Tag: psychology

What Makes a Believer

by jcafesin, posted in Uncategorized

Are you a FOLLOWER or INFLUENCER?

The 92 yr old mother of a friend is getting kicked out of her assisted living apt. Developers convinced the Seattle City Council they should be allowed to ‘update’ the residence of old people and turn it into ‘workforce’ housing for the tech industry. They are taking over hundreds, if not thousands of older folks’ homes, the apts they’ve lived in for over two decades.

What happened to us? When did we stop caring about anyone but ourselves?

I didn’t grow up this way. Born 15+ yrs after WW2, during the ‘Golden Age of economic growth,’ there was a 20 (or so) year respite where people actually cared about their neighbors, their community, this country. Not so much now.

Money. Money. MONEY is all anyone seems to care about. But why? What changed? What happened?

Housing was well constructed in the 1950s through mid-60s. American Lumber Standard Committee (ALSC) sanctioned 2 x 4” posts cut to 1½ x 3½” — a profit grab for the lumber industry — making new builds far less sturdy. Today’s contractors build post-frame as much as 18 to 24” apart, again to increase their already absurd profits. Earthquakes, fires, floods, severe weather, these new developments put up crap housing that require constant repair with even mild storms.

My mother-in-law turned 90 last April. She’s on Medicare, having Social Security taxes taken out of every paycheck for 60 years. These payments were supposed to give her medical coverage in old age. Since her 90th, Medicare will no longer cover her colonoscopies, or mostly any preventative procedure. Our govt wants her to die. Like NOW. She’s done giving up half her paycheck to SS, and our govt has no need for her. Our (not MY) president, and the majority of our congressmen and senators don’t care they OWE HER for the PRIVATE HEALTH INSURANCE they’ll get the rest of their lives.

Depressing? You bet! It’s going to get worse, so if you can’t handle the TRUTH go back to scrolling Insta or streaming Netflix, and stay blissfully ignorant pretending you’ll never get old and have to deal with the ugly, greedy TRUTH coming at ya.

Got parents? Even if you are not old, they’ll be getting there. What happens to them when they can’t afford assisted living, or there isn’t any because of the unrelenting greed of today’s development industry? Even better, what happens to YOU when you have to lay out your salary to cover your parents aging. Or is that out too? You’ll let ’em wallow in filth and neglect?

How did we get to this horrible greedy place, this place where half this country voted in the second coming of Hitler who made it very clear he only cares about himself and making the rich richer?

Have we always been this way — GREEDY and IGNORANT? According to Stanley Milgram’s study, we always have. While Self-interest is part of our nature — the greed — most of us are fundamentally followers. Influencers, like actors, models, musicians; and authority figures, like doctors, therapist, even politicians draw BELIEVERS. We accept, even participate in bad medicine, injustice, inequity, intolerance, racism, sexism, sometimes murder and even slaughter of millions following the status quo.

Shortly after WW2, Stanley Milgram, a Yale professor did an ‘obedience’ experiment. (Watch trailer here: https://www.youtube.com/watch?v=sngGqBOLWaI)

Milgram was a Jew. He wanted to find out what motivated Germans to turn on neighbors. Why would 90% of German citizens allow the slaughter of children on the same soccer team as their kids? Or passively watch the displacement and murder of Jews they once shared meals, holidays, and special occasions? Why would Germans agree, and even support genocide, rape, disembowelment while still alive, torture beyond any sense of sanity? Milgram wanted to know.

The MILGRAM EXPERIMENT, as it’s now known, revealed some striking and profound truths about Germans, and all of us.

It PROVED that humans are SHEEP, highly obedient to authority figures and willing to harm others when instructed to do so.

Humans are sheep, follow the flock, the crowd, influencers, salesmen, priests.

We FOLLOW because it’s easier than THINKING.

We blindly follow our parents’ beliefs in fantasies like God, or Jesus, with no proof either exist, or evidence that Christ was ever born. None whatsoever, though tax rolls have been found at Christ’s (ostensible) time, without mention of Jesus at all.

We adopt behavior that even we don’t like — that’s not the best of us — with justifications like “everyone does it!” Engaged with your cellphone while driving today? Most who do, don’t THINK they’re really increasing their odds of killing themselves or someone else by upwards of 25%.

Intoxicants, from drink to weed will not cure cancer. Alcohol is toxic for the body. Smoking weed is carcinogenic — cancer causing. And mental ‘health’ pharms are addictive and eat the crap out of your liver, among a host of other side effects. Hey, but everyone does them, right?

What Makes a Leader?

While Milgram’s experiment revealed most humans are essentially sheep, following a herd, whether family, friends, priests, or govts, SOME PEOPLE, a few outliers, are not. In fact, they lead the human flock.

Hitler did. Trump does. Oligarchs, like Musk, are leaders to many who are delusional enough to believe they too can become a billionaire. On the other side, Susan B. Anthony, FDR, MLK all moved this nation towards a more equitable country.

Are you a SHEEP or LEADER? If you’re thinking: I’M A LEADER, you’re likely lying to yourself. Humans lie to ourselves (and others) a LOT! Like following, lying is part of our nature.

WATCH the Milgram experiment. The odds are you’d be one of the 65% who tortured an unseen man with electric shocks to death, simply because someone politely asked you to do so. Not threatening, not aggressive. Just “Please continue,” was what the admin in the experiment asked. And the 65% claimed they were just ‘following directions’ (sheepishly) allowing them to deliver shocks that were lethal.

What happened to us, to humanity to turn us into greedy, self-absorbed monsters?

Perhaps we’ve always been this way. Or maybe not. Maybe there was a time humanity worked for the benefit of the group instead of just the SELF. I don’t know. What I do know is Milgram’s experiment gave us a window into our own psyche that PROVES humans are fundamentally sheep.

