Lonely? You bet! So is most everyone else, even people with partners. And no need to be jealous of the relationship they have, since they likely don’t have the fulfilling romance you imagine they do. Sad? Of course! Lonely is depressing! Anxious these days? Or any days navigating our modern world? Of course you are. … Continue reading Therapy for Change or Ego
My 10 yr old daughter asked me what Ego meant, one of her vocabulary words for the week. I laughed. “Good question. What do you think it means?” “I wouldn’t ask if I knew, Mom.” “Well, use it in a sentence, in context. You’ve heard the word enough to have an inkling what it means. … Continue reading We Are What We DO
According to Zuckerberg: “Young people are just smarter.” True or false? I responded to an ad for a Traffic Manager position at an ad agency in San Francisco 25 years ago. Downtown, in one of those glass monoliths. Eighteenth floor. Made me nauseous being up there. I couldn't stop thinking about an earthquake waiting for … Continue reading The Problem with 20-something Brains
or Review of The Hunger Games series… ONE WISH. Right now. What would it be? Mom asked me and my sister on our drive home from school when I was 10. She often came up with non sequiturs to kill the silence following our monosyllabic responses when she asked about our day. To get those … Continue reading 6M Yrs of Human Evolution
Marketing 101: How to motivate people to DO what you want them to do… An entrepreneur recently asked me: “What specific skills or knowledge do you believe will be most crucial for aspiring entrepreneurs in 2025 to navigate this complex and dynamic environment?” My response: “The greater understanding one has of what motivates people, individually … Continue reading Engage in Learning About People
https://open.spotify.com/episode/6P4XfxWPS2TMHbfHxmJK2d?si=1PIvWMFiQimW1wMIByISdQ I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why. I also teach that the foundation of psychology, what … Continue reading The Psychology of Marketing
