IDEA to PRODUCT for PROFIT Webinar

Eventbright Webinar: https://lnkd.in/gETT2C_S

Have a biz IDEA you think will SELL?

PROVE IT…BEFORE YOU BUILD IT, with the Productization process.

Over 500,000 startups launch in the U.S. annually. More than 90% fail from bad to no marketing.

Marketing is NOT advertising! Marketing any product or service BEGINS (or should) in product development of the IDEA. Running ads through Google or on Insta, to print and viral campaigns only happens after your IDEA has been validatedproductized—as a marketable offering of value.

IDEA to PRODUCT for PROFIT,” is a 50 minute presentation exposing a distinct pattern that leads to business failure time and again, then introduces a unique marketing paradigm to build, brand, and grow a successful business. Originally developed for the Stanford entrepreneurial community, the RAF Marketing Method is a proprietary marketing model that makes effectively marketing a business doable, in sequential, actionable steps.

This webinar is Lean Business Marketing PROCESS, a step-by-step marketing template that delivers a clear and specific path, a roadmap for consistently creating (or directing those you hired to produce) digital, print and viral campaigns that build your brand image and motivate sales. Attendees will learn how to set up a solid foundation for marketing their offerings, and branding their venture into a sustainable business.

This presentation empowers entrepreneurs, engineers to CEOs with a proven method of effectively marketing an idea, or a new or existing offering, step-by-step, into a thriving company.

Attendees will learn:

  • MBA to Marketing novice, learn Marketing PROCESS, like never before.
  • The RAF Marketing Method to avoid the three primary points of business failure.
  • Productization of your product, service, or nonprofit, into a marketable offering of value.
  • How to effectively build Brand awareness of your offerings and company.
  • Effective Multichannel marketing for branding and conversion.

10 minute Q & A follows the presentation.

Speaker Bio

Creative/Art Director Jeri Cafesin, inspired by over two decades marketing seed startups to Fortune 500s, brings practical, doable, lean Marketing PRACTICE to Silicon Valley. A MarCom specialist for over two decades, and founder of IPPglobal.org—Lean Marketing Workshops for Entrepreneurs—her marketing strategies and campaigns have helped build thriving companies that realize sustained business growth.

The Butterfly Effect

Monica Lewinsky sucked Pres. Clinton’s cock, getting George W. Bush elected, which led to the 2008 financial meltdown with the Republican’s anti-regulation policies. The real estate recession of 2009 left not only millions of people without any retirement, but my father without enough money to care for himself, compelling us to use our little savings to help him. This investment into my father’s care comes out of our kids’ college funds and will most likely affect them down the line.

My husband was freaking out when he called me from his job at a well-known Silicon Valley startup a couple months ago. He’d entered the stairwell and saw the married CEO of his company sucking face with an employee. He had a right to be upset. The CEO is putting the company, its pre-IPO stock value, and its almost 300 employees at risk by displaying his extra-marital affair publicly. His sloppy behavior can not only get him fired, but eventually, lead to the demise of the company with scandalous press chasing away customers and business associations alike. And, of course, there are his two kids and a wife at home who will suffer, possibly lifetime scars from his selfish indiscretions.

When a butterfly flaps its wings in Central Park, it does NOT cause a typhoon in India. But the Butterfly Effect is very real, and very personal, for all of us.

The CEO sucking face with his employee saw my husband in the stairwell. He called my DH into his office later that day and made excuses that he was “just comforting” his graphic designer who [ostensibly] was grieving the death of her dog. Originally hired by the CEO, my husband had never had any issues working with the man until that day in the stairwell. After that day, the CEO was his new micro-manager, and my husband, tired of the bullshit, left the company a month later.

We all engage in the Butterfly Effect in one way or another. When my DH and I fight, I’m more apt to yell at our kids, causing them to snipe at each other. Continual fighting over time may result in fierce sibling rivalry. Instead of becoming balanced, socially aware people, they grow up defensive and afraid, and become CEOs and Presidents who seek physical contact over emotional intimacy to combat their gnawing loneliness.

The Butterfly Effect is an unalterable phenomenon of the human condition, but that doesn’t mean we must be doomed by it. Our ability to perceive the future, and then adapt our behavior in response is also uniquely human, and dramatically separates us from every other life form on this planet, and one of our greatest strengths.

Had President Clinton been thinking with his brain instead of his little head, or Ms. Lewinsky had stopped to consider the possible ramifications of Bill Clinton’s solicitation, perhaps either would have made a better choice. (Why do I sight Monica? Those who cheat are culpable for their actions, but those who are party to cheating are equally culpable.)

Like a gun sitting on a table, the Butterfly Effect is neutral, but it can generate productive outcomes by simply starting from a positive position. Awareness that no man, or woman, is an island is the key to directing the Butterfly Effect to consistently positive outcomes. Every day we touch the lives of many others, whether we’re at home, on the internet, at work, or shopping at Target. Holding a door open, giving a compliment, or showing appreciation for service rendered can make someone’s day a bit better. We affect those around us, our environment locally, even globally with our consumption of resources. Choosing a Prius over an SUV, and picking the appropriate sexual partners; helping someone in need, not just during the holidays but any day improves all our lives collectively.

Be acutely aware of your connection to others, and the cascading Butterfly Effect, and it may just be the lives you touch in your hometown today will indeed lead to the cure for cancer from someone on the other side of the world tomorrow.

On Self-Doubt

I had a meltdown about writing—the process of—this morning. Simultaneously, my son, a recent computer science graduate, did too—about job hunting.

He emailed me while I’m melting down:

I’m applying for jobs and contacting these people but when absolutely no one contacts me back I feel like I’m sinking. I just feel like a fucking failure.