Armed with this knowledge, we can recognize (THINK: examine) when we’re blindly going along with the flock. And we can choose not to.

 — 

We Are What We DO

by jcafesin, posted in Uncategorized

My 10 yr old daughter asked me what Ego meant, one of her vocabulary words for the week.

I laughed. “Good question. What do you think it means?”

“I wouldn’t ask if I knew, Mom.”

“Well, use it in a sentence, in context. You’ve heard the word enough to have an inkling what it means. And an inkling is as close as you’re going to get to defining an abstract like Ego.”

Her brows narrowed and I could see her pondering in the rearview mirror.

“My ego got hurt when Ms. Brown told me I was singing flat this morning.” She paused. “And she really said that.”

“Sorry. We’ll get back to that. OK? So, Ego is a feeling then?”

“Well, sorta, I guess. But not exactly. It’s more like how we see ourselves. To me, I’m a good singer. You can hurt my feelings by being mean to me. But you hurt my ego when you tell me I’m not how I think I am.”

“Do you think you were flat this morning in glee?”

“Well, yeah. When I listened, I wasn’t hitting the notes sometimes. I guess I’m not such a good singer.”

“Ah, but you could be.” I glimpsed her rolling her eyes in the rearview. “Being a good singer doesn’t happen inside your head. What is the only way to get good at anything?” (One of my many canonical refrains.)

“Practice,” she huffed.

I sighed. “My beautiful daughter, I think your definition of Ego is excellent — it’s how we see ourselves. Ego is an idea, even an ideal — who we want to be, but generally are not. We are what we do, my dear,” I repeat another of my refrains. “If you want to be a good singer, you’re going to have to practice becoming one.”

“So you don’t think I’m a good singer?” she asked woefully.

“We’re still defining Ego here, right?”

“Yeah. And my ego says I’m a good singer now, Mom. So is ego always fake, just pretend inside our heads?”

“You tell me. Do you think our ego ever gives us an accurate depiction — paints a real picture of how we operate, how we act, what we do in the real world?”

“Probably not.” She sighed, deflated. “Just cuz you think you’re good, or talented, or special doesn’t mean you actually are to anyone besides yourself, except if you’re famous. When you’re famous, it’s not just ego, you know you’re good.”

“Really? Let’s explore that. So, there’s a famous chef recognized for his delicious creations. As you noted, it’s not just his ego telling him he’s a good chef. He has a thriving restaurant, and 1.7 million dedicated Insta followers. He decides to create a new dish. And his customers hate the meal. The combination of flavors tastes just terrible. So, is the guy delusional that he’s a great chef—that’s just his ego talking?

My daughter considered my little tale carefully before answering. “Well, if he thought of himself as a great chef with everything he made, then that’s his ego thinking he’s good all the time, that everything he creates will be a masterpiece.”

“So then, is our ego ever an accurate depiction of ourselves?”

“I guess not. Just like there’s no such thing as smart.” She quoted another of my canonical refrains. Her bright smile in the rearview mirror lit up my world. “Smart is as smart does,” she mocks playfully. Yet another refrain we preach to our kids.

“It is not our potential, or what we believe, or believe in that defines us,” I said to my daughter as I pulled into our garage. “Regardless of what your ego says, you will never be more than the choices you make that guide the actions you take.”

We ARE what we DO.

SEX is just SEX

by jcafesin, posted in Uncategorized

SEX is JUST SEX. It is a biological drive, a primal/base urge both genders possess (to varying degree between individuals. The urge is heightened from preteens through early 40s, and tapers with age).

SEX IS NOT LOVE, regardless of the portrayal in movies that the act of sex is profoundly loving, a spiritual meeting of minds, bodies, and souls. Having sex can be an action of love, but it isn’t with someone you’ve just met. Love takes longer and requires a lot more work than a quicky. And fucking on a granite counter top in the kitchen may look romantic, but seriously? Ouch!

AN ORGASM IS NOT LOVE. Dopamine, oxytocin, endorphins, and norepinephrine — the brain releases a surge of feel-good hormones with orgasm. This Pleasure/Reward circuit that lights up our brains is encoded in our DNA — part of our evolutionary process — incentive programming to reproduce.

Consenting partners engaged in sex often equate these happy hormones with feelings of love. This is especially true for first crushes, but the notion that sex and love are synonymous is the gold standard in mainstream morality. It’s proselytized by religion, parents, and the media — ‘making love’ the climax (excuse the pun), consummating the canonical ‘happy ending.’

It is NOT an action of LOVE, in the ‘throes of passion,’ to break marriage contracts of fidelity. It is, perhaps, more egregious to nix the condom to heighten erotic stimulation without knowing the sexual health and history of your partner. These are displays of their lateral orbitofrontal cortex shutting down, blocking out all reason, abandoning all behavioral control to spark the Pleasure/Reward circuitry in the brain.

Kind of like a gorilla. (They have a hard time with complex reasoning, and predictive modeling — examining the possible consequences of their actions, like producing a child.)

Historically, men are more driven by their biology, claiming to require or desire sex 5 times more than women. However, when either gender is touched appropriately, we are equally hard-wired for stimulated free nerve ending nociceptors to trigger a flood of happy hormones.

SEX is NOT LOVE, no matter what your pastor, or TV, or your mother tells you.

LOVE is much harder to attain than an orgasm.

In fact, I can and do take care of my biological craving for intense pleasure all by myself. And heads up guys — I’ve asked hundreds of heterosexual women over the years if they have a more intense orgasm with a partner or without. It has ALWAYS been without.

