a sibling, a confident for each other, we’d have to forego having another child to afford the continual care required for our XXX daughter.

It occurred to me that most of us go through life thinking we are generally good, honest, caring people because this view is rarely challenged, as most of our actions aren’t based on critical, pivotal, character-defining decisions. From the moment I got the amnio results, I knew my life would never be the same again. Technology had given me insight, and now forced me to make a choice.

This was undoubtedly the hardest decision my husband and I would ever have to make, but it was ours to decide, granted to us alone in a state where abortion is still legal. Only we, the parents of the pregnancy, could decide what we felt capable of providing our child. If we lived in Texas, the state could force us to give birth to an ill baby, spend everything we made on drugs, specialize schools and care, and damn us to the unbearable torture of watching her struggle daily, likely for the rest of our lives.

A week later we arrived at a Planned Parenthood clinic in Waltham, and were assaulted by protesters. They held signs that read, “Save Unborns,” and “Choose Life.” They crowded around my husband and I shouting, “Baby Killers!” and “Murderers!,” preventing us from getting into the building until a cop came out and pushed them back. They were amped on self-righteous indignation, full of religious fervor. They’d go home to their Christian conservative families feeling proud of themselves for making our passage into the clinic even more a nightmare than it already was. Most were young, more men than women, in their teens and early 20s, and likely had no children at all. They had no conception of what it took to raise healthy kids, yet alone devote their lives caring for a physically and emotionally afflicted child.

Doubting our own abilities to provide for a sick child pushed us into the decision that to this day, 20 yrs later, I still find shame in. But I honestly don’t know how the other decision would have played out. One of the mothers of an emotionally and physically disabled XXX 8 year old told me that if she had known that her daughter had the anomaly before she gave birth, she doubts she would have chosen to keep her. I guess when we make a decision with no good choices, the decision we make will never be okay. While I am grateful that the choice was ours to make, the trick is, finding a way to live with that choice.

A year later, and two on that, I was graced with two healthy children, now grown and on their own. But I think of Sierra often, who she would have been, how she would have been, and the lives we would have led with her. And I still ache for her. Through all the heartache that comes with raising a handicapped child, I know I would have loved her, passionately, wholly, felt that awe-inspiring humility, that magnificent intensity of love for her that I get to feel for my kids every day. And to this day, I still question my choice not to have her.

The Truth About Mark Zuckerberg

IMAGINE working your ass off all through high school, studying instead of partying, volunteering with school and community groups so you can into a good college. You send out your applications, to Stanford, Harvard, Princeton, as you have the 4.8 GPA, and all the right clubs on your resume. Your mom kisses each envelope before mailing, “for luck,” then hugs you, with her silent prayer that you’ll be accepted everywhere, that the world will see her beautiful daughter the way she does.

Pins and needles until the letters start coming in, or maybe they won’t, and no college will want you, keeps playing in your head, until February rolls around and letters DO come. Cal Berkeley wants you! UC Davis wants you! Stanford wait-listed you. And Harvard ACCEPTED YOU!! You’re dancing in the kitchen with your mom, dad, and little brother, laughing, hugging, celebrating your achievement of hard work and tenacity. For the moment, you let yourself bask in the glow of your family’s pride.

August comes round, and you are settling into your dorm room at Harvard. Your roommate is nice enough, though she’s hardly there. Unlike you, she’s very social. She got into Harvard on her daddy’s dime. He went there. She had a 3.6 GPA, but got a free pass into the school, as did ex-president George Bush Jr (with a 2.35 GPA). If nothing else, Harvard is incestuous. Many of Harvard students are related to past students, with money.

You love your classes. Your professors. A few months into your Harvard experience you are doing well academically, even if you haven’t made any real friends. You assure your mom you’re fine, though you don’t tell her you’re feeling more than a bit lonely. The popular girls, like your roommate, came in with money, and come from money. They dress trendy, buy expensive, look sharp, act confident. Make it in Harvard, or not, they have no worries after school. The rich rarely have to worry like the rest of us.

You come back to your empty dorm room one afternoon, turn on your computer, and are about to get started on the paper you have to write for Expository, but the image on the screen stops you dead. Your face stares back at you, next to some other young woman. Under her picture it says, “HOT!” Under YOUR PICTURE voters say you are not.

