Category: lean startup

IDEA to PRODUCT for PROFIT Webinar

by jcafesin, posted in business, careers, Developers, Engineers, Entrepreneurs, Entrepreneurship, growth hacking, lean startup, marketing, Silicon Valley, Small Business Marketing, startups, STEM, Venture Capital

Eventbright Webinar: https://lnkd.in/gETT2C_S

Have a biz IDEA you think will SELL?

PROVE IT…BEFORE YOU BUILD IT, with the Productization process.

Over 500,000 startups launch in the U.S. annually. More than 90% fail from bad to no marketing.

Marketing is NOT advertising! Marketing any product or service BEGINS (or should) in product development of the IDEA. Running ads through Google or on Insta, to print and viral campaigns only happens after your IDEA has been validated—productized—as a marketable offering of value.

“IDEA to PRODUCT for PROFIT,” is a 50 minute presentation exposing a distinct pattern that leads to business failure time and again, then introduces a unique marketing paradigm to build, brand, and grow a successful business. Originally developed for the Stanford entrepreneurial community, the RAF Marketing Method is a proprietary marketing model that makes effectively marketing a business doable, in sequential, actionable steps.

This webinar is Lean Business Marketing PROCESS, a step-by-step marketing template that delivers a clear and specific path, a roadmap for consistently creating (or directing those you hired to produce) digital, print and viral campaigns that build your brand image and motivate sales. Attendees will learn how to set up a solid foundation for marketing their offerings, and branding their venture into a sustainable business.

This presentation empowers entrepreneurs, engineers to CEOs with a proven method of effectively marketing an idea, or a new or existing offering, step-by-step, into a thriving company.

Attendees will learn:

  • MBA to Marketing novice, learn Marketing PROCESS, like never before.
  • The RAF Marketing Method to avoid the three primary points of business failure.
  • Productization of your product, service, or nonprofit, into a marketable offering of value.
  • How to effectively build Brand awareness of your offerings and company.
  • Effective Multichannel marketing for branding and conversion.

10 minute Q & A follows the presentation.

Speaker Bio

Creative/Art Director Jeri Cafesin, inspired by over two decades marketing seed startups to Fortune 500s, brings practical, doable, lean Marketing PRACTICE to Silicon Valley. A MarCom specialist for over two decades, and founder of IPPglobal.org—Lean Marketing Workshops for Entrepreneurs—her marketing strategies and campaigns have helped build thriving companies that realize sustained business growth.

Marketing and Religion

by jcafesin, posted in atheism, atheists, blog, business, Entrepreneurs, Entrepreneurship, growth hacking, lean startup, marketing, psychology, Religion, republicans, Silicon Valley, Small Business Marketing, startups

Do you believe in God?

Why?

Likely because your mother taught you to—marketing to you throughout your formative years the benefits of belief:

  • Community
  • Solace
  • Salvation

Your beliefs were marketed to you through holiday celebrations, and maybe Sunday school and prayer. Even if mom, and/or your dad, didn’t directly push their beliefs onto you, they likely sold your religion to you via example: crossing themselves when hopeful; saying (and believing) “thank god,” instead of giving the credit to the person or people who brought about whatever they were thankful for.

Religion is a PRODUCT. Always has been—a way for the few in power to control the masses. Christians, Jews, Muslims, all major religions have become successful, thriving businesses through MARKETING…

Read more:
https://lnkd.in/d8ZKxE77

A True Email Tale

by jcafesin, posted in copywriter, copywriting, email, lean startup, Marketing

This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email.

I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest (and Arnold Schwarzenegger) were crap.

I didn’t open his email. I trashed it. I didn’t see the link he had inside it, but even if I did, I wouldn’t have paid attention it with his email subject line.

As I reviewed my emails, I watched the news, as I do every morning. The segment was on Boston Dynamics, a well-known robotics firm. They were showing off the agility their Atlas robot, doing a back flip! I was so blown away, it looked so real, like a person, I sent the video clip to my husband and kids. My subject line: “Totally cool robot moves!”

My husband sent me back an email, “I sent this video to you this morning.”

Hmm…he did? I didn’t see it.

“It was in the email about the terminator coming,” he wrote. “I guess I gave my email a bad title.”

—

No shit.

WORDS MATTER! Marketing/Copywriting must choose the RIGHT WORDS for the right audience to get response.