From biblical times, humanity has made the act of SEX so much more than it is because the consequences can pass on disease, and create life. Even with the advent of birth control, sex is still riskier for women then men. Close to 42% of pregnancies in U.S. are unintended. Approx. 33% of children live in fatherless homes. Over 20% of dads have little or no involvement in their kid’s lives. Choosing adoption, or to terminate unwanted pregnancies — each carries their own weight, for life.

We all expect the primary parent to be the mother, even today. Common wisdom professes women are programmed to care for our children. True or social rhetoric, we generally don’t walk away, which is why women and men usually have sex for different reasons.

Women are looking for a deep[er] connection when we initiate or consent to sex. Even with hookups, most women are looking for an intimate bond, a mythical shared emotional space. Languishing with their loverin the afterglow of sex is more satisfying than the orgasm itself. We imagine the moment lasting, blossoming into a loving relationship.

SEX is just SEX. But if Desire — the expectation of happy hormones — is not satisfied, a predictable pattern of behavior generally emerges.

Sexually frustrated men typically withdraw, become more distant, passive/aggressive. They’re less malleable. Less likely to pay attention, be supportive — from helping with daily tasks, to engaging in dialog over concerns and issues. This behavior leads to further discord between partners, and less sex, perpetuating the implosion of the relationship.

Women generally don’t want to have sex when we’re upset with our partners, but most of us don’t ignore Desire. As mentioned, we simply satisfy ourselves. Infidelity is not about orgasms. They’re typically with a man who lavishes attention, praise, sometimes gifts — actions their partner is not taking — and commonly mistaken as romance.

SEX may be grounded in our biological drive to reproduce, but over millennium women have found it a useful tool, consciously, or not. (You can pretend it’s not true, but you’d be lying to you.) We’ve woven so much crap into coupling — equating fucking with love, making sex the pinnacle of romance, acceptance, and required for intimacy, we ignore the fact that these are myths. Mere social and religious constructs to mitigate the consequences of intercourse.

Rooted in biology, and our encoded Desire to evolve, SEX by no means need be 5% of the relationship when it’s good, and 95% when it’s not, as your church, temple, and social media tells you…

  • Over 18 and still a virgin?
  • You’ve been on how many dates, and you haven’t made it yet?
  • Together for X months and you only do it once a week?
  • Newlyweds? You should be humping like bunnies!
  • No sex for X means your marriage has gone stale.

Most loving, lasting relationships do not hinge on sexual frequency. Pressuring your partner to be sexually available at your whim should no longer be acceptable. Sexual Desire is dynamic — changing with circumstance, age, physicality. Over time, being there for the other andaccepting each other’s frailties garners trust. Trust generates intimacy — LOVE.

SEX can be an intensely pleasurable physical exchange between willing partners. It can be an expression of caring, a sharing, bonding experience for couples, but it will not make some rando fall in love with you. The dopamine rush from orgasm is not an emotional connection with your partner. It’s brain chemistry. More SEX will not save your marriage, or a dying relationship from poor communication. Having intercourse may defer but will not cure issues negatively affecting your partnership.

SEX is just SEX.

The Problem with 20-something Brains

by jcafesin, posted in Uncategorized

According to Zuckerberg: “Young people are just smarter.” True or false?

I responded to an ad for a Traffic Manager position at an ad agency in San Francisco 25 years ago. Downtown, in one of those glass monoliths. Eighteenth floor. Made me nauseous being up there. I couldn’t stop thinking about an earthquake waiting for my interview.

An older guy, at least 20 years my senior, sat in the lobby with me. Mid-50s, receding hairline with only a tuft left on top, but the sides were still full, more salt than pepper. He wore a wedding ring, black slacks, and a white shirt under his gray suit jacket which did not conceal his slightly protruding belly.

We’d probably been sitting there five minutes, but it felt like twenty. Was the building swaying? Sure I must be delusional, I asked the older guy for a reality check.

“Excuse me. Hi.” I flashed my friendliest smile. “Do you feel the building…moving?”

“Oh, yeah,” he replied. “These buildings are designed to sway in the wind. And earthquakes too.” He gave me a shy smile, like he was sorry he brought them up when he saw my concern. “They have upwards of a five foot arch depending on height, and design, of course. Doesn’t sit well with some people. My son hates it. You one of the motion sensitive types?”

“You bet,” was all I could manage to avoid barfing.

He smiled. “Not me so much. I’m not the sensitive type. You here for the Traffic position?”

I nodded. “You?”

“Yup.” Then the guy went on a diatribe describing his education and work history, as if I was the one interviewing him. A few minutes into his years at a compact list of famous ad agencies, a young woman, maybe early twenties hiring manager/model called the guy in for his interview.

I watched them go into the all-glass conference room in the center of the open office maze. From my vantage point, I saw him sit at the end of the long table only after the woman sat. She had a tight build, silky auburn hair, and the milky skin of youth. She sat straight, but he seemed to wilt as the interview progressed.

But why? His experience was substantial, and in the exact areas required for the job. I’d been on the creative side and knew nothing about running Traffic in a large agency setting. I’d applied for the position hoping for an entree into their creative department.

Less than ten minutes later, the hot interviewer was escorting the pudgy older guy to the glass door. He gave me a basset hound nod as he passed.

I was called in next, and felt twitchy in the fishbowl of their glass conference room the entire time we were talking. I kept losing eye contact with the young Director of Digital Traffic, focusing instead on every passerby. She went through my resume with perky interest. Reviewing my portfolio, I described my primary roles in each campaign, hoping she’d get the hint and refer me to one of the impossible to reach Creative Directors on their staff.

“Are you aware you’re dressed the epitome of chic?” she asked me, which seemed very personal. I had no idea how to respond so I kinda laughed her off with a shrug.

“The black leather jacket with that maroon lace dress. Stunning. Really. Good choice. So, do you want the job, or what?”

