Category: careers

The Fatal Flaw with AI

by jcafesin, posted in business, careers, christianity, christians, marketing, recommendation, Silicon Valley, startups, technology

Saw #60Minutes last night with Google’s CEO #SundarPichai on the current state of #AI.

The opening bar, the interviewer, #ScottPelley, asked #SissieHsiao, Google’s VP, what Google’s new chatbot, #Bard, is for.

“It’s really here to help you brainstorm ideas to generate content like a speech or a blog post or an email,” she said with confidence, that made my skin crawl.

So, she’s suggesting that we shut off our brains, and rely on more software to construct our personal content. Let’s all stop exercising our neural connectivity to do tasks like writing an email, or posting a blog, like this one, that requires disciplines in linear thinking, quantitative and qualitative reasoning, real news research, and engagement of my MIND to construct. Ms Hsiao is suggesting that doing these tasks that demand, and PROMOTE brain power are worthless wastes of our time, and that Google’s AI can not only do better, but quicker.

So, Ms. Hsiao, where does that leave human brain power, assuming we aren’t all paid the big bucks by Google to fuck up humanity even more than you already do? A hint, honey: STUPID. Do that research Google, and even your software will find recent data that humanity is getting dumber:

…etc.*

Next, Scott Pelley was “speechless” that Bard made up a story from Hemingway’s six-word flash piece.** Mr. Pelley was so overwhelmed, he said, “Bard appears to possess the sum of human knowledge.”

BULLSHIT.

Bard does not know what it FEELS LIKE to be humiliated, admired, disrespected, loved. It does not know what it FEELS LIKE about anything. It does not know compassion, or empathy, regardless of what words it spits out because these things are ACTIONS! Words, like, “Our hearts and prayers are with the victims,” of the latest mass shooting, are meaningless, like so much of AI.

Beyond Bard having no knowledge of FEELINGS, it also does NOT have the “sum of human knowledge,” because Google scraps the internet, and every email exchange, and text conversation you have.

I gave away all my albums when CDs came out, thinking I’d replace them with disks, except I like obscure alternative music, and most of my record collection never made it to CDs. Just like MOST of human knowledge is NOT on the internet, and in our texts. Sorry Google, even YOU don’t have access to MOST OF HUMAN KNOWLEDGE, so your #MachineLearning data sets are woefully inaccurate. Which brings me to the pic for this post…

In the picture attached about the New Testament, Scott Pelley asked Google’s chatbot, Bard, to “summarize the New Testament.” In 5 seconds, Bard came back with “The New Testament is the story of God’s love for humanity, which was revealed through Jesus Christ.”

BULLSHIT.

The actual Bible is filled with a jealous, angry, vengeful god (Corinthians 10:22; 2 Corinthians 11:2), who murders millions of people at his whim. Jesus is hateful to Jews (John 8:44) and others. He tells parables in which beatings, and even killings, of household slaves are affirmed as ‘disciplinary measures’ (Luke 12:45-47). Revelations, the last chapter in the New Testament, tells of God, and Jesus inflicting the “punishment of eternal destruction,” (2 Thessalonians 1:5-10) on anyone who doesn’t agree with, or believe in them. Strip away blind faith, this is called TOTALITARIANISM.

So why did Google’s Bard call the New Testament a “story of God’s love for humanity?” My human interpretation of the New Testament is, “The New Testament is a collection of violent stories that center around two jealous, angry narcissists who inflicted hardships, loss, plagues, and other forms of gruesome violence on humans.”

Google’s AI engine is trained on ALL THE DATA ON THE INTERNET, and your texts, and your emails, and everything you do on your phones, and ‘smart’ devices. This includes digital marketing—all those annoying ads—but also what people are saying, via texts, and posts, and blogs…etc., about any given subject. At least 80+%† of the U.S. identify as religious, or spiritual. Christianity alone touts 64% of the U.S. as believers, and, by far, puts out the most advertising. Christian marketing is close to a trillion-dollar a year industry.