This is the beginning of Facemash, which eventually became Facebook. This is MARK ZUCKERBERG’S idea of fun—making women feel like shit for his entertainment. IMAGINE what that girl must have felt when she saw NOT under her Harvard profile picture. IMAGINE if it was YOUR CHILD. OR YOU.

And here’s what ZUCKERBERG said the first night he released Facemash: “I almost want to put some of these faces next to pictures of some farm animals and have people vote on which is more attractive.

This is MARK ZUCKERBERG then, and THIS IS MARK ZUCKERBERG NOW! He is still the same ugly, petty, small man/child, pulling the same ugly crap, indifferent to anyone but himself, ignoring the pain he is causing across the globe now. Zuckerberg was already a second year student at Harvard. He was not a child. If ZUCKERBERG was a decent man, a man of goodness, not cruelty, he never would have COPIED HOT OR NOT, an app that was already out there. Zucky just ripped it off! To debase Harvard WOMEN. Shame on you ZUCKY, and your MAMA and PAPA, for not teaching you how to treat others with respect and kindness!

ZUCKERBERG is still indifferent to anyone but his own needs, even TODAY. His Facebook recommendation engine helped get TRUMPY ELECTED! And he’ll likely do it again. How? His recommendation engine only shows you what ZUCKY WANTS YOU TO SEE. You do NOT see all your connection’s posts. ZUCKY WON’T LET YOU. He shows you only posts that REFLECT YOU. It helps his advertisers sell you more, to show you only what you’ve shown interest in, or people like you have clicked on. We are all merely seeing posts that reflect our own opinions now.

ZUCKY only sees his own reflection too. It’s what allowed him to debase women at Harvard. It is allowing him to keep his screwed up recommendation engine on and running, as you are more likely to BUY from people reflecting your position. Russians, Republicans spreading lies, ZUCKY doesn’t care. He cares about getting and keeping advertisers. His “fake news” AI department is a joke. I know someone working there, and they tell me he really isn’t trying to stop it at all. It doesn’t serve him to do so. He wants advertisers, and you don’t get them, and keep them, limiting ad sales.

He got lucky debasing women from an app he RIPPED OFF. Now he’s god, to so many. Sadly, they are so blinded by his “success” and they can not see the ugly little man/child he was @Harvard, and still is. Humans get our moral fiber between 0 – 8, maybe up to 10 years old. He clearly didn’t get much moral guidance from his parents. And amoral people rarely change. They need a brick to the head, to ‘hit bottom,’ and ZUCKY ain’t fallin any time soon. Now, he’s guiding the world to disaster, to make money from advertisers, to keep FACEBOOK and INSTAGRAM going. (And this is what Millennials, and MBAs deem “success.”)

Now he’s on to #THREADS, to collect MORE DATA on you to SCREW YOU, this country, the world. Don’t let him! Don’t get on THREADS!

My hope, MARK ZUCKERBERG, is that you learn to THINK beyond yourself, and to ACT with kindness and empathy, instead of what you were obviously raised to be— mean, thoughtless, sexist, totally and completely self-interested. Your power was wielded by the wealth of your parentage, mere chance you were born into money—dumb luck, literally. Imagine how you and your wife, #PriscillaChan, would feel if YOUR DAUGHTERS, #Maxima and #August, were voted NOT HOT, deemed UGLY their first year at Harvard, as no doubt they’ll go there with the money you have made on the trillions of wasted hours all of us have spent on FACEBOOK and INSTAGRAM , and coming soon THREADS.

#DeleteFacebook

#DeleteInstagram

Raising Kids Without Religion

My husband and I raised our children without religion. We gave them no religious identity (as in claiming to be Christian or Jewish because of our parentage). We are both devout atheists, and I use the term devout with purpose. We don’t believe in a higher power, or any gods, or even the possibility of one. We are not agnostic. We believe awareness begins by the sixth month of gestation, and ends at death. Upon birth, our combination of chemistry defines individual uniqueness, so often mislabeled as a ‘soul.’ No heaven, or hell. No rebirth awaits us after death. Reincarnation is a myth. There are no second chances to get living ‘right,’ and we never ‘ascend to a higher plain of existence.’

You, me, Hitler, all end up the same. We cease to exist upon death. Only our contributions throughout our lifetime remain when we die.