And I would have said, ‘No, not really,’ and launched into why I was a better fit as a creative consultant, but then she told me the salary.

“$110,000 to start. Full medical. And for coming on board, there’s a $5,000 signing bonus.”

I was working my ass off for around $70k annually—getting the clients, hiring the teams, doing everything from the creative, to production, to accounting as a consultant, and paying over $500 a month for medical insurance. An annual salary over a hundred grand seemed easy money working for someone else, performing a single job function.

I told her I needed 24 hrs to think about it and I’d get back to her tomorrow.
“Well, I hope you join us,” she said as she walked me out. “I think you’d be a great asset to the team, and our agency.”

On my drive home across the Bay Bridge her words echoed. Why exactly would I be a great asset to their production team? Unlike me, the older candidate had the experience and education the agency’s ad asked for. And he surely needed the job more than I did, with a wife and at least one kid. I told the young director I’d only trafficed my own projects, but she didn’t hear that. She was too busy checking out my attire. She based my fit into the agency’s misguided ‘brand’ on my looks, and my age.

Fast forward 25 yrs…

I applied for a Marketing Copywriter position at Facebook a few years back. They rejected me. Bewildered, as I had every qualification required, I asked the HR woman why.

“We are looking for someone less qualified.” Her response.

Hmm…Less qualified. Why would that be? We’d discussed no salary expectations. The FB’s job post didn’t ask me for any. Someone at FB had looked extensively at my online portfolio, as I had a huge spike in page views, from one source, in Menlo Park. The HR woman began her personal rejection email with: “Your portfolio is amazing! However, we’re looking for someone with less experience…”

What she meant was, “We’re looking for someone younger.”

Thank you, Mark Zuckerberg, who is now over 40 yrs old, which, according to his own words at Stanford in 2007, makes him unemployable since “young people are just smarter.”

Why would anyone with half a brain say something so stupid? Oh, I know, at 23, he only had half a brain to work with. OK. I’ll give him ¾. No. ⅔. His parents were wealthy, and provided their kids with every opportunity for financial success.

The problem with 20-something brains— their neural connections aren’t fully established yet. Until our 30s, decision making skills, complex reasoning from navigating life experience, and regulating impulse control, are just a few of the skills young people generally lack. Additionally, different areas of our brain peak (and degrade) throughout our lives. Our brain’s raw speed data processor peaks around 19. At 23, Zucky’s was still 20-30 years away from the ability to evaluate other people’s emotional state, rendering him unable to process the complex ripple-effects of what he’d created.*

Well, our omniscient Zuckerberg built a global company, his converts proclaim. And that he did. He started FB (then Facemash) in 2003, at Harvard, copying the site Hot or Not, which put up pics of female students for others to vote which was hot, and not. As a woman, and mother of a daughter, WTF, Mark! As a purveyor of human behavior, I get that, much like teens, young adults are often still motivated by appearance, not the complexities of substance.

Mark was verging on 30 when FB became profitable through PPC advertising revenue. And Zuckerberg didn’t make that happen alone. Peter Thiel, at almost 40 yrs old, invested half a mill in 2005, and helped The Facebook 20-something founders get $13 million from Accel Partners a year later. And you can bet, Accel didn’t leave it solely up to Mark and his young, naive crew to make them billions.

Mark’s not proselytized this truth. He’s now old/smart enough to know that if you stroke the ego of the young, which is still fragile and forming, you’ll get them to work 24/7† for a 5th of the salary he’d have to pay experienced pros. Young people aren’t particularly gifted, talented, or brilliant. They’re cheap to employ, and easy to manipulate.

Facebook is the 8th largest employer of H1B foreign workers as of 2025. Not because Asian college grads know more, as tech is an emerging industry we are all learning dynamically, but, again, because they are a fraction of a U.S. worker’s salary and required benefits. Limiting hires to young (and immigrant) workers is shortsighted at best. Study after study show older employee’s productivity, creativity and reliability is higher than that of their younger colleagues.

Until the startup boom in the late 1990s, most corporations valued experience and skill, substance over looks and cheap labor. Zucky and his Silicon Valley friends like Larry Page and Sergey Brin (Google), and Evan Spiegel (Snapchat) helped cement the lie that innovation comes from youth. Venture capitalists looking for “the next Zuckerberg,” reinforced the belief that younger = more disruptive.

We now know that ‘disruptive’ often leads to ‘destructive.’ Most apps and platforms were, and still are designed to addict users while stealing our private data to sell us more crap. Most middle-man SaaS apps and social media platforms have proven to be costly, unproductive, emotionally damaging wastes of our life’s time.

Hooray, to the youth who has invented, and keeps pumping out crap that’s creating personal and global meltdowns, not to mention getting fascists elected—from Trump to Netanyahu (PM of Israel). It’s made/making a few rich though, as if that’s all that matters.

  1. We are ALL born solipsists—our brain power so limited that our only awareness of others is how they serve our needs.
  2. We grow to narcissists in our teens—we gain awareness of others, but coming out of solipsism, we don’t care so much.
  3. We advance to maturity with age. Experience teaches us we serve a greater purpose than just ourselves. We recognize we are part of a family, community, planet, and our actions have consequences beyond just us.

Youth grows old, if you’re lucky. Wealth may provide a comfy life for the very few, but regardless if it’s millions or billions, their children’s children’s children may likely have no life at all.

We have the power to annihilate each other and most everything on this planet now. Along with disruptive, youth is generally arrogant and impulsive, their brains not yet fully-matured for controlling behavior. Humanity can’t thrive, and likely most won’t survive if the generations following Zuckerberg and his like continue repeating the same destructive mistakes by ghosting those with the experience and knowledge that only comes with age.

