It’s surprising how little I think of my daughter now that she’s living 2,000 miles away at school. We talk on the phone frequently, but since she’s not involved in my daily life anymore, she’s more of an abstraction (when we’re not directly talking), a pleasant thought when she crosses my mind. I figured she … Continue reading The Cost of Convenience
I hate running. It hurts my legs, my lungs, my back, my tits. I run between 3 and 4+ miles, five days a week. And I'll continue to run as long as the benefits outweigh the drawbacks. I hate feeling fat, and running is the quickest calorie burn I know of (my me-time is hugely … Continue reading Marketing 101
https://open.spotify.com/episode/6P4XfxWPS2TMHbfHxmJK2d?si=1PIvWMFiQimW1wMIByISdQ I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why. I also teach that the foundation of psychology, what … Continue reading The Psychology of Marketing
https://open.spotify.com/episode/73bJk8ZjpGbXueSQBnr5tn?si=vPOofPjXR3SdF5ed85JBrw There is a pandemic in Silicon Valley. It is making startups sick, and 90+% of all small businesses fail. This virus didn't start in China, or any country. It didn't begin in crowded, filthy wet markets from different animals swapping genes. It began with Google and Facebook, and their unrelenting greed for profits. I … Continue reading The Virus Killing Silicon Valley Startups
Had an interview for a Copywriting contract that required a 'test.' Here's the 'test:' Create five (5) YouTube Channels that can “go viral,” which, according to this 'digital marketing agency' was “20 million views in one week,” with these prompts: Create a “Seek and Find” YouTube channel.Create a “Mouse Maze” YouTube channel.Create a [tween] YouTube … Continue reading Copywriting “Test”
Lean Startup BRANDING (LSB) Workbook 2, is the first marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company. Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding … Continue reading New Release: Lean Startup BRANDING
This morning I came into my office and there was an email from my husband. It was title, "The terminator is coming..." No joke. That was the exact SUBJECT LINE of his email. I don't care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest … Continue reading A True Email Tale