Frightening and harsh though this may seem to believers, the fantastical bible stories and the ‘jealous’ malicious god, (Exodus 20:4-5), described in them never resonated with us. Much to our parent’s chagrin, we grew further from all religious ideology with their spiritual indoctrination. Ancient dogma conjured by men to control the masses by creating an outside deity that could not, and by its own commandments, must not be questioned, religious leaders were telling us not to think. They required blind faith, and neither my husband nor I were willing to buy into thoughtless beliefs.

We agreed before having kids that we’d raise them without religion. We could not teach them what we do not believe, and what we both feel is fundamentally destructive at this point in human development. The value system we hoped to impart is based on a keen awareness of self, and others, our planet, and the immense responsibility each of us have to preserve all life here.

Picture a bull’s-eye, we told our kids, like the Target logo. You are the center dot, obviously, as you can only perceive and participate in life while living. The first ring out from you is your immediate family; the second is your extended family and friends. The next ring is your community, then your country and then the world. And all rings must be considered when making choices and/or taking an action.

The Target philosophy is a model for a thriving society. Consciously considering the radiating effects of our actions forces us to think before we act. Our ability to think conceptually, project into the future, then alter our behavior to achieve that projected outcome is what separates the human race from all other life forms here.

There was no need to sell our kids on religious dogma such as promises of heaven, or threats of hell. We taught our kids not only to be considerate and responsible to family and friends, but to humanity as a whole, and all things on this Earth. We expect them to honor their debt to those before them by striving to deliver a better world to those here, and those yet to be.

As atheists, we are considered by many to be heathens– uncultured, uncivilized people. Our parents are constantly trying to convert us, under the delusion that we are what they were raised to believe, whether we admit it or not. They vehemently express their disgust in our ‘denial,’ and barrage us with threats that our children will be lost without a religious upbringing. My brother, a born again Christian, assures us that Christ died for our sins. He promises my children will be ‘saved’ after death from all wrongdoing if they just accept Him as their savior. He never stops to consider the catastrophic lack of responsibility this ideology instills in his, and every other blind believer’s behavior. My brother, and his brethren real estate brokers lie, cheat, and rob unsuspecting clients of their life savings without ever considering the destructive effects of his actions, believing in his own righteousness, having ‘faith’ in the forgiveness promised him.

By everyone’s reckoning who’ve met, or know our children, from family and friends, to teachers, to restaurant servers, my kids are liked and well respected. They are courteous and conscientious, more considerate than most adults, and 90% of their so called ‘god-fearing’ peers. They are team players in sports, strive for excellence in their studies, both straight-A students from grade school forward. They share what they have, and compromise to ensure fair play. And they do all this, not by threats of eternal damnation, but because they understand their role in, and responsibility to humanity, and this planet we inhabit. My children are not lost. They experience no spiritual void. They find beauty and wonder in many things, like nature, and sometimes even in the nature of man.

With the advent of technology and advanced weaponry, our world has become so very small and fragile. We must stop pretending we are powerless, under the will of various deities, or follow the divisive rhetoric of religious leaders who preach if Christ exists than Judaism is wrong. If Allah rules than Christianity is a lie. Religion has become the problem, giving excuses, or worse, forgiveness for whatever crimes we commit. Christ will not save us from global annihilation. We are all responsible to save us from ourselves.

At the dinner table recently, my husband asked our now teen kids a simple question: “What are you?” Both answered: “Human.” Touché! Religion, skin color, and/or economic status, my children see no division between themselves and other people. This position is mandatory for the survival of humanity. We teach our children to recognize their radiating effects on all they touch, and not only acknowledge their mighty power, but embrace the responsibility that comes with it. Humanity’s future depends on each of us taking individual responsibility for the actions we take in life, not for rewards in an afterlife, but to enrich the lives we touch here and now, and to make it possible for those yet to be—the generations to come—to experience the unfathomable wonder in being alive.

How to Raise a Genius

Went to the Jelly Belly Factory on a field trip with my daughter’s 2nd grade class. The young man assigned to escort us on the tour misquoted a brilliant saying by one of my favorite icons.

The guide delivered his canned speech, spoke of how long and complex the process to make even one single jelly bean, but that nothing great ever came easily, “as the inventor, Thomas Edison said: ‘Genius is 10% inspiration and 90% perspiration.’”