—

*The debate over the value of Facebook, Insta, all social media is ongoing. Its contribution to humanity is proven rather negative.

†Studies show working long hours does not improve productivity, and hurts a company’s bottom line.

6M Yrs of Human Evolution

by jcafesin, posted in Uncategorized

or Review of The Hunger Games series…

ONE WISH. Right now. What would it be? Mom asked me and my sister on our drive home from school when I was 10. She often came up with non sequiturs to kill the silence following our monosyllabic responses when she asked about our day.

To get those new knee-high black leather boots, my sister said, and she paused for our mom’s response but got none. Which I know you won’t let me, she snapped.

What about you, Dolly? What would you wish for, Mom asked, looking at me in the rear view mirror.

World peace. I gave her my canonical answer when anyone asked what I’d wish for. I wanted it more than anything else, growing up watching my mom cry fixed on the TV News looking for her son, a front line Marine in the jungles of Vietnam at the height of the war.

What a stupid answer, my sister proclaimed. Never happen. Why don’t you ever wish for something you could actually get?

I slumped, but crossed my arms over my chest and countered, Peace is possible. Anything is possible.

Not world peace, she assured me. She was parroting our father.

Nothing ever changes, was Dad’s canonical refrain. Humans are aggressive, territorial, warring beings. We will always be combative, competitive, violent— a product of our foundation, forever encoded in our DNA.

Not true, I’d argue through the years. We’ve advanced from apes, developed complex languages, laws to protect and care for each other. We’ve risen from hunter/gatherers to farmers that now feed billions, created technology that allows us to communicate globally—

And we’ve invented better ways of killing each other, was always Papa’s rejoinder.

But we can learn how not to, I’d add with less vigor, sensing he was right, at least in that we’d invented a way of killing every living thing on our planet decades before I was born.

–

Fast forward 20+ years— a generation drop. Went to see Dances With Wolves at the Piedmont Theater with some friends. An epic film, made for the big screen, about an Army Lieutenant’s experience with Native Americans in the Dakota/Wyoming territories in the mid 1800s. Opening scene: U.S. civil war, blood, gore and all. Two scenes in, Army Captain blows his brains out. Couple scenes later, wagon driver pierced threw the chest with an arrow. Scene after scene showed violence. Americans killing Americans; Americans killing Indians; Indians killing Americans; Indians killing Indians with warring tribes. Ten minutes before the film ended I’d had enough. I ran from the theater, outside to the curb and threw up in the gutter.

My father is right. My father is right, was screaming in my head. We were engaged in the Gulf War back then, yet another stupid skirmish over territorial control, like dogs peeing to mark their spot. We’re better than this, a part of me pleaded. No. We’re not, I heard my dad say.

A beater BMW full of young guys watched me as they slowed almost to a stop alongside me on the curb. The driver stuck his tongue out and waggled it at me. A guy in the back seat behind the driver was catcalling me, making whistling noises like he was calling his pet. Piedmont is a wealthy suburb of Oakland, but it isn’t immune to assaults or drive-bys. Fear and disgust suddenly had me retching in the gutter again and the BMW took off.

My father is right. Nothing ever changes. We’re still barbarians, taking what we can, killing each other over nothing everywhere. My father is right.

I was blowing the blind date my girlfriend and her new husband set me up with that evening, silently staring down at the sidewalk while he paced me as the four of us walked to the Rockridge Cafe near the theater. I couldn’t stop tears from welling as we all sat down for a late dinner, excused myself and hid in the bathroom to get it together, but stood in the rather small, dim space and cried. Within moments my friend knocked to come in.

What is going on, she demanded, less concerned than annoyed. My ‘date’ was a friend of her husbands, and I suppose I was shaming them.

I apologized, willed myself to stop crying, but almost every time I blinked tears fell anyway. It’s just…I hesitated. Then I tried to explain to her I’d spent a lifetime denying my father’s ideology, and it turns out he may be right about humanity. We are a doomed race, with the emotional maturity of monkeys and the technology to annihilate our planet.

What difference does it make what we are or aren’t, my friend snapped. There’s no way to know what’ll happen in the future, so why worry about it? And if you’re a little less sad sack, even if you don’t like Mike (the date), you’ll find a guy like I have if you lighten up. You’ll start a family, move to some safe enclave with people like us and you’ll be so busy raising your kids and living the life you won’t feel a need to save the world anymore.

I stopped crying then, wiped my eyes on my sleeve and looked at her. She sounded like my pollyanna mother. You don’t get it. What’s the point of having kids if not to move us toward a more creative, compassionate, kinder, equitable future? Seriously, do you really want our kids, or theirs, or their kids kids to wade through the mire of the crap we do today? The sexism? The systemic racism and inequity it perpetuates? The violence we tolerate. Still!

She just stared at me. Then, You really need to chill! Splash some water on your face then come out and have a glass of wine or two, or three, and something to eat and you’ll feel better. And be nice! She commanded before reaching for me and pulling me in for a hug then left the bathroom.

–

Fast forward 20+ years more— another generation drop. Just finished The Hunger Games series with my 13 year old son. Normally, I never see movies or read books that involve kids getting hurt anymore. As a parent, I can’t touch that terror. But my son insisted Suzanne Collins was the ‘best writer he’s ever read,’ a high endorsement for a kid who reads three or more books a month, and requested we read it together for our traditional nightly read. And as a fiction writer, I just had to see why my kid loved this series so much more than any before it.

The first book, The Hunger Games, was captivating at first read. Engaging. Fast. Edgy, but a smooth, entertaining ride. Knowing there were two more books in the series made it plausible the main character, Katness, went along with the games with only the vaguest of questions about the morality behind them. Alliances were formed for survival, not partnering for innovation or love. The novel focused on the games themselves, the dystopian society, exploitative, ugly, and violent in the extreme, but it didn’t occur to me until the end of the first book there were no real characters on the pages. Ultimately, most everyone was out for themselves.