I emailed him back:

The only thing I know that works for me to shed feelings of doubt is WRITING them down. I’m doing that now. Literally. I had a meltdown this morning so I’m journaling. I will for a page or so, then get on with watching Twitch streamers to educate myself before I continue writing the Power Trip—which is what I melted down about this morning.

From my journal:

‘The absolute hardest part about writing fiction is shutting out the voices in my head that tell me I am not good enough to write this:

  • I’ll never get this right.
  • It’s too complex.
  • It’ll take too much research.
  • I’m too fragmented.
  • The subject won’t be topical if it takes too long to write.
  • I can’t DO this.
  • I keep losing the string.
  • I get too wrapped up in superfluous details.
  • I don’t get to the point quick enough.
  • I’m too heady.
  • Too technical.
  • Too too too…
  • Give it up. Too much work you’ll never finish anyway.
  • This is stupid to pursue.
  • You are wasting your time, not living your best life.
  • You’ve been working at this too long and are still nowhere…’

His email back:

This is exactly what I freak out about as well. Just replace writing with coding.

Me:

Thing is, you have to combat the bullshit voices in your head. They are half-truths. Not lies, cuz there IS truth in our fears, but only HALF truths. I can counter every one of the voices I just wrote in my journal.

Him:

But there’s always these looming feelings that I’ve accomplished nothing, done nothing. Am nothing.

Me:

That’s fear—like you are a failure—because you’re scared you will be. And while the fear is valid, real, true, because there is a vague possibility you won’t find a job you want, the WHOLE TRUTH is you are virtually 100% guaranteed to find a job if you keep looking for one, and likely a coding job you’ll like.

Another truth is you’ve proven you can code as a straight-A graduate with a CS degree, which was your primary goal the last 4 years. And you did it. Well done!”

Him:

I seem to be unable to compartmentalize my feelings.


Me:

This is LEARNING, E.M., applying for your first real job that isn’t a part-time, low-level gig. You’re launching your career, and that’s a big deal. Let yourself feel scared, and frustrated, and excited and every other feeling that arises through this process. And you WILL get a job. Guaranteed, IF you keep working at it!! Just like I’ll get the Power Trip written. See, I’ve already proven I can write with 7 books out, with mostly good reviews… And the voices of doubt gather like locusts as I write the last two lines above:

  • Yeah, you’ve written 7, but they’re all crap. 
  • And the good reviews, well, they were just being nice. 
  • The bad reviews are the truth about your writing. 
  • So GIVE IT UP BITCH. You will always fail at this. 
  • and so on…

But again, I can COUNTER all of these doubts with another POV:

  • Yeah, you’ve written 7, but they’re all crap. BULLSHIT. I’ve gotten mostly good reviews.
  • And the good reviews, well, they were just being nice. BULLSHIT. Just bullshit cuz this is such a stupid thought.
  • Bad reviews are the truth about your writing. NOPE. They are HALF THE TRUTH, or a percentage, and in most cases the greater percentage of my reviews are positive.
  • So give it up bitch. You will always fail at this. FUCK OFF, BITCH OF DOUBT.

Now GET TO WORK, honey, cuz writing is the only way you’re going to become a better writer.

His response:

Emoji smile. Clapping hands. Thank you hands.

Marketing and Religion

Do you believe in God?

Why?

Likely because your mother taught you to—marketing to you throughout your formative years the benefits of belief:

  • Community
  • Solace
  • Salvation

Your beliefs were marketed to you through holiday celebrations, and maybe Sunday school and prayer. Even if mom, and/or your dad, didn’t directly push their beliefs onto you, they likely sold your religion to you via example: crossing themselves when hopeful; saying (and believing) “thank god,” instead of giving the credit to the person or people who brought about whatever they were thankful for.

Religion is a PRODUCT. Always has been—a way for the few in power to control the masses. Christians, Jews, Muslims, all major religions have become successful, thriving businesses through MARKETING…

Read more:
https://lnkd.in/d8ZKxE77

New Release: Lean Startup BRANDING

Lean Startup BRANDING (LSB) Workbook 2, is the first marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company.

Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding paradigm. LSB takes you step-by-step through the branding and marketing of your new venture. Create corporate and product identity packages. Examine the fundamental principles of effective design, and learn to produce multichannel print and digital marketing campaigns that get greater response.

You must continually produce campaigns to create a thriving business. Through text, slides, challenges and projects, LSB Workbook 2 empowers entrepreneurs to CEOs with the knowledge to create and produce professional-quality digital and print marketing, that generate the greatest conversion (clicks; try; buy; subscribe).

● Learn to create a complete Corporate Identity. Establish product and/or company names, then create striking logos that can scale from social media feeds to the side of your building. Establish your startup’s voice with taglines that tout your company’s unique value.

● Study graphic design techniques, such as layout, eye-tracking, responsive grid systems, typography, and how to execute attention-grabbing branding and advertising campaigns.

● Discover the components in imagery that create visual impact, and the myriad of sources to get spectacular visual content, at little to no cost.

● Examine print and digital reproduction. Begin a visual library of high-quality images and video clips to use in your marketing efforts for both print and online campaigns.

● Review SEO (search engine optimization) techniques and best practices.

● Explore online technology, and how to increase engagement with your digital marketing efforts.

● Course projects include developing a complete identity for your offerings and startup, as well as an array of effective print and digital marketing campaigns to introduce your new offerings, and promote your business.

At the completion of LSB Workbook 2: BRANDING, you will have gained the ability to design and inexpensively produced tightly targeted, professional-quality marketing campaigns to turn your startup into a thriving, sustainable business.

https://lnkd.in/gE9h4ej