But that is NOT what Tom said. He said, “Genius is 1% inspiration and 99% perspiration.”

So what is my issue with the mere 9% our tour guide misquoted?

Mr. Thomas Alva Edison was trying to tell us that to get good (‘genius’) at ANYTHING takes HARD WORK (‘perspiration’), and a lot of it. He should know. It took him, and an educated team of men many years and over 5,000 exploded glass bulbs to invent the light bulb.

Still, you say, it’s only 9%. The 8 year old’s the tour guide was talking to didn’t even know what “percent” meant. And while this may be true, there were 15 adults with the pack of 40 kids the guide was leading. And the parents understood. Most had probably never heard the quote before. It is somewhat obscure, which is a shame because it is an astounding insight. What the tour guide misquoted did not communicate the gravity of Mr. Edison’s meaning.

In the beginning of the 4th grade our son failed several math tests in a row, and upon inquire we found he didn’t understand the material. When asked why he hadn’t asked for help from either his teacher or us, he confessed he felt afraid he’d look dumb. Having always done fairly well in math, when he got lost, he felt too stupid to ask for help. He was supposed to be smart, but maybe he wasn’t, he cried, clearly shamed.

I hugged him, held him, and reminded him of old Tom’s saying for the hundredth time. Then my husband and I got to work, played tag team, alternating afternoons, evenings and weekends to teach our son what he needed to know. Within three months of daily math lessons he not only grasped the material presented but excelled to the top of Math Swap in his grade level and remained there through elementary school.

Our son now loves math. It’s his favorite subject. He works hard at it and that hard work just placed him in the most advanced math class at his new middle-school. Failing those math tests in the 4th grade turned into a great education for all of us. We got to see directly how hard work pays off. And though our son may not always tow the line of excellence, he now knows that ‘smart’ is not given, but earned.

The New York Times Magazine had an article a while back on ‘genius.’ It sited Anders Ericsson’s research on The Making of an Expert, which concluded ‘genius’ wasn’t born, as previously thought, but made.

“Outstanding performance is the product of years of deliberate practice, not any innate talent or skill,” according to K. Anders Ericsson, Michael J. Prietula, and Edward T. Cokely.

Most everyone starts out with the 1% inspiration. It comes with being human, and our ability to think abstractly.

Few of us have the tenacity, or the determination to endure failure after failure and continue through that last 5-10% it takes to achieve excellence. Most of us settle on gawking at greatness instead of pursuing it.

So, the question is not, ‘What is genius,’ or even excellence, but what motivates persistence?

Achieving good grades, or becoming a killer guitar player, or great at soccer, or even parenting, takes “deliberate practice.” We need to impart Tom’s wisdom to our children, teach them by example, with unwavering diligence, that reaching their potential can not be achieved blowing most of the day binge watching Netflix, or YouTube, or gaming. To actualize ‘greatness’ means devoting the 99% perspiration— the time, energy and effort necessary to create anything of lasting value. Whether it be a school report, a science project or a math test, genius is not only doable for most every child, but for all of us with hard work and persistence.

The Virus Killing Silicon Valley Startups

There is a pandemic in Silicon Valley. It is making startups sick, and 90+% of all small businesses fail. This virus didn’t start in China, or any country. It didn’t begin in crowded, filthy wet markets from different animals swapping genes. It began with Google and Facebook, and their unrelenting greed for profits.

I am currently mentoring startup students at Berkeley-Haas. I also teach entrepreneurs at Stanford and Cal how to achieve that illusive 10% of sustained business success. Without exception, all are starting up in the exact same backasswards way.

1. They begin their business by developing their product or service.

These entrepreneurs have invested their time, and often their own money in creating a MVP (minimum viable product), a concept introduced by Eric Ries in 2011, and the 2nd of 3 primary reasons most startups fail. NEVER begin your business by producing two-thirds of an idea hoping to ‘find’ your customers, and get them to tell you how to improve your offering. In fact, producing your initial offering at all is the wrong way to start any business.

2. The startup, with their developed MVP, create ‘digital’ marketing campaigns.

They launch their website, and create SMM (social media marketing) and PPC (pay per click) ads to get ‘traction.’ Impressions, Engagements, and Likes are virtually meaningless. Sure, Branding is essential to build awareness of a startup, but sales are what makes a business successful. SALES. That’s it. Without sales, or paid subscriptions, or donations in nonprofits, you have a hobby, not a viable business.