The Hunger Games was sad, dark, deeply disturbing from opening line to closing sentence, a grotesque statement on our character— Ms. Collins’s self-proclaimed interpretation on the popularity of the reality show Survivor. My son promised me the series provided a happy ending.

We finished Mockingjay last week, the last book in the series. The novel was disjointed, too many quick cuts with no real depth scene after scene. Beyond exploitative, reading it was like watching CNN— a barrage of video clips of what’s happening, and only the briefest explanation (and generally singular POV) as to why. And though Katness and her band of tortured cronies eventually win the day, the author makes it very clear the new order is the same as the old one, equally ugly, most having learned nothing from their past persecution and perilous fight to overthrow ‘the Capitol.’

My father is right, according to Suzanne Collins.

Nothing ever really changes is not a happy ending. After finishing the full series, I realize the novels are more effect than substantive content, on par with reality TV, as the writer claimed was her model for the series.

Been feeling somewhat ripped off for wasting my time with her three novels, and a bit pissed off for the message that Ms. Collins is subtly selling to our children.

My husband and I are raising our kids with the belief that people are malleable. We can, will, and do change. In fact, the human race is in the process of change constantly, albeit slowly, and not just our physicality, but our minds— we are evolving beings. We encourage the notion we can reach our amazing potential for invention, empathy, connection, with enough collective intelligence to create and sustain flourishing societies through communication, cooperation, compassion, and compromise. We promote these concepts to empower our children with the mindset they are changeable, bad habits are breakable, contempt and anger minimized when we are respected, feel valued, loved. War, famine, disease, hate are all eventually resolvable if we allow our massively complex, creative brains a safe harbor to thrive.

Idealist, my father, and seemingly Suzanne Collins mock me. Better an idealist then the cynic resigned to impending doom, or the author who exploits our frailties from voyeurism to sadism for book sales and then lays our current character flaws in stone to our children.

We must believe fundamental change in our character and nature are possible for each of us to begin living our kinder, smarter, more creative and productive selves forward.

Engage in Learning About People

by jcafesin, posted in Uncategorized
Marketing 101: How to motivate people to DO what you want them to do…

An entrepreneur recently asked me: “What specific skills or knowledge do you believe will be most crucial for aspiring entrepreneurs in 2025 to navigate this complex and dynamic environment?”

My response: “The greater understanding one has of what motivates people, individually and in groups, the greater chance of success in any field. The trick — how to open yourself up beyond just yourself to become aware of those around you.”

Most of us live inside our own heads, thinking about whatever, but rarely watching others closely. Time to step outside your own head, and think differently. To become proficient at marketing, you must watch what people DO to understand what attracts our attention and motivates us to ACT — buy; try; subscribe; give.

All of us engage in marketing every day of our lives. We market to ourselves to exercise, eat right, take care of business when we really would rather be binging Netflix. We market to our kids to get good grades, clean their rooms, make friends IRL, not just on their devices. We market to our partners to be fair and equitable. We market to potential bosses for a job, or actual bosses or clients to sell them on our efforts.

I teach Lean Startup Marketing @Stanford. I also mentor startup teams and individual entrepreneurs with an idea they want to license or build into a sustainable business. Below is one of the first Challenges I give my students to help them become proficient at marketing — i.e. motivating people to do what we want them to do.

CHALLENGE #3

1. For ONE WEEK, seven full days, observe and journal about the people you see (at work, at home, at Starbucks). Watch what we actually do, (not what we say we will), and write down what you observe, into your laptop, onto your phone, or actual pieces of paper.

• Keep each observations under 100 words (preferably less). Observe and journal only scenes to which you play no part. You must be an impartial observer of what you choose to describe.

• Create separate documents per day with [at least] five observations of any individual’s behavior, or of two or more people interacting. Observations can be people at school, work, or someone at a cafe, but you must not have any interaction within the scenes you observe and document.

• OBSERVE CAREFULLY, and write down only what you see and hear. Do NOT add or embellish anything you see when documenting your observations. Do NOT judge, or give your opinion on what you see. Simply transcribe each event as they unfold.

Choose to document scenes of interest. Do NOT describe someone passing you on the sidewalk staring at their cellphone like everyone else you pass by. NOTICE the subtleties, if they exist. What are they doing on their phone (if you can see)? Three out of the five cellphone screens that I could see at Back-to-School night at my kids high school, the people — mostly women, mid 30s to late 50s, White and Asian, upper-income — were checking their email, or Facebook feed, or playing some inane online game like Candy Crush.

Pay close attention to your subject’s mannerisms, how they talk — expressive, with a lot of hand gestures? Low key, quietly leaning in to whomever they are speaking? You may see an extreme expression like a frown, or a broad smile or outright laughter, but try NOT to interpret an expression as “they looked bored,” or “happy,” or any other judgment call. Do NOT give any interpretation of what you see. Write only what you observe and hear watching any individual, couple, or group of people.

2. Log Demographic, Geographic, Psychological, and Behavioral data:

• Title each entry with the DATE, TIME and LOCATION of each observation.

• Start your observation with gender, age (approx.), race, and other obvious demographic data, like someone wearing a religious symbol, we can assume they follow that particular religion.

• Note mannerisms and behavior. Does your subject look away when someone looks at them? Do they boldly stare back? Solicit conversation with someone close by, or are so absorbed in their cellphone they hold up the line at your cafe?

• Note purchases at shops in the mall, or at the grocery store when you’re waiting in the checkout line. What is being purchased, in what sizes (small or large), in what quantity, by whom?