Bard is a combination of Machine Learning, Natural Language Processing, Deep Learning…etc, algorithms. That’s it. Garbage scraped from the internet and into the AI software, like Christian advertising, and people chatting up their spiritual beliefs, leaders, and groups, led Bard to spew Garbage Out—i.e. its positive, loving spin on the New Testament—even though the book itself, well… isn’t.

Since 99.999%…etc. of all that data Google’s collecting confirms both Bibles are good, righteous, and loving, Bard LEARNS that these books are, in FACT, what most everyone says they are. Google’s AI WEIGHTS the importance of data by consensus, NOT TRUTH, or even FACTS. Truth by majority consensus, like Germans who became Nazis, or religious believers convinced their religion is the only ‘truth.’ If only 30% of data collected on Christianity, for example, were positive, Bart would likely not have come up with the nonsense it did. If Scott Pelley hadn’t been religious himself, and questioned Bard’s translation of the New Testament, or the CEO of Google had pointed out that their AI is a WEIGHTING SYSTEM, where it places more ‘value’ on the masses than the FACTS, perhaps those of you who’ve read this far will get how dangerous these continuing developments in AI really are.

Another question from Scott Pelley: “Is Bard safe for society?”

Sundar Pichai: “I THINK so…”

—

**Human Idiocracy:

  • How many of you remember (or ever learned) phone numbers, now that you have them on speed dial. (Why does it matter? Try calling your kid in an emergency without your contacts list).
  • Who remembers, without the help of Google Maps, how to get to a place you’ve only been to once? Or even 20 times? For that matter, which of you even knows how to read a real map?
  • How many of you even know that the “news,” and information you’re getting through Google (or any) Search is only a fraction of what is on the internet, and worse, it is a reflection of how YOU think, delivered to you via recommendation engines that reinforce your own perspective? Essentially rec engines make you THINK you’re smart, but only make you dumber by serving up no other perspective than your own.

**Bard’s AI story, prompted from the words of Hemingway’s 6-word tale: “For sale. Baby shoes. Never worn,” missed the subtext of Hemmingway’s words entirely. No one buys baby shoes for a child yet to be born, which Google’s AI story suggests. Hemingway’s story, (and the original he stole it from), is about the loss of a baby already born. Infants get booties. Baby’s get shoes. So, it’s likely the baby was a year or more in age. Bard missed all of this completely, and made up a story virtually unrelated to Heminway’s 6-word tale.

† People who identify as nonreligious, but claim to be spiritual, are known as “NONES”.

IDEA to PRODUCT for PROFIT Webinar

by jcafesin, posted in business, careers, Developers, Engineers, Entrepreneurs, Entrepreneurship, growth hacking, lean startup, marketing, Silicon Valley, Small Business Marketing, startups, STEM, Venture Capital

Eventbright Webinar: https://lnkd.in/gETT2C_S

Have a biz IDEA you think will SELL?

PROVE IT…BEFORE YOU BUILD IT, with the Productization process.

Over 500,000 startups launch in the U.S. annually. More than 90% fail from bad to no marketing.

Marketing is NOT advertising! Marketing any product or service BEGINS (or should) in product development of the IDEA. Running ads through Google or on Insta, to print and viral campaigns only happens after your IDEA has been validated—productized—as a marketable offering of value.

“IDEA to PRODUCT for PROFIT,” is a 50 minute presentation exposing a distinct pattern that leads to business failure time and again, then introduces a unique marketing paradigm to build, brand, and grow a successful business. Originally developed for the Stanford entrepreneurial community, the RAF Marketing Method is a proprietary marketing model that makes effectively marketing a business doable, in sequential, actionable steps.

This webinar is Lean Business Marketing PROCESS, a step-by-step marketing template that delivers a clear and specific path, a roadmap for consistently creating (or directing those you hired to produce) digital, print and viral campaigns that build your brand image and motivate sales. Attendees will learn how to set up a solid foundation for marketing their offerings, and branding their venture into a sustainable business.