Let’s get real. It’s ridiculously simple to use Google Ads, or to place Facebook ads. These platforms spend millions annually to convince entrepreneurs that slamming the net with crappy advertising will make your company successful. It’s BULLSHIT. They are lying to you, pocketing your $3,000 – 5,000 monthly to ‘train’ their AI engines to “target” your business better than you can. In fact, you should KNOW YOUR TARGET AUDIENCE BEFORE YOU PLACE ANY ADS, or even develop your website.

Beyond Google and Facebook, there are tens of thousands of “Digital Marketing” agencies, selling you the same crap Google and Facebook are. They promise to make you money if you spend your money with them because it is equally easy for them to place these PPC ads as these platforms have made it for you. Stop buying into their deadly virus!

The real ROI on “digital advertising” is very hard to find. Google, Facebook and ‘digital’ agencies make these stats almost impossible to come by. Reality check on ROI of “digital” advertising, according to Search Engine Journal: “the average ROAS (return on ad spending) for small accounts is 1.5 to 1% – or barely break even.” Additionally, PPC or CPC means COST PER CLICK, not sales. It is estimated that 25 – 40% of all clicks on ads are fake, meaning you are paying for clicks from Click Farms in the Philippines, or automated systems meant to profit Google while costing you for every fraudulent click.

3. The startup goes after “building market share” with freemium offers, hoping to convert users to paying customers somewhere in the theoretical future.

It’s easy to get people to try, or even use your offering for free, when they have no skin—money—in play. SALES means getting folks to pay for your offering/s. Getting actual sales is a lot harder!

To garner actual SALES, you must first understand the competitive landscape of your product or service. Many startups have no idea the market share they’re seeking has been garnered by another company with the same or similar offerings. And here’s a heads-up to all the entrepreneurs who think your offering is so unique there’s nothing out there like it. Bullshit. In 5 minutes I can find similar offerings to just about anything. Even if your offering has a few more bells and whistles, it’s hard to get people to pay to switch from what they’ve become accustomed to using.

First and foremost, MARKETING is NOT “digital advertising.”

Broadcast, to PR, to networking, the ROI from these mediums average between 2 – 20+%, way more than the .05 – 1% ROI of ‘digital’ advertising.

BUSINESS, any business, BEGINS with MARKETING. Regardless how great your products or services are, your business will NOT be successful without constantly marketing your offerings. Branding is a tool of marketing—campaigns meant to build awareness of your offerings and company. And Marketing takes many forms, way beyond the extremely low ROI of “digital” campaigns.

The Marketing process is far more complex than designing a logo, putting up a website, and slamming the internet with “digital ads,” organic or paid. BEFORE you build your offering, construct a MARKETING FOUNDATION for your startup, (or existing business—better late than never) to create a thriving, sustainable company.

Before investing the time and money to build a product or service, then waste more countless hours and dollars advertising it, BEGIN any startup or business venture by PRODUCTIZING each and every offering IDEA.

PRODUCTIZATION begins by getting intimate with the offering you hope to create. Make lists, actual, physical lists of your idea’s FEATURES, and the BENEFITS or SOLUTIONS the FEATURES your potential offering will provide. Next, create lists of who will benefit from the features of your offering. These are your TARGET AUDIENCES, the people you will market your offering to. These lists also provide SEO content marketing when you begin the process of creating advertising campaigns.

PRODUCTIZING your offering/s means doing COMPETITIVE ANALYSIS every month or so, to be sure you understand what companies are producing similar offerings, and the market share they’re collecting. If your startup has any success at all, others are going to copy what you’re doing, and go after the same targets you’re hoping to attract, and keep. Understanding what your competition has will help you define what makes your offering unique. Your startup’s marketing should always be selling your UVPs (unique value propositions)—what makes your offering better than your competitors.

It is a lot more fun developing products and services—turning a concept into a reality—than PRODUCTIZING an idea. PRODUCTIZATION is time consuming and detail oriented, and a drag comparatively speaking. If you want to have fun, then enjoy your hobby of creating offerings. If you want to be among the 10% that build SUSTAINABLE companies, you must first build a MARKETING FOUNDATION under your startup, which begins with the PRODUCTIZATION of each and every potential offering.