Example: I’m in Nordstrom’s, watching a 20-something, slender Black woman in a tan blouse tucked into a straight, knee-length navy blue skirt, try on six pairs of shoes. She finally purchases a pair that look just like the black pumps she wore into the store.

—

You likely have not gone a day in your life without marketing to yourself or someone else. Even screaming during infancy is essentially marketing to a parent or guardian to take care of your needs.

At the foundation of marketing — figuring out what really motivates ourselves and others — is Psychology. And the human psyche is massively complex. We lie. ALL of us lie — to ourselves and everyone else — to look smart, capable. To feel good about our choices and behavior regardless how counter-productive, or flat our destructive it may be.

Potential and intent are worthless constructs, marketing we tell ourselves and tout about others. (He is so smart!). To understand what really motivates people, you must observe our behavior and actions.

Want to get that job, get your husband to do the dishes, convince your kids to study? Sell your baked goods or software service (SaaS)? Take CHALLENGE #3 to learn how to get this person (even yourself), or that group to DO what you want them to do.

The Psychology of Marketing

by jcafesin, posted in Uncategorized

I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get people to do what we want, we have to understand how they think, what they feel, and why.

I also teach that the foundation of psychology, what motivates all of us to do whatever we do, is self-interest. I explain that even saints like Mother Teresa, who spent her life feeding the poor, caring for the sick, did so out of self-interest. Mother Teresa was not altruistic. There is no such thing as Altruism. It is a religious construct to motivate good deeds, to get people out of our own heads, even for a moment, to consider others.

Many students, especially believers of religion, have a problem with this lecture. And, no doubt, many reading this blog are bridling right now. “Of course Altruism is REAL. It’s what we strive for, our highest attainment— to give selflessly, because we are fundamentally caring, loving beings.”

Not so much. We are fundamentally self-serving.

And this is NOT a judgment call. This is a fact of human nature. What can be judged is what we DO with this fact of our nature.

I teach self-interest religiously with every Marketing lecture I give. As Mother Teresa spread the word of Christ around the world with every sick child she fed, she was fulfilling her function as a nun. And her brain rewarded her efforts with Dopamine, Serotonin, Oxytocin— ‘happiness’ hormones that made her feel good. In the face of that kind of poverty, I’d be crying daily. I don’t do what she did because it would not make me feel good in any way. I’d be profoundly sad, every day, knowing Christ will never save these children. People are going to have to do that.

We ALL act in self-interest. We scoff at Chevron fracking as the height of corruption, yet we blithely ignore our roles in global warming by driving SUVs we don’t need, or leaving lights or electronics on all the time because we’re too distracted to turn them off. Or we drive while on our cellphones, and cause over 1.5 MILLION accidents annually, and KILL, murder, 9 or more people A DAY so we can check our Instagram or Tiktok feeds.

I teach Marketing, not Morality, I tell students who balk at my contention our motivation, without exception, is self-interest. It is important to tell them this fact about us, this truth, giving them the ability to produce effective advertising down the line when they begin marketing their startups. To get people to buy into your product, service or message, you must understand their psychology— what they think they need or want, and why, then offer them solutions to their issues and desires.

Bernie Madoff did it to a lot of greedy people. He fulfilled their desire to get rich quick without effort when he convinced them to invest with him. Purdue Pharma fulfilled the desire of people in temporary and chronic pain, while simultaneously fulfilling the greed of medical professionals with kick-back payments that turned doctors into drug pushers.

Humans are self-interested beings. What we do with this fact is what matters, NOT that we ARE.

On the other end of the spectrum, Toyota fulfilled the desire of people interested in preserving our planet when they invented the Prius. And Tesla and other car makers have done the same with their all electric vehicles. Toyota and Tesla produce the cars they do to make money. And while serving themselves, they are moving closer to serving the greater good, by producing cars that have low emissions. Even better than electric cars, is solar and wind to power them, since over 60% of our electricity still comes from burning coal and other fossil fuels, which continues to do immeasurable damage to our planet.

Martin Andrew Green is an Australian professor at the University of New South Wales who’s dedicated his career to developing solar cells. Mr. Green’s self-interest is scratching a mental itch. He’s curious about light energy, and in learning how to manipulate it, his brain rewards him, makes him feel powerful, smart, valuable, serving his emotional needs.

Self-interest is NOT a curse. It is simply a state of being… human, in our case, but self-interest seemingly dictates the behavior of everything else that lives on Earth. Survival of the fittest is how species last over millennium. Not survival of the kindest, whatever ‘kind’ means. With every mouthful of food, every article of clothing, every vaccination Mother Teresa provided the sick and poor, she also fed them Christianity. She was not kind in spreading gospel that Jesus saves their souls. Instead of teaching the value and necessity of socially responsible behavior, which would have served the greater good, preaching rewards in the afterlife does not serve the living or their future.

There is no need to fear the fact that human behavior is driven by self-interest. Regardless of the religious allegory that Altruism is not only real, but mandatory for society to function, self-interest does NOT need to manifest as narcissism. Green, or Toyota, or the parents who work to provide for their kids, or helping a friend in need, most of us contribute to supporting our society or there would be no human race at all. We have no great physical strength or stealth prowess. Building communities, exchanging ideas and skill sets, being here for each other is all we have to sustain us.

We all have the capacity to be giving, generous, thoughtful beings. Our motivation is irrelevant. It is our ACTIONS that determine our morality, whether we are contributing to creating a society that thrives, or participating it our own demise.

Self-interest is encoded in our DNA, and is not a threat to humanity, but a valuable characteristic, a useful asset. We just need to lengthen our time horizon beyond our own lifetime, broaden our self-absorbed view. We must learn that acting ‘altruistically’ means recognizing our impact on each other and this planet, and that accounting for the needs of others as well as our own IS in all of our self-interest.