This presentation empowers entrepreneurs, engineers to CEOs with a proven method of effectively marketing an idea, or a new or existing offering, step-by-step, into a thriving company.

Attendees will learn:

  • MBA to Marketing novice, learn Marketing PROCESS, like never before.
  • The RAF Marketing Method to avoid the three primary points of business failure.
  • Productization of your product, service, or nonprofit, into a marketable offering of value.
  • How to effectively build Brand awareness of your offerings and company.
  • Effective Multichannel marketing for branding and conversion.

10 minute Q & A follows the presentation.

Speaker Bio

Creative/Art Director Jeri Cafesin, inspired by over two decades marketing seed startups to Fortune 500s, brings practical, doable, lean Marketing PRACTICE to Silicon Valley. A MarCom specialist for over two decades, and founder of IPPglobal.org—Lean Marketing Workshops for Entrepreneurs—her marketing strategies and campaigns have helped build thriving companies that realize sustained business growth.

On Writing Fiction

by jcafesin, posted in Authors, careers, copywriter, Creativity, Emerging Authors, indie authors, Indie-Press, Indie-publishers, kindle, Marketing, money, Publishing, readers, Uncategorized, writers, Writing

Am I two inches from the floor I can’t see, or the next step is a 200 ft drop?

Been fighting myself over this since I started writing fiction. I face this battle every damn day I sit in front of my laptop, the cursor blinking at me, waiting patiently for me to decide if I should quit fine writing today, and go back to writing copy, because unlike continuing to write fiction, a ‘real’ job will get my kids through college.

Then the voice of Fantasy taunts: “It is possible if you keep writing and marketing your fiction that you’ll get well known enough to make a living as a fine writer… I could be an inch from the ground right now… it’s possible…”

This voice is evil. A demon. The idiot in my head that keeps me fine writing. People who’ve read me, and contacted me with praise, they too encourage my stupidity, bolster my Fantasy voice that spurs me on to continue writing fiction, even though I don’t make any real money at it, and likely never will. The more I’m purchased, or even just read online, the more I’m ripped off. Hundreds of affiliate marketing sites pop up when searching my name now, offering downloadable PDFs of my work. Free.

I dream of making fine writing my sole focus, market only my books, and quit taking on marketing gigs. But I don’t. The smarter part of me knows that focusing my creative energy fine writing puts me precariously on the precipice of that 200 ft drop in income.

I write to be read. So, not making an income, as long as I’m read, which I am more and more, wouldn’t really bother me, except I need money.

My Fantasy demon goes to war with my voice of Reason daily. The battle goes something like this:

What needs to get done today?

Well, you should get the, ­(fill in current project), stuff started/done.

Or, you could write The Power Trip.

Hmm…

Fantasy is so much better than reality. It’s why I write—to escape here, into a world that’s never boring, tedious, tiring, like the real one is so often.

I’m told by selling authors that I should pick a genre and write religiously to that genre to market myself more effectively. In fact, series are even better. I must write series. Romantic detective series, or dystopian fantasies with a strong female lead, as women empowerment is all the rage for the foreseeable future. Over the last 10 years I’ve been writing to publish, I’ve watched genre and series writers become known using the Freemium marketing model. Give away the first in the series and charge for the next book, and then spend the next ten years writing the same basic tale with the same cast of characters over and over.

Shoot me now if being a successful writer means traveling the Freemium series road. Fiction should evoke feelings, thinking, create new ideas (like H.G. Wells, whose words have been actualized into today’s tech). How can an author hope to achieve this, focused on production writing for sales, instead of substantive content? I want to read about complex characters in the first book, learn about them, from them, and about myself. I don’t want to read characterizations where actual people never emerge from the repetitive story line.

My Twitter profile says: Novelist. Essayist. Realist. Idealist. A recent follower inquired how I am both a realist and idealist simultaneously. “Doesn’t that make you, well, like crazy?”

It’s true. I’m crazy. I get it. And it’s also true that between Fantasy and Reality is the Grand fucking Canyon. The problem is, I can’t seem to get off the wire of Hope that bridges them.

