https://open.spotify.com/episode/6P4XfxWPS2TMHbfHxmJK2d?si=1PIvWMFiQimW1wMIByISdQ I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why. I also teach that the foundation of psychology, what … Continue reading The Psychology of Marketing
https://open.spotify.com/episode/0DYUfzcpaWX0QLAHm4zwgL?si=IcLDVye0QWqYc9-znLZu3g IMAGINE working your ass off all through high school, studying instead of partying, volunteering with school and community groups so you can into a good college. You send out your applications, to Stanford, Harvard, Princeton, as you have the 4.8 GPA, and all the right clubs on your resume. Your mom kisses each envelope … Continue reading The Truth About Mark Zuckerberg
https://open.spotify.com/episode/2ZOKYCrxRZmRJVnyAbjue6?si=2K-lfWj6SGmnn7PZkyhGkQ Went to the Jelly Belly Factory on a field trip with my daughter’s 2nd grade class. The young man assigned to escort us on the tour misquoted a brilliant saying by one of my favorite icons. The guide delivered his canned speech, spoke of how long and complex the process to make even one … Continue reading How to Raise a Genius
https://open.spotify.com/episode/73bJk8ZjpGbXueSQBnr5tn?si=vPOofPjXR3SdF5ed85JBrw There is a pandemic in Silicon Valley. It is making startups sick, and 90+% of all small businesses fail. This virus didn't start in China, or any country. It didn't begin in crowded, filthy wet markets from different animals swapping genes. It began with Google and Facebook, and their unrelenting greed for profits. I … Continue reading The Virus Killing Silicon Valley Startups
Lean Startup BRANDING (LSB) Workbook 2, is the first marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company. Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding … Continue reading New Release: Lean Startup BRANDING
This morning I came into my office and there was an email from my husband. It was title, "The terminator is coming..." No joke. That was the exact SUBJECT LINE of his email. I don't care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest … Continue reading A True Email Tale