Therapy for Change or Ego?

by jcafesin, posted in Uncategorized

Lonely?

You bet! So is most everyone else, even people with partners. And no need to be jealous of the relationship they have, since they likely don’t have the fulfilling romance you imagine they do.

Sad?

Of course! Lonely is depressing!

Anxious these days? Or any days navigating our modern world?

Sure you are. As if the cascading effects of Covid aren’t enough, there’s always our divisive politics, global warming, the growing wealth gap, care and feeding of ourselves and our kids, and all the digital crap we are bombarded with daily.

“If you’re dealing with depression or anxiety, now may be the time to talk to a licensed therapist,” Michael Phelps, the Olympic gold medalist says to camera, like he’s talking directly to YOU.

Mr. Phelps is selling online therapy, which has exploded in popularity with the isolation of the Covid19 pandemic. Before Michael got on board as their official spokesman, online therapy was slowly, quietly growing. As more celebs put their mental health in the spotlight, as Phelps has done with his own emotional struggles, the more acceptable seeking “mental help” becomes [for those who can afford it].

“It’ just as easy as joining a video call, or texting with a friend,” Phelps continues. “Except it’s with a licensed professional therapist trained to listen and offer support, all from the comfort of your home.”

Mr. Phelps is recommending that instead of calling a family member or friend, for free, who will likely listen and be supportive, you can PAY someone you don’t know, who does not know you, starting at $150 an hour or more, for a 50 minute online chat.

I get that many people don’t have ‘friends’ they can call up and talk about what matters to them. If this is you, the question is WHY?

There are social clubs, volunteering opportunities, gyms, classes, sports that you can engage in to meet others. Sure, that’s work, hard work, and it’s much easier to binge watch Netflix to help you forget you feel lonely. If you choose to pay for a therapist than deal with the work and compromise that comes with real relationships, well, it’s no wonder you’re lonely. And I won’t play therapist here and waste your time ‘exploring’ your lack of motivation, or apologize for telling you the truth. For most of us, there’s no real reason to be lonely. It is your choice to cultivate relationships with people who share your interests, both in-person and online, instead of paying someone to stoke your ego 50 min once a week for $150 plus, as this is what therapists are trained to do.

The best explanation on the value of modern therapy I’ve ever heard was from a friend who’d recently graduated from a prestigious university with his Doctorate in Psychology: “Going to therapy is like getting a mental massage.”

The entire process of one-on-one therapy is fatally flawed.

Marriage and Family Counselors to doctorate-level psychologists are trained to be your advocate. It is their job to build trust between you. If they were constantly giving you real, hard truths about yourself, you wouldn’t want to keep paying them to hold you accountable for all of your choices. Most therapists are schooled in “understanding.” They’re taught to be an empathetic listener, more sympathetic than action driven. Listening to you whine, or, as they profess: “helping you figure it out for yourself,” makes it easier for them to care less about helping you fix your issues, than having you continue to pay them week upon week, month over month, year after year.

There is a fundamental conflict of interest at the core of the therapeutic process. It is easier to keep a client than get a new one! Anyone in business will tell you this adage is the truth. And therapy is a business, and a profitable one at that, if the therapist can get and retain clients. They are hoping for a long-term relationship, where you feel as if you have a friend in them over the years, maybe at times, the only true friend you feel you have. But this is likely a lie you tell yourself instead of working at garnering and nurturing relationships, and doing the work of changing your behavior to obtain the life you’d like.

We lie to ourselves often, and therapists don’t feel it’s their job to call you out, even though doing so could save you tens of thousands of dollars, and possibly years of your life’s time. Psychology 101: PEOPLE LIE. To ourselves a LOT, and to each other. We rationalize, justify, and flat out lie to look kind, smart, moral, wise, or to get what we want. And if you are telling yourself you do not lie, you are in fact lying to yourself.

In 1:1 sessions, the therapist is only hearing one point of view— the client’s. They have no idea what the real truth is compared to what they are being told. And as I’ve established, PEOPLE LIE. Since the therapist can not see your actions outside their office, and has no contact or even interest in your life beyond that same office, they have no idea what is actually happening for you, only what you choose to tell them. And we all paint a bias picture of events, and even feelings, to resist changing.

Transference is not a one way trip. Psychoanalysis describes the term as a client expressing feelings toward the therapist that appear to be based on the patient’s past feelings about someone else. But therapists are humans too. They often project their personal feelings onto their clients.

Age 13 forward, I’ve intermittently seen approximately 15+ different “therapists” when my life felt too sad for too long. Some I kept paying for several years. Clearly they weren’t helping me to feel any happier, or I’d have learned how to have more joy in my life, therefore eliminating the need to continue paying them.

A marriage counselor I saw first on my own, then brought my husband in, who saw her separately at times as well, nearly had us divorcing. We came to her to help us preserve our marriage. She was an advocate for me when I saw her, and my husband’s advocate when he saw her, essentially pitting us against each other. Sessions with my husband were all about working out our fiery righteous indignation that she’d sparked. We saw her weekly, sometimes more for 3 years, and finally quit her, instead of each other.

Every therapist I’ve seen I’ve asked for the same feedback—to show me the point of view I am not seeing; to consistently point out when I’m wrong, or lying to myself, and then help me find a path to change my destructive behaviors leading me to outcomes that will not make me happy. They’ve all been very understanding, sympathetic in the extreme when I explain any given event, what I felt and why I reacted as I did, but most of them have failed to give me insight I’ve yet to consider, or found particularly useful when applied in real life.

How many reading this blog have been in therapy for years at a stretch, spending thousands, possibly tens of thousands annually? How many collective hours of your life have you spent in therapy?

You’ve gotta wonder how well it’s really working…