On Self-Doubt

by jcafesin, posted in aarp, addiction, aging, atheism, atheists, Authors, careers, depression, Emerging Authors, Emotional Intelligence, Entrepreneurship, parenting, psychology, relationships, writers

I had a meltdown about writing—the process of—this morning. Simultaneously, my son, a recent computer science graduate, did too—about job hunting.

He emailed me while I’m melting down:

I’m applying for jobs and contacting these people but when absolutely no one contacts me back I feel like I’m sinking. I just feel like a fucking failure.

I emailed him back:

The only thing I know that works for me to shed feelings of doubt is WRITING them down. I’m doing that now. Literally. I had a meltdown this morning so I’m journaling. I will for a page or so, then get on with watching Twitch streamers to educate myself before I continue writing the Power Trip—which is what I melted down about this morning.

From my journal:

‘The absolute hardest part about writing fiction is shutting out the voices in my head that tell me I am not good enough to write this:

  • I’ll never get this right.
  • It’s too complex.
  • It’ll take too much research.
  • I’m too fragmented.
  • The subject won’t be topical if it takes too long to write.
  • I can’t DO this.
  • I keep losing the string.
  • I get too wrapped up in superfluous details.
  • I don’t get to the point quick enough.
  • I’m too heady.
  • Too technical.
  • Too too too…
  • Give it up. Too much work you’ll never finish anyway.
  • This is stupid to pursue.
  • You are wasting your time, not living your best life.
  • You’ve been working at this too long and are still nowhere…’

His email back:

This is exactly what I freak out about as well. Just replace writing with coding.

Me:

Thing is, you have to combat the bullshit voices in your head. They are half-truths. Not lies, cuz there IS truth in our fears, but only HALF truths. I can counter every one of the voices I just wrote in my journal.

Him:

But there’s always these looming feelings that I’ve accomplished nothing, done nothing. Am nothing.

Me:

That’s fear—like you are a failure—because you’re scared you will be. And while the fear is valid, real, true, because there is a vague possibility you won’t find a job you want, the WHOLE TRUTH is you are virtually 100% guaranteed to find a job if you keep looking for one, and likely a coding job you’ll like.

Another truth is you’ve proven you can code as a straight-A graduate with a CS degree, which was your primary goal the last 4 years. And you did it. Well done!”

Him:

I seem to be unable to compartmentalize my feelings.


Me:

This is LEARNING, E.M., applying for your first real job that isn’t a part-time, low-level gig. You’re launching your career, and that’s a big deal. Let yourself feel scared, and frustrated, and excited and every other feeling that arises through this process. And you WILL get a job. Guaranteed, IF you keep working at it!! Just like I’ll get the Power Trip written. See, I’ve already proven I can write with 7 books out, with mostly good reviews… And the voices of doubt gather like locusts as I write the last two lines above:

  • Yeah, you’ve written 7, but they’re all crap. 
  • And the good reviews, well, they were just being nice. 
  • The bad reviews are the truth about your writing. 
  • So GIVE IT UP BITCH. You will always fail at this. 
  • and so on…

But again, I can COUNTER all of these doubts with another POV:

  • Yeah, you’ve written 7, but they’re all crap. BULLSHIT. I’ve gotten mostly good reviews.
  • And the good reviews, well, they were just being nice. BULLSHIT. Just bullshit cuz this is such a stupid thought.
  • Bad reviews are the truth about your writing. NOPE. They are HALF THE TRUTH, or a percentage, and in most cases the greater percentage of my reviews are positive.
  • So give it up bitch. You will always fail at this. FUCK OFF, BITCH OF DOUBT.

Now GET TO WORK, honey, cuz writing is the only way you’re going to become a better writer.

His response:

Emoji smile. Clapping hands. Thank you hands.

The Difference Between Men and Women

by jcafesin, posted in Busiess, careers, Family, family life, Kids, parenting, parents, politics, psychology, science, sexism, Silicon Valley, Teen, Tween, Uncategorized

I’m a guy’s girl, meaning I’ve spent most of my life hanging out with men instead of women. Like the freight train comin at ya, I prefer men’s straightforward nature, their directness, their unwavering, solution-oriented trajectory. Men are simpler than women. Not less intelligent, just not round-about, underneath, from behind.

Women, by contrast, are the poison in your food. Eons of subjugation have forced us to become puppet-masters to get what we want. Not a judgment call, simply a fact that until very recently might was right, and men assumed they controlled the household with superior strength—at first to kill the mastodon and be the provider of food, and in the modern world, until recently, be the supplier of money. Back as late as the 1990s, women were still, and believe it or not still are, the primary homemakers, caring for the kids, shopping for and preparing the meals…etc. In fact, 99% of all household product commercials still show the women cleaning up, even when the men create the mess.

Notice I said, “men assumed they controlled the household.” Well, you know what happens when you ass (of) u (and) me…; -}

Seriously though, probably pretty early on, like cavemen times, women figured out how to get men to do what we want using our wiles—wits. Genetic transfer of memory over thousands of generations of women passing on how to be manipulative eventually became woven into our DNA and imprinted on our XX chromosomes.

Regardless of why women became…complex, the fact that we are scares me about us. Women don’t only manipulate men. Quite often our children, sometimes even our friends. I’d much rather face a freight train because if I’m paying attention I can get off the tracks before getting slammed. This also plays to why I’m a guy’s girl, why most of my friends have been men.

I knew I wanted kids for as long as I can remember. Two boys, I’d told any possible stakeholders, because boys are easier to raise. I now have two kids—a boy, 19, and a 16 year old girl, both of whom I’m madly in love with. Beyond proud, I’m humbled to know them. True to their ‘nature,’ my son is very direct with his feelings, practically the instant he feels something. He rarely lies, probably because he sucks at it, his facial expressions to the pause in his delivery clear indicators he’s not telling the truth or copping to. He’s a consummate whiner, but he respects the family rules and parental restrictions. My son is trustable, for which I’m eternally grateful.

My daughter, on the other hand, listens carefully, expresses just the right amount of contrition and understanding with every lecture, then does whatever she wants, whenever she wants, if she can get away with it. Went to kiss her goodnight a few nights ago and she was underneath her blanket watching Manga videos on her cellphone. She’d been viewing nightly since we took away her Kindle two weeks ago for watching videos on it instead of reading. Reading is all she’s allowed to do on the tablet, per our agreement when she got it for her birthday. (Is it too much to expect a 16½ year old to honor such an agreement when she gets plenty of electronics time on the weekends?)

While my son barely notices his reflection, my daughter spends hours in front of the mirror, preening. For eons a huge part of a woman’s value was/is defined by our physicality, so it’s natural, part of our nature now that our looks are important to us, or at the very least, more important to us than most men. My son likes violent movies. My daughter does not. She is deeply affected when families split up, or a parent or child dies in films, and even in books. Maternal instincts—reproducing and then caring for our offspring—is genetically encoded in our DNA. In fact, her reaction is not uncommon for most women.

Violent movies and video games are targeted at men because they are by far the predominant audience to engage with them.

Times truly are changing, though. Want part of a mastodon, a small ice-age relic? Buy one on Amazon. Most educated women who pursue a career path can pay their own way through life now, even if we still typically make less than men. Most of us don’t need a man’s support to survive, or even thrive. Technology, from the Pill to the personal computer has made it possible for women to control our own destinies, and function equally along side men in today’s business environments.

Sociological shifts in behavior are glacial, and true sexual equality is probably still a few generations in coming. Perhaps our great-grandchildren will share equal incomes, and split the household tasks of rearing the children to doing the dishes equitably as well.

From the dawn of man to present day the divide in humanity is not our race, religious orientation, education or income level. Our greatest division has been between men and women. I’m humbled to bear witness to a quantum shift in our evolution, that, for first time in our history, technology is providing us the ability to become an egalitarian race, and close this great divide.